Latest / Beyond Sovereignty / #038 - Proven Ways to Slash Costs and Boost Salon Profits! ✂️💰

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#038 - Proven Ways to Slash Costs and Boost Salon Profits! ✂️💰 · Beyond Sovereignty

0:00
I took the worst salon in Australia to
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the best salon in retail and treatments within
0:08
two weeks. I
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challenge you, this is your challenge to go away, look
0:14
at your staff scheduling and make educated, informed
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decisions of where your salon can actually gain
0:23
more time and gain more profit by shifting around your hours.
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If you have a terrible stock control, like depends on how much stock
0:31
you're holding in a salon, but it can add or take
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away anywhere from 5 to 20% in
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your salon. You're losing money, babe.
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You are losing money by having shit
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stock control. Now tip number five to
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boost your salon's profits instantly is Welcome
0:55
to Salon Temple, the revolution in the hair and beauty industry, a
0:59
space where being banked and creating massive
1:02
global impact is the new standard. I'm Blythe Langford, and in this
1:05
podcast, I'm going to share with you the exact strategies
1:09
and insights that helped me transform my three salons into
1:14
seven-figure businesses. If you're ready to step into your power, grow
1:17
your wealth, and be part of a movement that's changing the game globally,
1:21
then, babe, you're in the right place. So let's get started. I
1:31
know you've been waiting for this episode. You're excited. How to slash the
1:34
costs and boost your sell on profits. This is
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going to go deep into some of the ways I work with my clients
1:42
that can give you instant results without having to get
1:45
more clients, without having to increase your prices that
1:49
you could just do easily. If you are a confident leader.
1:52
But even if you're not a confident leader, there is some ways in here that
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you can optimise and boost your profits really quickly.
1:59
The number one tip for slashing your
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costs and boosting your salary and profits is optimising
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I cannot preach to you enough how important it is for
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So many salon owners are like, all
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of my staff need to work these hours, definitely be in
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on Saturdays, blah, blah, blah, blah, blah, blah. All the things work five days. Meh.
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Boring. It's like nearly 2025, baby. Like
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we've got to shift things up, shake it up. Clients are
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not in the same spend cycles that they used to be. They're not in
2:36
the same jobs that they used to be. They're not working the typical nine
2:39
to five in an office anymore. So many
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people have flexibility to work at home. Obviously not hairdressers. They
2:46
cannot work from home. Obviously not beauty therapists. I mean, they can't work
2:49
from you from home, you know. So we need to work
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around, first of all, what our clients want, but then also
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what our staff want. Like I've said multiple times
3:00
in all of the episodes, my staff, all of my seniors, bar
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one, worked four days as full-time employees and
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they loved it. three day weekends and
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it was epic because they were in when the clients were
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there. We started, we went from opening the salon one night a week
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to three nights a week so that we were able to be
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available when our clients needed us most. Because
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a lot of people, not that they were all coming after work, but they were
3:30
coming like when their partner got home from work
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so that they could look after the kids so that they could come after
3:37
work. Or if they were lawyers, doctors, politicians, blah,
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blah, blah, all the things, then they would be coming after work. And they
3:44
were the ones that needed the most wine, let me tell you. So
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make sure that you are using your computer software to
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track when your clients are coming in most. So you don't
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want to just make it up and guess and pretend. And you definitely don't
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want to just ask your staff. You want me to say, I
4:01
will probably tell you the times that they do not want to
4:04
be at work, that the salon is quiet. So you must
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get literal data from your computer
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system and from your booking software as well so that you
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can prevent overbooking staff to be in
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the salon when it is quiet. Also, another thing that
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you can offer your staff as well is taking them from full-time
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to part-time or flexible hours or
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casual or have them as a contractor. So
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I want employees, I want them to know, I want to know, I
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Well, is that already happening? Because if it's not... Don't
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you think your staff want to have freedom and flexibility and security
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as well? Because you can still have a contractor that has
4:55
an epic contract time with you so that you know
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that they're going to be there long term as well. You can have a contractor that
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still has amazing incentives and amazing commission
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structures so that they never want to leave your salon as well.
