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How Brands Use Scarcity Without Feeling Sleazy
Episode 17: Lucas and Luna unpack the psychology and ethics of scarcity marketing. Using examples like Supreme's drop model, Booking.com's 'only 1 left' notifications, and Nintendo's limited-run hardware, they explain how brands create urgency without damaging trust. They also discuss the fine line between genuine scarcity and artificial pressure — and why consumers are getting better at spotting the difference. If you've ever wondered why you suddenly 'need' something you didn't want an hour ago, this episode is for you.
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The skinny
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