Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Lulu Ge is building the modern day Traditional Chinese Medicine platform to deal with women’s hormone health and chronic period pain, this is the the Elix blueprint (Part 1)

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Lulu Ge is building the modern day Traditional Chinese Medicine platform to deal with women’s hormone health and chronic period pain, this is the the Elix blueprint (Part 1) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Lulu G for Female Startup Club.
• 0:12
  Welcome back to the show. It's Dune here, your host and hype girl. So today's episode has come from a really beautiful beginning, which kind of sounds weird and I'm going to explain why, but I want to tell you about it. And if you follow me on Instagram, you might actually know what I'm talking about, but if you don't, I'm going to give you the recap.
• 0:33
  So a few months ago, actually it must have been two months ago, I posted out of total desperation for help about this crazy, messed up period that I had, which gave me hours of severe back pain, hours of vomiting, and, you know, everything else that comes with that kind of thing. It was an absolute period from hell.
• 0:55
  But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations. And funnily enough, a guy I know, Justin Silva, popped into my DMs recommending that I meet the founder of Elix, Lulu G.
• 1:15
  Now, Elix is the first digital platform to use modern technology to personalize traditional Chinese medicine by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing.
• 1:32
  It's been built on the principle that menstrual cycles are a vital sign for our overall health. And Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms, just like I've been experiencing.
• 1:53
  Beyond the herbal treatments, Illix is committed to breaking women's health taboos and bridging the gap in healthcare knowledge through community events and their content vertical, the wisdom. So this conversation comes from a pretty special place for me as someone suffering in this space. And I learned so much from Lulu about how she's built her business and why she's built her business. Okay.
• 2:19
  We specifically talk about how she used an accelerator as a launch pad to get the business off the ground, building a product with word of mouth inherently built in, spreading like wildfire, creating a business rooted in heritage and culture and using that as your core content marketing strategy, and Lulu's key piece of advice for founders.
• 2:42
  Okay, before we get into it, let me just say if you ever want to chat period stuff, and I know this sounds weird, but if you ever want to chat period stuff, feel free to slide into my DMs on Instagram. I am so deep in the journey right now. I'd love to chat with you and I've shared all the insights that I received as a big juicy highlight on my Instagram page. All right, let's get into this episode. This is Lulu for Female Startup Club.
• 3:12
  Lulu, hi, welcome to the show. Hi, Dune, so excited to be here. I'm so excited to be here too. I love this part of my day, getting to meet with wonderful women like yourself. How's your morning so far? How's your morning?
• 3:27
  It's actually evening here in New York and it's been a fantastic day. We just got back from our quarterly Elix team offsite last week so my brain is buzzing with all these great ideas I'm excited to put into motion. Oh my gosh, where did you go?
• 3:42
  We went upstate to Hudson Valley and it was gorgeous with the leaves turning color and we had a big Airbnb on the water and we all stayed together, cooked together. We did a sound bath session together. It was very lovely. Oh my gosh, that sounds like absolute heaven. I would love to get you to give everyone listening a little bit of an introduction into who you are and what your brand and ethos is.
• 4:09
  Sure. So hi, everyone. I'm Lulu Ji, and I'm the founder of ELIX. We're building the first community and platform to personalize Chinese herbal medicine for chronic care. And our entire approach is helping people tune in to the signals of their body and take a more holistic approach to healing themselves.
• 4:31
  Love that. Love that so much. As you know already, I'm on this journey of trying to heal my body. I have so many crazy issues with my period. And when I got recommended your brand, I got so excited. I got so excited even like about the product, but also about like your UX experience. Like I love the website. I love everything about it. Yeah.
• 4:56
  Where does your story actually start? Let's rewind and go back to the very beginning. What was leading you towards Elix? Yeah, well, Dune, I'm so excited you said that because I think, you know, sometimes healing is a word that can be stigmatized in a way. And I think all of us in this modern society, we're in need of some form of healing one way or another. And for me, I didn't even realize that I was so chronically burnt out, right?
• 5:25
  I spent about a decade in a traditional corporate career in consulting, and then I went in-house to fashion. And I was working like 12-hour days, over-caffeinated, oftentimes actually, skipping lunch so my blood sugars would dip, and then work hard, play hard, partying hard on the weekends.
