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Getting your wedding business 2025 ready! · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  It's
• 0:00
  November
• 0:00
  21st.
• 0:01
  The
• 0:01
  Christmas
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  music
• 0:02
  is
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  playing
• 0:02
  on
• 0:03
  the
• 0:03
  radio,
• 0:03
  the
• 0:03
  Christmas
• 0:04
  decorations
• 0:04
  are
• 0:05
  going
• 0:05
  up,
• 0:05
  which
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  means
• 0:06
  only
• 0:06
  one
• 0:07
  thing.
• 0:07
  The
• 0:07
  engagement
• 0:08
  season
• 0:08
  is
• 0:09
  upon
• 0:09
  us
• 0:09
  and
• 0:10
  right
• 0:10
  around
• 0:11
  the
• 0:11
  corner.
• 0:11
  So
• 0:12
  in
• 0:12
  today's
• 0:12
  episode,
• 0:13
  I'm
• 0:13
  going
• 0:13
  to
• 0:13
  be
• 0:13
  sharing
• 0:13
  eight
• 0:14
  things
• 0:14
  you
• 0:14
  should
• 0:14
  be
• 0:14
  doing
• 0:15
  right
• 0:15
  now
• 0:15
  in
• 0:15
  your
• 0:16
  wedding
• 0:16
  business
• 0:16
  to
• 0:16
  make
• 0:17
  sure
• 0:17
  you're
• 0:17
  prepped
• 0:17
  and
• 0:18
  ready
• 0:18
  for
• 0:18
  the
• 0:18
  engagement
• 0:19
  season.
• 0:20
  I'm
• 0:21
  Becca
• 0:21
  Poutney,
• 0:22
  wedding
• 0:22
  business
• 0:22
  marketing
• 0:23
  expert,
• 0:23
  speaker
• 0:23
  and
• 0:24
  blogger
• 0:24
  and
• 0:24
  you're
• 0:25
  listening
• 0:25
  to
• 0:25
  the
• 0:25
  Wedding
• 0:25
  Pros
• 0:26
  who
• 0:26
  Are
• 0:26
  Ready
• 0:26
  to
• 0:26
  Grow
• 0:27
  podcast.
• 0:28
  I'm
• 0:28
  here
• 0:29
  to
• 0:29
  share
• 0:29
  with
• 0:29
  you
• 0:29
  actionable
• 0:30
  tips,
• 0:30
  strategies
• 0:31
  and
• 0:31
  real
• 0:31
  life
• 0:32
  examples
• 0:32
  to
• 0:33
  help
• 0:33
  you
• 0:33
  take
• 0:33
  your
• 0:33
  wedding
• 0:34
  business
• 0:34
  to
• 0:34
  the
• 0:34
  next
• 0:34
  level.
• 0:35
  If
• 0:35
  you
• 0:36
  are
• 0:36
  an
• 0:36
  ambitious
• 0:36
  wedding
• 0:37
  business
• 0:37
  owner
• 0:37
  that
• 0:38
  wants
• 0:38
  to
• 0:38
  take
• 0:38
  your
• 0:38
  passion
• 0:39
  and
• 0:39
  use
• 0:39
  it
• 0:39
  to
• 0:40
  build
• 0:40
  a
• 0:40
  profitable,
• 0:41
  sustainable
• 0:41
  business
• 0:42
  doing
• 0:42
  what
• 0:42
  you
• 0:42
  love,
• 0:43
  then
• 0:43
  you're
• 0:43
  in
• 0:43
  the
• 0:43
  right
• 0:44
  place.
• 0:44
  Let's
• 0:45
  get
• 0:45
  going
• 0:45
  with
• 0:45
  today's
• 0:46
  episode.
• 0:47
  I
• 0:47
  know
• 0:47
  it
• 0:48
  feels
• 0:48
  like
• 0:48
  summer
• 0:49
  has
• 0:49
  only
• 0:49
  just
• 0:50
  ended.
• 0:50
  Busy
• 0:50
  wedding
• 0:51
  season
• 0:51
  feels
• 0:51
  like
• 0:52
  not
• 0:52
  that
• 0:52
  long
• 0:52
  ago.
• 0:53
  But
• 0:53
  we
• 0:53
  are
• 0:53
  rushing
• 0:54
  towards
• 0:54
  engagement
• 0:55
  season
• 0:55
  and
• 0:55
  now
• 0:56
  is
• 0:56
  the
• 0:56
  perfect
• 0:56
  time
• 0:57
  to
• 0:57
  make
• 0:57
  sure
• 0:57
  you've
• 0:57
  done
• 0:58
  all
• 0:58
  the
• 0:58
  prep
• 0:58
  in
• 0:58
  your
• 0:59
  business
• 0:59
  to
• 0:59
  get
• 0:59
  ready
• 1:00
  for
• 1:00
  for
• 1:00
  the
• 1:00
  busy
• 1:01
  season
• 1:01
  ahead
• 1:02
  of
• 1:02
  us.
• 1:02
  So
• 1:02
  as
• 1:03
  I
• 1:03
  said
• 1:03
  in
• 1:03
  today's
• 1:03
  episode,
• 1:04
  I'm
• 1:04
  going
• 1:04
  to
• 1:04
  share
• 1:04
  with
• 1:04
  you
• 1:04
  eight
• 1:05
  practical
• 1:05
  things
• 1:05
  you
• 1:06
  should
• 1:06
  be
• 1:06
  doing
• 1:06
  right
• 1:07
  now
• 1:07
  in
• 1:07
  your
• 1:07
  wedding
• 1:07
  business
• 1:08
  to
• 1:08
  make
• 1:08
  sure
• 1:08
  you're
• 1:08
  ready
• 1:09
  ahead
• 1:10
  of
• 1:10
  Christmas.
• 1:11
  No
• 1:11
  one
• 1:11
  wants
• 1:11
  to
• 1:11
  be
• 1:11
  doing
• 1:12
  these
• 1:12
  things
• 1:12
  on
• 1:12
  Christmas
• 1:13
  Eve
• 1:13
  or
• 1:13
  Boxing
• 1:13
  Day,
• 1:14
  so
• 1:14
  get
• 1:14
  them
• 1:14
  done
• 1:15
  now
• 1:15
  and
• 1:15
  you
• 1:15
  will
• 1:15
  feel
• 1:16
  ready
• 1:16
  to
• 1:16
  go
• 1:17
  for
• 1:17
  engagement
• 1:17
  season.
• 1:18
  So
• 1:18
  first
• 1:19
  up
• 1:19
  is
• 1:19
  all
• 1:20
  about
• 1:20
  your
• 1:20
  imagery.
• 1:21
  So
• 1:22
  I
• 1:22
  want
• 1:22
  to
• 1:22
  make
• 1:22
  sure
• 1:22
  your
• 1:23
  imagery
• 1:23
  is
• 1:23
  ready
• 1:23
  and
• 1:24
  updated.
• 1:25
  So
• 1:25
  when
• 1:25
  was
• 1:25
  the
• 1:25
  last
• 1:25
  time
• 1:26
  you
• 1:26
  had
• 1:26
  a
• 1:26
  look
• 1:26
  on
• 1:26
  your
• 1:27
  website
• 1:27
  and
• 1:27
  checked
• 1:28
  when
• 1:28
  whether
• 1:28
  or
• 1:28
  not
• 1:28
  you'd
• 1:28
  updated
• 1:29
  your
• 1:29
  images?
• 1:29
  Anytime
• 1:30
  in
• 1:30
  the
• 1:30
  last
• 1:30
  couple
• 1:31
  of
• 1:31
  years.
• 1:31
  I'm
• 1:32
  sure
• 1:32
  you've
• 1:32
  got
• 1:32
  loads
• 1:32
  of
• 1:32
  new
• 1:33
  great
• 1:33
  images
• 1:33
  from
• 1:34
  this
• 1:34
  summer
• 1:34
  from
• 1:35
  all
• 1:35
  the
• 1:35
  weddings
• 1:35
  you've
• 1:35
  been
• 1:35
  doing,
• 1:36
  but
• 1:36
  often
• 1:36
  we
• 1:37
  hide
• 1:37
  them
• 1:37
  away
• 1:37
  either
• 1:37
  on
• 1:38
  our
• 1:38
  computers
• 1:38
  or
• 1:39
  just
• 1:39
  on
• 1:39
  our
• 1:39
  social
• 1:39
  media
• 1:40
  and
• 1:40
  we
• 1:40
  forget
• 1:40
  to
• 1:41
  update
• 1:41
  them
• 1:41
  on
• 1:41
  our
• 1:42
  website.
• 1:42
  Are
• 1:42
  the
• 1:43
  images
• 1:43
  on
• 1:43
  your
• 1:43
  website
• 1:44
  out
• 1:44
  of
• 1:44
  date?
• 1:44
  I
• 1:45
  even
• 1:45
  meet
• 1:45
  suppliers
• 1:45
  who
• 1:46
  still
• 1:46
  have
• 1:46
  stock
• 1:46
  images
• 1:47
  on
• 1:47
  their
• 1:47
  website
• 1:47
  even
• 1:48
  though
• 1:48
  they
• 1:48
  now
• 1:48
  have
• 1:49
  amazing
• 1:49
  images
• 1:50
  to
• 1:50
  share
• 1:50
  because
• 1:50
  they
• 1:50
  keep
• 1:50
  forgetting
• 1:51
  to
• 1:51
  change
• 1:51
  them.
• 1:51
  So
• 1:52
  go
• 1:52
  through
• 1:52
  your
• 1:52
  website,
• 1:53
  particularly
• 1:53
  your
• 1:53
  homepage,
• 1:54
  but
• 1:54
  go
• 1:54
  through
• 1:55
  everything,
• 1:55
  look
• 1:56
  at
• 1:56
  whether
• 1:56
  or
• 1:56
  not
• 1:56
  your
• 1:57
  images
• 1:57
  are
• 1:57
  reflecting
• 1:58
  your
• 1:58
  current
• 1:58
  work
• 1:59
  are
• 1:59
  up
• 1:59
  to
• 1:59
  date
• 2:00
  and
• 2:00
  if
• 2:00
  not,
• 2:00
  now
• 2:01
  would
• 2:01
  be
• 2:01
  a
• 2:01
  great
• 2:01
  time
• 2:02
  to
• 2:02
  start
• 2:02
  switching
• 2:02
  them
• 2:03
  out
• 2:03
  and
• 2:03
  updating
• 2:04
  them,
• 2:04
  refreshing
• 2:05
  them,
• 2:05
  ready.
• 2:05
  The
• 2:05
  same
• 2:06
  goes
• 2:06
  also
• 2:07
  for
• 2:07
  the
• 2:07
  images
• 2:08
  on
• 2:08
  your
• 2:08
  Instagram.
• 2:09
  Have
• 2:09
  a
• 2:09
  look
• 2:09
  at
• 2:09
  those
• 2:10
  top
• 2:10
  three
• 2:10
  images
• 2:11
  you
• 2:11
  know,
• 2:11
  you
• 2:11
  can
• 2:12
  pin
• 2:12
  three
• 2:12
  images
• 2:12
  on
• 2:12
  the
• 2:13
  top
• 2:13
  of
• 2:13
  your
• 2:13
  Instagram,
• 2:13
  which
• 2:14
  is
• 2:14
  a
• 2:14
  great
• 2:14
  feature
• 2:15
  because
• 2:15
  it
• 2:15
  means
• 2:15
  you
• 2:15
  can
• 2:15
  always
• 2:16
  make
• 2:16
  sure
• 2:16
  your
• 2:16
  best
• 2:16
  images
• 2:17
  are
• 2:17
  shown
• 2:17
  to
• 2:18
  couples
• 2:18
  first.
