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From Idea to Execution: A Simple Project Planning System for Business Owners · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:00
  Rooted
• 0:01
  Business
• 0:01
  Podcast.
• 0:02
  I'm
• 0:02
  Rachel,
• 0:03
  your
• 0:03
  intentional
• 0:04
  Marketing
• 0:04
  Architect.
• 0:05
  I'm
• 0:05
  Jess,
• 0:06
  your
• 0:06
  systems
• 0:07
  and
• 0:07
  ops
• 0:07
  guru.
• 0:08
  This
• 0:08
  podcast
• 0:09
  will
• 0:09
  talk
• 0:09
  through
• 0:10
  our
• 0:10
  experiences
• 0:11
  as
• 0:11
  seasoned
• 0:12
  business
• 0:12
  owners
• 0:12
  open
• 0:13
  up
• 0:13
  about
• 0:13
  our
• 0:14
  triumphs
• 0:14
  and
• 0:15
  challenges.
• 0:16
  We'll
• 0:16
  share
• 0:16
  candid
• 0:17
  conversations
• 0:18
  and
• 0:18
  invaluable
• 0:19
  insights
• 0:19
  to
• 0:19
  help
• 0:20
  you
• 0:20
  establish
• 0:20
  a
• 0:21
  business
• 0:21
  that
• 0:21
  stands
• 0:22
  the
• 0:22
  test
• 0:22
  of
• 0:22
  time.
• 0:23
  Together,
• 0:23
  we've
• 0:24
  navigated
• 0:24
  the
• 0:24
  ups
• 0:25
  and
• 0:25
  downs
• 0:25
  of
• 0:25
  running
• 0:26
  a
• 0:26
  successful
• 0:27
  online
• 0:27
  business,
• 0:27
  and
• 0:28
  we
• 0:28
  know
• 0:28
  firsthand
• 0:29
  hand
• 0:29
  the
• 0:29
  importance
• 0:29
  of
• 0:30
  finding
• 0:30
  harmony
• 0:30
  in
• 0:31
  your
• 0:31
  hustle.
• 0:32
  Each
• 0:32
  episode,
• 0:33
  we'll
• 0:33
  dive
• 0:33
  deep
• 0:34
  into
• 0:34
  the
• 0:34
  inner
• 0:34
  workings
• 0:35
  of
• 0:35
  your
• 0:35
  business
• 0:36
  operations
• 0:37
  and
• 0:37
  marketing
• 0:37
  strategies
• 0:38
  while
• 0:38
  we
• 0:38
  peel
• 0:39
  back
• 0:39
  the
• 0:39
  layers
• 0:40
  to
• 0:40
  reveal
• 0:40
  actionable
• 0:41
  advice
• 0:42
  and
• 0:42
  practical
• 0:43
  tips
• 0:43
  that
• 0:43
  you
• 0:43
  can
• 0:44
  implement
• 0:44
  right
• 0:44
  away.
• 0:45
  We've
• 0:45
  all
• 0:45
  stopped
• 0:46
  there.
• 0:46
  We
• 0:46
  believe
• 0:47
  that
• 0:47
  true
• 0:47
  success
• 0:48
  goes
• 0:48
  beyond
• 0:48
  profits
• 0:49
  and
• 0:49
  the
• 0:49
  growth
• 0:50
  charts.
• 0:50
  That's
• 0:50
  why
• 0:51
  we'll
• 0:51
  explore
• 0:51
  the
• 0:51
  critical
• 0:52
  role
• 0:52
  of
• 0:52
  wellness
• 0:53
  and
• 0:53
  mindset
• 0:54
  in
• 0:54
  your
• 0:54
  entrepreneurial.
• 0:55
  Journey,
• 0:55
  as
• 0:55
  burnout
• 0:56
  is
• 0:56
  a
• 0:56
  real
• 0:56
  threat
• 0:57
  and
• 0:57
  we're
• 0:57
  here
• 0:57
  to
• 0:58
  help
• 0:58
  you
• 0:58
  avoid
• 0:58
  that.
• 0:59
  Together,
• 0:59
  we'll
• 1:00
  uncover
• 1:00
  the
• 1:00
  strategies
• 1:01
  and
• 1:01
  practices
• 1:02
  that
• 1:02
  prioritize
• 1:03
  your
• 1:03
  well
• 1:03
  being,
• 1:04
  ensuring
• 1:04
  you
• 1:05
  have
• 1:05
  the
• 1:05
  energy
• 1:05
  and
• 1:06
  resilience
• 1:06
  to
• 1:07
  thrive.
• 1:07
  In
• 1:07
  the
• 1:07
  long
• 1:08
  run.
• 1:08
  Join
• 1:09
  us
• 1:09
  as
• 1:09
  we
• 1:09
  delve
• 1:09
  into
• 1:10
  intentional
• 1:10
  business
• 1:11
  growth,
• 1:11
  sharing
• 1:12
  personal
• 1:12
  stories,
• 1:13
  lessons
• 1:13
  learned,
• 1:14
  and
• 1:14
  expert
• 1:14
  advice
• 1:15
  that
• 1:15
  will
• 1:15
  empower
• 1:15
  you
• 1:16
  to
• 1:16
  make
• 1:16
  informed
• 1:17
  decisions
• 1:17
  to
• 1:18
  grow
• 1:18
  your
• 1:18
  business.
• 1:19
  So
• 1:19
  if
• 1:19
  you're
• 1:20
  ready
• 1:20
  to
• 1:20
  harmonize
• 1:21
  your
• 1:21
  hustle
• 1:21
  and
• 1:21
  create
• 1:22
  a
• 1:22
  business
• 1:22
  that
• 1:23
  thrives
• 1:23
  while
• 1:23
  honoring
• 1:24
  your
• 1:24
  inner
• 1:24
  balance,
• 1:25
  don't
• 1:25
  miss
• 1:26
  out
• 1:26
  on
• 1:26
  the
• 1:26
  rooted
• 1:26
  business.
• 1:27
  Subscribe
• 1:28
  now
• 1:28
  and
• 1:28
  embark
• 1:29
  on
• 1:29
  this
• 1:29
  transformative
• 1:30
  journey
• 1:30
  with
• 1:31
  us.
• 1:34
  Hello
• 1:35
  Rachel,
• 1:38
  Happy
• 1:39
  Friday.
• 1:39
  I
• 1:40
  don't
• 1:40
  know
• 1:40
  if
• 1:40
  you're
• 1:40
  listening
• 1:41
  on
• 1:41
  Friday,
• 1:41
  but
• 1:42
  I
• 1:42
  don't
• 1:42
  know
• 1:42
  if
• 1:42
  we've
• 1:42
  told
• 1:42
  you
• 1:43
  before,
• 1:43
  but
• 1:43
  Rachel
• 1:43
  and
• 1:44
  I
• 1:44
  record
• 1:45
  these
• 1:45
  episodes
• 1:46
  every
• 1:47
  Friday.
• 1:48
  We've
• 1:48
  been
• 1:48
  pretty
• 1:49
  consistent
• 1:49
  so
• 1:49
  far
• 1:50
  with
• 1:50
  staying
• 1:50
  ahead
• 1:51
  of
• 1:51
  the
• 1:51
  game.
• 1:52
  Today
• 1:52
  we're
• 1:53
  going
• 1:53
  to
• 1:53
  be
• 1:53
  talking
• 1:53
  about
• 1:55
  a
• 1:55
  subject
• 1:55
  that
• 1:55
  is
• 1:55
  near
• 1:56
  and
• 1:56
  dear
• 1:56
  to
• 1:56
  my
• 1:57
  heart,
• 1:58
  which
• 1:58
  is
• 1:58
  project
• 1:59
  planning.
• 2:00
  Kind
• 2:00
  of
• 2:00
  project
• 2:00
  planning,
• 2:01
  task
• 2:01
  management.
• 2:02
  How
• 2:03
  do
• 2:03
  you
• 2:03
  take
• 2:03
  a
• 2:03
  big
• 2:04
  idea
• 2:04
  that
• 2:04
  you're
• 2:05
  having,
• 2:05
  like
• 2:05
  break
• 2:06
  it
• 2:06
  down
• 2:06
  and
• 2:06
  bring
• 2:06
  it
• 2:07
  into
• 2:07
  real
• 2:08
  light?
• 2:09
  I've
• 2:09
  been
• 2:09
  talking
• 2:10
  thinking
• 2:10
  a
• 2:10
  lot
• 2:10
  about
• 2:11
  energy
• 2:11
  lately
• 2:12
  and
• 2:12
  how
• 2:13
  it
• 2:14
  relates
• 2:14
  and
• 2:14
  I
• 2:15
  think
• 2:15
  planning
• 2:16
  is
• 2:16
  definitely
• 2:17
  a
• 2:17
  grounding
• 2:18
  practice
• 2:19
  and
• 2:19
  when
• 2:19
  you
• 2:19
  have
• 2:20
  an
• 2:20
  idea
• 2:20
  and
• 2:20
  visiting
• 2:21
  is
• 2:21
  more
• 2:21
  of
• 2:21
  like
• 2:21
  an
• 2:22
  eerie
• 2:22
  practice
• 2:23
  but
• 2:23
  need
• 2:23
  to
• 2:24
  bring
• 2:24
  it
• 2:24
  down
• 2:24
  to
• 2:24
  the
• 2:24
  ground
• 2:25
  to
• 2:25
  get
• 2:25
  it
• 2:26
  to
• 2:26
  work
• 2:27
  and
• 2:27
  out
• 2:27
  into
• 2:27
  the
• 2:28
  real
• 2:29
  world.
