3 x your sign ups by selling the aeroplane

ATTRACT By Anna Rumbold · Oct 3, 2024 · 5m

In this episode, I share why it's not enough to simply sell the destination - we also need to sell the flight. We know that people buy when they trust that you have a solution to their problem. When their desire outweighs their doubt. There’s a big difference between picturing where you want to be, and seeing how you can close the gaps between where you are right now and where you want to be. A lot of people think the answer to this is to get super specific with your messaging, and while yes, your messaging needs to be specific, it ALSO needs to show your people why they’ll get from A to B…