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The Muster- Tom O'Brien: What Is A Key Opinion Leader?! · The Muster on Hokonui

• 0:00
  Speaker 1: He took my heart and turned me on Another day
• 0:04
  Speaker 1: and the sign is on Never thought the day would
• 0:09
  Speaker 1: come This is the muster on Hakanui. The artist today
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  Speaker 1: is Billy Ocean. That is one of his songs, which
• 0:15
  Speaker 1: I think is underrated, called Red Lights Spouse Danger. Thomas O'Brien,
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  Speaker 1: no correlation to that song title, by the way, but
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  Speaker 1: he is up next. He is our Garston correspondent in
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  Speaker 1: Upper Northern Southland. G'day, Tom.
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  Speaker 2: G'day, mate. It's all green as go. There's no red
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  Speaker 2: light going on. It's green light. It's all go up
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  Speaker 2: here and it's all go around Southland and it's bloody
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  Speaker 2: good to see.
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  Speaker 1: Absolutely. Getting into November now, where has the year gone?
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  Speaker 1: But up in your neck of the woods, how's it been?
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  Speaker 2: Oh, it's been pretty good, mate. Yeah, I mean, obviously, well, weather-wise,
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  Speaker 2: you know, the weekend on that, well, you know, beginning
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  Speaker 2: of last weekend on the Friday was pretty good. was
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  Speaker 2: pretty full on pretty crap all over the place really
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  Speaker 2: yeah we had um i was coming down the hill
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  Speaker 2: and um yeah i had a decent sort of a
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  Speaker 2: hailstorm near the end of the day i could see
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  Speaker 2: it coming up the valley and i was you know
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  Speaker 2: forewarned but i was like earlier on it was quite
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  Speaker 2: pleasant you know quite nice and then yeah um but
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  Speaker 2: i was heading down to the coast right down to
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  Speaker 2: the south coast on that friday anyway so it wasn't
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  Speaker 2: a bad day for driving you know i don't mind
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  Speaker 2: driving when the weather's crap but um But, yeah, and then,
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  Speaker 2: of course, the Saturday was beautiful. Like, even right down
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  Speaker 2: on the south coast, Bluebird Day, beautiful, amazing.
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  Speaker 1: You've been out and about doing a few walks and
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  Speaker 1: the likes.
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  Speaker 2: Oh, yeah, like, I mean, well, interestingly enough, this time
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  Speaker 2: last year, I was down the Humpbridge Track. And you say,
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  Speaker 2: where the hell, it's November already, where the hell has
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  Speaker 2: the year gone? Oh, truth be told, it's like, yeah,
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  Speaker 2: I couldn't agree more. And, uh, So, yeah, it was
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  Speaker 2: a bit of a revisit down there. Yeah, I managed
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  Speaker 2: to spend a bit of time, a couple of nights
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  Speaker 2: in a hut down there at the mouth of the
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  Speaker 2: Waikoi Koi River. And, of course, the Huntridge Track goes
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  Speaker 2: right past the doorstep there. And it was just really
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  Speaker 2: heartening to see people young and old and, you know,
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  Speaker 2: obviously a lot of local people and a lot of travellers,
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  Speaker 2: you know, doing the Huntridge Track as well and You know,
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  Speaker 2: it's always a bit of a hard case thing when,
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  Speaker 2: you know, there's a bit of Kiwi ingenuity kicking in
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  Speaker 2: when you've got like half a dozen, six or seven
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  Speaker 2: people and you've only got one quad bike and obviously
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  Speaker 2: you can't fit them all. So what do you do?
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  Speaker 2: You hook up the trailer and you chuck a couple
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  Speaker 2: of couches on the back and you load everyone on
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  Speaker 2: there and then you chuck the floundernet in and then
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  Speaker 2: off you go down the beach and do a drag
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  Speaker 2: with the floundernet for a feed. Yeah, it's pretty cool.
