A Complex Leadership Perspective on Generative AI Adoption in SMEs: The Interplay of TAM, TMT, and RBV — Peñarroya-Farell et al. (2025)
Although Generative Artificial Intelligence (GenAI) is one of the strategic choices for digital transformation in small and medium-sized enterprises (SMEs), its adoption remains constrained by leadership decision-making that must balance strategic aspirations with resource limitations and organizational inertia. Organizational leadership must face the dynamic and complex characteristics of digital transformation in the knowledge era. Drawing on Complexity Theory and integrating the Technology Acceptance Model (TAM), Temporal Motivation Theory (TMT), and the Resource-Based View (RBV), this…
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