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You can have that for independent hairdressers as well. So it's
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really about changing things up and looking at your business as
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a whole, how it's doing now, but then also how
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you want it to be evolving in the future. Essential for
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cutting costs and boosting profits straight away. Because you
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could literally just change around your staff hours right now. And
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that could boost your salon's profit by
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anywhere from 5 to 20% immediately without any
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more clients. So I challenge you, this
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is your challenge to go away, look at your staff scheduling and
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make educated, informed decisions of where
5:50
your salon can actually gain more time and
5:54
gain more profit by shifting around your hours. I'm also going
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to add that if you change around your staff like
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that, you can make a difference not only with like the profits in
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the salon, but also the payroll. Your payroll can
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shift dramatically. Like you can drop 10 to 15% out
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of your payroll whilst your turnover is increasing. I
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know. That sounds like the best thing ever. That sounds like God speaking to
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You can lower your wages and payroll whilst
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Hallelujah. the best ever, right? So,
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definitely look into that. The second tip to boost
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your salon's profits very quickly is stock
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Inventory. Oh my God, it's so boring,
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but I can't even deal with that shit. I don't even know. It's
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You're losing money, babe. You are losing
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money by having shit stock control. How
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often do you do stock control? We used to do it monthly, but
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That's too much. We were the highest retailer of Tony and Guy in Australia. It
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works, babe. You need to have retail so
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that you can make more money. If you're a high retail salon, like
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if you don't do retail in your salon and you have, you know,
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like places where they can order it online and you get payments and all of that, then
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that's cool too. That's absolutely fine. But you
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still need to do inventory and stock management for
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colors, for products that you're using, all of that. And
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you need it to be like ninja. So make sure that you have got
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the right person doing the stock control. If it's not you, don't
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do it. Pay somebody else 40 bucks a
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month to do your stock control. It's not that expensive, right?
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And seriously, I know how stressful doing the stock control
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yourself can be because I did that for the first few
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months. Until I realized I am shit at
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doing stock control. I require somebody else to take over. And
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Delegating, delegate, delegate, delegate, delegate. Pay me when I do the things you don't like.
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Because people want money and you don't want to do the thing. Marriage
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made in heaven. Get them to do the thing. Anyway, so you've got to make
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sure that you are getting your stock control perfect.
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So track your product usage, every single tube, making
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sure that every single staff member knows when it's acceptable to
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throw a tube away. Because whether it be a
8:27
face mask or a hair color or a product that you're using, some
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team members throw a product away when there
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is still product in there. I'm talking a quarter of
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a tube because they don't care about anything.
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They just want the nice new flashy one. It's like, oh, it's really empty. Can't be bothered to use
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it. It's like, no. In this salon, this is how
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we use products. And that step alone can
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literally save you so much money. Now, you
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want to make sure your cost of goods is low. And I'm
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not talking about, well, we just won't order as many colors. We just won't order
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as much product in this so that we can mix these things together and create this. I'm
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not talking about that. I think it's valuable to have all
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of the things that you need in your salon, not the things you don't need
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in your salon, right? Not the things that don't move off the
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shelf, not the colors or the masks or whatever that people don't use.
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I'm not talking about that. That is wasted stock. They are
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things that you can have less of or potentially none of.
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Get rid of it. If it ain't moving, if it hasn't moved in years, it's
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a no-go, right? Never reorder that thing. Get rid of it.
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But I'm talking about having the things that you do
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order used to their full capacity because you
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could literally add five percent onto
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your monthly profits just by having
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people know how to use the product right till the end.
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But then also with stock control, far out babe,
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you've seen it. If you have a terrible stock control, like
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it depends on how much stock you're holding in a salon, but it can
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add or take away anywhere from five to 20 percent
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in your salon. Like if you've had a shit stock
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control, You know that there's 20 grand extra on
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your profit and loss that month. And if you've had a great stock
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control, you know that you've added about 20 grand
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onto your profit and loss and made that money. So
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essential, essential, essential. Can't tell you enough. Stock control. And
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if your stock control is epic, you want to make sure that you are infiltrating it
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into your software system so that it can replenish on
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auto if you want it to, because then that is super easy way
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to take more time back as well. And you also want to
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make sure that you never run out of your top sellers, especially in
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your peak times. Like at Christmas, we knew that we were going
10:51
to use so many mud clays. So we made sure
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that they were like, we were packing them in the cupboards because
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we didn't want to run out. I don't like running
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out of shit, right? I don't know if you're the same, but I hate running out of shit. Remember, number
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one retailer in Tony and Guy. So that's just
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very important as well. Now the number three way that you can increase your
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profits and boost your sales straight away is
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upselling high margin services. So simple. Your
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staff are all ready and you are already selling services. So
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why not upsell premium treatments rather than
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your average treatment because you're too scared to upset somebody with
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the price? Why not upsell them into a full
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head of foils rather than a quarter head of foils? Why not upsell their
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massage into something that's more luxe or detoxing or
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relaxing depending on what they've put in their quote pad of
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what they actually require. Why not create beautiful
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pamper packs or nail services, face masks, keratin treatments,
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premium services, add-ons, luxury shampoos, bundle
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packages that are unique to your salon, that
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are unique to what you love and what your clients
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love and what they are experiencing. Because babe,
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when you do, like you're already doing the services. So,
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this could literally, depending on your salon, it could 10x
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you in a month. Now, I have a guide that I'm literally creating right
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now. So, when you watch this episode, literally, if you want the guide on
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how you can double at least or 10x
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your staff's retail in a month, DM us because
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it's not hard. Like I've said, in one of my salons,
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I took the worst salon in Australia to
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the best salon in retail and treatments within two
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weeks. Two weeks, two weeks, two weeks. Even
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if you doubled that time, that's one month, four weeks.