• 2:18
  So
• 2:19
  go
• 2:19
  and
• 2:19
  have
• 2:19
  a
• 2:19
  look.
• 2:19
  When
• 2:19
  was
• 2:20
  the
• 2:20
  last
• 2:20
  time
• 2:20
  you
• 2:20
  refreshed
• 2:21
  or
• 2:21
  updated
• 2:21
  those
• 2:22
  pinned
• 2:22
  images?
• 2:23
  Is
• 2:23
  it
• 2:23
  time
• 2:23
  to
• 2:24
  change
• 2:24
  them
• 2:24
  out?
• 2:24
  Do
• 2:25
  you
• 2:25
  need
• 2:25
  to
• 2:25
  put
• 2:25
  in
• 2:25
  something
• 2:26
  new
• 2:26
  as
• 2:26
  we
• 2:26
  go
• 2:27
  into
• 2:27
  2025
• 2:28
  that
• 2:28
  reflects
• 2:28
  your
• 2:28
  work?
• 2:29
  Now,
• 2:29
  this
• 2:30
  is
• 2:30
  the
• 2:30
  first
• 2:30
  thing
• 2:30
  people
• 2:31
  see
• 2:31
  when
• 2:31
  they
• 2:31
  land
• 2:31
  on
• 2:32
  your
• 2:32
  page,
• 2:32
  so
• 2:32
  it
• 2:33
  really
• 2:33
  needs
• 2:33
  to
• 2:33
  reflect
• 2:33
  your
• 2:34
  business
• 2:34
  and
• 2:34
  where
• 2:34
  you're
• 2:35
  at.
• 2:35
  So
• 2:35
  number
• 2:36
  one
• 2:36
  is
• 2:36
  get
• 2:36
  your
• 2:37
  images
• 2:37
  sorted
• 2:37
  both
• 2:38
  on
• 2:38
  your
• 2:38
  website
• 2:39
  and
• 2:39
  on
• 2:39
  your
• 2:39
  social
• 2:40
  media.
• 2:40
  Okay?
• 2:40
  The
• 2:41
  second
• 2:41
  thing
• 2:41
  I
• 2:41
  want
• 2:41
  you
• 2:42
  to
• 2:42
  look
• 2:42
  at
• 2:42
  is
• 2:42
  your
• 2:43
  pricing.
• 2:43
  The
• 2:44
  end
• 2:44
  of
• 2:44
  a
• 2:44
  year
• 2:45
  is
• 2:45
  a
• 2:45
  really
• 2:45
  good
• 2:45
  time
• 2:46
  to
• 2:46
  start
• 2:46
  reviewing
• 2:46
  your
• 2:47
  pricing
• 2:47
  as
• 2:47
  we
• 2:47
  go
• 2:48
  into
• 2:48
  2025
• 2:49
  and
• 2:49
  beyond,
• 2:50
  because
• 2:50
  sometimes
• 2:51
  we
• 2:51
  forget
• 2:51
  to
• 2:52
  increase
• 2:52
  our
• 2:52
  prices.
• 2:52
  And
• 2:53
  maybe
• 2:53
  you've
• 2:53
  had
• 2:53
  the
• 2:53
  same
• 2:53
  prices
• 2:54
  for
• 2:54
  a
• 2:54
  long
• 2:54
  time
• 2:55
  and
• 2:55
  you've
• 2:55
  not
• 2:55
  taken
• 2:56
  into
• 2:56
  account
• 2:56
  inflation
• 2:57
  or
• 2:58
  change
• 2:58
  in
• 2:58
  the
• 2:58
  world,
• 2:58
  or
• 2:59
  maybe
• 2:59
  just
• 2:59
  your
• 2:59
  work
• 2:59
  is
• 3:00
  better
• 3:00
  now
• 3:00
  and
• 3:00
  it's
• 3:00
  time
• 3:00
  to
• 3:01
  charge
• 3:01
  more.
• 3:02
  So
• 3:02
  this
• 3:02
  time
• 3:02
  of
• 3:02
  year
• 3:03
  is
• 3:03
  a
• 3:03
  great
• 3:03
  time
• 3:03
  to
• 3:03
  reflect,
• 3:04
  have
• 3:04
  a
• 3:04
  look
• 3:04
  over
• 3:05
  your
• 3:05
  finances,
• 3:06
  look
• 3:06
  at
• 3:06
  your
• 3:06
  costs.
• 3:06
  Have
• 3:07
  your
• 3:07
  costs
• 3:07
  gone
• 3:07
  up?
• 3:07
  Do
• 3:08
  your
• 3:08
  prices
• 3:08
  reflect
• 3:08
  that?
• 3:09
  Do
• 3:09
  you
• 3:09
  already
• 3:10
  have
• 3:10
  lots
• 3:10
  of
• 3:10
  bookings
• 3:10
  in
• 3:11
  the
• 3:11
  diary
• 3:11
  for
• 3:11
  next
• 3:11
  year
• 3:12
  or
• 3:12
  2026?
• 3:13
  Often
• 3:13
  that's
• 3:14
  a
• 3:14
  sign
• 3:14
  that
• 3:14
  maybe
• 3:14
  it's
• 3:15
  time
• 3:15
  to
• 3:15
  put
• 3:15
  your
• 3:15
  prices
• 3:16
  up
• 3:16
  a
• 3:16
  little
• 3:16
  bit
• 3:17
  as
• 3:17
  well.
• 3:17
  Now,
• 3:17
  this
• 3:17
  is
• 3:18
  a
• 3:18
  great
• 3:18
  time
• 3:18
  to
• 3:19
  change
• 3:19
  your
• 3:19
  pricing
• 3:20
  because
• 3:20
  you
• 3:20
  can
• 3:20
  tell
• 3:21
  people
• 3:21
  that
• 3:21
  you're
• 3:21
  going
• 3:21
  to
• 3:21
  do
• 3:22
  it
• 3:22
  and
• 3:22
  it
• 3:22
  means
• 3:23
  that
• 3:23
  you
• 3:23
  can
• 3:23
  do
• 3:23
  a
• 3:23
  little
• 3:24
  bit
• 3:24
  of
• 3:24
  an
• 3:24
  offer
• 3:24
  to
• 3:24
  try
• 3:25
  and
• 3:25
  get
• 3:25
  people
• 3:25
  over
• 3:26
  the
• 3:26
  line
• 3:26
  this
• 3:26
  side
• 3:26
  of
• 3:27
  Christmas.
• 3:27
  So
• 3:27
  if
• 3:27
  you
• 3:28
  are
• 3:28
  looking
• 3:28
  at
• 3:28
  changing
• 3:28
  your
• 3:29
  prices
• 3:29
  from
• 3:29
  2025
• 3:30
  bookings
• 3:31
  and
• 3:31
  beyond,
• 3:32
  you
• 3:32
  can
• 3:32
  say
• 3:32
  to
• 3:33
  people,
• 3:33
  now,
• 3:33
  my
• 3:33
  prices
• 3:34
  are
• 3:34
  going
• 3:34
  up
• 3:34
  from
• 3:34
  the
• 3:35
  1st
• 3:35
  of
• 3:35
  January,
• 3:36
  2025.
• 3:36
  But
• 3:36
  if
• 3:36
  you
• 3:37
  book
• 3:37
  before
• 3:37
  then,
• 3:37
  you
• 3:38
  get
• 3:38
  my
• 3:38
  current
• 3:38
  rate,
• 3:39
  which
• 3:39
  is
• 3:39
  X.
• 3:40
  So
• 3:40
  it's
• 3:40
  a
• 3:40
  great
• 3:41
  way
• 3:41
  to
• 3:41
  kind
• 3:41
  of
• 3:42
  convince
• 3:42
  people
• 3:42
  who
• 3:42
  are
• 3:42
  maybe
• 3:43
  on
• 3:43
  the
• 3:43
  fence
• 3:43
  about
• 3:43
  booking
• 3:44
  you
• 3:44
  to
• 3:44
  go
• 3:45
  ahead
• 3:45
  and
• 3:45
  get
• 3:45
  that
• 3:45
  sorted,
• 3:46
  get
• 3:46
  their
• 3:46
  paperwork
• 3:47
  signed
• 3:47
  before
• 3:47
  that
• 3:48
  price
• 3:48
  increase,
• 3:49
  but
• 3:49
  don't
• 3:49
  fall
• 3:49
  into
• 3:50
  the
• 3:50
  trap
• 3:50
  of
• 3:50
  having
• 3:50
  the
• 3:50
  same
• 3:51
  prices
• 3:51
  for
• 3:51
  years
• 3:51
  and
• 3:52
  years
• 3:52
  and
• 3:52
  years.
• 3:52
  We
• 3:53
  all
• 3:53
  need
• 3:53
  to
• 3:53
  look
• 3:53
  at
• 3:53
  putting
• 3:53
  our
• 3:53
  prices
• 3:54
  up,
• 3:54
  particularly
• 3:55
  if
• 3:55
  you're
• 3:55
  finding
• 3:55
  lots
• 3:56
  of
• 3:56
  inquiries
• 3:56
  coming
• 3:56
  in,
• 3:57
  lots
• 3:57
  of
• 3:57
  bookings
• 3:58
  happening,
• 3:58
  that's
• 3:59
  often
• 3:59
  a
• 3:59
  sign
• 3:59
  that
• 3:59
  pushing
• 4:00
  your
• 4:00
  prices
• 4:00
  up
• 4:00
  a
• 4:01
  little
• 4:01
  bit
• 4:01
  is
• 4:01
  the
• 4:02
  thing
• 4:02
  to
• 4:02
  do.
• 4:02
  And
• 4:03
  after
• 4:03
  all
• 4:03
  costs
• 4:04
  have
• 4:04
  gone
• 4:04
  up.
• 4:04
  So
• 4:04
  we
• 4:04
  do
• 4:05
  need
• 4:05
  to
• 4:05
  reflect
• 4:05
  that,
• 4:05
  otherwise
• 4:06
  we're
• 4:06
  just
• 4:06
  losing
• 4:07
  our
• 4:07
  profit.
• 4:07
  So
• 4:08
  number
• 4:08
  two,
• 4:09
  on
• 4:09
  my
• 4:09
  list
• 4:09
  is
• 4:09
  reflect
• 4:10
  over
• 4:10
  your
• 4:10
  pricing
• 4:11
  and
• 4:11
  look
• 4:11
  if
• 4:11
  it
• 4:11
  needs
• 4:12
  to
• 4:12
  change
• 4:12
  as
• 4:12
  we
• 4:12
  go
• 4:13
  into
• 4:13
  next
• 4:13
  year.
• 4:13
  Again,
• 4:14
  number
• 4:14
  three
• 4:14
  is
• 4:14
  to
• 4:15
  review
• 4:15
  your
• 4:15
  automation.
