Inside the Affiliate Marketing Strategy Behind BK Beauty’s Growth
“We ended up selling twenty-two thousand units that day.”
How did two founders build a multi-million-dollar brush brand without outside investors?
Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals.
Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before…
The skinny
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