Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Voice Search Touchpoint Most Journey Maps Overlook
Lucas and Luna dig into why journey maps often stop at the typed search bar, ignoring the growing number of customers who start their journey with a voice search. They use the example of someone asking a smart speaker for the nearest coffee shop, and explain how the lack of a screen changes the touchpoint entirely. The episode covers the rise of voice search, the difference between typed and spoken queries, and the practical steps brands can take to optimize for voice, from content structure to local SEO. They also touch on the measurement problem—how do you know if someone found you by…
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