• 5:47
  After several years of this, you know, I got the professional accolades, the promotions and started making more money. But my body just got to a place where it was one issue after another from sneezing and pulling out my back.
• 6:02
  and realizing how much tension was in my neck and spine, to going off the pill and experiencing post-birth control syndrome with my periods going completely haywire, extremely painful bleeding and cramps and migraines. It got so bad that I was actually calling in sick for the first time in my entire career because of my period.
• 6:29
  And the first couple of months, I kind of just powered through it. And I was like, oh, what is going on with my period? It doesn't feel normal, but, you know, it's probably just, I didn't think much of it until a couple of months continuously of...
• 6:44
  powering through my period and then not being able to. I remember one month I was supposed to be at a board meeting presenting this big like post-merger integration plan, but instead I was laying curled up on the bathroom floor and I just couldn't move. And my boss at the time was a guy and I didn't think he would be very sympathetic to me saying I couldn't show up to the board meeting because of my period. So I lied and said I had the stomach flu.
• 7:12
  And I realized how common it is that about 46% of us are actually nervous to talk about our periods at work. And so when we do call in sick for a symptom, we usually blame it on something else. And that kind of sent me on a long journey to figure out what was going on with my period. And eventually, long story short, I found my way back to Chinese herbal medicine. And that's what eventually led to Elixir.
• 7:41
  Wow. Gosh, I feel you on that pain. I feel you. I'm there. I'm there every month. Oh my gosh. Crazy. I love that you're able to take a real problem that you are having and really like suffering from and find the silver lining in building this amazing solution for not only yourself, but for thousands of other women who are suffering from these same issues every month
• 8:11
  I'd love to kind of go back to, you know, I read that you were at Wharton and you were studying and you won a startup competition or something. And that kind of like kickstarted the whole process. Let's go back to that time. Like, you know, what were you pitching in the competition? How did that go? I mean, it obviously went well, but what was that vibe? Yeah.
• 8:33
  Yeah. You know, to be honest, I never thought I would start a business. So when I found my way back to Chinese herbal medicine and it worked so well for me, and this was after going back to my gynecologist numerous times and her wanting to put me back on birth control and me not wanting to be on birth control or painkillers. And then the first month that I was on my personalized blend of herbs, it worked so well for me. I was like, why doesn't this exist? Why?
• 8:58
  Like, why isn't there more convenient access for people to get care through herbal remedies? And I learned that what actually makes Chinese herbal medicine effective is the personalization. It's not just like you walk into Whole Foods or Amazon and you, like, pick a random herbal formula. It's that these practitioners over thousands of years have come up with a process called pattern diagnosis, right?
• 9:23
  So based on your individual pattern of symptoms, your diet, your lifestyle, everything from sleep to exercise, all of that leads to a pattern, which is the root cause of your symptoms. And then based on your pattern, there are specific herbal formulas that are best to help you heal at the root cause.
• 9:44
  And so, you know, I at Saks, well, previous to going back to business school, my most recent role was at Saks Fifth Avenue. I was using a lot of customer data to personalize the customer journey. And I thought, well, this technology exists. Why can't we just create a process where people can see an herbalist or Chinese medicine practitioner online and take all of that data, create an algorithm where they could receive their own specific pattern diagnosis and formula?
• 10:12
  So that's what eventually led me to business school. I was like, okay, I've got this idea. I've never started a business. I'm going to figure out how we can make this work. And so that was essentially the Wharton Startup Competition was pitching this idea of, you know, how can we personalize clinically proven herbal care online, starting with menstrual and hormone health, but the broader vision has always been how can we.
• 10:40
  really provide natural solutions for a whole range of stigmatized and chronic conditions. Amazing. And what does that look like though, for like in actual practice? Like, are you, like, how do you start this? Do you need to have like doctors? Do you need to, you know, like, are you going and formulating these tinctures yourself? Like, how does it actually look like in those early days?
• 11:06
  Yeah, so actually the doctor that I went to was a really good family friend of my grandfather. My grandfather actually ran a hospital in southern China, and the family friend was Dr. Xia Hongshen, who's written over 100 papers, 45 books on Chinese herbal medicine.
