Michelle Calcote King: How Law Firms Actually Build Visibility, Credibility, and Demand
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Michelle Calcote King, Principal & President of Reputation Ink, joins the podcast to break down how professional services firms — especially law firms — can turn their expertise into real visibility, credibility, and growth.
At Reputation Ink, Michelle works with law and other B2B firms to help them become known authorities, earn meaningful media coverage, and build reputations that drive business development.
In this episode, we talk about why marketing should look different depending on firm size, how owned, earned, and paid media actually work together, and what clients…
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