Latest / Stuck No More Voices / The Cliff That Changed Everything: Discovering Life's Hidden Gifts After a Traumatic Event

Transcript

The Cliff That Changed Everything: Discovering Life's Hidden Gifts After a Traumatic Event · Stuck No More Voices

• 0:00
  Speaker 1: Hey, thanks again for listening or watching.
• 0:04
  Speaker 1: I'm Teresa Croft.
• 0:05
  Speaker 1: It's all about your voice and all about your voice surviving trauma.
• 0:09
  Speaker 1: I'm so excited to bring my guest up to you, ryan Brady.
• 0:14
  Speaker 1: I'm gonna bring up and say hey, ryan and I met at a mastermind and it was so funny, ryan.
• 0:19
  Speaker 1: I was sitting across from him and he was talking to a brilliant lady and I kept thinking he was saying TikTok.
• 0:26
  Speaker 1: So after the breakfast was over, I went up to him.
• 0:29
  Speaker 1: I said TikTok and he said no, ted Talk.
• 0:33
  Speaker 1: And then he proceeded to be just so gracious and sharing his story and we sat down.
• 0:38
  Speaker 1: I tried to do an interview and let me tell you what this man, this young man, has a story of hope in the midst of things you have no control of Traumatic, fragile.
• 0:50
  Speaker 1: Please help me bring it.
• 0:51
  Speaker 1: Welcome, ryan Brady.
• 0:52
  Speaker 1: Hey, ryan, good to see you, man.
• 0:55
  Speaker 2: It's recent.
• 0:55
  Speaker 2: Good to chat again.
• 0:56
  Speaker 2: I think it feels like it's been so long since that mastermind, but it's only been like a month.
• 1:02
  Speaker 1: Yeah, isn't that funny how time goes.
• 1:03
  Speaker 1: And yeah, that was a great one.
• 1:05
  Speaker 1: We were both at Build your Brand live AI mastermind with Jen Gottlieb and our wonderful husband, chris Winfield, so we've got definitely common interests of how they explain people's voices and use AI.
• 1:20
  Speaker 1: And but that's not why we're gonna begin talking, because Ryan shared a story about his Ted Talk experience.
• 1:25
  Speaker 1: But before we go into that Ted Talk experience, just give us a little bit of background, ryan.
• 1:31
  Speaker 1: What's where you come from and you can lead up.
• 1:36
  Speaker 2: Sure, so I am originally from Northern California, the Bay Area to be exact.
• 1:43
  Speaker 2: I grew up there kind of in the bubble of what was normal and got used to that Everything always been taken care of for me, just the typical suburb upper middle class type family.
• 1:59
  Speaker 2: And then I got used to that and I trusted in that bubble a little bit too much.
• 2:07
  Speaker 2: And then it was the moment that I really trusted in that bubble oh, nothing bad can happen to me.
• 2:14
  Speaker 2: All that stuff that's only in the movies, that's not real.
• 2:16
  Speaker 2: Can I dive into that yet, or do you want me to go for?
• 2:22
  Speaker 1: it.
• 2:22
  Speaker 1: Yeah, go for it.
• 2:23
  Speaker 1: You're setting the stage for that very well, so go for it, sure.
• 2:28
  Speaker 2: So it was August 30th 2017 and I was driving to school with my little brother.
• 2:32
  Speaker 2: I was 17, he was 15, it was my senior year of high school, his sophomore year, and, like a dumb teenager, we all have those moments.
• 2:42
  Speaker 2: For me it was I was speeding, it was a speed limit was 25 miles per hour, I was going 39 and my younger brother 15.
• 2:52
  Speaker 2: At the time he tells me hey, ryan, I think you should slow down.
• 2:56
  Speaker 2: I say, oh no, don't worry about it.
• 2:58
  Speaker 2: Don't worry about it, we're gonna be okay, it'll be fine.
• 3:00
  Speaker 2: And then, right as we go around the next turn this is like 20 seconds after he says that there's a construction truck that's driving over the line in the middle of the road.
• 3:09
  Speaker 2: And if I hit the brakes in that moment, I know I'm gonna kill the truck driver, kill myself and kill my little brother, kill my younger brother.
• 3:17
  Speaker 2: So anything, literally anything seemed better than that.
• 3:21
  Speaker 2: So I turned to the right to avoid that truck and we go off an 80 foot cliff, car flips six times, going down, and you know there was no road to turn into, it was just the cliff.
• 3:34
  Speaker 2: But literally anything seemed better than the other option.
• 3:38
  Speaker 2: Right, I'm at the bottom of the cliff.
• 3:41
  Speaker 2: I'm unconscious.
• 3:42
  Speaker 2: I owe my life to my little brother.
• 3:44
  Speaker 2: My arm was bleeding out.
• 3:46
  Speaker 2: He was courageous enough and brave enough to, you know, put his hands on my arm and stop me from bleeding and fortunately, physically, he was alright.
• 3:58
  Speaker 2: Of course he has the you know few remembers the experience very vividly, whereas it's a lot hazier in my head From the moment I made that decision and me just sitting one foot from him you know, him being in the passenger seat, me being in the driver's seat I break my neck, my wrist, my elbow, my collarbone, my back, and I have what's called a TBI traumatic brain injury.
• 4:24
  Speaker 2: I'm in a coma for a week.
• 4:25
  Speaker 2: I wake up from the coma and TBI's are all like fingerprints, in the sense they're all totally unique and for me, mine affected me in a very interesting way, which was I woke up, having forgotten.
• 4:40
  Speaker 2: So the way the doctor has explained it to me my brain injury was in my and I might be butchering this, but it was in the gray matter of my brain which they explained it, as there's the dark matter in your brain and there's the gray matter.
• 4:51
  Speaker 2: The gray, the dark matter, is like the storage and the gray matter is like the wires that connect the storage.
• 4:56
  Speaker 2: And they said, Ryan, it's like your gray matter, the wires.
• 5:00
  Speaker 2: They just got all crumpled up and split and broke and those kinds of things.
• 5:03
  Speaker 2: So I woke up from the coma and it was very difficult for me to access my long-term memory so I woke up and I forgot how to speak English.
