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Episode 389: Marketing The Magic with Author Rob Anspach
On this episode. 'Marketing The Magic...' author Rob Anspach joins Jen and Frank!
In 'Marketing The Magic: Behind The Scenes Business Strategies from Walt Disney World', Rob takes you on an exclusive deep dive into the strategies that make Disney the most beloved brand in the world.
From the psychology of anticipation to the art of upselling, from building emotional loyalty to creating an omnipresent brand, this book reveals the hidden business lessons Disney has mastered—and how you can use them to create unforgettable experiences for your customers.
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The skinny
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