🚀 AI Ad Experimentation: Why Science Beats Guesswork in Performance Marketing

Marketing in the Age of AI · Jul 7, 2026 · 26m

Episode Overview:

What if your advertising strategy relied less on opinions and more on data? In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Misha Leybovich, founder of AdSmith.ai, to discuss how AI is transforming digital advertising through rigorous experimentation, statistical learning, and continuous optimization.

Instead of relying on creative intuition alone, Misha explains how AI can generate, test, measure, and improve thousands of advertising decisions at scale—helping businesses maximize performance while reducing wasted ad spend.

What You'll Learn:

✅ Why…