• 5:13
  Speaker 2: I had forgotten how to walk, so I woke up from the coma.
• 5:17
  Speaker 2: I could understand English totally fine, which is really interesting, but I could only speak.
• 5:21
  Speaker 2: I couldn't produce it.
• 5:22
  Speaker 2: It's like the disconnect in the brain there and I was interesting and my parents don't speak Spanish, but I woke up from the coma only able to speak in Spanish which was interesting.
• 5:33
  Speaker 2: It was interesting, it was really funny.
• 5:36
  Speaker 1: It looked like you interjected something you really did.
• 5:39
  Speaker 1: Yeah, it was really funny, because I think I saw the picture of your wreck and he only has the trauma of dealing with that.
• 5:46
  Speaker 1: But no doubt about it, you took a bullet for your brother, so what's it called?
• 5:52
  Speaker 1: Your brain injury has caused something.
• 5:54
  Speaker 1: What's it called again?
• 5:56
  Speaker 2: What do you mean?
• 5:57
  Speaker 1: The label that I hate to say labels, but you're a survivor of.
• 6:03
  Speaker 2: A TBI, it's just an acronym yeah, traumatic brain injury TBI.
• 6:06
  Speaker 1: Yeah, traumatic brain injury yeah, so I did it myself.
• 6:10
  Speaker 2: I'm not a victim of it, it was a situation I completely put myself in.
• 6:13
  Speaker 2: So no victim of that, yeah.
• 6:16
  Speaker 1: Well, I don't fear a victim.
• 6:18
  Speaker 1: That's pretty awesome to say that, because you could truly rise up in that mentality.
• 6:22
  Speaker 1: So woke up speaking Spanish.
• 6:26
  Speaker 1: Or did you have to read the English language all over again, or over time did it come back?
• 6:31
  Speaker 2: Great question.
• 6:32
  Speaker 2: So because I had lived in Mexico for like a two month program this summer before to compensate for my long term memory not being able to be accessed, it pulled my short term memory right and for me that was speaking in Spanish and it was not fluent whatsoever, but it was good enough that I could communicate in it.
• 6:51
  Speaker 2: And the recovery of English was a mix of therapy inpatient in actual recovery centers, therapy centers and outpatient as well, so they called it speech therapy.
• 7:09
  Speaker 2: When I really looked at them I was like, okay, it's speech, but it's more than that, it's like cognitive therapy.
• 7:14
  Speaker 2: Really, it's like they would help you with your pronunciation.
• 7:18
  Speaker 2: Help you hold up a.
• 7:20
  Speaker 2: Hold up a.
• 7:22
  Speaker 2: You know this.
• 7:22
  Speaker 2: What do you call this?
• 7:23
  Speaker 2: And I don't know what that's called.
• 7:25
  Speaker 2: That's a water holder, that's like those kinds of things that it didn't click for me right, so it was a mix of both.
• 7:32
  Speaker 2: It was teaching as well as the brain recovering.
• 7:37
  Speaker 1: So you were 17 when this happened.
• 7:39
  Speaker 1: How old are you now?
• 7:41
  Speaker 2: I'm 23 now.
• 7:43
  Speaker 1: So in those years has this been like?
• 7:46
  Speaker 1: I mean, you're an ambitious young man.
• 7:49
  Speaker 1: I mean we're talking, this guy's gone for a TED talk.
• 7:51
  Speaker 1: Okay, we'll talk about that in a sec.
• 7:52
  Speaker 1: But how was your?
• 7:54
  Speaker 1: What was the source of you to continue to push yourself and rise out of that condition?
• 8:00
  Speaker 1: Because you couldn't stay there as a victim.
• 8:02
  Speaker 1: But I do not.
• 8:03
  Speaker 2: I understand.
• 8:04
  Speaker 1: I'm talking to a victim here.
• 8:06
  Speaker 2: Sure so, and this is really interesting because it kind of gets into the source right Of that kind of ambition and it even gets me to think right, because I think of when I was in it recovering.
• 8:23
  Speaker 2: I think it was a combination of two things.
• 8:26
  Speaker 2: One, it was because I'd forgotten what I was used to and the kind of narratives that I was used to.
• 8:32
  Speaker 2: The long-term memory I thought I was on a vacation.
• 8:35
  Speaker 2: I thought, oh, I'm on a three-week vacation away from school and it was nice.
• 8:41
  Speaker 2: Because I mean, in my head at least objectively, there was people were bringing me in hat like breakfast in bed every day, which I was like, wow, this is an amazing hotel.
• 8:49
  Speaker 2: It was always a nurse with me.
• 8:54
  Speaker 2: And so, because I had forgotten what was normal, it was almost like this was no big deal, it was, there wasn't anything that was new with it, so it wasn't nearly the significance it would have had if I was continued.
• 9:07
  Speaker 2: You know my previous thought patterns right, so I think it was.
• 9:11
  Speaker 2: That was one thing.
• 9:11
  Speaker 2: But also my mom actually mentioned this to me and I started thinking about it.
• 9:15
  Speaker 2: I was like, wow, she was right.
• 9:16
  Speaker 2: There was not a single moment in the entire point that it happened to the recovery that I complained.
• 9:22
  Speaker 2: Not a single point.
• 9:24
  Speaker 1: That's so cool.
• 9:26
  Speaker 2: And I think so it gets into the question of how much of that was because I forgot what was normal and how much of that was just my previous, I guess, way of thinking.
• 9:37
  Speaker 2: So I couldn't balance that for you.
• 9:40
  Speaker 2: I don't know the answer to that question.
• 9:42
  Speaker 2: It's kind of a mix of both, and I still search for.
• 9:44
  Speaker 2: The answer to that question is where does that ambition come from?
• 9:48
  Speaker 2: Going through that, but I think after going through that and recovering where it kind of sits with me, was it really affirms the belief that everything happens for a reason, and I believe that and when I tell that to certain people I get interesting reactions because everybody thinks it has a different opinion on that.
• 10:07
  Speaker 2: Right, but my perspective is everything happens for a reason.
• 10:11
  Speaker 2: You get to choose the reason Exactly, and that's where the free will comes in.
• 10:18
  Speaker 1: Can I give you what I think that was Absolutely.