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  Speaker 1: It sounds very similar to going to India, though, and
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  Speaker 1: an old Ford 4000 tractor's got about seven individuals floating
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  Speaker 1: on it.
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  Speaker 2: Yeah, well, I used to have a 6.610, actually, and, yeah,
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  Speaker 2: I'm pretty sure... Well, I've got interesting memories of sitting
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  Speaker 2: on the mudguard of that tractor with the old man
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  Speaker 2: driving the tractor, and I think at the time, would
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  Speaker 2: we be spraying bloody 245T or something like that? You know,
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  Speaker 2: with the big spray gun on the nozzle on the back,
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  Speaker 2: and even though there's no way in hell you'd do
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  Speaker 2: it now, and you probably shouldn't either, but... Yeah, sort of,
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  Speaker 2: you know, sort of fond memories of spending time doing
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  Speaker 2: that sort of thing and, you know, getting the job
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  Speaker 2: done and just, yeah, no. But, yeah, India's a country
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  Speaker 2: I've never been to, but I'm fascinated by it. And, yeah,
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  Speaker 2: it's got a lot of diversity and weird and wonderful
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  Speaker 2: people cultures and ways and environments and things are doing things,
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  Speaker 2: but man, they can do things efficiently in some areas,
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  Speaker 2: and that's one of them, transportation.
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  Speaker 1: My wife and I went to India not long after
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  Speaker 1: we first met, actually. We'd been together a few months,
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  Speaker 1: and Shannon had never left New Zealand. She goes, I'm
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  Speaker 1: going to India.
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  Speaker 2: Are you coming?
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  Speaker 1: So I was like, yeah, okay. It's a case of
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  Speaker 1: sink or swim. Went to Delhi to Kathmandu. Totally recommend it,
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  Speaker 1: although apart from her nearly getting medivaced off the edges
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  Speaker 1: of the Ganges for drinking water, apart from that, it
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  Speaker 1: was great.
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  Speaker 2: Yeah, right. Yeah, well, and that's the thing, right? You've
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  Speaker 2: I mean, that was a different time even then, Andy, but, yeah,
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  Speaker 2: you can sort of, yeah, you can, I mean, things
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  Speaker 2: can go incredibly well, but they can also come unstuck
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  Speaker 2: quite literally in terms of saying, well, if I drink
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  Speaker 2: this or eat this, I might come unstuck, quite literally. But,
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  Speaker 2: you know, there's a lot of amazing sort of things
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  Speaker 2: you can do and there's a lot of information to
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  Speaker 2: be able to research into that. seeing what's good and
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  Speaker 2: what's not and what's recommended. So I'm sure it was
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  Speaker 2: an incredible trip, mate.
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  Speaker 1: It's absolutely an attack on your senses, but it is
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  Speaker 1: so rewarding. But look, back on your place there, you've
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  Speaker 1: had influencers running up and about. How did that go?
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  Speaker 2: Well, look, I mean, I got smacked on the hand
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  Speaker 2: when I called them influencers, Andy. And I was like,
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  Speaker 2: what do you mean? Are they not influencers? And I said, oh,
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  Speaker 2: I beg your pardon. Oh, they're Conti creators. And then
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  Speaker 2: I got another smack on the hand. No, they're not
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  Speaker 2: called Conti creators anymore. And I was like, geez, I'm
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  Speaker 2: behind the eight ball. I'm not down with the kids
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  Speaker 2: at all. And I said, well, what do we call
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  Speaker 2: these buggers? And they said, no, they're called key opinion leaders, K-O-L.
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  Speaker 2: And I was just like, well, I felt like I
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  Speaker 2: just got a TKO, a technical knockout in terms of going, well,
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  Speaker 2: I'm just, what? What does that mean? So, yeah, it's very,
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  Speaker 2: very hard to keep up with what's hot and what's
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  Speaker 2: not in the IT world of social media. But, yeah,
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  Speaker 2: had these five characters come up and they were from
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  Speaker 2: different walks of life and But yeah, they were, yeah,
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  Speaker 2: it's such a weird and wonderful strange world of marketing
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  Speaker 2: and advertising now, Andy, and these content creators were up
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  Speaker 2: there doing some content creation or whatever, product placement with,
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  Speaker 2: you know, with some advertising and branding up at Welcome Rock.