• 2:29
  We're
• 2:30
  going
• 2:30
  to
• 2:30
  be
• 2:30
  talking
• 2:30
  about
• 2:30
  project
• 2:30
  planning.
• 2:31
  How
• 2:31
  do
• 2:31
  you
• 2:32
  feel
• 2:32
  about
• 2:33
  project
• 2:34
  planning
• 2:34
  and
• 2:34
  task
• 2:35
  management?
• 2:36
  So
• 2:36
  I'm
• 2:37
  definitely
• 2:37
  going
• 2:37
  to
• 2:37
  be
• 2:38
  bringing
• 2:38
  in
• 2:39
  the
• 2:40
  like
• 2:41
  the
• 2:42
  side
• 2:42
  of
• 2:42
  people.
• 2:43
  That'S
• 2:43
  probably
• 2:43
  a
• 2:44
  little
• 2:44
  bit
• 2:44
  more
• 2:44
  relatable.
• 2:45
  Like
• 2:45
  the
• 2:45
  one
• 2:45
  that's
• 2:45
  like,
• 2:46
  okay,
• 2:46
  easier
• 2:46
  said
• 2:46
  than
• 2:47
  done.
• 2:47
  And
• 2:48
  I
• 2:48
  am,
• 2:48
  I,
• 2:49
  I
• 2:49
  have
• 2:49
  a,
• 2:49
  I
• 2:50
  push
• 2:50
  towards
• 2:51
  big
• 2:51
  project
• 2:52
  planning
• 2:52
  for
• 2:52
  like
• 2:53
  my
• 2:53
  own
• 2:53
  clients
• 2:54
  and
• 2:54
  I
• 2:54
  say
• 2:54
  let's
• 2:54
  get
• 2:54
  your
• 2:55
  annual
• 2:55
  calendar
• 2:56
  done,
• 2:56
  let's
• 2:56
  get
• 2:56
  your
• 2:57
  launch
• 2:57
  calendars
• 2:57
  done.
• 2:58
  And
• 2:58
  I
• 2:59
  do
• 2:59
  that
• 2:59
  for
• 2:59
  everyone
• 3:00
  else.
• 3:00
  But
• 3:00
  when
• 3:00
  it
• 3:01
  comes
• 3:01
  to
• 3:01
  me,
• 3:02
  I
• 3:02
  am
• 3:03
  a
• 3:03
  hundred
• 3:03
  percent
• 3:04
  the
• 3:04
  person
• 3:04
  that
• 3:05
  will
• 3:05
  put
• 3:06
  a
• 3:06
  goal
• 3:06
  on
• 3:07
  my
• 3:07
  list
• 3:07
  and
• 3:07
  not
• 3:08
  put
• 3:08
  a
• 3:08
  plan
• 3:09
  in
• 3:09
  place
• 3:09
  to
• 3:10
  reach
• 3:10
  that
• 3:10
  goal.
• 3:10
  And
• 3:11
  then
• 3:11
  I'm
• 3:11
  like,
• 3:11
  oh,
• 3:12
  that's
• 3:12
  nice
• 3:13
  goal,
• 3:13
  we'll
• 3:13
  get
• 3:14
  to
• 3:14
  it
• 3:14
  next
• 3:14
  year.
• 3:15
  And
• 3:15
  it's
• 3:15
  just
• 3:15
  because
• 3:15
  it
• 3:16
  feels
• 3:16
  very
• 3:16
  daunting
• 3:17
  and
• 3:17
  overwhelming.
• 3:18
  So
• 3:19
  I
• 3:19
  am
• 3:19
  like
• 3:20
  full
• 3:20
  on
• 3:20
  listening
• 3:21
  mode,
• 3:21
  full
• 3:21
  on
• 3:22
  absorb.
• 3:22
  Like
• 3:22
  I'm
• 3:22
  absorbing
• 3:23
  everything
• 3:23
  you're
• 3:24
  telling
• 3:24
  us
• 3:24
  today
• 3:25
  because
• 3:25
  I
• 3:25
  need
• 3:26
  it.
• 3:27
  Yeah,
• 3:27
  no,
• 3:28
  and
• 3:28
  I
• 3:28
  think
• 3:28
  it's
• 3:28
  funny
• 3:28
  because
• 3:28
  like
• 3:29
  as
• 3:29
  much
• 3:29
  as
• 3:29
  I
• 3:30
  love
• 3:30
  planning,
• 3:30
  like
• 3:31
  I
• 3:31
  love
• 3:31
  sitting
• 3:31
  down
• 3:31
  and
• 3:32
  putting
• 3:32
  out
• 3:32
  a
• 3:32
  good
• 3:33
  workflow
• 3:33
  or
• 3:34
  map
• 3:34
  or
• 3:34
  project
• 3:35
  launch
• 3:35
  plan,
• 3:36
  but
• 3:37
  I've
• 3:37
  had
• 3:37
  trouble
• 3:37
  doing
• 3:38
  it
• 3:38
  for
• 3:38
  myself
• 3:38
  too.
• 3:38
  And
• 3:38
  I
• 3:39
  think
• 3:39
  that's
• 3:39
  the
• 3:39
  case
• 3:40
  for
• 3:41
  a
• 3:41
  lot
• 3:41
  of
• 3:41
  business
• 3:41
  owners
• 3:42
  because
• 3:43
  the
• 3:43
  time
• 3:44
  that
• 3:44
  we
• 3:44
  get
• 3:44
  to
• 3:44
  work
• 3:45
  on
• 3:45
  our
• 3:45
  businesses,
• 3:46
  it's
• 3:46
  actually
• 3:47
  really
• 3:48
  small.
• 3:48
  Right.
• 3:49
  So
• 3:49
  when
• 3:49
  you
• 3:49
  sit
• 3:50
  down
• 3:50
  you
• 3:50
  actually
• 3:50
  have
• 3:50
  the
• 3:51
  time
• 3:51
  carved
• 3:51
  out.
• 3:52
  Do
• 3:52
  some
• 3:52
  business
• 3:52
  development
• 3:53
  on
• 3:53
  your
• 3:53
  side.
• 3:54
  Like
• 3:54
  it
• 3:55
  can
• 3:55
  almost
• 3:55
  feel
• 3:55
  like
• 3:56
  you
• 3:56
  just
• 3:56
  want
• 3:56
  to
• 3:56
  jump
• 3:57
  in
• 3:57
  and
• 3:57
  start
• 3:57
  the
• 3:58
  doing.
• 3:59
  And
• 3:59
  setting
• 4:00
  aside
• 4:00
  that
• 4:00
  spot
• 4:01
  to
• 4:01
  plan
• 4:01
  is
• 4:02
  actually,
• 4:02
  you
• 4:03
  don't
• 4:03
  feel
• 4:03
  like
• 4:03
  you're
• 4:03
  actually
• 4:03
  getting
• 4:04
  anything
• 4:04
  accomplished.
• 4:05
  At
• 4:05
  least
• 4:05
  that's
• 4:05
  how
• 4:05
  I
• 4:05
  feel.
• 4:07
  Yeah,
• 4:07
  no,
• 4:07
  I
• 4:07
  totally
• 4:08
  relate
• 4:08
  that
• 4:08
  because
• 4:09
  I'll
• 4:09
  be
• 4:10
  more
• 4:10
  inspired
• 4:11
  or
• 4:12
  in
• 4:12
  flow
• 4:12
  state.
• 4:13
  And
• 4:13
  this
• 4:13
  is
• 4:13
  so
• 4:13
  terrible
• 4:14
  to
• 4:14
  admit
• 4:15
  this,
• 4:15
  I'm
• 4:15
  so
• 4:15
  much
• 4:15
  more
• 4:16
  in
• 4:16
  flow
• 4:16
  state
• 4:16
  when
• 4:16
  I'm
• 4:17
  working
• 4:17
  on
• 4:17
  my
• 4:17
  clients
• 4:18
  business
• 4:18
  because
• 4:18
  I'm
• 4:19
  like
• 4:19
  others
• 4:19
  that
• 4:20
  like
• 4:21
  need
• 4:21
  for
• 4:21
  validation,
• 4:23
  they
• 4:23
  want
• 4:23
  to
• 4:23
  do
• 4:24
  a
• 4:24
  good
• 4:24
  job.