• 10:21
  Speaker 1: You was lying to your DNA from birth.
• 10:23
  Speaker 1: Interesting.
• 10:24
  Speaker 1: That you would be a go-getter Interesting.
• 10:27
  Speaker 1: I think that you had this tragedy.
• 10:29
  Speaker 1: You turned that tragedy and you're turning it into triumph.
• 10:33
  Speaker 1: So I really believe I mean, I believe in God.
• 10:35
  Speaker 1: I believe that sometimes you're just lying for it and sometimes you have to have the crash.
• 10:41
  Speaker 1: Yours was a little.
• 10:42
  Speaker 1: Other people have to have the crash to really turn them around.
• 10:47
  Speaker 1: It might be a crash in a marriage or a crash in a death sentence.
• 10:50
  Speaker 1: I don't think.
• 10:51
  Speaker 1: I think I don't want to get into God because that God allows things.
• 10:55
  Speaker 1: But the beautiful thing, ryan, is you.
• 10:59
  Speaker 1: You're amazing that you were able to come through this with the dodger determination.
• 11:08
  Speaker 1: So I think parents did a good job of raising you too.
• 11:11
  Speaker 1: Yeah, life was carefree, but I bet you you appreciate life every single day.
• 11:16
  Speaker 1: Do you want it?
• 11:18
  Speaker 2: Oh, 100%.
• 11:19
  Speaker 2: And I think you bring up something really interesting there, which was, before this happened, I was an unmotivated, I was stoner, I was, you know, into all that kind of lifestyle.
• 11:30
  Speaker 2: That was where's the next place I can, you know, party this next weekend, get high this next weekend?
• 11:35
  Speaker 2: That was my life when I was, you know, 17 years old, and I think the way I see this was the universe, god, higher power source, whatever you call it Like hey kid, like you have so much potential.
• 11:47
  Speaker 2: Like you're just throwing it in the trash, like we got a snack.
• 11:51
  Speaker 1: It was lying dormant underneath all that stuff.
• 11:55
  Speaker 1: Right and so it causes crashes, but the fact, the way you're coming out of it does show underneath the drugs, underneath it just wears.
• 12:05
  Speaker 1: The next home was the real you.
• 12:06
  Speaker 1: And so take us back to the next last two years.
• 12:13
  Speaker 1: How have you go ahead and lead up to your TED Talk?
• 12:17
  Speaker 1: How did you start to continue to rise up?
• 12:19
  Speaker 1: I mean, I see a very determined, talented young man who's only 23.
• 12:25
  Speaker 1: I can only imagine the stages and the places you're going to speak into people's lives because of the way you handle this.
• 12:33
  Speaker 1: So let's take the last couple of years.
• 12:35
  Speaker 1: Where have you been?
• 12:36
  Speaker 1: What's been going on?
• 12:38
  Speaker 2: Sure, so it was.
• 12:39
  Speaker 2: I guess I'll start after the accident, right.
• 12:45
  Speaker 2: So a few years after, about two years after I was working as a barista, like a person that runs the cashier at a coffee shop this was in Northern California at the time and someone came up to me and they had heard me taking an order for someone in Spanish and they asked how do you speak Spanish?
• 13:05
  Speaker 2: And this guy, I told him the story that I kind of just told you, waking up, you know, only able to speak it and it really helping me actually recover and then me really diving deeper into that, and he said this was the first time I'd ever heard someone say this to me and it just was a paradigm shift.
• 13:21
  Speaker 2: Was you got to give a TED Talk?
• 13:23
  Speaker 2: And I was like what Interesting.
• 13:26
  Speaker 2: And I thought that's the first person I ever kind of recognized that this idea, this story, could turn into something like that.
• 13:32
  Speaker 2: It was an interesting reframe for me.
• 13:33
  Speaker 2: And then, about a, I went back to university in Madrid after working that summer as a barista and I had gotten accepted to a program for the following year that didn't accept the credits in the first year that I was going to do.
• 13:51
  Speaker 2: So my head was my grades don't matter, credits aren't going to transfer, and it was kind of that whole that dilemma that caught on me and I didn't explain it to my family well enough that when I came back to visit for Thanksgiving that year, I remember my mom.
• 14:06
  Speaker 2: My mom asked me Brian, however, you're great and I'm, you know, I'm the first born child of three boys and so you know first borns.
• 14:14
  Speaker 2: You got to break those barriers for the parents and I said, oh, I'm failing all my classes and, as any mother can probably understand, you tell your kid when they say that, especially during the context, it's like what's going on, what are you doing?
• 14:29
  Speaker 2: You're a failure, blah, blah, blah.
• 14:31
  Speaker 2: And I left Thanksgiving that year.
• 14:35
  Speaker 2: I want to do something so big, so great, where she will understand that I'm working really hard, and so forth.
• 14:41
  Speaker 2: Right, and that was when I kind of I went back and dove into I want to do a TED talk, because that's something that is so big that would get her to understand I'm doing something big with my life, I'm not wasting it.
• 14:52
  Speaker 2: And so I do owe a lot to my mom for putting that pressure on me and, even though she doesn't realize it, that really helped me when she did that.
• 15:01
  Speaker 2: So I go back in January and I think okay, I'm going to write the script for my TED talk.
• 15:07
  Speaker 2: I take about a year, eight months, to write the script.
• 15:11
  Speaker 2: I hire a scriptwriter to work with me and I write the entire script for this TED talk.
• 15:15
  Speaker 2: That I think is a TED talk, but it wasn't, and I send it to the TEDx organizer of my hometown, which was TEDx Marin which is in.
• 15:25
  Speaker 2: Northern California, and the guy's name is Bob Iers was the organizer at the time.
• 15:28
  Speaker 2: I'm not sure if he still is, but I can email back from him.
• 15:31
  Speaker 2: Says Ryan, great script.
• 15:33
  Speaker 2: But this is not a TED talk.
• 15:35
  Speaker 2: I think, oh crap, like I just wasted a year of my life writing a script.
• 15:41
  Speaker 1: Why was it not a TED talk?
• 15:44
  Speaker 2: Because it was focused on a story, not an idea worth spreading.
