Lessons on Capitalism from Patagonia’s Reluctant Billionaire
When Patagonia founder Yvon Chouinard first got into business, all he wanted to do was make better equipment for himself and his fellow “dirtbags.” Over 50 years, he built Patagonia into a global outdoor retailer with a sustainable mission and ensured that the company’s profits will go toward protecting the environment for years to come.
In his latest book, “Dirtbag Billionaire. How Yvon Chouinard Built Patagonia, Made A Fortune, and Gave it All Away,” New York Times reporter David Gelles chronicles how Chouinard set new industry standards for sustainable production and charitable giving…
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