Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth

184: One way to maximize a first meeting
First meetings are hard to get so it is crucial we maximize them! One way we often let ourselves down is by not getting a good understanding of why our prospect wants to put resources and money into working on the problem we solve.
In this episode learn:
Why most questions we ask are situational and why that’s not good
The most impactful types of questions to ask
An exercise to take your sales team through to change your habits with questions
How to feel better that you have a real opportunity
Action:
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You…
The skinny
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