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Why Data Will Always Win in Marketing: Interview with Bob Mastis of Digital Intersection
In this episode, I sat down with someone who brings a deep and proven perspective to the world of digital marketing, Bob Mastis.
Bob is the Principal and Founder of Digital Intersection, an integrated marketing communications agency that helps clients across both nonprofit and for-profit industries create marketing that actually works. While most agencies talk about creativity, Bob and his team are focused on what really moves the needle, data.
With over 25 years of experience in agencies and production environments, Bob knows how to connect the dots between data, messaging, and execution…
The skinny
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