Why marketing research Is more than just 'talking to customers' w/ Ryan Paul Gibson
Are most B2B marketers actually doing customer research wrong?
In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all.
From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way.
Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:
Why most customer interviews…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.