• 15:48
  Speaker 2: Because the idea that I had pitched to him was learning from life's events as opposed to the school system and of course, for anybody that's years out of college.
• 15:57
  Speaker 2: You kind of figure that out yourself and it becomes common knowledge.
• 16:00
  Speaker 2: So at the time I thought it was a TED idea worth spreading.
• 16:03
  Speaker 2: I thought it was new, it was cutting edge.
• 16:04
  Speaker 2: But it wasn't.
• 16:04
  Speaker 2: I didn't realize it at the time and so I give up.
• 16:09
  Speaker 2: I got that message from him and thought oh okay, I'm done.
• 16:12
  Speaker 2: I thought you could only apply to the TED talk in your hometown and I just quit.
• 16:18
  Speaker 2: Then I had worked on another project, which was a co-leading incubator for student entrepreneurs to kind of live in an environment where they could basically help them get the success they were looking for.
• 16:28
  Speaker 2: And one of the students we were helping he, through this method that we taught, he got his dream internship at Formula One, which was he was from France and we were in Madrid at the time and he got his internship there and I thought, wait, he could do this.
• 16:43
  Speaker 2: And I talked to other TEDx speakers and see what I can learn from talking to them.
• 16:48
  Speaker 2: And so I started messaging people on LinkedIn that were TEDx speakers because I figured, if anybody knows how to get a TED talk, who would not?
• 16:55
  Speaker 2: Probably someone that's given a TED talk right.
• 16:59
  Speaker 2: And I talked to this one guy.
• 17:00
  Speaker 2: His name's Matt Stewart, and this one conversation is one that absolutely changed my life.
• 17:04
  Speaker 2: He had done three TED talks and he asked me Ryan, how many do you think I applied to?
• 17:12
  Speaker 2: And Matt, he's from Vancouver.
• 17:14
  Speaker 2: I think it was Canada or Alberta, I'm not sure which, but he's Canadian.
• 17:17
  Speaker 2: I'm a super awesome guy.
• 17:18
  Speaker 2: And he I said, well, matt, you've done three, so obviously you've only applied to three.
• 17:25
  Speaker 2: He said no, ryan you've applied to 300.
• 17:30
  Speaker 1: Wow.
• 17:31
  Speaker 2: And I was just like oh my gosh, and I gave up at one right.
• 17:35
  Speaker 2: Oh, wow, and just the paradigm shift in that moment was huge for me, because I thought, okay, I applied to one, god that I didn't give up when this guy applied to 300 and got three.
• 17:43
  Speaker 2: Okay, what if I applied to 100 more?
• 17:46
  Speaker 2: What would happen with that?
• 17:47
  Speaker 2: And then I was like, okay, game on, let's do this.
• 17:51
  Speaker 2: And I applied to 15 more through different mechanisms I mean the website, like the TEDx events website, linkedin and so forth ended up getting two of the 15 that I applied to.
• 18:05
  Speaker 2: The first one was in Madrid.
• 18:06
  Speaker 2: The second one was in England, a place called Lincoln, england Lincoln Shears, I think, how you pronounce it.
• 18:12
  Speaker 2: And after doing those two and I put both of them on my LinkedIn account, and then after people started messaging me saying, hey, can you help me get a TED talk?
• 18:23
  Speaker 2: I'm a coach, I'm an author, I'm a speaker, I'm a business owner, can you help me?
• 18:27
  Speaker 1: Wow.
• 18:28
  Speaker 2: And I was just kind of ignoring them at first, but then I got enough messages that I thought okay, let me help one person do this.
• 18:33
  Speaker 2: See if it works, see if I'm just lucky and what worked for me was just for me, or if I can help other people do this.
• 18:38
  Speaker 2: And the first person I worked with his name is Justin Rogers and we worked together for about one month and he gave me a month of his coaching and I wanted to reciprocate the value and I helped him get his TED talk and for him he applied to one and got accepted to one.
• 18:57
  Speaker 2: Whoa, and that was crazy and so I thought, okay, this works, let me see what I can do with this.
• 19:06
  Speaker 2: And I didn't really put effort into it.
• 19:07
  Speaker 2: I thought if it comes, it comes.
• 19:08
  Speaker 2: Whatever happens happens.
• 19:10
  Speaker 2: I was thinking about it much more passively.
• 19:12
  Speaker 1: Yeah.
• 19:13
  Speaker 2: Then I was working and still am today working for a company called Digital Protogy, with a double E and not a Y, and I had a call that came in from my LinkedIn profile that someone had seen my TED talk.
• 19:25
  Speaker 2: Came to me to talk about an app idea they had, but then said Ryan, I know you're here to talk about app development and marketing services, but the real reason I wanna talk to you is to see if you can help me get a TED talk.
• 19:38
  Speaker 1: Oh my gosh, okay Cool.
• 19:41
  Speaker 2: I know right, and in that moment I think I'm here to like, we're here to talk about apps and the app idea you have and building that for you.
• 19:48
  Speaker 2: The helping you get a TED talk is another call.
• 19:50
  Speaker 2: It's a 30 minute call.
• 19:51
  Speaker 2: I do that.
• 19:52
  Speaker 2: It's separate from Digital Protogy, what we're doing here, but we can talk about that if that would make sense for you.
• 19:57
  Speaker 2: He said, yeah, how much do I, how much would I owe you?
• 20:00
  Speaker 2: And I'm in my head I'm thinking, oh gosh, I don't really wanna do this.
• 20:03
  Speaker 2: I don't really wanna talk to this guy about how to help him get a TED talk.
• 20:08
  Speaker 1: I thought I'd just take a price in my.
• 20:09
  Speaker 1: Did you jack it up?
• 20:11
  Speaker 1: So he wouldn't, it would be too much.
• 20:13
  Speaker 2: Exactly, exactly, and so I thought what's the highest price I can say for a 30 minute call that this guy will say no to.
• 20:19
  Speaker 2: I said I was oh my gosh, you know what?
• 20:23
  Speaker 2: This will be $150 for that 30 minute call.
• 20:26
  Speaker 2: And in my head I'm thinking he's gonna say no, no way.
• 20:29
  Speaker 2: Whatever he says, okay, cool, where do I send the PayPal link?
• 20:32
  Speaker 2: Or where do I send the payment.