• 4:25
  And
• 4:25
  then
• 4:25
  by
• 4:25
  the
• 4:26
  time
• 4:26
  I
• 4:26
  get
• 4:26
  to
• 4:26
  my
• 4:26
  own
• 4:27
  business,
• 4:27
  my
• 4:28
  energy
• 4:28
  is
• 4:29
  like
• 4:29
  complex
• 4:30
  and
• 4:31
  I'm
• 4:31
  bringing
• 4:31
  in
• 4:32
  human
• 4:32
  design
• 4:32
  for
• 4:32
  this.
• 4:33
  Like
• 4:33
  last
• 4:33
  night
• 4:33
  I
• 4:33
  had
• 4:33
  a
• 4:34
  rush
• 4:34
  of
• 4:35
  creativity
• 4:36
  and
• 4:36
  like
• 4:36
  action
• 4:37
  energy
• 4:37
  and
• 4:38
  I
• 4:38
  was
• 4:38
  online
• 4:38
  until
• 4:39
  probably
• 4:39
  about
• 4:39
  9:30
• 4:41
  working
• 4:42
  on
• 4:42
  like
• 4:42
  a
• 4:42
  sales
• 4:43
  page
• 4:43
  that
• 4:43
  I
• 4:43
  felt
• 4:44
  very
• 4:44
  called
• 4:44
  to
• 4:45
  do
• 4:45
  in
• 4:45
  that
• 4:45
  moment.
• 4:46
  But
• 4:46
  I
• 4:47
  can't
• 4:47
  turn
• 4:47
  that
• 4:47
  on.
• 4:48
  I
• 4:48
  can't
• 4:48
  plan
• 4:49
  for
• 4:49
  that
• 4:50
  action
• 4:50
  energy.
• 4:51
  So
• 4:51
  I
• 4:51
  totally
• 4:52
  avoid
• 4:53
  my
• 4:53
  business
• 4:53
  as
• 4:54
  when
• 4:54
  I
• 4:54
  can't
• 4:54
  get
• 4:54
  to
• 4:55
  it.
• 4:56
  No,
• 4:56
  I
• 4:57
  feel
• 4:57
  the
• 4:57
  same
• 4:57
  way.
• 4:57
  Like
• 4:57
  I'll
• 4:58
  complete
• 4:58
  like
• 4:58
  these
• 4:58
  big
• 4:58
  giant
• 4:59
  projects.
• 4:59
  Like
• 5:00
  yesterday
• 5:00
  I
• 5:00
  was
• 5:00
  working
• 5:00
  on
• 5:01
  I'd
• 5:02
  client
• 5:02
  project
• 5:02
  and
• 5:02
  I
• 5:03
  like
• 5:03
  knocked
• 5:04
  out
• 5:04
  so
• 5:04
  much.
• 5:04
  Like
• 5:04
  I
• 5:05
  made
• 5:05
  a
• 5:05
  whole
• 5:05
  like
• 5:05
  action
• 5:06
  workbook
• 5:06
  and
• 5:07
  hooked
• 5:07
  up
• 5:07
  a
• 5:07
  funnel
• 5:08
  and
• 5:08
  I've
• 5:08
  created
• 5:08
  a
• 5:08
  private
• 5:09
  podcast.
• 5:09
  Like
• 5:09
  she
• 5:10
  had
• 5:10
  provided
• 5:10
  all
• 5:10
  the
• 5:10
  content
• 5:10
  and
• 5:11
  all.
• 5:11
  I'm
• 5:12
  like,
• 5:12
  oh
• 5:12
  my
• 5:12
  gosh,
• 5:13
  I
• 5:13
  did.
• 5:13
  I
• 5:13
  can
• 5:13
  do
• 5:13
  all
• 5:13
  of
• 5:14
  this
• 5:14
  in
• 5:14
  one
• 5:14
  day.
• 5:15
  Like,
• 5:15
  yet
• 5:15
  I
• 5:16
  like
• 5:16
  a
• 5:16
  list,
• 5:16
  a
• 5:16
  stack
• 5:17
  list
• 5:17
  of
• 5:17
  things
• 5:18
  to
• 5:18
  do
• 5:18
  for
• 5:18
  myself
• 5:19
  as
• 5:19
  well.
• 5:19
  So
• 5:20
  I
• 5:20
  completely
• 5:20
  agree.
• 5:20
  It's
• 5:21
  always
• 5:21
  harder
• 5:22
  to
• 5:22
  do
• 5:22
  it
• 5:22
  for
• 5:23
  yourself,
• 5:23
  which
• 5:23
  is
• 5:24
  why
• 5:24
  outsourcing,
• 5:25
  if
• 5:25
  you
• 5:25
  have
• 5:25
  the
• 5:25
  capacity
• 5:26
  and
• 5:26
  that
• 5:26
  need
• 5:27
  money
• 5:27
  to
• 5:27
  invest,
• 5:28
  can
• 5:28
  help
• 5:28
  a
• 5:28
  lot.
• 5:30
  Because
• 5:30
  it
• 5:30
  is
• 5:31
  even
• 5:31
  as
• 5:31
  someone
• 5:32
  that
• 5:32
  I
• 5:32
  came
• 5:32
  from
• 5:33
  corporate
• 5:33
  background
• 5:33
  of
• 5:34
  project
• 5:34
  planning.
• 5:35
  I
• 5:36
  mainly
• 5:36
  do
• 5:37
  project
• 5:37
  planning
• 5:37
  and
• 5:38
  launch
• 5:38
  management
• 5:38
  for
• 5:39
  my
• 5:39
  own
• 5:39
  clients.
• 5:39
  But
• 5:40
  for
• 5:40
  me
• 5:40
  to
• 5:40
  sit
• 5:40
  down
• 5:40
  and
• 5:41
  do
• 5:41
  it
• 5:41
  takes
• 5:42
  me
• 5:42
  like
• 5:42
  double
• 5:42
  the
• 5:43
  time
• 5:43
  because
• 5:43
  you're
• 5:43
  getting
• 5:44
  into
• 5:44
  your
• 5:45
  head
• 5:45
  and
• 5:46
  all
• 5:46
  those
• 5:46
  things
• 5:47
  and
• 5:47
  I'm
• 5:48
  like,
• 5:48
  just
• 5:48
  sit
• 5:48
  down.
• 5:48
  I'm
• 5:49
  just.
• 5:49
  What
• 5:49
  you
• 5:49
  preach.
• 5:50
  Practice
• 5:50
  what
• 5:50
  you
• 5:50
  preach.
• 5:50
  I
• 5:51
  really
• 5:51
  am
• 5:51
  going
• 5:51
  to
• 5:52
  try.
• 5:52
  This
• 5:52
  is
• 5:52
  my
• 5:52
  like
• 5:53
  mid
• 5:53
  year
• 5:53
  resolution.
• 5:54
  We're
• 5:54
  going
• 5:54
  to
• 5:54
  sit
• 5:54
  down,
• 5:55
  we're
• 5:55
  going
• 5:55
  to
• 5:55
  plan.
• 5:55
  And
• 5:56
  actually
• 5:56
  having
• 5:56
  a
• 5:56
  partner
• 5:57
  to
• 5:57
  plan.
• 5:57
  Because
• 5:57
  when
• 5:58
  we
• 5:58
  started
• 5:58
  this
• 5:58
  podcast,
• 5:59
  I
• 5:59
  was
• 5:59
  like,
• 5:59
  okay,
• 6:00
  let's
• 6:00
  do
• 6:00
  a
• 6:00
  planning
• 6:01
  meeting.
• 6:01
  And
• 6:01
  we
• 6:01
  sat
• 6:02
  down
• 6:02
  and
• 6:02
  we
• 6:02
  had
• 6:02
  a
• 6:02
  brainstorm
• 6:03
  and
• 6:03
  laid
• 6:03
  out
• 6:03
  all
• 6:04
  the
• 6:04
  dates
• 6:04
  and
• 6:04
  we
• 6:04
  did
• 6:04
  all
• 6:05
  things.
• 6:06
  So
• 6:06
  it's
• 6:06
  just
• 6:07
  like,
• 6:07
  wow,
• 6:07
  that
• 6:07
  like
• 6:08
  accountability.
• 6:09
  There's
• 6:10
  something
• 6:10
  about
• 6:10
  doing
• 6:11
  something
• 6:12
  with
• 6:12
  someone
• 6:12
  and
• 6:12
  I've
• 6:13
  never
• 6:13
  had
• 6:13
  a
• 6:13
  partner
• 6:14
  in
• 6:14
  business
• 6:14
  before.
• 6:15
  And
• 6:15
  I'm
• 6:15
  like,
• 6:16
  gotta
• 6:17
  find
• 6:17
  yourself
• 6:17
  with.
• 6:18
  I
• 6:18
  know
• 6:18
  it's
• 6:19
  gonna
• 6:19
  be
• 6:19
  really
• 6:20
  fun
• 6:20
  planning
• 6:21
  season
• 6:21
  two
• 6:22
  because
• 6:22
  I
• 6:22
  think
• 6:22
  you
• 6:22
  and
• 6:23
  I
• 6:23
  are
• 6:23
  both.
