How Meta evolved its advertising proposition
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate usage across its apps, and assess the performance of Meta campaigns. Guests: Alex Brownsell, Head of Content, WARC Media Anna Hamill, Senior Editor, The WARC Podcast Chapters: 0:00 – Intro: Meta’s ad revenue “defies economic gravity” 0:27 – WARC Media’s Platform Insights: Meta report explained 2:03 – How big is Meta’s ad business vs other platforms? 4:14 – Why Meta is…
The skinny
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