• 4:16
  All
• 4:17
  year
• 4:17
  I've
• 4:17
  been
• 4:17
  talking
• 4:18
  on
• 4:18
  stage
• 4:18
  and
• 4:18
  on
• 4:18
  this
• 4:19
  podcast
• 4:19
  about
• 4:19
  the
• 4:19
  importance
• 4:20
  of
• 4:20
  automation
• 4:21
  and
• 4:21
  making
• 4:22
  things
• 4:22
  easy
• 4:22
  to
• 4:23
  give
• 4:23
  a
• 4:23
  quick
• 4:23
  response
• 4:24
  to
• 4:24
  your
• 4:24
  potential
• 4:24
  clients.
• 4:25
  So
• 4:25
  now
• 4:25
  is
• 4:26
  the
• 4:26
  time
• 4:26
  to
• 4:27
  look
• 4:27
  at
• 4:27
  your
• 4:27
  automation.
• 4:28
  When
• 4:28
  I
• 4:28
  fill
• 4:28
  in
• 4:29
  an
• 4:29
  inquiry
• 4:29
  form
• 4:29
  on
• 4:29
  your
• 4:30
  website,
• 4:30
  does
• 4:30
  it
• 4:31
  trigger
• 4:31
  an
• 4:31
  automation?
• 4:31
  Will
• 4:32
  I
• 4:32
  get
• 4:32
  an
• 4:32
  automatic
• 4:33
  email
• 4:33
  into
• 4:33
  my
• 4:33
  inbox
• 4:34
  thanking
• 4:34
  me,
• 4:35
  maybe
• 4:35
  telling
• 4:35
  me
• 4:35
  what
• 4:35
  to
• 4:36
  do
• 4:36
  next,
• 4:36
  giving
• 4:36
  me
• 4:36
  your
• 4:37
  pricing
• 4:37
  or
• 4:37
  giving
• 4:38
  me
• 4:38
  a
• 4:38
  link
• 4:38
  to
• 4:38
  your
• 4:38
  calendar?
• 4:39
  If
• 4:39
  you
• 4:39
  are
• 4:39
  still
• 4:40
  manually
• 4:40
  replying
• 4:41
  to
• 4:41
  every
• 4:41
  single
• 4:41
  inquiry,
• 4:42
  maybe
• 4:42
  now's
• 4:43
  the
• 4:43
  time
• 4:43
  to
• 4:43
  look
• 4:43
  at
• 4:43
  automation
• 4:44
  while
• 4:44
  things
• 4:44
  are
• 4:44
  a
• 4:45
  bit
• 4:45
  quieter
• 4:45
  ahead
• 4:46
  of
• 4:46
  that
• 4:47
  winter
• 4:47
  season.
• 4:48
  If
• 4:48
  that
• 4:48
  feels
• 4:48
  like
• 4:48
  a
• 4:49
  minefield
• 4:49
  for
• 4:49
  you,
• 4:50
  then
• 4:50
  why
• 4:50
  not
• 4:50
  reach
• 4:51
  out
• 4:51
  to
• 4:51
  us
• 4:51
  at
• 4:51
  the
• 4:51
  Wedding
• 4:52
  Pro
• 4:52
  Agency
• 4:52
  email?
• 4:53
  Automation
• 4:53
  setups
• 4:54
  is
• 4:54
  something
• 4:54
  that
• 4:54
  we
• 4:55
  do
• 4:55
  all
• 4:55
  of
• 4:55
  the
• 4:55
  time
• 4:56
  and
• 4:56
  we'd
• 4:56
  more
• 4:56
  than
• 4:56
  happy
• 4:57
  to
• 4:57
  help
• 4:57
  help
• 4:57
  you
• 4:58
  with
• 4:58
  that.
• 4:58
  Outsource
• 4:59
  it
• 4:59
  and
• 4:59
  get
• 4:59
  it
• 4:59
  ready.
• 5:00
  If
• 5:00
  you've
• 5:00
  got
• 5:00
  your
• 5:00
  contact
• 5:01
  form
• 5:01
  already
• 5:01
  sorted,
• 5:02
  perhaps
• 5:02
  there's
• 5:02
  other
• 5:03
  automation
• 5:03
  you
• 5:03
  need
• 5:03
  to
• 5:03
  look
• 5:04
  at.
• 5:04
  If
• 5:04
  you've
• 5:04
  got
• 5:04
  wedding
• 5:05
  fairs
• 5:05
  booked
• 5:05
  in
• 5:06
  in
• 5:06
  the
• 5:06
  new
• 5:06
  year
• 5:06
  that
• 5:07
  you
• 5:07
  want
• 5:07
  to
• 5:07
  get
• 5:07
  sorted
• 5:08
  out,
• 5:08
  make
• 5:08
  sure
• 5:08
  your
• 5:09
  automations
• 5:09
  are
• 5:09
  ready
• 5:10
  for
• 5:10
  that
• 5:10
  as
• 5:10
  well,
• 5:10
  so
• 5:10
  that
• 5:11
  when
• 5:11
  someone
• 5:11
  signs
• 5:11
  up
• 5:11
  at
• 5:12
  the
• 5:12
  fair,
• 5:12
  they
• 5:13
  instantly
• 5:13
  get
• 5:13
  added
• 5:13
  to
• 5:13
  your
• 5:14
  email
• 5:14
  sequence.
• 5:15
  No
• 5:15
  more
• 5:15
  sitting
• 5:15
  down
• 5:16
  on
• 5:16
  a
• 5:16
  Sunday
• 5:16
  evening
• 5:17
  after
• 5:17
  the
• 5:17
  fair
• 5:17
  and
• 5:18
  typing
• 5:18
  out
• 5:18
  everyone's
• 5:19
  email.
• 5:19
  That
• 5:19
  is
• 5:19
  a
• 5:19
  thing
• 5:20
  of
• 5:20
  the
• 5:20
  past,
• 5:20
  it's
• 5:20
  a
• 5:21
  waste
• 5:21
  of
• 5:21
  your
• 5:21
  time
• 5:22
  and
• 5:22
  you
• 5:22
  need
• 5:22
  to
• 5:22
  get
• 5:22
  automation
• 5:23
  sorted.
• 5:24
  So
• 5:24
  number
• 5:24
  three
• 5:24
  is
• 5:25
  have
• 5:25
  a
• 5:25
  look
• 5:25
  at
• 5:25
  the
• 5:25
  automation
• 5:26
  in
• 5:26
  your
• 5:26
  business
• 5:26
  and
• 5:27
  whether
• 5:27
  or
• 5:27
  not
• 5:27
  you
• 5:27
  can
• 5:27
  spend
• 5:28
  some
• 5:28
  time
• 5:28
  improving
• 5:29
  it
• 5:29
  over
• 5:29
  the
• 5:29
  next
• 5:30
  couple
• 5:30
  of
• 5:30
  months.
• 5:31
  Okay,
• 5:31
  number
• 5:31
  four
• 5:32
  on
• 5:32
  my
• 5:32
  list
• 5:32
  is
• 5:33
  those
• 5:33
  testimonials.
• 5:34
  I'm
• 5:35
  sure
• 5:35
  you've
• 5:35
  got
• 5:35
  some
• 5:36
  amazing
• 5:36
  feedback
• 5:37
  from
• 5:37
  the
• 5:37
  weddings
• 5:37
  you've
• 5:38
  done
• 5:38
  over
• 5:38
  the
• 5:38
  past
• 5:39
  six
• 5:39
  to
• 5:39
  12
• 5:39
  months.
• 5:40
  But
• 5:40
  are
• 5:41
  you
• 5:41
  doing
• 5:41
  anything
• 5:41
  with
• 5:42
  them
• 5:42
  yet?
• 5:42
  If
• 5:43
  not,
• 5:43
  now
• 5:43
  is
• 5:43
  the
• 5:43
  time
• 5:44
  to
• 5:44
  start
• 5:44
  looking
• 5:45
  over
• 5:45
  them.
• 5:46
  I've
• 5:46
  talked
• 5:46
  a
• 5:46
  lot
• 5:47
  again
• 5:47
  this
• 5:47
  year
• 5:48
  about
• 5:48
  how
• 5:48
  the
• 5:48
  testimonial
• 5:49
  page
• 5:49
  on
• 5:49
  your
• 5:49
  website
• 5:50
  is
• 5:50
  dead
• 5:50
  in
• 5:50
  the
• 5:51
  water.
• 5:51
  You
• 5:51
  don't
• 5:51
  need
• 5:51
  a
• 5:52
  testimonial
• 5:52
  page
• 5:53
  instead.
• 5:53
  Instead
• 5:53
  you
• 5:53
  should
• 5:54
  have
• 5:54
  testimonials
• 5:55
  everywhere
• 5:55
  on
• 5:55
  your
• 5:55
  website.
• 5:56
  When
• 5:56
  I
• 5:56
  land
• 5:56
  on
• 5:56
  your
• 5:57
  homepage,
• 5:57
  can
• 5:57
  I
• 5:57
  read
• 5:58
  what
• 5:58
  someone
• 5:58
  else
• 5:58
  has
• 5:58
  said
• 5:58
  about
• 5:59
  you
• 5:59
  pretty
• 5:59
  quickly?
• 6:00
  If
• 6:00
  not,
• 6:00
  it's
• 6:01
  time
• 6:01
  to
• 6:01
  add
• 6:01
  them
• 6:01
  in
• 6:02
  and
• 6:02
  now
• 6:02
  is
• 6:02
  the
• 6:03
  time
• 6:03
  to
• 6:03
  go
• 6:03
  in
• 6:03
  and
• 6:03
  refresh
• 6:04
  your
• 6:04
  testimonials.
• 6:05
  If
• 6:05
  all
• 6:05
  your
• 6:05
  testimonials
• 6:06
  say
• 6:06
  they
• 6:06
  were
• 6:06
  from
• 6:06
  2021
• 6:07
  or
• 6:07
  2022,
• 6:08
  then
• 6:09
  maybe
• 6:09
  it's
• 6:09
  time
• 6:09
  to
• 6:09
  update
• 6:10
  them.
• 6:10
  I
• 6:11
  think
• 6:11
  that
• 6:11
  you've
• 6:11
  probably
• 6:12
  got
• 6:12
  some
• 6:12
  better
• 6:12
  ones
• 6:13
  now
• 6:13
  than
• 6:13
  you
• 6:13
  have
• 6:14
  from
• 6:14
  before.
• 6:14
  So
• 6:15
  go
• 6:15
  in,
• 6:15
  switch
• 6:15
  them
• 6:15
  out,
• 6:16
  freshen
• 6:16
  it
• 6:16
  up
• 6:16
  a
• 6:16
  little
• 6:17
  bit.
• 6:17
  Why
• 6:17
  not
• 6:17
  also
• 6:18
  add
• 6:18
  some
• 6:18
  of
• 6:18
  them
• 6:18
  onto
• 6:18
  your
• 6:19
  social
• 6:19
  media
• 6:19
  pages
• 6:20
  over
• 6:20
  the
• 6:20
  couple
• 6:20
  of
• 6:21
  months
• 6:22
  as
• 6:22
  well?
• 6:23
  Because
• 6:23
  this
• 6:23
  is
• 6:23
  a
• 6:24
  great
• 6:24
  way
• 6:24
  to
• 6:24
  showcase
• 6:25
  to
• 6:25
  your
• 6:25
  followers
• 6:26
  what
• 6:26
  other
• 6:26
  people
• 6:27
  think
• 6:27
  about
• 6:27
  you.
