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Art or algorithm? Navigating the creative crossroads in the age of AI

If the novelty of seeing AI-generated videos popping up in our newsfeeds has started to

wear off, Google has something new for you to feast your eyes on.

Last week, the AI giant released Veo 3, the latest version of its AI content generator. Its claim to fame? Veo 3 not only generates short video clips based on prompts from users, but also audio, syncing sound effects and character dialogue with the video.

That’s yet another step towards generating entire video clips solely with the use of prompts fed into a chatbot, and serves as a stark reminder of the disruptive power AI represents…

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