• 11:25
  And so when I had my period pain, he was the one that asked me all these questions like, what's the color of your menstrual blood? And do you get clotting? And so when I had this idea, it was in the beginning really understanding from him, why was he asking those questions? And what did those questions mean about someone's potential pattern? And then we kind of took his knowledge, and then we went through and
• 11:52
  existing clinical trial data. Because actually all the herbs, even today that Elix uses, there's like thousands of clinical studies that already exist on them. It's just figuring out the ways that they best work in these formulas to address women's patterns. So first it was, you know, can we actually build an online health assessment that replicates the pattern diagnosis and looking at the clinical research methods?
• 12:17
  And then it was looking at the research on specific herbs and formulas. And then it was, you know, we created actually a beta site called periodpainfree.com to see, you know, these are kind of like not your everyday questions that your doctor might ask. So would people feel comfortable with?
• 12:39
  answering these very personal questions about their menstrual health, their clotting, their bowel movements, thirst, uploading a photo of their tongue. So we actually set up a beta to see. And what we learned was that not only were people excited to complete the health assessment, but they wanted to learn more about it.
• 13:01
  about what did these things mean about their health. So that gave us the confidence to continue building. And the beta really taught us a lot about, you know, the questions people had, the educational materials, and how to really manage expectations about how long herbs take to work with the body.
• 13:22
  Mm, totally. And I really feel that because when I went through the online assessment, I was like, you know, the pull is strong. When you're dealing with those symptoms every month, you reach a point where you're like, I'll tell you whatever you want to know for the hope that I get something that fixes this problem that I have. So I totally get that people would be like willing to upload that information, which is interesting. In hindsight, you can kind of like see that it makes sense, but you've got to try to understand. Yeah.
• 13:51
  When you won the startup competition, what happens then? Like, were you given kind of some money or were you given like mentorship? Was someone kind of investing in you and taking part of the company to get started? What was that kind of arrangement?
• 14:08
  Yeah, we were really fortunate, even before the startup competition, to be part of Wharton's VIPX Accelerator. So from the beginning, we were connected with mentors and advisors, and it was incredibly helpful from how to...
• 14:29
  how to think about growth marketing and analytics to how to approach the clinical research and the R&D to how to think about the business model. And after placing in the finalists for the startup competition, we were connected to, gosh, I want to say at the time it was probably a dozen or two dozen potential investors involved.
• 14:53
  And I'll be honest, even though we had Wharton Business School connecting us to investors, that first round that we raised was one of the most difficult things I've ever done in my entire life. I think we probably spoke to over 90 individuals and funds.
• 15:14
  You know, talking to mostly white, middle-aged men about women's health issues, periods, and Chinese medicine, you can imagine some of the reactions that we received. And, you know, then we were also pre-launch. We had some beta data, beta results data. And we were also pre-significant revenue.
• 15:39
  And so I think that it was challenging for people to see the potential for the market because I think the market is vastly, well, as we know, under-researched. And so the market size is undervalued. And also it was difficult for people to see.
• 15:58
  think how big it could be. And let's just say like after we launched and gained momentum, that next round of fundraising was like a much different story. But that first round, it was very, very challenging, but it was also incredibly great feedback for us.
• 16:16
  Yeah, absolutely. I've heard that before. You know, if you raise before, you've had significant traction and significant proof points. It, of course, is more difficult for people to see that vision and to understand. How much did you raise in the first round to get started?
• 16:32
  Well, actually, so to get our initial funding came from the VIPX accelerator. And to be honest, it was my initial, I put in my savings into it. And I would say that's probably one of my biggest lesson learned is that if you can get to proof points without actually, and spend your time and energy proving out your assumptions, then you're going to be able to do that.
• 16:57
  that gets you a lot further and to be in a lot better place to raise from whether it's angels or institutionals down the road. And I think a lot of times, you know, especially for these like newer solutions, sometimes it's harder for people to imagine what could be and just having some data is extremely helpful.
• 17:19
  Wow. Gosh, very cool. I want to talk about the launch and how you were actually getting the word out there and starting to build momentum, especially in the early days.