• 20:33
  Speaker 2: I said here's the PayPal link, let's go.
• 20:34
  Speaker 2: And in my head I'm like oh my gosh, this is crazy.
• 20:37
  Speaker 2: Someone's willing to pay $150 for a 30 minute call.
• 20:40
  Speaker 2: This is crazy.
• 20:42
  Speaker 2: And then from there I started thinking, okay, maybe there's something to this, maybe I can help people with this right.
• 20:49
  Speaker 2: And then I was doing a lot of different jobs at the same time, building different businesses and working a few different contract gigs.
• 20:57
  Speaker 2: I was very distracted, kind of like the.
• 20:59
  Speaker 2: I heard someone say this in a previous talk.
• 21:04
  Speaker 2: He called it pizza brain, where if you have your zone of focus, you slice that with everything, it becomes a pizza right and then you're doing so many different things at the same time and each thing takes away from the energy you can give to that one thing.
• 21:15
  Speaker 1: I did that, totally Right.
• 21:19
  Speaker 2: So I went to this event.
• 21:21
  Speaker 2: This was a Ryan Panetta event in September in Vegas and we were at the Mandalay Bay Hotel and a guy you might be familiar with him, a guy named Alex from Mozi, spoke on stage that day.
• 21:32
  Speaker 1: Yeah.
• 21:34
  Speaker 2: And he talked about leverage and how, and this was one thing he said.
• 21:41
  Speaker 2: One day I was working nine businesses.
• 21:43
  Speaker 2: I was doing dentistry office marketing for chiropractors, I had an agency here.
• 21:48
  Speaker 2: I was doing this and his wife Layla said hey, alex, you seem really stressed.
• 21:54
  Speaker 2: What if you were to take all the energy you're doing with all these things and put it into one thing?
• 21:58
  Speaker 1: Yeah.
• 21:59
  Speaker 2: And in that moment he said, well, that would be easy, that'd be a million dollars a month, no problem.
• 22:04
  Speaker 2: And she said, well, have you thought of doing that?
• 22:07
  Speaker 2: And he's like, in that moment he's like, oh my gosh, why am I doing nine different businesses at the same time when I could just do one and it could be incredibly successful with all this energy in one place?
• 22:17
  Speaker 2: Yeah, and so he told that story and it just kind of clicked for me, which was I'm doing all of these other businesses, I'm helping people get internships, I'm trying to become a wholesale of real estate, I'm trying to work this contract gig, I'm trying to sell mobile app services, and it was so many things that were in the way and I realized, wait, what would happen if I just picked the one thing that people are already reaching out to me on LinkedIn to help them with?
• 22:41
  Speaker 2: I have all these warm-in boundaries, that people are looking for help.
• 22:43
  Speaker 2: Why don't I just work with them?
• 22:44
  Speaker 2: Why isn't that what I do?
• 22:46
  Speaker 2: And that was the moment that I am.
• 22:50
  Speaker 2: I made the decision okay, I'm gonna work with this.
• 22:56
  Speaker 2: And it was funny because I was leaving the event that day after Mozi spoke and I went to the bathroom and everybody else kind of had left.
• 23:03
  Speaker 2: I leave the bathroom and I'm walking out of the Mandalay Bay Hotel in Vegas and I turn around and I see two people walking behind me with some other people and I don't think anything of it.
• 23:14
  Speaker 2: But then I turn around again like wait, is that Alex and Layla, wait?
• 23:19
  Speaker 2: And then I turn around again and I go.
• 23:22
  Speaker 2: I'm like, oh my gosh, that's Alex and Layla.
• 23:25
  Speaker 1: And.
• 23:25
  Speaker 2: I go up to them and I say thank you so much for this amazing experience and this knowledge you share on stage.
• 23:30
  Speaker 2: It was really impactful.
• 23:31
  Speaker 2: Could I get a photo with you?
• 23:34
  Speaker 1: Yeah.
• 23:34
  Speaker 2: And what he said.
• 23:35
  Speaker 2: That was a pivotal moment for me, which was I appreciate the sentiment and he was very genuine about this.
• 23:44
  Speaker 2: He I could tell he did genuinely appreciate it.
• 23:46
  Speaker 2: I appreciate the sentiment, but if I were to take a photo with you, if we were to take a photo with you, we'd get a line of people trying to take a photo with us and we unfortunately can't do that.
• 23:54
  Speaker 1: That's it.
• 23:56
  Speaker 2: And I totally understood where they're coming from.
• 23:58
  Speaker 2: But that's as motivation.
• 23:59
  Speaker 2: I was like the next time I talk to this guy, it's gonna be a business conversation, not a fanboy kind of conversation.
• 24:05
  Speaker 2: It was such good motivation and so I sat down at the food court at the Mandalay Bay Hotel right after that happened and I got to work and I thought, okay, I'm gonna build a course and I do this and I do that.
• 24:17
  Speaker 2: How can I help these people that are looking to get TED Talks?
• 24:19
  Speaker 2: It's so good.
• 24:20
  Speaker 2: I started thinking about building a course, doing research on how to do that, and what I realized was the biggest mistake course creators make is they make a course on the one way that they work for them and how it works.
• 24:33
  Speaker 1: They think that's that will work for everyone but it doesn't no, right, you know, and then you do this now.
• 24:38
  Speaker 1: So I totally get what you're saying.
• 24:40
  Speaker 2: Right, it's a little good stuff here, and so Alex said something on stage that I remembered when I was sitting at that food court that day, which was a lot of people start with the do it yourself, so you know service or product.
• 24:53
  Speaker 2: Then they move into the done with you normally group coaching.
• 24:56
  Speaker 2: Then they move into the done for you the highest ticket, highest fulfillment, lowest effort for the client type offer, right, right.
• 25:04
  Speaker 2: What he explained was what you should be doing is reverse you start with the done for you, the highest ticket.
• 25:12
  Speaker 2: Then, once you get that down, then you move into the done with you, the group stuff, and once you're good at the group stuff, then you build the done do it yourself.
• 25:20
  Speaker 1: It's.
• 25:20
  Speaker 2: I understand that's right, and so that was when I realized, okay, I'm gonna, instead of building a course, I'm going to, you know, do this kind of framework, and what we ended up doing was we actually started with the done for you, so didn't even follow exactly what he said.
