Beyond the Trailhead Podcast Ep. 14 | NEVE Owner/CEO Nora Fierman
🎙️ Beyond the Trailhead Podcast — Episode 14
Guest: Nora Fierman — Founder of NEVE
In this episode of Beyond the Trailhead, Craig sits down with Nora Fierman, founder of NEVE, a plant-based smoothie pouch designed for athletes who want real nutrition in the backcountry.
Nora shares the full, honest story behind NEVE—from noticing athletes fueling with baby food in the backcountry, to spending six years navigating food science, manufacturing, and rejection before finally launching her brand. We dive into why flavor matters, why every ingredient has a purpose, and how NEVE fits perfectly…
The skinny
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