• 6:24
  We
• 6:24
  are
• 6:25
  very
• 6:25
  data
• 6:25
  driven,
• 6:26
  very
• 6:26
  much
• 6:27
  in
• 6:27
  the
• 6:27
  energy
• 6:27
  alignment,
• 6:28
  like
• 6:29
  being
• 6:29
  able
• 6:29
  to
• 6:29
  look
• 6:29
  back
• 6:30
  and
• 6:30
  be
• 6:30
  like,
• 6:30
  what
• 6:31
  did
• 6:31
  we
• 6:31
  enjoy?
• 6:32
  What
• 6:32
  did
• 6:32
  we
• 6:33
  not
• 6:33
  enjoy?
• 6:33
  Outsource
• 6:34
  immediately
• 6:35
  the
• 6:35
  things
• 6:35
  we
• 6:35
  did
• 6:35
  not
• 6:36
  and
• 6:36
  then
• 6:36
  get
• 6:37
  straight
• 6:37
  to,
• 6:38
  you
• 6:38
  know,
• 6:38
  kind
• 6:39
  of
• 6:39
  turning
• 6:39
  and
• 6:39
  burning
• 6:40
  this.
• 6:41
  It's
• 6:41
  a
• 6:41
  second
• 6:42
  business.
• 6:42
  We
• 6:42
  were
• 6:42
  just
• 6:42
  talking
• 6:43
  about
• 6:43
  this
• 6:43
  before
• 6:43
  we
• 6:43
  actually
• 6:44
  started
• 6:44
  recording.
• 6:44
  Like
• 6:45
  a
• 6:45
  podcast
• 6:45
  is
• 6:46
  so
• 6:46
  many
• 6:47
  elements
• 6:47
  that
• 6:48
  are
• 6:48
  moving
• 6:48
  so
• 6:49
  much
• 6:49
  content,
• 6:49
  so
• 6:50
  so
• 6:50
  much
• 6:50
  alignment
• 6:51
  that
• 6:51
  needs
• 6:51
  to
• 6:51
  be
• 6:51
  put
• 6:51
  in
• 6:52
  place.
• 6:52
  And
• 6:53
  without
• 6:53
  a
• 6:53
  proper
• 6:54
  plan,
• 6:54
  I
• 6:54
  mean,
• 6:54
  it
• 6:54
  is
• 6:55
  partial,
• 6:55
  messy
• 6:56
  action
• 6:56
  at
• 6:57
  when
• 6:57
  you're
• 6:57
  just
• 6:57
  getting
• 6:57
  started,
• 6:58
  but
• 6:58
  when
• 6:58
  you
• 6:58
  know
• 6:59
  better,
• 6:59
  you
• 6:59
  do
• 6:59
  better.
• 7:00
  And
• 7:00
  season
• 7:00
  two,
• 7:01
  I
• 7:01
  think,
• 7:01
  man,
• 7:01
  we're
• 7:01
  gonna
• 7:02
  kill
• 7:02
  it.
• 7:03
  Yeah.
• 7:04
  Yeah,
• 7:04
  we
• 7:04
  are
• 7:05
  for
• 7:05
  sure.
• 7:05
  So
• 7:06
  another
• 7:06
  thing
• 7:06
  that
• 7:06
  I
• 7:07
  see
• 7:07
  come
• 7:07
  up
• 7:07
  for
• 7:07
  a
• 7:07
  lot
• 7:07
  of
• 7:08
  people,
• 7:08
  or
• 7:08
  at
• 7:08
  least
• 7:08
  for
• 7:08
  my
• 7:08
  clients
• 7:09
  when
• 7:09
  I'm
• 7:09
  working
• 7:09
  with
• 7:09
  them
• 7:10
  about
• 7:10
  like,
• 7:10
  why
• 7:11
  they
• 7:11
  don't
• 7:11
  get
• 7:11
  to
• 7:12
  create
• 7:12
  project
• 7:12
  planning
• 7:13
  in
• 7:13
  the
• 7:13
  first
• 7:13
  place,
• 7:13
  other
• 7:13
  than
• 7:14
  like
• 7:14
  they
• 7:14
  want
• 7:14
  to
• 7:14
  jump
• 7:14
  straight
• 7:15
  into
• 7:15
  action,
• 7:15
  is
• 7:15
  that
• 7:16
  it's
• 7:16
  oftentimes
• 7:17
  like
• 7:17
  I
• 7:18
  feel
• 7:18
  it's
• 7:19
  almost
• 7:19
  like
• 7:19
  they're
• 7:19
  confusing
• 7:20
  the
• 7:20
  task
• 7:21
  with
• 7:22
  a
• 7:22
  project
• 7:23
  and
• 7:23
  it's
• 7:23
  like,
• 7:23
  okay,
• 7:24
  I
• 7:24
  want
• 7:24
  to
• 7:25
  create.
• 7:25
  It's
• 7:25
  like
• 7:25
  I
• 7:26
  put
• 7:26
  on
• 7:26
  My
• 7:26
  task
• 7:26
  list,
• 7:27
  like,
• 7:27
  create
• 7:28
  an
• 7:28
  action
• 7:28
  plan
• 7:28
  workbook.
• 7:29
  And
• 7:29
  I'm
• 7:29
  like,
• 7:29
  no,
• 7:30
  that
• 7:30
  is
• 7:30
  a
• 7:30
  project,
• 7:31
  because
• 7:31
  you're
• 7:32
  probably
• 7:32
  not
• 7:32
  going
• 7:32
  to
• 7:32
  be
• 7:33
  able
• 7:33
  to
• 7:33
  sit
• 7:33
  down
• 7:34
  and
• 7:34
  do
• 7:34
  it
• 7:34
  all
• 7:34
  in
• 7:34
  one
• 7:35
  session.
• 7:35
  And
• 7:35
  there's
• 7:35
  different,
• 7:36
  like,
• 7:36
  many
• 7:37
  tasks
• 7:37
  within
• 7:38
  that,
• 7:38
  like
• 7:38
  one
• 7:39
  task
• 7:39
  that
• 7:39
  you
• 7:39
  need
• 7:40
  to
• 7:40
  break
• 7:40
  out.
• 7:41
  But
• 7:41
  I
• 7:41
  think
• 7:41
  because
• 7:42
  we're
• 7:42
  not
• 7:42
  working
• 7:43
  with
• 7:43
  the
• 7:43
  team
• 7:43
  and
• 7:43
  a
• 7:44
  lot
• 7:44
  of
• 7:44
  times
• 7:44
  we're
• 7:44
  doing
• 7:44
  it
• 7:44
  only
• 7:45
  in
• 7:45
  project
• 7:45
  management.
• 7:45
  When
• 7:46
  I
• 7:46
  was
• 7:46
  back
• 7:46
  working
• 7:47
  at
• 7:47
  Athleta,
• 7:47
  like,
• 7:47
  we
• 7:48
  had
• 7:48
  to
• 7:48
  break
• 7:48
  it
• 7:49
  out,
• 7:49
  we
• 7:49
  had
• 7:49
  to
• 7:49
  put
• 7:49
  it
• 7:50
  in
• 7:50
  a
• 7:50
  project
• 7:50
  management
• 7:51
  tool
• 7:51
  because
• 7:51
  there
• 7:51
  had
• 7:52
  so
• 7:52
  many
• 7:52
  people's
• 7:53
  different,
• 7:53
  like,
• 7:54
  hands
• 7:54
  in
• 7:55
  the
• 7:55
  bot.
• 7:55
  But
• 7:55
  when
• 7:56
  you're
• 7:56
  working
• 7:56
  with
• 7:57
  yourselves,
• 7:58
  um,
• 8:00
  you
• 8:00
  don't
• 8:00
  have
• 8:00
  to
• 8:01
  do
• 8:01
  that.
• 8:01
  So
• 8:01
  if
• 8:02
  there's
• 8:02
  like
• 8:02
  a.
• 8:02
  You
• 8:02
  almost
• 8:03
  want
• 8:03
  to
• 8:03
  skip
• 8:03
  over
• 8:03
  that
• 8:04
  part.
• 8:04
  But
• 8:05
  then
• 8:05
  what
• 8:05
  happens
• 8:05
  is,
• 8:06
  like,
• 8:06
  you
• 8:06
  start
• 8:06
  to
• 8:06
  take
• 8:06
  like,
• 8:07
  messy
• 8:08
  action.
• 8:08
  And
• 8:09
  I
• 8:09
  like,
• 8:10
  I
• 8:10
  feel
• 8:10
  some
• 8:10
  kind
• 8:10
  of
• 8:11
  way
• 8:11
  about
• 8:11
  messy
• 8:11
  action
• 8:11
  because,
• 8:12
  yes,
• 8:12
  I.
• 8:13
  You
• 8:13
  should
• 8:14
  not
• 8:14
  have
• 8:14
  unhealthy
• 8:15
  perfectionism
• 8:16
  too.
