Latest / Best of Business / Glenn Harris: Warriors COO of Commercial and Marketing on the growing demand for Warriors merch ahead of Dolphins clash

Transcript

Glenn Harris: Warriors COO of Commercial and Marketing on the growing demand for Warriors merch ahead of Dolphins clash · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from Newstalk ZB. Follow this
• 0:13
  Speaker 1: and our wide range of podcasts now on iHeartRadio.
• 0:16
  Speaker 2: Now, apparently, Warriors merchandise is just flying out the door
• 0:20
  Speaker 2: at the moment. Our producer's wife went to the official store.
• 0:22
  Speaker 2: It was jam-packed with people picking up jerseys for what
• 0:25
  Speaker 2: I think is a reasonable $ 60 a pop. Marketing and
• 0:28
  Speaker 2: commercial chief at the Warriors, Glenn Harris.
• 0:30
  Speaker 1: Is with us. Hey, Glenn.
• 0:32
  Speaker 3: G'day, Heather. Happy game week.
• 0:34
  Speaker 2: And to you, mate. Fizzing already. Is this the best
• 0:37
  Speaker 2: year for the merch yet?
• 0:39
  Speaker 3: Look, it is. I mean, it's probably the best year
• 0:42
  Speaker 3: across a lot of different commercial drivers of the club.
• 0:44
  Speaker 3: But I guess merchandise is probably the one that's most
• 0:47
  Speaker 3: visible because everyone feels a sense of connection and togetherness.
• 0:52
  Speaker 3: And the best way to express that is obviously what
• 0:54
  Speaker 3: they wear and bring along to the game.
• 0:56
  Speaker 2: Now, are you selling amazingly just in Auckland or is
• 1:00
  Speaker 2: it everywhere?
• 1:02
  Speaker 3: No, look, it's everywhere. I mean, we took a punt
• 1:04
  Speaker 3: on our brand this year and set up pop-up stores
• 1:08
  Speaker 3: in Australia and Wellington and Christchurch, and it's been the
• 1:11
  Speaker 3: same response everywhere. You know, such huge support, which is
• 1:14
  Speaker 3: actually quite overwhelming to see people in huge numbers wanting
• 1:18
  Speaker 3: to wear our colours and represent our brand. So everywhere
• 1:21
  Speaker 3: we go, people are in merch, and even if they
• 1:24
  Speaker 3: have merch, they want to get more merch.
• 1:25
  Speaker 2: Now, I heard that the minute that you guys put
• 1:27
  Speaker 2: out a new jersey, it basically sells out. Is that
• 1:29
  Speaker 2: what's going on?
• 1:31
  Speaker 3: Yeah, pretty much. It's not a number of minutes it
• 1:33
  Speaker 3: hangs around for now. It's gone quite quickly, but I
• 1:37
  Speaker 3: just think we've got such a passionate fan base, always have,
• 1:40
  Speaker 3: but now they're coming in huge numbers, which means that
• 1:43
  Speaker 3: we have to work pretty hard to stay ahead of
• 1:45
  Speaker 3: the demand.
• 1:46
  Speaker 1: Yeah.
• 1:47
  Speaker 2: Now, it's National Wear Your Wars Day tomorrow. Which one
• 1:50
  Speaker 2: are you wearing?
• 1:52
  Speaker 3: I'll probably cycle through them each hour. I'll try a
• 1:55
  Speaker 3: different one. Look, I've got so many. I mean, you
• 1:58
  Speaker 3: can't beat some of the 95s, but this week we've
• 2:01
  Speaker 3: got a special edition finals tee for the game this Saturday.
• 2:03
  Speaker 3: So we're all going to be rocking that tomorrow.
• 2:06
  Speaker 2: Is that the $ 60 one? That is reasonably priced, isn't it, Glenn?
• 2:10
  Speaker 3: Well, I think so. And, you know, you have to
• 2:13
  Speaker 3: be sensible these days with your value proposition. And we
• 2:16
  Speaker 3: try from whether it's ticket pricing to food and beverage
• 2:20
  Speaker 3: in the venue, we try and keep everything as accessible
• 2:23
  Speaker 3: as we can because we just want as many people
• 2:25
  Speaker 3: in the stadium wearing our gear and having as much
• 2:28
  Speaker 3: fun as possible. So the key to that is just
• 2:31
  Speaker 3: making everything really affordable.
• 2:33
  Speaker 2: Yeah, brilliant. Hey, good on you, Glenn, and have a
• 2:34
  Speaker 2: lovely week. That's Glenn Harris, who is the Warriors marketing man.
• 2:38
  Speaker 1: For more from Newstalk ZB, listen live, on air or
• 2:41
  Speaker 1: online and keep our shows with you wherever you go
• 2:44
  Speaker 1: with our podcasts on iHeart Radio.