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Did Super Bowl LX take the AI wars to another level?
Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.
On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity still matters, if animals are the ultimate recipe for success and crucially, why marketers seem…
The skinny
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