• 8:16
  But
• 8:16
  I
• 8:17
  also
• 8:17
  think
• 8:17
  that
• 8:17
  sometimes
• 8:18
  messy
• 8:18
  action
• 8:18
  can
• 8:19
  be
• 8:19
  just
• 8:19
  as
• 8:19
  detrimental
• 8:20
  because
• 8:20
  if
• 8:20
  you,
• 8:21
  you
• 8:21
  can
• 8:21
  waste
• 8:22
  so
• 8:22
  much
• 8:22
  time
• 8:22
  and
• 8:22
  time,
• 8:23
  especially
• 8:23
  when
• 8:24
  you're
• 8:25
  first
• 8:25
  starting
• 8:25
  out,
• 8:26
  that's
• 8:26
  like
• 8:26
  your
• 8:26
  most
• 8:27
  important
• 8:28
  asset
• 8:28
  because
• 8:29
  it's
• 8:29
  all.
• 8:29
  You
• 8:29
  have
• 8:30
  a
• 8:30
  lot
• 8:30
  of
• 8:30
  time.
• 8:30
  You
• 8:30
  don't
• 8:31
  have
• 8:31
  a
• 8:31
  lot
• 8:31
  of
• 8:31
  time
• 8:31
  to
• 8:31
  invest
• 8:32
  money.
• 8:32
  You
• 8:32
  do
• 8:32
  have
• 8:33
  time.
• 8:33
  You
• 8:33
  do
• 8:34
  have
• 8:34
  time,
• 8:34
  though,
• 8:35
  and
• 8:35
  how
• 8:35
  you
• 8:35
  allocate
• 8:36
  that
• 8:36
  can
• 8:36
  really
• 8:37
  determine
• 8:37
  whether
• 8:37
  you're
• 8:37
  going
• 8:38
  to
• 8:38
  be
• 8:38
  successful
• 8:39
  or
• 8:39
  how
• 8:39
  quickly
• 8:39
  you're
• 8:40
  going
• 8:40
  to
• 8:40
  find
• 8:40
  success,
• 8:41
  or
• 8:41
  if
• 8:41
  you're
• 8:42
  going
• 8:42
  to
• 8:42
  get
• 8:42
  burnt
• 8:42
  out
• 8:42
  and
• 8:43
  that
• 8:43
  sort
• 8:43
  of
• 8:43
  thing.
• 8:43
  And
• 8:44
  if
• 8:44
  you
• 8:44
  take
• 8:44
  messy
• 8:45
  action
• 8:45
  and
• 8:45
  just
• 8:45
  run
• 8:46
  right
• 8:46
  into
• 8:46
  think
• 8:46
  something
• 8:47
  for
• 8:48
  thinking
• 8:49
  it
• 8:49
  all
• 8:49
  the
• 8:49
  way
• 8:49
  through,
• 8:49
  and
• 8:49
  then
• 8:50
  you
• 8:50
  have
• 8:50
  to
• 8:50
  go
• 8:50
  back
• 8:50
  in
• 8:51
  reverse
• 8:52
  and
• 8:52
  like,
• 8:53
  start
• 8:53
  over
• 8:53
  again,
• 8:54
  then
• 8:54
  you
• 8:54
  just
• 8:55
  wasted
• 8:55
  a
• 8:55
  bunch
• 8:55
  of
• 8:56
  time.
• 8:56
  You
• 8:56
  stalled
• 8:56
  your
• 8:57
  growth
• 8:57
  a
• 8:57
  little
• 8:57
  bit.
• 8:57
  So
• 8:58
  that's
• 8:58
  why,
• 8:58
  like,
• 9:00
  whenever
• 9:00
  someone
• 9:00
  says
• 9:01
  messy
• 9:01
  action,
• 9:01
  I'm
• 9:01
  like,
• 9:02
  maybe,
• 9:04
  maybe,
• 9:04
  maybe.
• 9:05
  Maybe
• 9:05
  intentional
• 9:06
  messy
• 9:07
  action.
• 9:08
  Messy
• 9:09
  action.
• 9:09
  Maybe
• 9:10
  do
• 9:10
  that.
• 9:11
  Another
• 9:11
  thing
• 9:12
  that
• 9:12
  I
• 9:12
  think
• 9:12
  that
• 9:13
  I
• 9:13
  see
• 9:13
  is
• 9:14
  like,
• 9:14
  investing
• 9:15
  the
• 9:15
  time.
• 9:15
  Like
• 9:16
  talked
• 9:16
  about
• 9:16
  investing.
• 9:17
  Proper
• 9:17
  project
• 9:18
  planning
• 9:18
  can
• 9:19
  take
• 9:20
  quite
• 9:20
  a
• 9:20
  bit
• 9:21
  of
• 9:21
  time,
• 9:21
  but
• 9:21
  it
• 9:21
  also
• 9:22
  will
• 9:22
  save
• 9:22
  you
• 9:23
  time
• 9:23
  down
• 9:23
  the
• 9:24
  road
• 9:24
  because
• 9:24
  you're
• 9:24
  able
• 9:24
  to
• 9:25
  look
• 9:25
  ahead
• 9:26
  any
• 9:26
  obstacles
• 9:27
  or
• 9:27
  work
• 9:27
  through
• 9:27
  it
• 9:28
  on
• 9:28
  paper
• 9:28
  and
• 9:28
  make
• 9:28
  the
• 9:29
  mistakes
• 9:29
  on
• 9:29
  paper,
• 9:30
  which
• 9:30
  is
• 9:30
  a
• 9:31
  lot
• 9:31
  less
• 9:32
  costly
• 9:32
  than
• 9:32
  making
• 9:33
  the
• 9:33
  mistakes.
• 9:34
  You
• 9:34
  know,
• 9:34
  when
• 9:35
  you're
• 9:36
  halfway
• 9:36
  through,
• 9:37
  then
• 9:37
  you
• 9:37
  have
• 9:37
  to
• 9:37
  go
• 9:37
  back
• 9:37
  and
• 9:38
  redo
• 9:38
  everything
• 9:39
  or
• 9:39
  your
• 9:39
  text's
• 9:40
  not
• 9:40
  going
• 9:40
  to
• 9:40
  connect
• 9:41
  how
• 9:41
  you
• 9:41
  thought
• 9:41
  it's
• 9:41
  going
• 9:42
  to
• 9:42
  connect
• 9:42
  or
• 9:43
  that
• 9:43
  sort
• 9:43
  of
• 9:43
  thing.
• 9:43
  And
• 9:44
  then
• 9:44
  you
• 9:44
  have
• 9:44
  to
• 9:44
  kind
• 9:44
  of
• 9:44
  scrap
• 9:44
  the
• 9:45
  whole
• 9:45
  thing
• 9:45
  and
• 9:45
  go
• 9:45
  Build
• 9:45
  in
• 9:46
  a
• 9:46
  different
• 9:46
  platform.
• 9:46
  Like
• 9:47
  I
• 9:47
  have
• 9:48
  done
• 9:48
  that
• 9:48
  before.
• 9:49
  Yeah,
• 9:49
  I,
• 9:49
  I
• 9:50
  think
• 9:50
  the
• 9:50
  layer
• 9:51
  of
• 9:51
  truly
• 9:51
  breaking
• 9:52
  down
• 9:52
  like
• 9:52
  a
• 9:53
  task
• 9:53
  or
• 9:54
  project
• 9:54
  down
• 9:55
  into
• 9:55
  individual
• 9:56
  tasks.
• 9:56
  And
• 9:57
  then
• 9:57
  like
• 9:57
  even
• 9:58
  something
• 9:58
  you
• 9:58
  had
• 9:58
  said
• 9:58
  about
• 9:59
  corporate
• 9:59
  where
• 9:59
  it's
• 10:00
  like
• 10:00
  if
• 10:00
  you're
• 10:01
  in
• 10:01
  a
• 10:01
  bigger
• 10:02
  project
• 10:03
  planning
• 10:04
  system
• 10:04
  and
• 10:04
  you
• 10:05
  have
• 10:05
  various
• 10:06
  departments
• 10:07
  and
• 10:07
  all
• 10:07
  of,
• 10:07
  if
• 10:08
  you
• 10:08
  give,
• 10:09
  let's
• 10:09
  say
• 10:09
  graphic
• 10:10
  design
• 10:10
  to
• 10:11
  Susan
• 10:11
  in
• 10:12
  copywriting,
• 10:13
  Susan
• 10:13
  will
• 10:13
  tell
• 10:14
  you
• 10:14
  that
• 10:14
  is
• 10:14
  not
• 10:15
  my
• 10:15
  job
• 10:16
  and
• 10:16
  will
• 10:17
  gladly
• 10:17
  kick
• 10:17
  it
• 10:18
  back
• 10:18
  and
• 10:18
  say,
• 10:18
  hey,
• 10:19
  I
• 10:19
  can't
• 10:19
  do
• 10:19
  this
• 10:20
  without
• 10:20
  this.
