7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

Marketing School - Digital Marketing and Online Marketing Tips · Jul 24, 2018 · 11m

In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Lessons We Learned From Running Software Companies

[00:43] A lot of the lessons Eric and Neil learned, could work for ecommerce and other internet-based businesses.

[01:05] #1: It’s not all about the conversion plan. Optimize for lifetime value.

[01:25] People typically pay for software on a month-to-month or annual basis and people often have to renew plans; this is a consistent…