• 6:28
  If
• 6:28
  you
• 6:28
  haven't
• 6:28
  yet
• 6:29
  added
• 6:29
  a
• 6:29
  kind
• 6:29
  word
• 6:30
  section
• 6:30
  to
• 6:30
  the
• 6:30
  highlights
• 6:31
  on
• 6:31
  your
• 6:31
  Instagram,
• 6:32
  let
• 6:32
  me
• 6:32
  recommend
• 6:33
  that
• 6:33
  to
• 6:33
  you
• 6:33
  as
• 6:33
  well.
• 6:34
  Then
• 6:34
  you
• 6:34
  can
• 6:34
  have
• 6:34
  all
• 6:34
  of
• 6:35
  these
• 6:35
  testimonials.
• 6:35
  When
• 6:35
  you've
• 6:36
  added
• 6:36
  them
• 6:36
  to
• 6:36
  social
• 6:36
  media,
• 6:37
  you
• 6:37
  can
• 6:37
  save
• 6:37
  them
• 6:38
  in
• 6:38
  one
• 6:38
  place.
• 6:38
  And
• 6:38
  if
• 6:39
  someone
• 6:39
  wants
• 6:39
  to
• 6:39
  read
• 6:39
  about
• 6:40
  you,
• 6:40
  they
• 6:40
  can
• 6:40
  find
• 6:40
  it
• 6:41
  very
• 6:41
  easy
• 6:41
  on
• 6:41
  your
• 6:42
  Instagram.
• 6:42
  So
• 6:43
  that
• 6:43
  is
• 6:43
  update.
• 6:44
  Number
• 6:44
  four
• 6:44
  is
• 6:44
  update
• 6:45
  your
• 6:45
  testimonials.
• 6:45
  Make
• 6:46
  sure
• 6:46
  they're
• 6:46
  all
• 6:46
  up
• 6:46
  to
• 6:46
  date.
• 6:47
  Make
• 6:47
  sure
• 6:47
  you're
• 6:47
  using
• 6:48
  the
• 6:48
  new
• 6:48
  ones
• 6:48
  that
• 6:48
  you've
• 6:49
  got
• 6:49
  and
• 6:49
  shouting
• 6:49
  about
• 6:50
  them.
• 6:50
  Don't
• 6:50
  let
• 6:50
  them
• 6:51
  hide
• 6:51
  away
• 6:51
  on
• 6:51
  your
• 6:52
  computer
• 6:52
  somewhere
• 6:52
  or
• 6:53
  in
• 6:53
  a
• 6:53
  handwritten
• 6:54
  card.
• 6:54
  Use
• 6:54
  them
• 6:55
  in
• 6:55
  your
• 6:55
  marketing
• 6:56
  and
• 6:56
  get
• 6:56
  them
• 6:56
  up
• 6:57
  on
• 6:57
  your
• 6:57
  website.
• 6:57
  Okay,
• 6:58
  number
• 6:59
  five
• 6:59
  is
• 6:59
  now
• 7:00
  is
• 7:00
  a
• 7:00
  great
• 7:00
  time
• 7:00
  to
• 7:01
  start
• 7:01
  thinking
• 7:01
  about
• 7:02
  whether
• 7:02
  or
• 7:02
  not
• 7:02
  you
• 7:02
  want
• 7:02
  to
• 7:02
  add
• 7:03
  in
• 7:03
  any
• 7:03
  new
• 7:04
  services
• 7:04
  for
• 7:05
  2025
• 7:06
  and
• 7:06
  beyond.
• 7:06
  Perhaps
• 7:07
  you've
• 7:07
  got
• 7:07
  new
• 7:07
  ideas.
• 7:08
  Maybe
• 7:08
  there's
• 7:08
  something
• 7:08
  new
• 7:09
  that's
• 7:09
  trending
• 7:10
  that
• 7:10
  you
• 7:10
  want
• 7:10
  to
• 7:10
  start
• 7:11
  bringing
• 7:11
  into
• 7:11
  your
• 7:12
  business.
• 7:12
  Maybe
• 7:12
  there's
• 7:12
  something
• 7:13
  you
• 7:13
  want
• 7:13
  to
• 7:13
  stop
• 7:14
  doing
• 7:14
  because
• 7:14
  it's
• 7:14
  not
• 7:15
  making
• 7:15
  you
• 7:15
  very
• 7:15
  much
• 7:15
  money.
• 7:16
  Now
• 7:16
  is
• 7:16
  a
• 7:17
  great
• 7:17
  time
• 7:17
  to
• 7:17
  reflect
• 7:18
  on
• 7:18
  those
• 7:18
  things.
• 7:18
  Look
• 7:19
  at
• 7:19
  what's
• 7:19
  coming
• 7:19
  into
• 7:19
  the
• 7:20
  market,
• 7:20
  look
• 7:21
  at
• 7:21
  where
• 7:21
  you
• 7:21
  can
• 7:21
  be
• 7:21
  creative.
• 7:22
  Now.
• 7:22
  One
• 7:22
  of
• 7:22
  the
• 7:23
  things
• 7:23
  that
• 7:23
  came
• 7:24
  out
• 7:24
  a
• 7:24
  lot
• 7:24
  when
• 7:24
  I
• 7:24
  was
• 7:24
  at
• 7:24
  Wedding
• 7:25
  MBA
• 7:25
  last
• 7:25
  week
• 7:26
  was
• 7:26
  the
• 7:26
  importance
• 7:27
  of
• 7:27
  the
• 7:27
  experiential
• 7:28
  offering
• 7:29
  at
• 7:29
  weddings.
• 7:29
  As
• 7:30
  we
• 7:30
  go
• 7:30
  into
• 7:30
  25
• 7:31
  and
• 7:31
  26,
• 7:32
  people
• 7:32
  are
• 7:32
  looking
• 7:33
  for
• 7:33
  hands
• 7:33
  on
• 7:34
  experiences
• 7:35
  as
• 7:35
  part
• 7:35
  of
• 7:35
  their
• 7:35
  wedding
• 7:36
  day.
• 7:36
  So
• 7:36
  examples
• 7:37
  include
• 7:38
  things
• 7:38
  like
• 7:38
  interactive
• 7:39
  table
• 7:39
  plans
• 7:40
  where
• 7:40
  they
• 7:40
  can
• 7:41
  go
• 7:41
  and
• 7:41
  they
• 7:41
  get
• 7:42
  something
• 7:42
  to
• 7:42
  do
• 7:42
  or
• 7:42
  they
• 7:43
  take
• 7:43
  a
• 7:43
  ticket
• 7:44
  or
• 7:44
  they
• 7:44
  have
• 7:44
  to
• 7:45
  get
• 7:45
  a
• 7:45
  magnet.
• 7:45
  There's
• 7:46
  all
• 7:46
  sorts
• 7:46
  of
• 7:46
  things
• 7:46
  with
• 7:47
  their
• 7:47
  table
• 7:47
  plan.
• 7:47
  So
• 7:48
  no
• 7:48
  longer
• 7:48
  is
• 7:48
  it
• 7:48
  just
• 7:48
  a
• 7:48
  piece
• 7:49
  of
• 7:49
  paper
• 7:49
  that
• 7:49
  tells
• 7:49
  them
• 7:49
  where
• 7:50
  they're
• 7:50
  sitting,
• 7:51
  but
• 7:51
  there's
• 7:51
  something
• 7:51
  that
• 7:52
  goes
• 7:52
  along
• 7:53
  with
• 7:53
  that.
• 7:53
  Some
• 7:53
  people
• 7:53
  are
• 7:53
  even
• 7:54
  getting
• 7:54
  sent
• 7:55
  their
• 7:55
  ticket
• 7:55
  for
• 7:55
  their
• 7:56
  table
• 7:56
  plan
• 7:56
  ahead
• 7:56
  of
• 7:57
  the
• 7:57
  wedding
• 7:57
  with
• 7:58
  their
• 7:58
  invitations.
• 7:59
  So
• 7:59
  is
• 7:59
  there
• 8:00
  something
• 8:00
  in
• 8:00
  your
• 8:00
  business
• 8:01
  that
• 8:01
  you
• 8:01
  could
• 8:01
  add
• 8:02
  in
• 8:02
  that
• 8:02
  is
• 8:02
  experiential?
• 8:03
  I
• 8:04
  enjoyed
• 8:04
  lots
• 8:04
  of
• 8:05
  lovely
• 8:05
  cocktails
• 8:05
  when
• 8:05
  I
• 8:05
  was
• 8:06
  in
• 8:06
  Las
• 8:06
  Vegas
• 8:06
  and
• 8:07
  one
• 8:07
  of
• 8:07
  the
• 8:07
  big
• 8:07
  things
• 8:07
  about
• 8:08
  them
• 8:08
  is
• 8:08
  again,
• 8:08
  they
• 8:08
  were
• 8:09
  experiential.
• 8:09
  They
• 8:09
  were
• 8:09
  pouring
• 8:10
  things
• 8:10
  on
• 8:10
  them.
• 8:10
  They
• 8:10
  were
• 8:11
  making
• 8:11
  them
• 8:11
  smoke,
• 8:12
  they
• 8:12
  had
• 8:12
  sweets
• 8:12
  attached
• 8:13
  to
• 8:13
  them.
• 8:13
  It
• 8:13
  was
• 8:14
  all
• 8:14
  very
• 8:14
  exciting
• 8:15
  and
• 8:15
  experiential.
• 8:16
  Why?
• 8:16
  Because
• 8:17
  then
• 8:17
  you
• 8:17
  want
• 8:17
  to
• 8:17
  film
• 8:17
  it,
• 8:17
  you
• 8:18
  want
• 8:18
  to
• 8:18
  put
• 8:18
  it
• 8:18
  on
• 8:18
  Instagram,
• 8:18
  you
• 8:19
  want
• 8:19
  to
• 8:19
  put
• 8:19
  it
• 8:19
  on
• 8:19
  TikTok
• 8:20
  and
• 8:20
  it's
• 8:20
  great
• 8:20
  marketing
• 8:21
  for
• 8:21
  them
• 8:21
  as
• 8:21
  well.
• 8:22
  So
• 8:22
  where
• 8:22
  can
• 8:22
  you
• 8:23
  add
• 8:23
  in
• 8:23
  a
• 8:23
  bit
• 8:23
  of
• 8:23
  creativity
• 8:24
  into
• 8:24
  your
• 8:24
  business?
• 8:25
  Is
• 8:25
  there
• 8:25
  a
• 8:25
  new
• 8:25
  service
• 8:26
  you
• 8:26
  can
• 8:26
  look
• 8:26
  into?
• 8:27
  If
• 8:27
  you
• 8:27
  are
• 8:28
  based
• 8:28
  in
• 8:28
  the
• 8:28
  uk,
• 8:29
  I
• 8:29
  always
• 8:29
  recommend
• 8:30
  look
• 8:30
  at
• 8:30
  what's
• 8:30
  going
• 8:30
  on
• 8:31
  in
• 8:31
  America.
• 8:31
  Go
• 8:32
  and
• 8:32
  check
• 8:32
  out
• 8:32
  TikToks
• 8:33
  of
• 8:33
  American
• 8:34
  Wedding
• 8:34
  planners
• 8:34
  because
• 8:34
  often
• 8:35
  the
• 8:35
  trends
• 8:35
  start
• 8:36
  in
• 8:36
  the
• 8:36
  US
• 8:36
  and
• 8:37
  then
• 8:37
  come
• 8:37
  to
• 8:37
  the
• 8:37
  uk.
