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Latest / The Contractor’s Edge Podcast - Build Better Businesses

#9 - Home Builder Marketing that WORKS w/ Nicholas Cormier

Today Nick hosts Nicholas Cormier of Home Builder Marketers, an agency that has generated over $268M in revenue for builders. They discuss why builders don’t need to go viral on Instagram and instead should focus on trust, consistent content, ads, and systems that nurture long sales cycles (often 6–18 months). Nicholas shares his path from construction and car sales to building and restarting his agency, including earning a Forbes Agency Council spot after years of rejections. Key strategies include prioritizing SEO/AEO, building strong Google reviews, running Meta ads for awareness, using…

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