• 25:35
  Speaker 2: We started with the done for you, and when I say we, that was me.
• 25:43
  Speaker 1: Was that done for you?
• 25:44
  Speaker 1: Is that one on one with you?
• 25:46
  Speaker 2: Yeah, so the done for you is one of the ones we do now, but at the time we did the done with you and this was a cohort of three business owners and we helped them come up with their idea, helped them build their application and then we taught them how to apply themselves.
• 26:01
  Speaker 2: So it took about six months.
• 26:03
  Speaker 2: They learned that they found their idea, built their application, knew how to apply themselves and they were.
• 26:09
  Speaker 2: But they came to me and they said Ryan, thank you so much.
• 26:12
  Speaker 2: This is great, but we're business owners.
• 26:16
  Speaker 2: One thing we don't have an abundance of is time.
• 26:20
  Speaker 2: And I think any business owner listening to you talk right now understands that's right, that hits with me.
• 26:27
  Speaker 2: And so I thought, okay, what can we do?
• 26:31
  Speaker 2: And they said Ryan, can we just pay you guys to do all the applications for us?
• 26:35
  Speaker 2: And that was when we realized, wait, yeah, we can do that.
• 26:41
  Speaker 2: And that was when we pivoted our offer to the.
• 26:45
  Speaker 2: It brought us to the highest, highest ticket, highest fulfillment, which was the done for you offer and that was pretty cool and so that was when we pivoted the offer and now we work with people like you know, the build your brand live event.
• 27:00
  Speaker 2: I went up to a Dr Alok, dr Rewire and said hey maybe thought of giving a TED Talk.
• 27:05
  Speaker 2: Do you have any friends that would do it?
• 27:07
  Speaker 2: He said I have friends that I can set you up with, but I want you to get me a TED Talk first, before I start referring you to my buddies.
• 27:12
  Speaker 2: I said okay, cool, let's start.
• 27:13
  Speaker 2: And now Dr Rewire and I are working together to make that happen for him.
• 27:17
  Speaker 2: Right, and so it's it's just very cool.
• 27:23
  Speaker 1: I got a bag pedal on you.
• 27:25
  Speaker 1: This is you're listening to brilliance, but I want you to know, as a speaker, you can have a rough go and still be authentic and come out of the other end.
• 27:38
  Speaker 1: So tell us what happened.
• 27:41
  Speaker 1: Was that your very first TED Talk, when?
• 27:43
  Speaker 2: you were, yeah, great question.
• 27:46
  Speaker 1: Because this sounds all great and someone's thinking, oh yeah, but I can't do that.
• 27:50
  Speaker 1: But Ryan is from a place where he didn't give up.
• 27:54
  Speaker 1: He's live on stage.
• 27:56
  Speaker 1: And what happens?
• 27:59
  Speaker 2: Sure great question.
• 28:00
  Speaker 2: So once you get accepted to a TED Talk, they pair you with a script writer and the person helps you write their script.
• 28:07
  Speaker 2: Then they pair you with a coach to work on the actual memorizing the script that they help you write.
• 28:13
  Speaker 2: So I had my entire script written.
• 28:16
  Speaker 2: It was five pages, 12 minutes more or less of speaking when I timed it at the time and I, on the day of the first Ted Talk, I'm sitting in stage watching the people go before me and I'm so nervous, like my heart is beating.
• 28:33
  Speaker 2: I was like so much anxiety in the moment, like oh my god, oh my god, oh my god, I'm about to give a Ted Talk.
• 28:38
  Speaker 2: This is crazy.
• 28:39
  Speaker 2: So I have the entire script memorized to a T.
• 28:44
  Speaker 1: That's cool yeah.
• 28:46
  Speaker 2: And I get up on stage and I say the first two words of my script.
• 28:52
  Speaker 1: Okay.
• 28:54
  Speaker 2: Then I go blank.
• 28:56
  Speaker 1: Wow.
• 28:57
  Speaker 2: I forget the entire five pages that I had memorized and I saw it.
• 29:03
  Speaker 1: You recovered brilliantly, but Thank you, thank you.
• 29:06
  Speaker 1: Then what happened is like the real, authentic.
• 29:10
  Speaker 2: you just Sure right, and so in that moment it was.
• 29:15
  Speaker 1: I guess the thought what were you thinking at that moment?
• 29:19
  Speaker 2: In that moment I'm standing on the stage looking up at everyone in the audience and I think there was something psychological with the audience being above me and me looking up at them, as opposed to looking down or looking.
• 29:28
  Speaker 2: You know plateau.
• 29:29
  Speaker 2: But it was oh my gosh, just get off stage.
• 29:35
  Speaker 2: If you get off stage now, ryan, nobody will know that Ted Talk will never go online.
• 29:38
  Speaker 2: Nobody will see it.
• 29:39
  Speaker 2: It'll be fine, just go to step off.
• 29:41
  Speaker 2: But then the other side of me was saying you worked a year and a half two years to get here.
• 29:49
  Speaker 2: What would you say yourself if you were to get off stage now and waste the opportunity that you worked your ass off to get to for two years?
• 29:54
  Speaker 2: So good, I thought, all right, if you're going to fail, fail big.
• 29:59
  Speaker 2: And I like to stepped into it with a new level of confidence which was like, all right, let's do this.
• 30:04
  Speaker 2: It was kind of a super authentic step into it.
• 30:09
  Speaker 2: But so the entire Ted Talk was raw, authentic, wasn't scripted, but it was easier that way, which was interesting.
• 30:19
  Speaker 2: It surprised me because it was Well, you were authentic.
• 30:23
  Speaker 1: In some ways, I think you can have a script and still be authentic, but this helped you have your crutch.
• 30:29
  Speaker 1: So, the real you and based on the if you could find it on YouTube, and he got, comment after comment after comment, people leaning in and saying, oh, thank you, for I get you, that's what you want 100%.
• 30:46
  Speaker 1: I mean, that's just beautiful.
• 30:48
  Speaker 1: I mean, granted, I believe in preparation and everything, but there's something about finding a way for that authenticity to come up.