• 8:38
  So
• 8:38
  you
• 8:38
  can
• 8:38
  get
• 8:38
  yourselves
• 8:39
  ahead
• 8:39
  of
• 8:39
  the
• 8:40
  trends
• 8:40
  by
• 8:40
  looking
• 8:41
  at
• 8:41
  what
• 8:41
  they're
• 8:41
  doing
• 8:41
  and
• 8:42
  looking
• 8:42
  at
• 8:42
  whether
• 8:42
  there's
• 8:42
  areas
• 8:43
  you
• 8:43
  can
• 8:43
  add
• 8:43
  a
• 8:43
  new
• 8:44
  service
• 8:44
  or
• 8:44
  a
• 8:44
  new
• 8:45
  idea
• 8:45
  into
• 8:45
  your
• 8:46
  business.
• 8:46
  Why
• 8:46
  not
• 8:47
  be
• 8:47
  creative
• 8:47
  rather
• 8:48
  than
• 8:48
  do
• 8:48
  what
• 8:48
  everyone
• 8:48
  else
• 8:49
  is
• 8:49
  doing?
• 8:49
  If
• 8:49
  you
• 8:49
  do
• 8:49
  something
• 8:50
  new
• 8:50
  and
• 8:50
  exciting,
• 8:51
  quite
• 8:51
  often
• 8:51
  people
• 8:52
  will
• 8:52
  want
• 8:52
  to
• 8:52
  book
• 8:53
  it.
• 8:53
  So
• 8:53
  have
• 8:53
  a
• 8:54
  look
• 8:54
  at
• 8:54
  what
• 8:54
  offerings
• 8:54
  you
• 8:55
  can
• 8:55
  add
• 8:55
  for
• 8:56
  2025
• 8:57
  and
• 8:57
  beyond.
• 8:57
  Okay,
• 8:58
  number
• 8:58
  six
• 8:59
  is
• 8:59
  now
• 8:59
  is
• 9:00
  the
• 9:00
  time
• 9:00
  to
• 9:00
  start
• 9:00
  thinking
• 9:01
  about
• 9:01
  planning
• 9:01
  out
• 9:02
  your
• 9:02
  2025
• 9:04
  every
• 9:04
  single
• 9:04
  year.
• 9:05
  When
• 9:05
  it
• 9:05
  comes
• 9:05
  towards
• 9:05
  the
• 9:06
  end
• 9:06
  of
• 9:06
  the
• 9:06
  year,
• 9:07
  I
• 9:07
  do
• 9:07
  this
• 9:07
  in
• 9:07
  my
• 9:08
  own
• 9:08
  business.
• 9:08
  I
• 9:08
  meet
• 9:08
  up
• 9:09
  with
• 9:09
  someone
• 9:09
  and
• 9:09
  we
• 9:09
  go
• 9:10
  through
• 9:10
  my
• 9:10
  strategy
• 9:10
  for
• 9:10
  25.
• 9:11
  We
• 9:11
  look
• 9:11
  at
• 9:12
  what
• 9:12
  works
• 9:12
  over
• 9:13
  the
• 9:13
  year
• 9:13
  that's
• 9:13
  just
• 9:13
  passed,
• 9:14
  we
• 9:14
  look
• 9:14
  at
• 9:14
  my
• 9:14
  marketing,
• 9:15
  we
• 9:15
  look
• 9:15
  at
• 9:15
  my
• 9:15
  numbers,
• 9:16
  we
• 9:16
  look
• 9:16
  at
• 9:16
  my
• 9:16
  costs,
• 9:17
  we
• 9:17
  look
• 9:17
  at
• 9:17
  all
• 9:17
  of
• 9:17
  my
• 9:17
  key
• 9:18
  performance
• 9:18
  indicators
• 9:19
  and
• 9:19
  then
• 9:19
  we
• 9:19
  decide
• 9:20
  what
• 9:20
  to
• 9:20
  do
• 9:21
  for
• 9:21
  25,
• 9:21
  what
• 9:22
  to
• 9:22
  focus
• 9:22
  on,
• 9:22
  what
• 9:23
  to
• 9:23
  cut
• 9:23
  out,
• 9:23
  what
• 9:24
  to
• 9:24
  do
• 9:24
  more
• 9:24
  of,
• 9:24
  where
• 9:25
  to
• 9:25
  market
• 9:25
  ourselves.
• 9:26
  And
• 9:26
  this
• 9:26
  is
• 9:26
  the
• 9:27
  time
• 9:27
  that
• 9:27
  you
• 9:27
  should
• 9:27
  be
• 9:27
  doing
• 9:28
  the
• 9:28
  same
• 9:28
  in
• 9:28
  your
• 9:29
  business
• 9:29
  as
• 9:29
  well.
• 9:29
  Whether
• 9:30
  it's
• 9:30
  a
• 9:30
  solo
• 9:31
  exercise
• 9:31
  that
• 9:31
  you
• 9:31
  do
• 9:31
  on
• 9:31
  your
• 9:32
  own
• 9:32
  or
• 9:32
  whether
• 9:32
  you
• 9:32
  do
• 9:32
  it
• 9:33
  with
• 9:33
  me
• 9:33
  as
• 9:33
  a
• 9:33
  one
• 9:34
  to
• 9:34
  one
• 9:34
  strategy,
• 9:34
  I'm
• 9:35
  more
• 9:35
  than
• 9:35
  happy
• 9:35
  to
• 9:35
  do
• 9:35
  that
• 9:36
  with
• 9:36
  you.
• 9:36
  Reach
• 9:36
  out.
• 9:37
  I've
• 9:37
  already
• 9:37
  got
• 9:37
  a
• 9:37
  couple
• 9:37
  of
• 9:38
  half
• 9:38
  day
• 9:38
  strategy
• 9:39
  sessions
• 9:39
  booked
• 9:39
  in
• 9:40
  where
• 9:40
  I'm
• 9:40
  going
• 9:40
  to
• 9:40
  do
• 9:40
  exactly
• 9:41
  that.
• 9:41
  We're
• 9:41
  going
• 9:41
  to
• 9:41
  meet
• 9:42
  up,
• 9:42
  we're
• 9:42
  going
• 9:42
  to
• 9:42
  sit
• 9:42
  down
• 9:43
  and
• 9:43
  we're
• 9:43
  going
• 9:43
  to
• 9:43
  go
• 9:44
  through
• 9:44
  what's
• 9:44
  working,
• 9:44
  what's
• 9:45
  not
• 9:45
  working
• 9:45
  and
• 9:45
  what
• 9:46
  we're
• 9:46
  going
• 9:46
  to
• 9:46
  aim
• 9:46
  for
• 9:46
  in
• 9:47
  2025.
• 9:48
  So
• 9:48
  things
• 9:48
  you
• 9:48
  should
• 9:49
  be
• 9:49
  thinking
• 9:49
  about
• 9:49
  are,
• 9:50
  is
• 9:50
  there
• 9:50
  places
• 9:50
  you
• 9:50
  could
• 9:51
  save
• 9:51
  money?
• 9:51
  Are
• 9:52
  you
• 9:52
  spending
• 9:52
  money
• 9:52
  on
• 9:52
  things
• 9:53
  that's
• 9:53
  not
• 9:53
  working
• 9:54
  and
• 9:54
  you
• 9:54
  need
• 9:54
  reassign
• 9:55
  that
• 9:55
  money?
• 9:55
  Maybe
• 9:56
  your
• 9:56
  costs
• 9:56
  are
• 9:56
  too
• 9:56
  high,
• 9:57
  you
• 9:57
  need
• 9:57
  to
• 9:57
  look
• 9:57
  at
• 9:57
  reducing
• 9:58
  them.
• 9:58
  Perhaps
• 9:58
  it's
• 9:58
  that
• 9:59
  pricing
• 9:59
  thing
• 9:59
  again.
• 9:59
  Maybe
• 10:00
  you
• 10:00
  need
• 10:00
  to
• 10:00
  update
• 10:01
  your
• 10:01
  pricing
• 10:01
  to
• 10:02
  reflect
• 10:02
  those
• 10:02
  updated
• 10:03
  costs.
• 10:04
  Maybe
• 10:04
  you
• 10:04
  need
• 10:04
  to
• 10:05
  look
• 10:05
  at
• 10:05
  where
• 10:05
  you
• 10:05
  marketed
• 10:06
  yourself
• 10:06
  last
• 10:06
  year.
• 10:07
  Maybe
• 10:07
  it
• 10:07
  was
• 10:07
  on
• 10:07
  a
• 10:08
  directory,
• 10:08
  perhaps
• 10:09
  it
• 10:09
  was
• 10:09
  in
• 10:09
  a
• 10:09
  wedding
• 10:10
  fair.
• 10:10
  Have
• 10:10
  a
• 10:10
  look
• 10:10
  at
• 10:10
  what
• 10:10
  the
• 10:11
  return
• 10:11
  on
• 10:11
  investment
• 10:12
  of
• 10:12
  that
• 10:12
  marketing
• 10:13
  opportunity
• 10:13
  has
• 10:14
  been
• 10:14
  and
• 10:14
  whether
• 10:14
  or
• 10:15
  not
• 10:15
  it's
• 10:15
  worth
• 10:15
  doing
• 10:16
  again
• 10:16
  in
• 10:16
  the
• 10:17
  coming
• 10:17
  year.
• 10:18
  We
• 10:18
  don't
• 10:18
  make
• 10:19
  these
• 10:19
  decisions
• 10:19
  based
• 10:19
  on
• 10:20
  feelings
• 10:20
  alone.
• 10:20
  You
• 10:21
  need
• 10:21
  to
• 10:21
  look
• 10:21
  at
• 10:21
  the
• 10:22
  statistics,
• 10:22
  look
• 10:22
  at
• 10:22
  what's
• 10:23
  actually
• 10:23
  working.
• 10:23
  And
• 10:24
  this
• 10:24
  is
• 10:24
  why
• 10:24
  tracking
• 10:24
  it
• 10:25
  all
• 10:25
  the
• 10:25
  way
• 10:25
  through
• 10:25
  the
• 10:25
  year
• 10:26
  is
• 10:26
  really
• 10:26
  helpful.
• 10:26
  So
• 10:27
  I
• 10:27
  do
• 10:27
  with
• 10:27
  my
• 10:27
  members
• 10:28
  in
• 10:28
  our
• 10:28
  members
• 10:28
  lounge,
• 10:29
  every
• 10:29
  single
• 10:29
  month
• 10:30
  we
• 10:30
  have
• 10:30
  a
• 10:30
  zoom
• 10:31
  call
• 10:31
  where
• 10:31
  we
• 10:31
  look
• 10:32
  at
• 10:32
  where
• 10:32
  their
• 10:32
  inquiries
• 10:33
  are
• 10:33
  coming
• 10:33
  from,
• 10:33
  what's
• 10:34
  working,
• 10:34
  what's
• 10:34
  not,
• 10:35
  so
• 10:35
  that
• 10:35
  they've
• 10:35
  got
• 10:35
  all
• 10:36
  that
• 10:36
  written
• 10:36
  down
• 10:36
  when
• 10:37
  they
• 10:37
  come
• 10:37
  to
• 10:37
  make
• 10:37
  decisions
• 10:38
  for
• 10:38
  the
• 10:38
  following
• 10:39
  year.
