The Unmakers: Can an AI tool replace your PR agency? Barney Chunn makes the case
In today's episode of The Unmakers, Tim Burrowes speaks to Barney Chunn, the co-founder of a new PR tech start-up, Drumbeat, which uses AI to better target and pitch stories to journalists.
"Drumbeat is a PR and comms platform for high-growth businesses," Chunn explains.
It helps organisations "find and define your stories, connect them with the most appropriate, journalists and media partners, and then help you with your outreach in a way that maximises the chance of getting consistent coverage."
He stresses that Drumbeat is not a volume content play, but about being "incredibly discerning"…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.