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You can do this. I know you can do it. It's not hard. It's
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great. It's easy. I've got a booklet on that. Comment guide
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will give you the guide. The number four way that you can boost your
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salon's profits instantly is quite
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uncomfortable for some people, but it's literally calling everybody
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that you have got bills with. Like I'm talking your energy
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provider. I am talking your landlord. I
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am talking about all of these people so that
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Oh my god, that's so awkward and uncomfortable, like I feel really bad about
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No, you're a business owner and you want to do the best business possible.
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So without doing anything else, you could literally save so
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much money on that. So when I had my salons,
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I took over each one of my salons, I would ring every single company that
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I had, bills with, and ask them if they could
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lower, like I didn't ask them, I say, I am going to be changing
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companies if you cannot lower your energy rates because
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they are way too high. And they would say, oh,
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okay, well, this is the deal that we can do for you. And then I would also
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go and compare them with other people. I would literally just go online, do an internet browser search,
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compare the cheapest green energy
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companies in Australia. And I would choose the one that was the cheapest, that
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would plant the most trees to counteract the energy that we were using,
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and I would go with them. And it was epic. And then I'd also call
14:14
brands, like I think with my energy company, I even called the company that
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I was working with that didn't promote that they did green stuff. And I was like, what
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green initiatives do you have with your power? And then I could actually tap
14:25
that into my energy as well. I did that with my phone companies,
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my security companies, like because we had security cameras, software,
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all of it. You name it, you can leverage by
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being confident and calling them. And then also with these energy
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companies as well, you want to make sure that you're using lighting that is consuming
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less energy. So e.g. LEDs use 75% less
14:49
energy than an incandescent lighting. So it lasts 25% longer
14:54
and it will save you a lot of money. Install thermostats in your salon
14:57
so that when your heating or cooling is not
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needed as much, it can turn off or turn right down during
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those times. Like it might be times when your staff or your clients are
15:08
not there. So then make sure that it's like turned off or that
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it will lower right down and use less energy. Make
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sure that you upgrade your appliances so that they're energy efficient as
15:18
well because whether you're in a hair salon or a beauty salon or a spa or
15:22
like hydrotherapy or whatever it is, you want to make sure that
15:25
it is really as low as possible because generally when I look at
15:28
somebody that's in a higher figure salon business, power is
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one of the ways that we can cut most costs and increase profits
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like straight away. I've literally had clients where we've increased their
15:39
profits by 30% just by changing their power company. So easy.
15:43
It's like a phone call, right? And so making sure that you're turning
15:46
off all your lights in the nights, in the evenings, on the weekends, and
15:49
especially on the holidays. You can be like, but I want my sign up.
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Okay. Keep your sign illuminated. That's great. Turn everything else off.
15:56
Turn the computers off. Make sure everything else in the salon is off
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and it will save you quite a lot of money as well. It could literally
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save you anywhere from 20 to 70% off
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your utility bills. And like I said, it can potentially even save
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you up to 30% off your profit and loss statement. Now, tip number five to
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boost your salon's profits instantly is
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optimize your marketing budget. Yes, you can optimize
16:21
your marketing budget. You could even like reduce it to almost
16:25
nothing by changing how you do marketing.