• 10:39
  The
• 10:39
  other
• 10:39
  thing
• 10:39
  you
• 10:39
  should
• 10:40
  be
• 10:40
  doing
• 10:40
  is
• 10:40
  looking
• 10:40
  at
• 10:41
  your
• 10:41
  2025
• 10:42
  diary
• 10:43
  and
• 10:43
  plotting
• 10:43
  out
• 10:44
  time
• 10:44
  off.
• 10:45
  I
• 10:45
  always
• 10:45
  say
• 10:45
  it's
• 10:45
  important
• 10:46
  that
• 10:46
  you
• 10:46
  put
• 10:46
  your
• 10:46
  time
• 10:47
  off
• 10:47
  at
• 10:47
  the
• 10:47
  start
• 10:48
  of
• 10:48
  the
• 10:48
  year,
• 10:49
  otherwise
• 10:49
  it
• 10:49
  will
• 10:49
  never
• 10:50
  happen.
• 10:50
  So
• 10:50
  decide
• 10:50
  how
• 10:51
  many
• 10:51
  days
• 10:51
  holiday
• 10:51
  you
• 10:52
  want
• 10:52
  to
• 10:52
  take
• 10:52
  as
• 10:52
  if
• 10:52
  you're
• 10:53
  in
• 10:53
  a
• 10:53
  proper
• 10:53
  business
• 10:54
  and
• 10:54
  start
• 10:54
  blocking
• 10:54
  them
• 10:55
  out
• 10:55
  on
• 10:55
  your
• 10:55
  calendar
• 10:55
  for
• 10:56
  2025.
• 10:57
  If
• 10:57
  you
• 10:57
  block
• 10:57
  them
• 10:57
  out
• 10:58
  now,
• 10:58
  you'
• 10:58
  likely
• 10:59
  to
• 10:59
  take
• 10:59
  them.
• 10:59
  If
• 11:00
  you
• 11:00
  wait
• 11:00
  until
• 11:00
  you
• 11:00
  find
• 11:01
  time
• 11:01
  to
• 11:01
  take
• 11:01
  holiday,
• 11:02
  guess
• 11:02
  what?
• 11:02
  Everything
• 11:03
  else
• 11:03
  is
• 11:03
  going
• 11:03
  to
• 11:03
  crowd
• 11:03
  in
• 11:04
  and
• 11:04
  you're
• 11:04
  never
• 11:04
  going
• 11:04
  to
• 11:04
  find
• 11:04
  the
• 11:05
  time
• 11:05
  and
• 11:05
  you're
• 11:05
  never
• 11:05
  going
• 11:05
  to
• 11:05
  take
• 11:06
  the
• 11:06
  holiday.
• 11:06
  So
• 11:06
  block
• 11:07
  it
• 11:07
  out.
• 11:07
  What
• 11:07
  I
• 11:07
  do
• 11:07
  is
• 11:08
  I
• 11:08
  go
• 11:08
  in
• 11:08
  and
• 11:08
  I
• 11:08
  block
• 11:08
  out
• 11:09
  all
• 11:09
  of
• 11:09
  the
• 11:09
  school
• 11:09
  holidays
• 11:10
  so
• 11:10
  that
• 11:10
  I
• 11:10
  have
• 11:10
  them
• 11:10
  all
• 11:11
  in
• 11:11
  my
• 11:11
  diary
• 11:11
  so
• 11:12
  I
• 11:12
  know
• 11:12
  when
• 11:12
  I've
• 11:12
  got
• 11:12
  the
• 11:12
  kids
• 11:13
  home
• 11:13
  from
• 11:13
  school.
• 11:13
  So
• 11:14
  if
• 11:14
  that
• 11:14
  also
• 11:14
  impacts
• 11:15
  you,
• 11:15
  maybe
• 11:15
  you
• 11:15
  want
• 11:15
  to
• 11:16
  do
• 11:16
  the
• 11:16
  same
• 11:16
  thing.
• 11:16
  The
• 11:16
  other
• 11:17
  thing
• 11:17
  some
• 11:17
  of
• 11:17
  my
• 11:17
  clients
• 11:17
  do
• 11:18
  is
• 11:18
  they
• 11:18
  look
• 11:18
  at
• 11:18
  when
• 11:18
  they've
• 11:19
  got
• 11:19
  weddings
• 11:19
  booked,
• 11:20
  because
• 11:20
  some
• 11:20
  of
• 11:20
  them
• 11:20
  say
• 11:20
  they
• 11:21
  only
• 11:21
  want
• 11:21
  to
• 11:21
  do
• 11:21
  a
• 11:21
  certain
• 11:21
  amount
• 11:22
  of
• 11:22
  weddings
• 11:22
  in
• 11:22
  a
• 11:22
  month
• 11:22
  or
• 11:23
  a
• 11:23
  certain
• 11:23
  amount
• 11:23
  of
• 11:23
  weddings
• 11:24
  over
• 11:24
  a
• 11:24
  weekend.
• 11:24
  And
• 11:25
  then
• 11:25
  they
• 11:25
  start
• 11:25
  blocking
• 11:26
  out
• 11:26
  days
• 11:26
  either
• 11:27
  side
• 11:27
  of
• 11:27
  them
• 11:27
  so
• 11:27
  that
• 11:27
  they
• 11:28
  can't
• 11:28
  take
• 11:28
  more
• 11:28
  weddings
• 11:29
  for
• 11:29
  those
• 11:29
  dates,
• 11:30
  or
• 11:30
  so
• 11:30
  they've
• 11:30
  got
• 11:31
  time
• 11:31
  to
• 11:31
  recoup
• 11:32
  and
• 11:32
  relax
• 11:32
  and
• 11:33
  refresh
• 11:33
  themselves
• 11:34
  before
• 11:34
  they
• 11:34
  go
• 11:34
  again
• 11:34
  with
• 11:35
  the
• 11:35
  next
• 11:35
  wedding.
• 11:35
  So
• 11:36
  take
• 11:36
  a
• 11:36
  look
• 11:36
  at
• 11:36
  the
• 11:36
  diary
• 11:37
  for
• 11:37
  2025
• 11:38
  as
• 11:39
  a
• 11:39
  whole
• 11:39
  and
• 11:39
  start
• 11:40
  making
• 11:40
  marks
• 11:40
  on
• 11:41
  it.
• 11:41
  Start
• 11:41
  blocking
• 11:42
  out
• 11:42
  weeks,
• 11:42
  start
• 11:43
  putting
• 11:43
  in
• 11:43
  important
• 11:43
  dates
• 11:44
  and
• 11:44
  start
• 11:44
  making
• 11:45
  sure
• 11:45
  you're
• 11:45
  going
• 11:45
  to
• 11:45
  have
• 11:46
  some
• 11:46
  time
• 11:46
  off.
• 11:47
  That
• 11:47
  planning
• 11:47
  session
• 11:47
  is
• 11:48
  one
• 11:48
  of
• 11:48
  the
• 11:48
  most
• 11:48
  important
• 11:48
  things
• 11:49
  you
• 11:49
  can
• 11:49
  do
• 11:49
  for
• 11:49
  your
• 11:49
  business.
• 11:50
  Knowing
• 11:50
  where
• 11:50
  you're
• 11:51
  going,
• 11:51
  making
• 11:51
  important
• 11:52
  decisions
• 11:52
  rather
• 11:53
  than
• 11:53
  doing
• 11:53
  everything
• 11:53
  off.
• 11:54
  Emotion
• 11:54
  and
• 11:54
  feeling
• 11:55
  will
• 11:55
  make
• 11:55
  a
• 11:56
  difference
• 11:56
  when
• 11:56
  you
• 11:56
  come
• 11:57
  into
• 11:57
  2025.
• 11:58
  Know
• 11:58
  what
• 11:58
  you've
• 11:58
  got
• 11:59
  as
• 11:59
  a
• 11:59
  budget
• 11:59
  to
• 11:59
  spend,
• 12:00
  know
• 12:00
  how
• 12:00
  you're
• 12:00
  going
• 12:00
  to
• 12:01
  spend
• 12:01
  it,
• 12:01
  and
• 12:01
  make
• 12:02
  wise
• 12:02
  decisions
• 12:02
  regarding
• 12:03
  your
• 12:03
  business.
• 12:03
  And
• 12:03
  like
• 12:04
  I
• 12:04
  said,
• 12:04
  if
• 12:04
  you
• 12:04
  need
• 12:04
  help
• 12:04
  with
• 12:05
  that,
• 12:05
  if
• 12:05
  that
• 12:05
  feels
• 12:05
  overwhelming
• 12:06
  or
• 12:06
  isn't
• 12:07
  something
• 12:07
  you
• 12:07
  feel
• 12:07
  you
• 12:07
  can
• 12:07
  do
• 12:07
  on
• 12:07
  your
• 12:08
  own,
• 12:08
  I
• 12:08
  get
• 12:08
  it.
• 12:08
  That's
• 12:08
  why
• 12:09
  I
• 12:09
  have
• 12:09
  to
• 12:09
  do
• 12:09
  it
• 12:09
  with
• 12:09
  someone
• 12:09
  else
• 12:10
  myself.
• 12:10
  Someone
• 12:10
  else
• 12:11
  can
• 12:11
  look
• 12:11
  at
• 12:11
  my
• 12:11
  business
• 12:12
  in
• 12:12
  a
• 12:12
  much
• 12:12
  better
• 12:12
  way
• 12:12
  than
• 12:13
  I
• 12:13
  can
• 12:13
  look
• 12:13
  at
• 12:13
  it
• 12:13
  myself.
• 12:14
  That's
• 12:14
  why
• 12:14
  I
• 12:14
  have
• 12:14
  that
• 12:15
  session.
• 12:15
  I
• 12:15
  have
• 12:15
  got
• 12:15
  a
• 12:15
  couple
• 12:16
  of
• 12:16
  spaces,
• 12:16
  so
• 12:16
  if
• 12:17
  anyone
• 12:17
  wants
• 12:17
  to
• 12:17
  do
• 12:17
  that
• 12:17
  either
• 12:18
  in
• 12:18
  person
• 12:18
  or
• 12:18
  on
• 12:19
  zoom,
• 12:19
  depending
• 12:19
  where
• 12:19
  you're
• 12:20
  based,
• 12:20
  reach
• 12:20
  out
• 12:20
  to
• 12:21
  me
• 12:21
  and
• 12:21
  we
• 12:21
  can
• 12:21
  chat
• 12:21
  about
• 12:22
  doing
• 12:22
  a
• 12:22
  strategy
• 12:23
  session
• 12:23
  together.
• 12:23
  I'd
• 12:23
  love
• 12:24
  to
• 12:24
  work
• 12:24
  with
• 12:24
  you
• 12:24
  on
• 12:24
  that.
• 12:25
  Okay,
• 12:25
  number
• 12:26
  seven
• 12:26
  on
• 12:26
  my
• 12:26
  list
• 12:27
  is
• 12:27
  now
• 12:28
  is
• 12:28
  a
• 12:28
  great
• 12:28
  time
• 12:29
  for
• 12:29
  education.
