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How Deel Built a Global Payroll Unicorn from Regulatory Complexity
In this episode of Startup Stories, Lucas and Luna dive into how Deel turned the unsexy problem of international payroll and compliance into a $12 billion company. They explore co-founder Alex Bouaziz's insight that the real friction in remote hiring isn't hiring itself—it's navigating local labor laws, tax regimes, and currency conversions across 150+ countries. The hosts unpack Deel's contrarian decision to build a full-stack compliance backend rather than a lightweight integration layer, how it used a 'land and expand' strategy with free trials for small…
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