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Revisiting the Big Ass Fans story and what happened next - Interview with Carey Smith of Unorthodox Ventures

Today’s interview is with Carey Smith, who is Founding Contrarian at Unorthodox Ventures. Carey is a returning guest and was first on the podcast back in October 2014, where along with his colleague Dave Waltz, they shared with me the story of how their customer service strategy was central to growing the Big Ass Fans business five-fold over a five year period. That was nine years ago! Nine years! So, I thought it would be great to invite Carey back onto the podcast to find out what happened next.

This interview follows on from my recent interview – New shoes, a surprising but delightful…

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