• 17:31
  Yes. So we actually launched on March 8th, 2020, the weekend that Governor Cuomo announced the state of emergency in New York City. Oh my gosh. Yeah. And we launched to a 200 person sold out event where we were talking, we had two panelists. We had a female founder, like product bazaar, like a big
• 17:54
  fair. And we just had a very energizing half-day event talking about how we can shatter the glass ceiling of women's health immediately after that event. And we had a full launch calendar of all these in-person events, activations, because part of our mission of Elix is to start more conversations about our health. So it was...
• 18:18
  Yeah, not something that we could have planned for. Oh, my God. Wait, first question. So you put on this event. You sold the tickets to 200 people. So you got everyone excited to be in the room together, and that was celebrating the launch. That was your launch event. Yes. That's amazing.
• 18:34
  I love that. It was awesome. We had my friend Polly who founded the sexual wellness company Unbound Babes. We had my friend Ellie who founded Mindful Meditation in New York. We had Kristen Canning, editor of Women's Health. There were such powerful conversations being had in the room and everything.
• 18:54
  And then immediately after that, we went into quarantine. So, you know, I think we launched with a massive unexpected challenge of having to, well, suffer the losses of all those planned marketing events and activations that we couldn't see through fruition. But then also pivoting everything to a virtual environment.
• 19:18
  Oh my gosh. So you pivot to virtual. Does that mean paid ads, influences, organic content? What are the kinds of things that are actually shifting the needle and starting to get people to be in front of your brand?
• 19:33
  Yeah, I mean, you know, what has always worked for us is authentic conversations with our community. So even today, half of our growth comes from what we call community-activated word of mouth. Because like you said, the process of going through the health assessment, understanding things like the color of your menstrual blood and...
• 19:53
  your thirst, your bowel movements, how all these things are connected to different signals your body is giving you. It's so powerful. So even from day one, we've always collaborated with practitioners from health coaches to acupuncture ambassadors to hormone health dieticians. And that's really what has worked with us. Even actually in beta, one of our
• 20:19
  interns reached out to an endometriosis advocate, Laura Parker, who tried her products. And she said Alex was the first thing that worked to help her with her endo pain. And she has shared and helped us start IG lives and so many conversations about how endometriosis and PCOS are the top leading causes of endometriosis.
• 20:43
  difficulty conceiving, but yet most people don't know about these issues until they try to conceive because, you know, for decades, painful periods have been normalized by our society. Gosh, yeah. Amazing to have voices like that who are able to speak from a place of authenticity and, you know, help and educate other people who are probably following them going through the same issues and looking for, you know,
• 21:11
  advice and guidance and support. Amazing. I can see how that's like, obviously a really core part of what you're doing and having those voices in your community. So you go through COVID, you go through this virtual environment. What happens when COVID finishes? Do you kind of switch back on the RIL events? Like how do you come out of COVID?
• 21:36
  Yeah, I think the early days, you know, we really pivoted to online. We saw a huge connection between like stress and our periods. So we were really collaborating with brands on things like breathwork classes and the connection between immune health and our period health. And we built out a lot of content, both on our social media channel and we have a blog page.
• 22:00
  called The Wisdom on our website. And, you know, I think in some ways, like we are still kind of in the COVID recovery. And so we're excited to be organizing more in-person events in 2023. But what our community is really loving about
• 22:17
  are these virtual sessions where anyone from anywhere can hop on with an expert? Because what was so fascinating and beautiful about the past couple of years is that
• 22:31
  I think people took this as an opportunity to really focus on their health. So within actually three months of launching Elix, we were shipping product to people in all 50 states. And even today, we have so many community members from places like Kentucky, Montana, Oklahoma, Alabama.
• 22:54
  like outside of those urban metro hubs that you think of as places where more conversations around holistic healing exist. And I think we're now really reaching people, especially with educational content, that may not have access IRL anymore.
• 23:13
  to a practitioner or to this type of service. And so as we scale, it's like we want to bring in the IRL, but we don't want to lose that connection to so many people who need us who are out of the IRL parameters for now.
• 23:30
  Mm-hmm. It's kind of funny because, you know, COVID happened, everyone's like freaking out, but maybe for you guys, it actually was a silver lining because people were turning more inwards and more to their health and more open to exploring new things while they're at home, that that kind of product really like, you know, served people that needed it at that time.
