Latest / Trailer Geeks and Teaser Gods
Jim Fredrick: Marketing Prez at Castle Rock; SVP at Warner; and EVP at Screen Gems
In this episode, we're joined by Jim Fredrick, trailer editor, creative executive, and film professor and now… author of the new book OPENING WEEKEND. Jim shares his journey from his early sports aspirations to his pivotal roles in the film and marketing industries, working with icons like Steven Spielberg, Robert Redford, Jack Nicholson and Rob Reiner among so many others. We dive into the evolution of movie marketing, navigating challenging personalities, and the influence of Rotten Tomatoes. Jim also discusses motivational styles in the workplace, choosing passion over money, building a…
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