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You want to make sure your ads are super targeted. And that's
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why I always go back to the foundations of your business. Who is
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your avatar client? What is your salon's mission
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and ethos? What is the client experience that
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you want for your clients? Because once you know those
16:46
things, then you can advertise Amazingly. But
16:49
if you don't know that, then you're throwing shit at the wall and
16:52
hoping that it will stick. Right? It doesn't. It's poo. It
16:56
runs down. Okay? So you don't want to do that. You want to
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make sure that you know your target market, who you're speaking
17:03
to, what their pain points are, what they really want to get
17:06
out of the experience, what they're going through in life right now. So make
17:10
sure that you know that so that you can be really hyper-targeted
17:14
to your audience. and make sure that you're advertising on platforms like
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Instagram, Google Ads, then you want to make sure that you're doing local
17:21
PR. It's
17:26
amazing. Oh my gosh. Whenever I wanted a new apprentice, I
17:29
would literally ring around high schools in our area and nine
17:33
times out and ask them to put an ad out for me. I was speaking to
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like childcare centers. I was speaking to all kind of networking
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groups. I was doing all the different things that were local and hyper
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specific for us where I knew that our target
17:47
market clients hung out. Now, it was very different with both
17:51
of my salons. I had my Chatswood salon that was like mums and
17:54
like it's a high-lux area and like a high socioeconomic
17:58
area. But then I also had my City salon, which was, you
18:01
know, a lot of people that were working, but like doctors, lawyers, dentists,
18:06
politicians, judges, all those kind of things. So, completely different
18:10
marketing strategy that was hyper unique to each one of those
18:13
salons. And that's why you need to be really clear on
18:16
who your demographic is so that you can find places where
18:20
they hang out and your salon becomes a point of interest for
18:23
them. Like, for example, actually when I had my Parramatta salon, we
18:27
had like the biggest medical center for that region
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like the next block down. So I got
18:34
ads made up to go on their TV screen so that when people were sitting
18:38
there, it's like Tony and Guy, Tony and Guy, just over there, just
18:41
over there. And we literally got quite a lot of clients from that. So
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you want to make sure that you are thinking outside the
18:48
box and really looking at where your demographic of clients hangs
18:52
out and then going and speaking to those businesses so those businesses
18:55
can promote you. And then also, maybe like I've said in the other episode, those
18:59
businesses can be on your loyalty program and you promote them as well. So it
19:02
becomes this beautiful union of businesses that are like stronger
19:06
together rather than anybody feeling like they're doing shit alone, you know. It's
19:10
such a brilliant way of marketing and I personally believe
19:14
that kind of marketing will 10x you more than going
19:17
on Instagram, more than your ads, because you're
19:21
getting referrals and you know how yum referrals are.
19:25
I think it was in the previous episode where I went like hyper on the referrals
19:29
and how those clients are like frothing
19:32
you before they even get into your salon because somebody they know, love and trust
19:36
is like, go there. So whilst that original client was
19:39
like the best client, their referral will
19:43
be 10 times better than they are because they trust
19:46
that person. It's so crazy how it happens. So you want
19:49
to make sure that your referrals are like, that's what you're concentrating on,
19:53
right? And so that's what these are. Whereas when you're Instagramming and Google adding and
19:56
all of those, they're cold leads. So it takes a
20:00
lot longer to warm them up. They come in with all their insecurities from
20:03
the previous salons that they have been to, which means that they're
20:06
not going to be as like, so like, I'm so excited
20:10
to be here like a raving fan referral client
20:13
is, right? So that's why just shifting your
20:17
mindset a little bit and yet definitely working on your SEO
20:21
and Instagram and all of those things if you've got the
20:24
budget, but if you don't have a budget, babe, But concentrate
20:28
on your local PR marketing. It will 10x your business,
20:31
like seriously 10x your business. It will 10x your profits
20:35
really, really quickly. It's live time access
20:39
to the clients that you are after. I can honestly guarantee you
20:43
that if you implement All five of these or
20:46
even just some of these, you probably will go beyond 10x
20:50
in your profits. Like your business will thrive. Your
20:54
community will thrive around you and they will want to promote you
20:57
for free because they love you. And that is
21:00
what you want for your business. You want it to be iconic. You want people to
21:04
talk about it. You want raving fans. Allow yourself to step through
21:07
all the things that you think you're doing perfectly and try some
21:10
new things because there is a new level. Step beyond your excuses
21:15
and really dive into these five things that will help you boost
21:18
your profits in no time. And remember, I understand babe,
21:22
if it's so hard that you can't, you don't have the time, the capacity or
21:25
the desire to do this yourself, then reach out. I
21:29
froth this stuff. Like, I love it
21:32
so much and I guarantee working with my clients, I
21:35
don't take anybody on that I can't guarantee success. Because
21:40
if I was to, I'd be doing myself a disservice and then also
21:43
you and your clients too. So reach out to me and see if
21:46
we're a fit to work together, if I can actually increase your profits.
21:51
I'm pretty sure I can. And remember, you don't have to do this
21:54
alone. I'm 100% here for you, your staff, and
21:57
your client's journey to success. I guarantee you, if you implement
22:01
these five strategies, you will 10x your profits at
22:05
least. You might even go beyond that. These are
22:08
epic strategies for your salon to thrive, for
22:11
your clients to thrive, for your team to thrive. And
22:15
for some of you, you're like, I don't have the time for this. I'm so excited to
22:18
help salon owners thrive because, babe, the world needs more
22:22
of you. You're an epic legend. So reach out. Let's
22:26
see if we are a fit to work together. And I am excited
22:30
for your salon to thrive. And remember, put in the notes below if you
22:33
would like that guide, because it's an epic guide to help you
22:37
get your staff member to double their retail sales in
22:43
If this episode spoke to your soul, I would love your support with
22:46
a five-star review on Apple Podcasts and Spotify. And
22:49
don't forget, please subscribe on your favorite platform too. Don't let your
22:53
journey end here. Connect with me and my like-minded community of
22:56
beautiful souls at Blyde Blankford on all social platforms.
23:00
I look forward to diving with you deeper on your journey.