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Inside the Playbook: Lecrae on the Business Behind Reach Records
In this clip from The Manager’s Playbook, Lecrae breaks down the business behind Reach Records and what it really takes to run an independent label.
He explains how Reach operates with a 20-person staff, 11 artists, multiple departments, and four studios in Atlanta, while also sharing how he balances being both Artist Lecrae and CEO Lecrae.
Lecrae also gets into marketing budgets, recoupment, expensive features, and why he believes in spending as momentum builds instead of betting big too early.
A valuable listen for independent artists, artist managers, music executives, and anyone studying…
The skinny
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