• 23:53
  Definitely. One of our missions at Elix is really to democratize access to Chinese herbal medicine. And we really view that as through the educational content, through formulas that are organic, ethically sourced, clinically backed, and also just to make this modality more approachable and accessible. Because even for me being
• 24:19
  you know, first generation American and speaking fluent Chinese, when I went off the pill and was, and got my Chinese herbal medicine formula from Dr. Lee, I didn't know where to start to find these herbs organically.
• 24:34
  It took me several trips to New York Chinatown to find the dried versions of these herbs. And then I was boiling them down for 45 minutes a day. That's like the liquid decoction method. And it was so time consuming. But, you know...
• 24:50
  The liquid herbs are actually what is most bioavailable and easily absorbed by our bodies because a lot of the herbal traditions go back to the concept of food as thy medicine. So I remember as a kid, my grandma would add, and my mother-in-law still does this, like ginseng and jujube, red dates and reishi mushrooms to different soups.
• 25:13
  and bone broths. And depending on the season, you would add different nourishing and healing herbs into your soups. And you really got all the nourishment your body needed through the foods that you were eating. But most of us today are probably not eating.
• 25:29
  All these foods and super high levels of like folate, iron, B12, vitamin A, vitamin D, all these things that we need for healthy hormone balancing. So that's where the herbs come in. But even creating the herbs, we wanted it to be true to Chinese medicine theory and bioavailability. So that's why ours are still liquid and we source everything organic and we boil it down in our own facilities. Yeah.
• 25:55
  Oh, sounds so amazing. I want all that nice stuff in my soups. That sounds great. For you now in 2022, what are the kinds of things that are shifting the needle and, you
• 26:09
  Yeah, it's really about continuing to engage with our community. We actually just launched an Elix Community Council. So I think of it as like an advisory council board. It's filled with some of our most loyal and oldest community members. A few of them have actually been with us since our period pain-free beta in 2019. Wow.
• 26:33
  When we were shipping mystery bottles of herbs in these brown bottles with out a label. And they just found us from the internet because they had tried everything and nothing would help their severe pain. So they figured, why not give this a try? And we're really excited for this community council to both help us in guiding future product development, services, educational content, education.
• 27:01
  And really be part of our, you know, how we onboard and support new members. Because we really view ourselves as more than just selling a supplement. But how can we be her trusted friend and advisor from our first period to her last hot flash and really help her along this journey of hormone health that lasts a lifetime, essentially. Mm-hmm.
• 27:26
  Absolutely. That's a cool idea, having people who are part of your community to, you know, be the big sister, essentially, and act as that role that brings people in, warmly welcomes them into the new community. I love that. So cool. Yes, they're kind of like an onboarding community of sorts. And, you know, what we find is that sometimes people want to – they –
• 27:47
  want to get their questions answered by other people. And our community members come up with their own health hacks and recipes. Like we also just launched a private kind of like a Q&A board.
• 28:02
  And so it's a place where community members and people who are thinking about joining the Elix community can share like wellness inspo, their favorite recipes, tips, how they're taking cycle balance. They can ask each other questions. I feel like we have so much to offer each other that we really want to create that safe space for people to do so. And the safe space for those conversations, especially when you're, you know, wanting to ask like something a bit more, you know,
• 28:31
  not wanting to put it out to the world for everyone to understand, like to hear, but you want to, you want to get that advice and you want to talk about it with someone a hundred percent. Yeah. Gosh, I love that. We've spoken a lot about all the good stuff that's going on in your business and the highlights, but what we often don't talk about is the challenges that entrepreneurs are facing in business. What are some of the challenges that you've had to go through or what comes to your mind when I bring up challenges? Yeah.
• 28:59
  I think what breaks my heart is, you know, Elix is in a category where oftentimes people have given up hope of searching for a solution. You know, there's stats that 55% of women report they've interacted with a health care provider who didn't take their concerns seriously.
