Leveraging Thought Leadership With Peter Winick – Episode 113 - Charlene Li

Leveraging Thought Leadership · Apr 28, 2019 · 21m

It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand.

Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book "Open Leadership" and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership.

Charlene walks us through the process she took in building Altimeter and positioned it to…