IAYT's 990s, AI Tools & Rethinking How Clients Find Us — With Kellie Adkins

Working in Yoga · Aug 13, 2026 · 1h 2m

Kellie Adkins did her homework — including a close look at the IAYT's 990s — and she brings the receipts. In this conversation with Rebecca, they get into the financial reality behind the C-IAYT credential: what yoga therapists are actually earning (around $10K a year, against the cost of a yoga therapy degree), why significant numbers of credentialed yoga therapists are choosing not to renew, and what the IAYT's own financial losses over recent years say about the organization's trajectory. They also talk about the structural problem at the root of all of it — an industry that trained far…