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  Speaker 2: So yeah, but all of that is embargoed and under
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  Speaker 2: wraps until the 9th of November. So we're only about
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  Speaker 2: a week away and then we can sort of like tell, Well,
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  Speaker 2: you know, I sort of tell people what we're up
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  Speaker 2: to up there. But it's pretty cool. It's pretty interesting.
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  Speaker 2: And everybody is welcome to come along.
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  Speaker 1: Is it fair to say these influencers hadn't been on
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  Speaker 1: a woolshed before?
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  Speaker 2: That would be pretty much fair to say. But interestingly enough,
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  Speaker 2: the journalist there from the New Zealand Herald, we had
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  Speaker 2: a journalist as well, and she was from a farming background.
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  Speaker 2: She's actually got a lot of cousins and stuff like
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  Speaker 2: that in Fairleigh, and they're still farming in Fairleigh. She's
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  Speaker 2: based up north in Tauranga now. Yeah, she was arguably
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  Speaker 2: the only one, yeah, that had sort of had anything
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  Speaker 2: to do from a rural perspective. Yeah, the rest of
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  Speaker 2: them were well and truly city slickers, but they'd come from, oh,
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  Speaker 2: I think one had come from Timaru originally and one
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  Speaker 2: from Mimba Cargill originally, but yeah, they're predominantly sort of
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  Speaker 2: based up in Auckland because I guess that's where all
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  Speaker 2: the action is and, you know, all that sort of hoo-ha. So, yeah,
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  Speaker 2: but it was, I mean, the point is they loved
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  Speaker 2: the environment down here. They loved the good southern hospitality.
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  Speaker 2: They love the campaign. And I did get an email
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  Speaker 2: back from the specialist marketing company that are procuring this
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  Speaker 2: between the client and myself and these people just saying
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  Speaker 2: how great it was. They love being down south in
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  Speaker 2: Southland and just enjoying that point of difference that we
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  Speaker 2: have here as opposed to a place like Auckland.
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  Speaker 1: So once again, what do you call an influencer these
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  Speaker 1: days for all the hip kids out there?
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  Speaker 2: For all the hip kids, you know, so we're actually
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  Speaker 2: heading into the elections, as you know, and I would
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  Speaker 2: have thought it would have been like some sort of
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  Speaker 2: political person or leader or someone would be called a
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  Speaker 2: key opinion leader. But that's up for debate quite literally too, Andy.
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  Speaker 2: That's what they're called, key opinion leaders. But I tell
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  Speaker 2: you what, it's ironic because from a marketing and advertising perspective,
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  Speaker 2: it just doesn't stick for me. It really doesn't.
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  Speaker 1: Yeah, second on that one, Tom. Hey, always appreciate your
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  Speaker 1: time on the muster. You enjoy the week, and we
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  Speaker 1: look forward to the 9th of November.
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  Speaker 2: Yeah, sounds good, mate. I'll look forward to reporting back
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  Speaker 2: to you and enjoying your company, hopefully.
• 7:59
  Speaker 1: Laugh out loud with Ag Proud, because life on the
• 8:02
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• 8:05
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• 8:09
  Speaker 1: 10 years ago today that James came running out of
• 8:11
  Speaker 1: the room shouting, it's a boy, with tears streaming down
• 8:15
  Speaker 1: his face. He never did go back to Thailand. No, no, no.
• 8:21
  Speaker 1: That is us done and dusted for the afternoon. The
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  Speaker 1: podcast is up shortly thanks to iHeartRadio. I'm Andy Muir.
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  Speaker 1: The muster is brought to you by Peters Genetics. Enjoy
• 8:30
  Speaker 1: the afternoon. See you tomorrow at 1 o'clock.