• 12:30
  Now
• 12:30
  is
• 12:30
  the
• 12:30
  time
• 12:31
  to
• 12:31
  educate
• 12:31
  yourselves.
• 12:32
  Often
• 12:32
  we're
• 12:32
  a
• 12:32
  little
• 12:33
  bit
• 12:33
  quieter
• 12:33
  at
• 12:33
  this
• 12:34
  time
• 12:34
  of
• 12:34
  year,
• 12:34
  and
• 12:34
  so
• 12:34
  it's
• 12:35
  the
• 12:35
  time
• 12:35
  to
• 12:35
  look
• 12:35
  at
• 12:35
  what's
• 12:36
  going
• 12:36
  on
• 12:36
  on
• 12:36
  Instagram,
• 12:36
  what's
• 12:37
  changing,
• 12:37
  what's
• 12:37
  shifting.
• 12:38
  It's
• 12:38
  the
• 12:38
  time
• 12:38
  to
• 12:38
  look
• 12:38
  at
• 12:39
  your
• 12:39
  SEO
• 12:39
  and
• 12:39
  work
• 12:40
  out.
• 12:40
  If
• 12:40
  you
• 12:40
  need
• 12:40
  to
• 12:40
  invest
• 12:41
  or
• 12:41
  spend
• 12:41
  some
• 12:42
  time
• 12:42
  on
• 12:42
  that,
• 12:42
  it's
• 12:42
  the
• 12:42
  time
• 12:43
  to
• 12:43
  look
• 12:43
  at
• 12:43
  some
• 12:43
  of
• 12:43
  those
• 12:44
  bigger
• 12:44
  trainings
• 12:44
  that
• 12:45
  you
• 12:45
  maybe
• 12:45
  haven't
• 12:46
  thought
• 12:46
  about
• 12:46
  before,
• 12:46
  but
• 12:47
  you
• 12:47
  want
• 12:47
  to
• 12:47
  stretch
• 12:47
  yourself
• 12:48
  to
• 12:48
  do
• 12:48
  something
• 12:48
  new
• 12:49
  in
• 12:49
  your
• 12:49
  business.
• 12:50
  If
• 12:50
  you're
• 12:50
  in
• 12:50
  my
• 12:50
  members
• 12:51
  lounge,
• 12:51
  now's
• 12:51
  a
• 12:51
  great
• 12:51
  time
• 12:52
  to
• 12:52
  log
• 12:52
  into
• 12:52
  the
• 12:52
  members
• 12:53
  lounge
• 12:53
  and
• 12:53
  watch
• 12:53
  some
• 12:53
  of
• 12:53
  that
• 12:54
  training
• 12:54
  you
• 12:54
  maybe
• 12:54
  missed
• 12:55
  in
• 12:55
  the
• 12:55
  busier
• 12:55
  times
• 12:56
  of
• 12:56
  year.
• 12:56
  It's
• 12:57
  all
• 12:57
  arranged
• 12:57
  into
• 12:57
  different
• 12:58
  levels
• 12:58
  depending
• 12:58
  on
• 12:59
  your
• 12:59
  income
• 12:59
  and
• 12:59
  depending
• 13:00
  on
• 13:00
  what
• 13:00
  you
• 13:00
  need
• 13:00
  help
• 13:00
  with,
• 13:01
  so
• 13:01
  it's
• 13:01
  really
• 13:01
  easy
• 13:02
  to
• 13:02
  navigate.
• 13:02
  If
• 13:02
  you're
• 13:03
  not
• 13:03
  in
• 13:03
  the
• 13:03
  members
• 13:03
  lounge,
• 13:03
  why
• 13:04
  not
• 13:04
  consider
• 13:04
  joining
• 13:05
  for
• 13:05
  a
• 13:05
  couple
• 13:05
  of
• 13:05
  months
• 13:05
  and
• 13:05
  having
• 13:06
  a
• 13:06
  look
• 13:06
  at
• 13:06
  all
• 13:06
  the
• 13:06
  training
• 13:07
  that
• 13:07
  I
• 13:07
  have
• 13:08
  to
• 13:08
  offer
• 13:08
  in
• 13:08
  there.
• 13:08
  It's
• 13:09
  a
• 13:09
  great
• 13:09
  place
• 13:09
  to
• 13:09
  upskill
• 13:10
  yourself
• 13:10
  and
• 13:11
  educate
• 13:11
  yourself
• 13:12
  for
• 13:12
  the
• 13:12
  season
• 13:13
  ahead.
• 13:13
  It's
• 13:13
  also
• 13:13
  a
• 13:14
  great
• 13:14
  time
• 13:14
  now
• 13:14
  to
• 13:15
  catch
• 13:15
  up
• 13:15
  on
• 13:15
  missed
• 13:15
  podcast
• 13:16
  episodes,
• 13:16
  to
• 13:17
  read
• 13:17
  business
• 13:17
  books.
• 13:17
  If
• 13:18
  you've
• 13:18
  got
• 13:18
  a
• 13:18
  copy
• 13:18
  of
• 13:18
  my
• 13:18
  book,
• 13:19
  now's
• 13:19
  a
• 13:19
  great
• 13:19
  time
• 13:19
  to
• 13:20
  read
• 13:20
  it
• 13:20
  and
• 13:20
  to
• 13:20
  just
• 13:21
  really
• 13:21
  think
• 13:21
  about
• 13:22
  how
• 13:22
  you
• 13:22
  can
• 13:22
  improve
• 13:22
  your
• 13:23
  business
• 13:23
  for
• 13:23
  next
• 13:24
  year.
• 13:24
  I
• 13:24
  always
• 13:24
  say
• 13:25
  every,
• 13:25
  every
• 13:25
  year
• 13:25
  you
• 13:26
  should
• 13:26
  be
• 13:26
  looking
• 13:26
  to
• 13:26
  improve
• 13:27
  it
• 13:27
  at
• 13:27
  least
• 13:27
  1
• 13:28
  or
• 13:28
  2%.
• 13:28
  Even
• 13:29
  if
• 13:29
  you've
• 13:29
  got
• 13:29
  a
• 13:29
  great
• 13:29
  business,
• 13:30
  there's
• 13:30
  always
• 13:30
  room
• 13:31
  for
• 13:31
  it
• 13:31
  to
• 13:31
  be
• 13:31
  better.
• 13:32
  So
• 13:32
  now's
• 13:32
  the
• 13:32
  time
• 13:32
  to
• 13:33
  educate
• 13:33
  yourself
• 13:33
  and
• 13:34
  learn
• 13:34
  how
• 13:34
  you
• 13:35
  can
• 13:35
  be
• 13:35
  doing
• 13:35
  that.
• 13:35
  There
• 13:36
  is
• 13:36
  always
• 13:36
  something
• 13:37
  new
• 13:37
  to
• 13:37
  learn,
• 13:37
  whether
• 13:37
  you've
• 13:37
  been
• 13:38
  in
• 13:38
  business
• 13:38
  five
• 13:38
  minutes
• 13:39
  or
• 13:39
  five
• 13:39
  years
• 13:40
  or
• 13:40
  15
• 13:41
  years.
• 13:41
  There's
• 13:41
  always
• 13:42
  something
• 13:42
  new
• 13:42
  to
• 13:42
  learn,
• 13:43
  something
• 13:43
  new
• 13:44
  that's
• 13:44
  coming
• 13:44
  in.
• 13:45
  And
• 13:45
  things
• 13:45
  like
• 13:45
  social
• 13:46
  media
• 13:46
  are
• 13:46
  changing
• 13:47
  all
• 13:47
  of
• 13:47
  the
• 13:47
  time,
• 13:48
  and
• 13:48
  all
• 13:48
  of
• 13:48
  us
• 13:48
  find
• 13:48
  it
• 13:49
  hard
• 13:49
  to
• 13:49
  keep
• 13:49
  up
• 13:49
  with
• 13:49
  it.
• 13:49
  So
• 13:49
  it's
• 13:50
  a
• 13:50
  good
• 13:50
  time
• 13:50
  to
• 13:50
  start
• 13:51
  reflecting
• 13:52
  that.
• 13:52
  Also,
• 13:52
  YouTube
• 13:53
  videos
• 13:53
  are
• 13:53
  a
• 13:53
  great
• 13:53
  place
• 13:54
  to
• 13:54
  look
• 13:54
  if
• 13:54
  you
• 13:54
  have
• 13:55
  software
• 13:55
  that
• 13:55
  you're
• 13:55
  using
• 13:56
  that
• 13:56
  you
• 13:56
  don't
• 13:56
  understand.
• 13:57
  I
• 13:57
  always
• 13:57
  go
• 13:57
  on
• 13:58
  YouTube
• 13:58
  how
• 13:58
  to
• 13:58
  do
• 13:58
  stuff
• 13:59
  on
• 13:59
  different
• 13:59
  pieces
• 13:59
  of
• 14:00
  software.
• 14:00
  And
• 14:00
  again,
• 14:00
  now's
• 14:01
  a
• 14:01
  good
• 14:01
  time
• 14:01
  to
• 14:01
  upskill
• 14:02
  yourself
• 14:02
  and
• 14:03
  get
• 14:03
  that
• 14:03
  sorted.
• 14:04
  So
• 14:04
  number
• 14:05
  seven
• 14:05
  is
• 14:05
  education.
• 14:06
  Now
• 14:06
  is
• 14:06
  the
• 14:07
  time
• 14:07
  to
• 14:07
  educate
• 14:07
  yourself,
• 14:08
  ready
• 14:09
  for
• 14:09
  next
• 14:09
  year,
• 14:10
  so
• 14:10
  that
• 14:10
  when
• 14:10
  the
• 14:11
  season
• 14:11
  starts
• 14:11
  getting
• 14:11
  busier
• 14:12
  again,
• 14:12
  you
• 14:12
  are
• 14:13
  ready
• 14:13
  to
• 14:13
  go.
• 14:13
  Okay,
• 14:13
  that
• 14:14
  brings
• 14:14
  me
• 14:14
  to
• 14:14
  my
• 14:15
  final
• 14:15
  one
• 14:16
  for
• 14:16
  today,
• 14:16
  number
• 14:17
  eight,
• 14:17
  and
• 14:18
  that
• 14:18
  is
• 14:18
  take
• 14:18
  some
• 14:19
  time
• 14:19
  out.
• 14:20
  Right?
• 14:20
  As
• 14:21
  business
• 14:21
  owners,
• 14:21
  we're
• 14:22
  really
• 14:22
  bad
• 14:22
  at
• 14:22
  doing
• 14:22
  this.
• 14:23
  We're
• 14:23
  really
• 14:23
  bad
• 14:23
  at
• 14:23
  taking
• 14:24
  breaks.
• 14:24
  But
• 14:25
  actually,
• 14:25
  for
• 14:26
  a
• 14:26
  wedding
• 14:26
  business
• 14:26
  owner,
• 14:27
  often
• 14:27
  our
• 14:28
  winter
• 14:28
  is
• 14:28
  like
• 14:29
  everyone
• 14:29
  else's
• 14:29
  summer
• 14:30
  holidays.
• 14:30
  This
• 14:30
  is
• 14:30
  when
• 14:31
  we're
• 14:31
  a
• 14:31
  little
• 14:31
  bit
• 14:31
  quieter
• 14:32
  with
• 14:32
  work.