• 10:21
  And
• 10:21
  I
• 10:21
  think
• 10:22
  almost
• 10:22
  breaking
• 10:23
  it
• 10:23
  down
• 10:23
  into
• 10:24
  like,
• 10:24
  okay,
• 10:24
  like
• 10:24
  what
• 10:24
  you
• 10:25
  were
• 10:25
  talking
• 10:25
  about
• 10:25
  like
• 10:25
  the
• 10:25
  workbook.
• 10:26
  A
• 10:27
  workbook
• 10:27
  requires
• 10:28
  outlining,
• 10:29
  then
• 10:29
  designing
• 10:30
  and
• 10:30
  then
• 10:31
  formatting.
• 10:32
  And
• 10:32
  there's
• 10:32
  so
• 10:33
  many.
• 10:33
  Think
• 10:33
  of
• 10:34
  a,
• 10:34
  if
• 10:34
  you
• 10:34
  think
• 10:34
  of
• 10:34
  them
• 10:35
  as
• 10:35
  departments,
• 10:36
  there's
• 10:36
  so
• 10:36
  many
• 10:36
  elements
• 10:37
  that
• 10:37
  you
• 10:37
  can't
• 10:38
  do
• 10:39
  in
• 10:39
  one
• 10:39
  sitting
• 10:40
  because
• 10:40
  they're
• 10:40
  not
• 10:41
  one
• 10:41
  person's
• 10:42
  job,
• 10:42
  they're
• 10:42
  three
• 10:43
  people's
• 10:43
  jobs.
• 10:44
  And
• 10:44
  even
• 10:44
  if
• 10:45
  you
• 10:45
  are
• 10:45
  a
• 10:45
  solopreneur
• 10:46
  and
• 10:46
  you
• 10:46
  are
• 10:46
  doing
• 10:46
  it
• 10:47
  by
• 10:47
  yourself,
• 10:47
  it's
• 10:48
  kind
• 10:48
  of
• 10:48
  switching
• 10:49
  gears
• 10:49
  into
• 10:50
  those
• 10:50
  sections.
• 10:51
  Like
• 10:51
  that's
• 10:51
  how
• 10:51
  people
• 10:51
  talk
• 10:52
  about
• 10:52
  like
• 10:52
  content
• 10:53
  planning
• 10:53
  and
• 10:53
  batching.
• 10:54
  You
• 10:54
  write
• 10:55
  all
• 10:55
  of
• 10:55
  it,
• 10:55
  then
• 10:56
  you
• 10:56
  design
• 10:56
  all
• 10:56
  of
• 10:56
  it
• 10:57
  and
• 10:57
  then
• 10:57
  you
• 10:57
  schedule
• 10:58
  all
• 10:58
  of
• 10:58
  it.
• 10:58
  Like
• 10:58
  those
• 10:58
  are
• 10:59
  three
• 10:59
  different
• 10:59
  brain
• 11:00
  zones
• 11:01
  that
• 11:01
  you
• 11:01
  have
• 11:02
  to
• 11:02
  utilize.
• 11:02
  And
• 11:03
  I
• 11:04
  think
• 11:04
  it's
• 11:04
  like
• 11:05
  really
• 11:05
  making
• 11:05
  sure
• 11:06
  that
• 11:06
  you're
• 11:07
  realistic
• 11:08
  about
• 11:08
  that
• 11:08
  because
• 11:09
  I'm
• 11:09
  going
• 11:09
  through
• 11:09
  two
• 11:10
  launches
• 11:10
  right
• 11:10
  now
• 11:11
  with
• 11:11
  two
• 11:11
  clients
• 11:12
  and
• 11:12
  the
• 11:13
  ability
• 11:13
  to
• 11:14
  be
• 11:14
  like,
• 11:14
  oh,
• 11:15
  it's
• 11:15
  just,
• 11:16
  we're
• 11:16
  just
• 11:16
  launching.
• 11:16
  I
• 11:17
  just
• 11:17
  need
• 11:17
  five
• 11:17
  emails
• 11:18
  or
• 11:18
  I
• 11:18
  just
• 11:18
  need
• 11:18
  this.
• 11:18
  And
• 11:19
  it's
• 11:19
  like.
• 11:21
  You
• 11:21
  need
• 11:21
  to
• 11:21
  break.
• 11:21
  It
• 11:21
  into
• 11:22
  pre
• 11:22
  launch
• 11:23
  and
• 11:23
  post
• 11:23
  launch
• 11:24
  and
• 11:24
  active
• 11:25
  launch
• 11:25
  and
• 11:25
  like
• 11:26
  really
• 11:26
  making
• 11:27
  sure
• 11:27
  that
• 11:27
  everything
• 11:27
  is
• 11:28
  broken
• 11:29
  down
• 11:29
  by
• 11:29
  components
• 11:30
  too
• 11:30
  because
• 11:30
  then
• 11:30
  that
• 11:31
  leaves
• 11:31
  you
• 11:31
  energetically
• 11:32
  depleted
• 11:33
  and
• 11:33
  just
• 11:34
  exhausted.
• 11:35
  Yes.
• 11:36
  Yeah.
• 11:36
  So
• 11:37
  hate
• 11:37
  to
• 11:38
  toot
• 11:38
  my
• 11:38
  own
• 11:38
  horn,
• 11:38
  but
• 11:39
  I
• 11:39
  feel
• 11:39
  like
• 11:39
  I've
• 11:40
  got
• 11:40
  this
• 11:40
  part
• 11:40
  down
• 11:40
  to
• 11:41
  a
• 11:41
  science.
• 11:42
  Help
• 11:42
  me.
• 11:43
  Here
• 11:43
  we
• 11:43
  go.
• 11:44
  There
• 11:44
  we
• 11:44
  go.
• 11:45
  Okay,
• 11:45
  so
• 11:45
  when
• 11:45
  you're
• 11:45
  starting
• 11:46
  out
• 11:46
  any
• 11:46
  project,
• 11:46
  the
• 11:47
  first
• 11:47
  thing
• 11:47
  that
• 11:47
  you're
• 11:47
  going
• 11:47
  to,
• 11:48
  you're
• 11:48
  going
• 11:48
  to
• 11:48
  start
• 11:48
  out
• 11:48
  with
• 11:49
  is
• 11:49
  start
• 11:49
  out
• 11:50
  with
• 11:50
  one
• 11:51
  year
• 11:51
  outcome
• 11:51
  goal.
• 11:52
  What
• 11:52
  are
• 11:52
  you
• 11:52
  hoping
• 11:53
  to
• 11:53
  get
• 11:53
  out
• 11:54
  of
• 11:54
  them?
• 11:54
  Most
• 11:54
  deserves
• 11:55
  are
• 11:55
  revenue
• 11:55
  ties,
• 11:56
  but
• 11:57
  especially
• 11:57
  for
• 11:57
  launches.
• 11:58
  And
• 11:58
  if
• 11:58
  this
• 11:58
  is
• 11:58
  your
• 11:58
  first
• 11:59
  time
• 11:59
  launching,
• 11:59
  set
• 12:00
  a
• 12:00
  non
• 12:00
  revenue
• 12:00
  goal
• 12:01
  as
• 12:01
  well.
• 12:01
  Maybe
• 12:01
  it's
• 12:02
  to
• 12:02
  grow
• 12:02
  your
• 12:02
  email
• 12:02
  list
• 12:03
  because
• 12:04
  later
• 12:04
  down
• 12:04
  the
• 12:04
  line
• 12:05
  that
• 12:05
  might
• 12:05
  produce
• 12:06
  more
• 12:06
  revenue
• 12:06
  or
• 12:06
  maybe
• 12:07
  it's
• 12:07
  just
• 12:07
  to
• 12:07
  get
• 12:07
  the
• 12:07
  product
• 12:08
  out
• 12:08
  into
• 12:08
  the
• 12:08
  world.
• 12:09
  It's
• 12:09
  your
• 12:09
  first
• 12:10
  time
• 12:10
  like
• 12:10
  something,
• 12:11
  give
• 12:11
  yourself
• 12:12
  something
• 12:12
  to
• 12:12
  celebrate.
• 12:13
  Complete
• 12:13
  this
• 12:14
  whole
• 12:14
  project
• 12:15
  and
• 12:15
  that's
• 12:15
  going
• 12:15
  to
• 12:15
  Help
• 12:16
  motivate
• 12:16
  you.
• 12:17
  And
• 12:17
  then
• 12:17
  another
• 12:17
  thing
• 12:18
  that
• 12:18
  I
• 12:18
  love
• 12:18
  to
• 12:18
  do
• 12:18
  with
• 12:18
  all
• 12:18
  my
• 12:19
  clients
• 12:19
  is
• 12:19
  define,
• 12:20
  like,
• 12:20
  their.
• 12:21
  Their,
• 12:21
  like,
• 12:21
  deeper
• 12:22
  why
• 12:22
  for
• 12:23
  the
• 12:23
  project?
• 12:23
  Like,
• 12:24
  why
• 12:25
  do
• 12:25
  you
• 12:25
  want
• 12:25
  to
• 12:25
  do
• 12:26
  this?
