Losing Business to Inferior Competitors?

Top Secrets of Marketing & Sales · Apr 14, 2026 · 14m

Very often, inferior competitors play the price card: Jay: I get that question. "Well, I talk to your competitor and they're less expensive than you are." Now I have to find a way to let them know, yeah, we are more expensive, but there's a reason. It's because we're very good at what we do. We have certain guarantees that they don't, or whatever it is. David: Yeah. A pack of cigarettes is cheaper too, but that can also kill you. No, that would not be a good answer. But sometimes it's what we feel like saying... David: Hi, and welcome to the podcast. In today's episode, co-host, Jay McFarland…