• 30:56
  Speaker 1: So what would you say?
• 30:58
  Speaker 1: Let's say there's someone listening right now we got a few people listening and they'll listen to it on the podcast and they're like this is interesting.
• 31:06
  Speaker 1: I mean, it's interesting to me too.
• 31:08
  Speaker 1: Someone told me I need to do a Ted Talk, but I don't want to be distracted from what I'm doing now.
• 31:14
  Speaker 1: But let's pretend like it's me.
• 31:16
  Speaker 1: What would be the stages that you and your company, or you yourself hold these stages?
• 31:22
  Speaker 1: I mean you don't have to think exactly just the overall, because Sure.
• 31:26
  Speaker 2: So it kind of breaks into at least the first.
• 31:31
  Speaker 2: The breaks into two main parts.
• 31:34
  Speaker 2: First is acquiring the Ted Talk, then it's preparing for it and giving it.
• 31:38
  Speaker 2: The first part is you come up with your idea or spreading, and we help you with that because we figured out the framework that that works best to come up with your Ted Talk.
• 31:47
  Speaker 2: It worked for me for my first time.
• 31:50
  Speaker 1: Then I tried to do a second kind of work.
• 31:51
  Speaker 2: Then I helped Justin and then I was like, okay, this framework works.
• 31:55
  Speaker 2: So we help you with that framework, come up with the idea what actually qualifies as an idea we're spreading.
• 32:01
  Speaker 2: Then we actually build your application with you.
• 32:05
  Speaker 2: So we took all the applications that we could find is about 1800 Ted Talks that we could find links to at the time scripted the applications, built an application that kind of covers everything that the majority would ask.
• 32:20
  Speaker 2: So, we fill that out with you, answer the questions with you, then, once we have that, then we go and we do two things.
• 32:26
  Speaker 2: So we actually what we started doing was applying for you until you get accepted.
• 32:31
  Speaker 2: That was what we started doing, but now we do almost a hybrid, where we thought, okay, and this is from one thing Jen said, which is focus on what's your best at- and God love yes, we started with doing was building relationships with all of the TEDx organizers.
• 32:46
  Speaker 2: And almost instead of putting up an application link and hoping the right person applies.
• 32:51
  Speaker 2: It's now, hey, ryan, we want this kind of person, this kind of person with this kind of idea in this sector, in this niche, in this demographic, talking at our talk in 8 to 12 months.
• 33:02
  Speaker 2: Now we can go back and find that person, that's so.
• 33:05
  Speaker 2: That's, once we have the application of the person, we know who they are, what they're looking to talk on, the niche they're looking to speak on, then we can go get them the actual TED talk, whether that's the application or we are a conversation we have with one of our organizers.
• 33:20
  Speaker 1: So then once you're accepted.
• 33:21
  Speaker 2: You get into the second part and that's when you're paired with someone from Ted.
• 33:25
  Speaker 2: They actually help you write your script.
• 33:26
  Speaker 2: So that was a big narrative with one of my clients and work with right now.
• 33:29
  Speaker 2: He was actually at Build your Brand Live as well.
• 33:31
  Speaker 2: He said yeah, I was really scared of me.
• 33:34
  Speaker 2: I thought I had to have the whole script done when I applied and I was really nervous.
• 33:37
  Speaker 2: I was like no, that's fascinating.
• 33:38
  Speaker 1: Yeah, they help you.
• 33:39
  Speaker 1: You need a script.
• 33:40
  Speaker 2: Yeah, you get accepted for your idea and then a few questions that you answer in the application.
• 33:45
  Speaker 2: Once you're accepted on that, then you actually build the script with the company.
• 33:51
  Speaker 1: That's really cool to hear.
• 33:52
  Speaker 1: Personally, that's just.
• 33:53
  Speaker 1: That's awesome.
• 33:54
  Speaker 1: So they control.
• 33:56
  Speaker 1: They control really what they're looking for.
• 33:58
  Speaker 1: They know what's going to be good and what's going to be like a brand name Brown, and what's not Right.
• 34:04
  Speaker 1: It's almost awesome to hear.
• 34:06
  Speaker 1: So now let me ask you you're leveraging.
• 34:08
  Speaker 1: Is that your main business, or do you still have a few other streams of income?
• 34:12
  Speaker 1: I'm just curious.
• 34:14
  Speaker 2: Yeah, so speaking to expand is one of the.
• 34:19
  Speaker 2: I would say it is my main business.
• 34:21
  Speaker 2: But I'm kind of subject to the pizza brain thing still as well, except it's instead of you know, hoping stuff will work out.
• 34:30
  Speaker 2: It's more controlled, so there's they're speaking to expand.
• 34:34
  Speaker 2: We help people get Ted talks and leverage those Ted talks.
• 34:38
  Speaker 2: Also now we help them get on podcasts and then get paid speaking gigs after they've done their Ted talk or before, If they they're looking for that.
• 34:47
  Speaker 2: Yeah.
• 34:50
  Speaker 2: Then we have digital prodigy, which builds mobile apps for people, custom mobile apps, as well as Offers a platform for people to build apps themselves, not knowing how to code or anything, and me and my business partner with digital prodigy Dynom Dynar Red House, we had so many conversations with awesome app ideas that people had that we kind of got used to and learned how to figure out what's a good app idea and what's not.
• 35:14
  Speaker 2: And we had this one idea that we ended up building ourselves and it's called the movie and the proper concept up on the app store right now.
• 35:23
  Speaker 2: But we're actually going to an event in three days called culture safety in Miami 2023 to look to our first.
• 35:31
  Speaker 2: We're raising our first round and it's a very cool app.
• 35:35
  Speaker 2: It's.
• 35:36
  Speaker 2: I'm not sure how much I can disclose about it yet, but it's.
• 35:40
  Speaker 1: No, as I'm listening to you, what I love that you have come to understand is investing in yourself and going to some conferences.
• 35:49
  Speaker 1: Yeah, you'll learn something, but you also bump into the right people.
• 35:53
  Speaker 1: I mean, it just happens.
• 35:54
  Speaker 1: I mean I don't know how to explain it, but that is just like I mean to think that you talk to Dr Rewire.