• 12:26
  What
• 12:26
  is
• 12:26
  doing
• 12:27
  this
• 12:27
  project
• 12:27
  going
• 12:28
  to
• 12:28
  create
• 12:28
  for
• 12:28
  you
• 12:28
  and
• 12:28
  your
• 12:29
  life?
• 12:29
  What
• 12:29
  is
• 12:29
  it
• 12:29
  going
• 12:30
  to
• 12:30
  create
• 12:30
  for
• 12:31
  your
• 12:31
  clients?
• 12:31
  Like,
• 12:32
  connecting
• 12:32
  to
• 12:32
  that
• 12:32
  deeper
• 12:33
  why?
• 12:33
  Because
• 12:33
  when
• 12:34
  you're
• 12:34
  putting
• 12:34
  out
• 12:34
  anything
• 12:35
  new
• 12:35
  in
• 12:35
  the
• 12:35
  world
• 12:36
  or
• 12:36
  doing
• 12:36
  anything
• 12:37
  new,
• 12:37
  like,
• 12:38
  it's
• 12:38
  going
• 12:38
  to
• 12:38
  get
• 12:38
  uncomfortable
• 12:40
  and
• 12:40
  you're
• 12:40
  going
• 12:40
  to
• 12:40
  want
• 12:40
  to
• 12:40
  stop.
• 12:41
  There's
• 12:41
  going
• 12:41
  to
• 12:41
  be
• 12:42
  hard
• 12:42
  things.
• 12:42
  And
• 12:43
  if
• 12:43
  you
• 12:43
  can
• 12:43
  open
• 12:44
  your
• 12:44
  project
• 12:44
  plan
• 12:44
  and
• 12:45
  I,
• 12:45
  like,
• 12:45
  put
• 12:45
  these
• 12:45
  two
• 12:46
  things
• 12:46
  right
• 12:46
  at
• 12:46
  the
• 12:46
  top
• 12:46
  of
• 12:47
  our
• 12:47
  project
• 12:47
  plan,
• 12:47
  and
• 12:48
  it's
• 12:48
  like,
• 12:49
  connect
• 12:49
  to
• 12:49
  your
• 12:49
  deeper
• 12:49
  why?
• 12:50
  You're
• 12:50
  like,
• 12:50
  okay,
• 12:51
  this
• 12:51
  is
• 12:51
  why
• 12:51
  I'm
• 12:51
  gonna
• 12:52
  keep
• 12:52
  going.
• 12:52
  It's
• 12:52
  gonna
• 12:52
  give
• 12:52
  you
• 12:52
  that
• 12:53
  motivation
• 12:53
  to,
• 12:53
  like,
• 12:53
  push
• 12:54
  yourself
• 12:54
  into
• 12:55
  that
• 12:56
  more
• 12:56
  comfortable
• 12:56
  zone.
• 12:57
  And
• 12:58
  the
• 12:58
  next
• 12:58
  is
• 12:58
  just
• 12:59
  brain
• 12:59
  dump.
• 13:00
  Get
• 13:01
  any
• 13:01
  idea
• 13:01
  you
• 13:02
  have
• 13:02
  about
• 13:02
  it,
• 13:03
  like,
• 13:04
  out
• 13:04
  onto
• 13:05
  the
• 13:05
  paper
• 13:06
  and
• 13:06
  so
• 13:06
  that
• 13:06
  you
• 13:06
  can
• 13:07
  see,
• 13:07
  like,
• 13:07
  how
• 13:07
  much
• 13:08
  is
• 13:08
  involved.
• 13:09
  And
• 13:09
  then
• 13:09
  I
• 13:09
  also,
• 13:10
  like,
• 13:10
  in
• 13:10
  this
• 13:10
  stage,
• 13:11
  too,
• 13:11
  I
• 13:11
  love
• 13:12
  a
• 13:12
  canvas
• 13:13
  whiteboard
• 13:14
  tool.
• 13:14
  I
• 13:14
  use
• 13:14
  it.
• 13:15
  Ooh,
• 13:15
  I've
• 13:15
  never
• 13:15
  used.
• 13:16
  Have
• 13:17
  you
• 13:17
  never
• 13:17
  used
• 13:17
  the
• 13:17
  Canva
• 13:18
  whiteboard
• 13:18
  thing?
• 13:19
  Oh,
• 13:19
  my
• 13:19
  gosh.
• 13:22
  Feature
• 13:23
  where
• 13:23
  you
• 13:23
  can
• 13:24
  map
• 13:24
  out.
• 13:25
  And
• 13:25
  I
• 13:25
  love
• 13:25
  to.
• 13:26
  I
• 13:26
  create.
• 13:27
  If
• 13:27
  we're
• 13:27
  doing
• 13:27
  a
• 13:27
  launch,
• 13:28
  I
• 13:28
  will
• 13:28
  create
• 13:28
  a
• 13:29
  map,
• 13:29
  like
• 13:29
  a
• 13:29
  visual
• 13:30
  map
• 13:30
  of
• 13:30
  the
• 13:31
  funnel.
• 13:31
  If
• 13:32
  we're.
• 13:32
  If
• 13:32
  I'm
• 13:32
  creating,
• 13:33
  like,
• 13:33
  a
• 13:33
  new,
• 13:33
  like,
• 13:34
  project
• 13:34
  workflow
• 13:35
  for
• 13:35
  a
• 13:35
  client,
• 13:35
  I'll
• 13:35
  create
• 13:35
  a
• 13:36
  visual
• 13:36
  map
• 13:36
  of,
• 13:37
  like,
• 13:37
  the
• 13:37
  workflow
• 13:38
  and
• 13:38
  that
• 13:38
  way
• 13:39
  for
• 13:39
  each
• 13:39
  piece.
• 13:40
  Because
• 13:40
  a
• 13:40
  lot
• 13:40
  of
• 13:40
  times,
• 13:40
  like,
• 13:41
  in
• 13:41
  your
• 13:41
  head
• 13:41
  and
• 13:42
  for
• 13:42
  me
• 13:42
  at
• 13:42
  least,
• 13:43
  I
• 13:43
  can't
• 13:44
  visually
• 13:44
  see,
• 13:44
  like,
• 13:45
  the
• 13:45
  zaps
• 13:46
  I'm
• 13:46
  going
• 13:46
  to
• 13:46
  have
• 13:46
  to
• 13:46
  connect.
• 13:47
  Or,
• 13:47
  like,
• 13:48
  the,
• 13:49
  like,
• 13:49
  secret
• 13:49
  page.
• 13:50
  There
• 13:50
  always
• 13:50
  seems
• 13:50
  to
• 13:50
  be,
• 13:51
  like,
• 13:51
  the
• 13:51
  secret
• 13:51
  page
• 13:51
  of.
• 13:52
  I
• 13:52
  forgot
• 13:52
  to
• 13:52
  put,
• 13:52
  like,
• 13:52
  the
• 13:53
  thank
• 13:53
  you
• 13:53
  page
• 13:54
  or
• 13:54
  the
• 13:54
  private
• 13:55
  podcast
• 13:56
  page
• 13:56
  or
• 13:56
  a
• 13:56
  different
• 13:56
  page
• 13:57
  like
• 13:57
  this
• 13:57
  will
• 13:57
  allow
• 13:58
  you
• 13:58
  to
• 13:58
  visually
• 13:58
  see
• 13:59
  if
• 13:59
  you're
• 13:59
  missing
• 14:00
  any
• 14:00
  steps
• 14:00
  and
• 14:01
  get
• 14:01
  everything
• 14:01
  laid
• 14:02
  out.
• 14:02
  And
• 14:03
  then
• 14:03
  once
• 14:03
  you've
• 14:03
  got
• 14:03
  all
• 14:04
  the
• 14:04
  assets
• 14:04
  or
• 14:04
  all
• 14:04
  the
• 14:05
  items
• 14:05
  that
• 14:05
  you
• 14:05
  need
• 14:06
  to
• 14:06
  create,
• 14:07
  you
• 14:07
  can
• 14:07
  then
• 14:07
  go
• 14:07
  asset
• 14:08
  by
• 14:08
  asset.
• 14:08
  What
• 14:09
  is
• 14:09
  it
• 14:09
  going
• 14:09
  to
• 14:09
  take
• 14:09
  to
• 14:09
  bring
• 14:09
  this
• 14:09
  to
• 14:10
  life?
• 14:10
  Okay,
• 14:10
  I'm
• 14:10
  going
• 14:10
  to
• 14:11
  need
• 14:11
  to
• 14:11
  outline
• 14:11
  the
• 14:12
  copy,
• 14:12
  write
• 14:12
  the
• 14:13
  copy,
• 14:14
  design
• 14:14
  the
• 14:14
  page,
• 14:15
  approve
• 14:16
  the
• 14:16
  page,
• 14:17
  the
• 14:17
  page
• 14:17
  to
• 14:18
  the
• 14:18
  other
• 14:18
  page,
• 14:19
  so
• 14:19
  you
• 14:19
  could
• 14:19
  write
• 14:20
  down
• 14:20
  each
• 14:20
  task
• 14:21
  related
• 14:21
  to
• 14:22
  that
• 14:22
  asset.
