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Is Your Silence a Strategy or a Trap? (Sally Susman)
What is the most dangerous sound in business? According to Sally Susman, it isn’t a stock market crash or a lawsuit—it’s absolute silence.
In today’s briefing, we analyze Breaking Through, the playbook from the woman who led Pfizer’s communications during the race for the COVID-19 vaccine. We discuss why communication is a "rock-hard competency," not a soft skill, and reveal the specific 5-question framework to decide when to speak up and when to stay quiet.
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The skinny
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