• 29:19
  and they feel like they've been gaslit. And so the number one thing that we encounter, and I always tell my team, our competition isn't another brand in the category, but our competition is really like this feeling that,
• 29:35
  pain and all these symptoms in our body is normal. And that's something that we just have to live with. And so I think we're constantly dealing with that skepticism and the conditioning that women should just accept these things, women and all people with periods. And to be honest, like, I think we're also challenged by the
• 29:59
  political divide of the times that we live in. You know, Alixa's mission is to advance research and options within the sphere of women's health. At the same time, we want to be an inclusive and safe community for all people with periods. And, you know, I think sometimes like that language, it can be very challenging for us to navigate as a brand.
• 30:28
  And so does that mean like navigating how you communicate and talk or does that mean the interactions with customer service or what does that mean like in an actual kind of practical sense? Yeah, I'll give you an example. I think I was in a video where I mentioned something about how Elix is supporting all people with periods. And then we had someone comment that,
• 30:56
  Elix doesn't recognize women and that we're reducing women to body parts. And I think we, maybe there was another message where we said people with uteruses. And so, and then we had someone write in and say that, you know, only women menstruate, that no one besides a woman menstruates. And that as a brand, if we don't acknowledge that only women menstruate, then we're
• 31:24
  Okay, deep breaths here. It's a lot to navigate. It is. So I think it's constantly for us, like, how can we inspire our community to be open about supporting each other and like broadly defining what the community is? Because I think there's more that unites us as people who have suffered from painful, debilitating symptoms than that which divides us.
• 31:54
  And the more that we focus on the things that divide us, the more I think we make it challenging for all people and anyone to get access to the care that they deserve. And I think, unfortunately, our country is just so polarized right now that it's difficult to have these conversations on a human level.
• 32:12
  Yeah, absolutely. Yeah, that's an interesting one. And the world just seems to be very, like the online world specifically, that, you know, people really have a voice online. People really love to, you know, get in there in the comments and get a bit snarky.
• 32:30
  Yeah. I mean, on the flip side, I think where people being vocal is a great thing is, I think, in the past year with all of the tensions and the events that have happened.
• 32:45
  really just caused a lot of suffering in the Asian community. I think a lot of consumers now want to make sure they're supporting brands that are culturally authentic. And so we see a lot of people commenting on our social media posts, like, is this brand actually owned by a Chinese person or a member of the Asian community? And I love hopping into the comments there and be like, yes, hi, hi. Hi, it's me. Hello. Right. Oh my gosh, I love that. Right.
• 33:15
  When you think back about the lessons that you've learned in the last couple of years building Elix, is there anything that you wish you knew before you started or when you were just starting out that you can pass on to anyone listening who might be early on in the journey? Yes, I think it's.
• 33:35
  Building something you're passionate about and you feel like needs to exist in the world is going to be the most rewarding rollercoaster ride of your life. And so I think it's to expect and plan for those lows. So to really, even before they come, to really understand what it is that refuels you and that nourishes you and that feels like a warm blanket around your soul.
• 34:01
  And to have those activities and those practices and those people and those spaces ready so that you can really care for yourself and be your own best friend along this journey.
• 34:16
  No, and I think sometimes we as, and I'm going to say women, due to, we can call it whatever type of social condition, from the time we're little girls, and there's a lot of research that exists here, we are socialized to give and to support other people and to acquiesce to demands. And I don't think we are taught growing up to really lean into those things that really nourishes us as human beings.
• 34:44
  and to learn how to prioritize those things. And I think to make it through the highs and the lows and to be resilient along this journey, that's really important. Absolutely. My gosh, this cozy blanket analogy. I love that. Yeah.
• 35:02
  What does the future look like for you? What do you want to shout about? We are so excited. We just wrapped up the first clinical trial on a personalized herbal supplement for menstrual health. So Elix was actually proven effective for up to 15 different symptoms of menstrual and hormonal health from cramps, migraine, hormonal acne, bloating, body aches.
• 35:26
  to so many more, like 90% of participants in our clinical trial experienced improvement the first three months. So we are just excited to add to the body of clinical research that exists in women's health. We're also launching a lot of new communities, health coaching, educational programming in 2023. So just so many fun things to come. Wow. Congratulations. That's so cool. Thank you. Love that for you.
• 35:58
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 36:23
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 36:45
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 37:01
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 37:26
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 37:48
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