500 Million Shopper Insights
This week’s episode of The Retail Tea Break Podcast is sponsored by TruRating, unlocking the voice of every customer.
I’m joined by a former lawyer, who became fascinated with how to measure, understand, and predict human behaviour. Georgina Nelson is the CEO and Co-Founder of TruRating, the award winning, rapidly growing, global tech start-up. Retailers and brands using TruRating average an 80% response rate on questions asked. This is accomplished by asking a single, rotating question directly on the POS pin pad, making it a seamless part of the shopper's checkout experience.
This is a…
The skinny
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