Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Airbnb Turned Crisis Into Creative Renaissance
In 2020, Airbnb faced an existential threat as global travel halted overnight. Revenue plummeted, and the brand's identity as a traveler's home-away-from-home seemed obsolete. Instead of retreating, CEO Brian Chesky pivoted the narrative from short-term trips to long-term belonging and local experience. This episode explores how Airbnb restructured its story around 'living anywhere' rather than just visiting somewhere, using data-driven empathy to rebuild trust with both hosts and guests. We look at the specific campaign shifts, the internal cultural reset, and the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.