Humanizing Retail With Data: Elsa Pedro Do Souto Of MARS On Turning Insights into Action
In this insightful interview from the VusionGroup studio at the World Retail Congress in Paris, Elsa Pedro do Souto, who currently works at MARS as the Global Senior Manager for Data & Analytics Engagement, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the evolving role of data in driving personalized, human-centric retail experiences. With a diverse background spanning retail banking, energy, and now the retail industry, Elsa shares her unique perspective on the power of data and analytics.
Discover how Elsa and her team at Mars are:
Leveraging big data, real-time…
The skinny
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