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The Real Cost of Not Prospecting
Most agents aren’t losing deals because of bad leads. They’re losing them because they stop calling.
In this episode of Success Is Not Convenient, Bernie Gallerani talks about what it really costs you when you don’t prospect. He’s been in real estate for 22 years, and his company has sold over 7,000 homes. Over that time he’s watched the same thing happen again and again: agents give up after a call or two, right before the conversation would have turned into an appointment.
Bernie explains why he believes the money is in the fifth call and beyond, not the first. He also shares the daily…
The skinny
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