• 36:00
  Speaker 1: We tell him Dr Rewire, I don't know what.
• 36:02
  Speaker 1: I have his book on here.
• 36:04
  Speaker 2: His name's, alok Travetti.
• 36:05
  Speaker 1: Thanks for that.
• 36:06
  Speaker 1: I don't want to do him a disgrace but I mean that is brilliant.
• 36:09
  Speaker 1: I mean I'm really really excited to hear someone so yelling and I understand leverage.
• 36:14
  Speaker 1: I came back, I went to a conference before Bill Durbrand and then I went to Bill Durbrand and in the journey from that first conference to Bill Durbrand I had made this decision that I need to leverage.
• 36:31
  Speaker 1: It's just not my speaking business.
• 36:33
  Speaker 1: So I leveraged with an alliance that teaches for women and it's just for women.
• 36:38
  Speaker 1: It teaches personal development, professional development, leadership and speaking with an opportunity for residual income.
• 36:47
  Speaker 1: So when you're talking about speaking, if there's a woman out there and saying I can't do a TED talk.
• 36:53
  Speaker 1: What I love about our speaker academy Ryan is it's gotta be one of the safest place just to learn the basics of speaking and being on a stage, and that's what I went through in October and I loved it.
• 37:07
  Speaker 1: The hardest part was keeping it under 10 minutes.
• 37:11
  Speaker 1: So that was my strength.
• 37:12
  Speaker 1: Personally, I always wanted to throw up my whole life on the stage, but the idea that you get them a stage, then they got that time to work on their speech and how much time is it to where they get a stage and they work with TED talk.
• 37:29
  Speaker 1: How much time is there for them to craft the talk and get used to being on stage?
• 37:34
  Speaker 1: I was just curious.
• 37:36
  Speaker 2: Sure.
• 37:36
  Speaker 2: So TED talks, tedx talks, that is, they normally open up their talks for applications six to eight months prior to the talk being given, so you get accepted.
• 37:46
  Speaker 2: Normally you have three months to prepare.
• 37:51
  Speaker 2: My first one was a time crunch because COVID pushed out the date, so it was only a month to prepare and all that kind of stuff.
• 37:57
  Speaker 2: After being accepted, yeah, but normally it's about three months.
• 38:00
  Speaker 2: This is how long you'll have to actually work with the coaching team that TED provides you with.
• 38:05
  Speaker 1: I know someone in my mastermind small group got on TED talk.
• 38:11
  Speaker 1: I think she had been injured too, but I just someone can be listening right now and I am.
• 38:20
  Speaker 1: My target market is women, but you want to get a TED talk and then have a safe place to learn.
• 38:27
  Speaker 1: Please get in touch with me.
• 38:29
  Speaker 1: Get in touch with Ryan first, but I love to see.
• 38:32
  Speaker 1: That's my heart.
• 38:33
  Speaker 1: I'm a speaker.
• 38:35
  Speaker 1: I want to hope people release their voices the gone through crowd, gone through trauma like you and then out of that you find you're no longer voiceless.
• 38:44
  Speaker 1: You find your voice and then you get to speak to the person who's worse.
• 38:49
  Speaker 1: So once you get to speak to the people you once were meaning you can speak to anyone who's gone through a trauma.
• 38:56
  Speaker 1: It doesn't have to be a callback.
• 38:57
  Speaker 1: You get quality for you to have empathy and compassion.
• 39:00
  Speaker 1: I think that's what came through in your TED talk, where you went blank.
• 39:04
  Speaker 1: I really think the real Ryan just stepped up there with all his empathy and all the greatness that God put in you.
• 39:10
  Speaker 1: So this has been awesome.
• 39:12
  Speaker 1: So how can people get in touch with you?
• 39:15
  Speaker 1: I think I want to check this out.
• 39:18
  Speaker 1: So what's the best way for them to get in touch with you?
• 39:22
  Speaker 2: First, I would say one thing I want to leave you with, leave everyone with that.
• 39:26
  Speaker 2: I think if I would have known this, it would have changed everything for me.
• 39:29
  Speaker 2: I genuinely believe every person has a TEDx, ted idea worth spreading in them.
• 39:38
  Speaker 2: You just need a little bit of help finding it.
• 39:41
  Speaker 2: Everybody has one.
• 39:44
  Speaker 1: I gave me chills.
• 39:46
  Speaker 2: And so if you want to have a conversation with me about that, I would say the two best places you could find me one would be on Instagram.
• 39:58
  Speaker 2: I haven't really put much content out there on my Instagram, but that works.
• 40:02
  Speaker 2: The contact me, ryanwbrady.
• 40:07
  Speaker 1: That's my Instagram account.
• 40:08
  Speaker 1: Yeah, cause I had to find you on Instagram, so that was good.
• 40:12
  Speaker 1: Okay, Say your Instagram handle again.
• 40:17
  Speaker 2: Ryan ryanwbrady.
• 40:20
  Speaker 2: And then my LinkedIn account works as well.
• 40:24
  Speaker 2: I'm definitely more active on LinkedIn for business.
• 40:27
  Speaker 2: I've put a lot more time into that, but I am working on growing the Instagram page and making it so it actually has valuable content.
• 40:35
  Speaker 2: Cause right now there's nothing.
• 40:36
  Speaker 1: Yeah, I'm gonna put it on the show notes, though, so that they can reach you at Instagram or LinkedIn.
• 40:41
  Speaker 1: So, wow, I appreciate you taking the time and really you just provided so much value for our audience, so thank you.
• 40:49
  Speaker 2: Ryan.
• 40:51
  Speaker 1: I'm gonna be watching you, maybe a bump up in another conference, cause it's just great to me.
• 40:56
  Speaker 1: I'm so glad I bumped into you and I think when you're talking TikTok and you were talking TED Talk, that's just too cool.
• 41:03
  Speaker 1: So, all right, you are listening to the Kingdom Mentor Podcast.
• 41:07
  Speaker 1: I'm Teresa Croft, please hey, this is value.
• 41:11
  Speaker 1: Leave a review.
• 41:12
  Speaker 1: You can also go to wwwwrapethespodcastcom.
• 41:15
  Speaker 1: And thanks for listening to the Kingdom Mentor Podcast.