• 14:32
  This
• 14:32
  is
• 14:32
  when
• 14:33
  we
• 14:33
  can
• 14:33
  afford
• 14:33
  to
• 14:33
  take
• 14:34
  the
• 14:34
  holiday,
• 14:34
  take
• 14:34
  the
• 14:35
  break,
• 14:35
  take
• 14:35
  some
• 14:35
  time
• 14:36
  out
• 14:36
  for
• 14:36
  us.
• 14:36
  You
• 14:37
  probably
• 14:37
  worked
• 14:38
  more
• 14:38
  hours
• 14:38
  than
• 14:39
  most
• 14:39
  people
• 14:39
  over
• 14:39
  the
• 14:40
  summer.
• 14:40
  You
• 14:40
  probably
• 14:41
  work
• 14:41
  very,
• 14:41
  very
• 14:41
  hard.
• 14:42
  So
• 14:42
  don't
• 14:42
  feel
• 14:42
  guilty
• 14:43
  for
• 14:43
  taking
• 14:43
  a
• 14:43
  day
• 14:44
  out
• 14:44
  and
• 14:44
  doing
• 14:44
  nothing.
• 14:45
  Have
• 14:45
  a
• 14:45
  duvet
• 14:45
  day,
• 14:46
  have
• 14:46
  a
• 14:46
  Christmas
• 14:46
  shopping
• 14:46
  day,
• 14:47
  have
• 14:47
  a
• 14:47
  spa
• 14:47
  day,
• 14:48
  whatever
• 14:48
  it
• 14:48
  is
• 14:49
  for
• 14:49
  you.
• 14:49
  But
• 14:50
  take
• 14:50
  some
• 14:50
  time
• 14:50
  for
• 14:51
  you
• 14:51
  now,
• 14:52
  because
• 14:52
  we
• 14:52
  all
• 14:53
  know
• 14:53
  if
• 14:53
  you
• 14:53
  don't
• 14:53
  take
• 14:53
  it
• 14:53
  now,
• 14:54
  it
• 14:54
  will
• 14:54
  start
• 14:54
  getting
• 14:54
  busier
• 14:55
  again
• 14:55
  and
• 14:56
  you'll
• 14:56
  regret
• 14:56
  it.
• 14:57
  So
• 14:57
  have
• 14:57
  a
• 14:57
  look
• 14:57
  at
• 14:57
  your
• 14:58
  diary,
• 14:58
  block
• 14:58
  some
• 14:59
  time
• 14:59
  out
• 14:59
  and
• 14:59
  go
• 14:59
  and
• 14:59
  do
• 15:00
  something
• 15:00
  nice
• 15:00
  for
• 15:00
  yourself.
• 15:01
  Have
• 15:01
  a
• 15:01
  clear
• 15:01
  headspace.
• 15:02
  None
• 15:02
  of
• 15:02
  us
• 15:02
  want
• 15:02
  to
• 15:03
  reach
• 15:03
  burnout.
• 15:03
  And
• 15:03
  if
• 15:04
  we
• 15:04
  keep
• 15:04
  going,
• 15:04
  going,
• 15:05
  going
• 15:05
  all
• 15:05
  of
• 15:05
  the
• 15:05
  time
• 15:05
  at
• 15:06
  100
• 15:06
  miles
• 15:06
  an
• 15:06
  hour,
• 15:06
  that
• 15:07
  is
• 15:07
  what
• 15:07
  will
• 15:07
  happen.
• 15:08
  So
• 15:08
  if
• 15:08
  you
• 15:08
  want
• 15:08
  to
• 15:08
  be
• 15:09
  More
• 15:09
  effective
• 15:09
  in
• 15:10
  2025,
• 15:11
  make
• 15:11
  sure
• 15:11
  you've
• 15:11
  got
• 15:11
  the
• 15:11
  headspace
• 15:12
  and
• 15:12
  take
• 15:12
  the
• 15:12
  break.
• 15:13
  Often
• 15:13
  when
• 15:13
  I
• 15:13
  take
• 15:13
  a
• 15:14
  break,
• 15:14
  that's
• 15:14
  when
• 15:14
  my
• 15:14
  best
• 15:15
  creative
• 15:15
  ideas
• 15:16
  come.
• 15:16
  So
• 15:16
  why
• 15:16
  not
• 15:17
  go
• 15:17
  and
• 15:17
  sit
• 15:17
  somewhere
• 15:18
  and
• 15:18
  have
• 15:18
  a
• 15:19
  spa
• 15:19
  day
• 15:19
  and
• 15:20
  lie
• 15:20
  there
• 15:20
  and
• 15:20
  reflect?
• 15:21
  That's
• 15:21
  where
• 15:21
  you
• 15:21
  might
• 15:22
  get
• 15:22
  creativity
• 15:22
  for
• 15:23
  new
• 15:23
  products,
• 15:24
  new
• 15:24
  offerings
• 15:25
  for
• 15:25
  2025
• 15:26
  and
• 15:26
  beyond.
• 15:26
  So
• 15:27
  you've
• 15:27
  heard
• 15:27
  it
• 15:27
  from
• 15:27
  me.
• 15:28
  Becca
• 15:28
  tells
• 15:28
  you,
• 15:29
  go,
• 15:29
  take
• 15:30
  a
• 15:30
  break.
• 15:30
  I
• 15:31
  know
• 15:31
  it's
• 15:31
  been
• 15:31
  a
• 15:31
  little
• 15:31
  bit
• 15:31
  of
• 15:32
  a
• 15:32
  shorter
• 15:32
  episode
• 15:32
  today,
• 15:33
  but
• 15:33
  that's
• 15:33
  because
• 15:34
  I
• 15:34
  want
• 15:34
  you
• 15:34
  to
• 15:34
  use
• 15:34
  the
• 15:35
  time
• 15:35
  you
• 15:35
  would
• 15:35
  have
• 15:35
  spent
• 15:35
  listening
• 15:36
  to
• 15:36
  this
• 15:36
  episode,
• 15:36
  going
• 15:37
  and
• 15:37
  working
• 15:37
  on
• 15:38
  all
• 15:38
  of
• 15:38
  the
• 15:38
  things
• 15:38
  I've
• 15:39
  talked
• 15:39
  about.
• 15:39
  So,
• 15:39
  a
• 15:40
  quick
• 15:40
  recap.
• 15:40
  Number
• 15:41
  one,
• 15:41
  update
• 15:42
  your
• 15:42
  imagery
• 15:42
  on
• 15:43
  your
• 15:43
  website
• 15:43
  and
• 15:44
  on
• 15:44
  your
• 15:44
  Instagram.
• 15:45
  Number
• 15:45
  two,
• 15:45
  make
• 15:45
  sure
• 15:45
  you've
• 15:46
  reviewed
• 15:46
  your
• 15:47
  pricing.
• 15:47
  Do
• 15:47
  you
• 15:47
  need
• 15:47
  a
• 15:48
  price
• 15:48
  increase
• 15:48
  for
• 15:49
  25
• 15:49
  and
• 15:49
  beyond?
• 15:50
  Number
• 15:50
  three,
• 15:50
  take
• 15:50
  some
• 15:51
  time
• 15:51
  to
• 15:51
  look
• 15:51
  at
• 15:51
  automation
• 15:52
  in
• 15:52
  your
• 15:52
  business
• 15:52
  where
• 15:52
  you
• 15:53
  can
• 15:53
  add
• 15:53
  it
• 15:53
  in
• 15:53
  and
• 15:53
  where
• 15:54
  you
• 15:54
  can
• 15:54
  improve
• 15:54
  it.
• 15:54
  Number
• 15:55
  four
• 15:55
  up
• 15:55
  update
• 15:55
  those
• 15:56
  testimonials.
• 15:56
  Get
• 15:57
  some
• 15:57
  new
• 15:57
  words
• 15:58
  on
• 15:58
  your
• 15:58
  website,
• 15:58
  on
• 15:58
  your
• 15:59
  social
• 15:59
  media.
• 15:59
  Number
• 16:00
  five,
• 16:00
  Is
• 16:00
  it
• 16:00
  time
• 16:01
  to
• 16:01
  add
• 16:01
  some
• 16:01
  new
• 16:01
  creative
• 16:02
  services
• 16:02
  into
• 16:03
  your
• 16:03
  business?
• 16:03
  Get
• 16:04
  creative.
• 16:04
  Get
• 16:04
  experiential.
• 16:05
  Number
• 16:06
  six,
• 16:06
  plan
• 16:06
  out
• 16:06
  2025.
• 16:07
  Set
• 16:08
  those
• 16:08
  goals.
• 16:08
  Book
• 16:08
  those
• 16:09
  holidays.
• 16:09
  Make
• 16:09
  sure
• 16:09
  you
• 16:09
  know
• 16:10
  where
• 16:10
  you're
• 16:10
  going
• 16:10
  next
• 16:11
  year.
• 16:11
  Number
• 16:11
  seven,
• 16:12
  now
• 16:12
  is
• 16:12
  a
• 16:12
  great
• 16:12
  time
• 16:13
  for
• 16:13
  education.
• 16:13
  If
• 16:14
  you
• 16:14
  want
• 16:14
  to
• 16:14
  join
• 16:14
  the
• 16:14
  Wedding
• 16:14
  Pro
• 16:15
  members
• 16:15
  lounge,
• 16:15
  now's
• 16:16
  a
• 16:16
  great
• 16:16
  time
• 16:16
  to
• 16:16
  do
• 16:16
  it.
• 16:16
  I'd
• 16:17
  love
• 16:17
  to
• 16:17
  have
• 16:17
  you
• 16:17
  join
• 16:18
  us.
• 16:18
  Reach
• 16:18
  out
• 16:18
  to
• 16:18
  me
• 16:19
  or
• 16:19
  look
• 16:19
  for
• 16:19
  the
• 16:19
  link
• 16:20
  inside
• 16:20
  the
• 16:20
  show
• 16:20
  notes.
• 16:21
  And
• 16:21
  finally,
• 16:22
  number
• 16:22
  eight,
• 16:23
  take
• 16:23
  some
• 16:23
  time
• 16:23
  out
• 16:24
  for
• 16:24
  you.
• 16:24
  Go
• 16:24
  get
• 16:25
  stuff
• 16:25
  done.
• 16:25
  If
• 16:25
  you're
• 16:25
  stuck
• 16:26
  with
• 16:26
  anything,
• 16:26
  you
• 16:26
  know
• 16:26
  where
• 16:27
  I
• 16:27
  am.
• 16:27
  Reach
• 16:27
  out
• 16:27
  to
• 16:27
  me
• 16:28
  on
• 16:28
  Instagram
• 16:29
  eccapount
• 16:30
  and
• 16:30
  we
• 16:30
  can
• 16:30
  chat
• 16:31
  a
• 16:31
  little
• 16:31
  bit
• 16:31
  more.
• 16:31
  And
• 16:31
  I
• 16:31
  will
• 16:32
  be
• 16:32
  back
• 16:32
  next
• 16:32
  time
• 16:33
  with
• 16:33
  all
• 16:33
  of
• 16:33
  my
• 16:33
  insights
• 16:34
  from
• 16:34
  last
• 16:34
  week's
• 16:35
  wedding
• 16:35
  mba.
• 16:36
  I'll
• 16:36
  see
• 16:36
  you
• 16:36
  soon.