Latest / The Unified Brand - Branding Podcast
Howard Lim on Authentic Branding: Designing Companies from the Inside Out
This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.
In this episode, we dive into:
Why most companies unknowingly outgrow their original brand identity
The three parts of a brand every business must understand: position, identity, and image
How to design companies from the inside out using Howard’s SIM model…
The skinny
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