• 14:22
  So
• 14:22
  that's
• 14:23
  when
• 14:23
  I
• 14:23
  start
• 14:23
  to
• 14:23
  organize
• 14:24
  and
• 14:24
  group
• 14:24
  all
• 14:24
  of
• 14:25
  these
• 14:25
  things
• 14:25
  together.
• 14:27
  Then
• 14:28
  before
• 14:28
  you
• 14:28
  go
• 14:28
  anything
• 14:29
  any
• 14:29
  further,
• 14:30
  I
• 14:30
  want
• 14:30
  you
• 14:30
  to
• 14:30
  go
• 14:30
  through
• 14:31
  and
• 14:31
  this
• 14:32
  is
• 14:32
  what
• 14:32
  everybody
• 14:32
  hates,
• 14:33
  and
• 14:33
  estimate
• 14:34
  how
• 14:35
  long
• 14:36
  each
• 14:36
  thing
• 14:37
  is
• 14:37
  Going
• 14:37
  to
• 14:38
  take
• 14:38
  you.
• 14:38
  And
• 14:39
  probably
• 14:39
  I
• 14:40
  say
• 14:40
  multiply
• 14:40
  by
• 14:40
  two
• 14:41
  because
• 14:41
  we
• 14:41
  are
• 14:41
  like,
• 14:42
  brought.
• 14:42
  Everybody
• 14:42
  is
• 14:43
  like,
• 14:43
  make
• 14:43
  sure
• 14:44
  you're
• 14:44
  not
• 14:44
  delusional.
• 14:45
  Like,
• 14:46
  everything
• 14:46
  takes
• 14:47
  me
• 14:47
  30
• 14:47
  minutes.
• 14:48
  Well,
• 14:48
  no,
• 14:48
  it
• 14:48
  does
• 14:48
  not
• 14:49
  realistic.
• 14:50
  And
• 14:50
  use
• 14:50
  a
• 14:51
  time
• 14:51
  tracker
• 14:51
  so
• 14:51
  that
• 14:52
  you
• 14:52
  have
• 14:52
  historical
• 14:52
  data
• 14:53
  later
• 14:53
  on,
• 14:54
  go
• 14:54
  through
• 14:55
  and
• 14:55
  write
• 14:55
  down
• 14:55
  all
• 14:56
  the
• 14:56
  time
• 14:56
  that
• 14:56
  it's
• 14:56
  going
• 14:56
  to
• 14:57
  take
• 14:57
  you
• 14:57
  and
• 14:57
  then
• 14:57
  add
• 14:57
  it
• 14:57
  up.
• 14:58
  And
• 14:58
  then
• 14:58
  at
• 14:59
  this
• 14:59
  point,
• 14:59
  because
• 15:00
  we're
• 15:00
  not
• 15:00
  investing,
• 15:00
  like,
• 15:01
  a
• 15:01
  lot
• 15:01
  of
• 15:01
  time,
• 15:01
  we're
• 15:01
  investing
• 15:02
  our
• 15:02
  time
• 15:02
  and
• 15:02
  not
• 15:02
  our
• 15:02
  money.
• 15:03
  Sometimes
• 15:03
  we're
• 15:04
  investing
• 15:04
  our
• 15:04
  money.
• 15:04
  Do
• 15:04
  you
• 15:05
  have
• 15:05
  the
• 15:05
  budget
• 15:05
  for
• 15:05
  this?
• 15:06
  Like,
• 15:06
  time
• 15:06
  wise,
• 15:07
  do
• 15:07
  you
• 15:07
  have
• 15:08
  the
• 15:08
  budget
• 15:08
  for
• 15:08
  this?
• 15:09
  And
• 15:09
  if
• 15:10
  you
• 15:10
  don't,
• 15:10
  you
• 15:10
  may
• 15:10
  need
• 15:11
  to
• 15:11
  expand
• 15:12
  your
• 15:12
  budget.
• 15:12
  We
• 15:13
  talked
• 15:13
  about
• 15:13
  the
• 15:13
  project
• 15:13
  management.
• 15:14
  Expand
• 15:14
  your
• 15:15
  timeline.
• 15:15
  Talked
• 15:16
  about
• 15:16
  the
• 15:16
  project
• 15:16
  management
• 15:17
  time
• 15:17
  triangle
• 15:18
  in
• 15:18
  another
• 15:18
  episode.
• 15:19
  But
• 15:19
  expand
• 15:19
  your
• 15:20
  timeline
• 15:20
  or
• 15:20
  decrease
• 15:21
  the
• 15:21
  scope
• 15:22
  and
• 15:22
  find,
• 15:22
  like,
• 15:22
  what's
• 15:23
  the,
• 15:23
  like,
• 15:24
  minimal
• 15:24
  effective
• 15:25
  dose
• 15:25
  that
• 15:26
  I
• 15:26
  have
• 15:26
  to
• 15:26
  do
• 15:26
  to
• 15:26
  get
• 15:27
  this
• 15:27
  out.
• 15:27
  Like,
• 15:27
  it
• 15:27
  doesn't
• 15:28
  have
• 15:28
  to
• 15:28
  be
• 15:28
  like
• 15:29
  your
• 15:29
  4.0
• 15:30
  project
• 15:31
  the
• 15:31
  first
• 15:32
  time
• 15:32
  that
• 15:32
  you
• 15:32
  go
• 15:33
  in
• 15:33
  there.
• 15:33
  Or
• 15:34
  you
• 15:34
  can
• 15:34
  decide
• 15:34
  to
• 15:35
  look
• 15:35
  at
• 15:35
  it
• 15:35
  and
• 15:35
  be
• 15:35
  like,
• 15:36
  this
• 15:36
  is
• 15:36
  going
• 15:36
  to
• 15:37
  take
• 15:37
  me
• 15:37
  so
• 15:37
  much
• 15:37
  time.
• 15:37
  And
• 15:37
  it's
• 15:37
  like,
• 15:38
  frankly,
• 15:38
  not
• 15:38
  worth
• 15:39
  the
• 15:39
  ROI
• 15:39
  that
• 15:39
  I'm
• 15:39
  going
• 15:39
  to
• 15:40
  get
• 15:40
  out
• 15:40
  of
• 15:40
  this.
• 15:40
  And
• 15:40
  like,
• 15:41
  the
• 15:42
  project
• 15:42
  there
• 15:43
  before
• 15:43
  you
• 15:44
  get
• 15:44
  two
• 15:44
  months
• 15:44
  into
• 15:45
  it
• 15:45
  and
• 15:45
  realize
• 15:45
  that
• 15:46
  this
• 15:46
  is
• 15:46
  so
• 15:46
  much
• 15:47
  everyone
• 15:48
  misses
• 15:48
  is
• 15:49
  like
• 15:49
  figuring
• 15:50
  out,
• 15:50
  like,
• 15:51
  is
• 15:51
  this
• 15:51
  worth
• 15:52
  being
• 15:52
  intentional
• 15:52
  about
• 15:53
  it?
• 15:53
  Is
• 15:53
  this
• 15:53
  worth
• 15:53
  the
• 15:53
  time,
• 15:54
  the
• 15:54
  energy
• 15:54
  that
• 15:55
  you're
• 15:55
  going
• 15:55
  to
• 15:55
  put
• 15:55
  into
• 15:55
  it?
• 15:56
  And
• 15:56
  if
• 15:56
  you
• 15:56
  really
• 15:56
  want
• 15:57
  to
• 15:57
  do
• 15:57
  it,
• 15:57
  you
• 15:57
  can
• 15:57
  scale
• 15:58
  it
• 15:58
  down.
• 15:58
  Like,
• 15:58
  you
• 15:58
  can
• 15:59
  launch
• 15:59
  a
• 16:00
  1.0
• 16:01
  project
• 16:01
  and
• 16:01
  then
• 16:01
  make
• 16:02
  another
• 16:02
  iteration
• 16:02
  and
• 16:03
  make
• 16:03
  it
• 16:03
  better
• 16:04
  or
• 16:04
  make,
• 16:04
  you
• 16:05
  know,
• 16:05
  a
• 16:05
  lot
• 16:05
  of
• 16:05
  times
• 16:05
  we
• 16:05
  get
• 16:05
  these,
• 16:06
  like,
• 16:06
  giant
• 16:07
  launch
• 16:07
  strategies
• 16:08
  from
• 16:08
  the
• 16:08
  celebrity
• 16:09
  entrepreneurs,
• 16:09
  and
• 16:10
  there
• 16:10
  are
• 16:10
  so
• 16:11
  many
• 16:11
  hours
• 16:11
  in
• 16:11
  time
• 16:11
  put
• 16:12
  into
• 16:12
  it,
• 16:12
  it's
• 16:12
  like,
• 16:12
  okay,
• 16:12
  wait,
• 16:13
  but
• 16:13
  how
• 16:13
  can
• 16:13
  we,
• 16:14
  like,
• 16:14
  scale
• 16:14
  this
• 16:14
  down
• 16:15
  for
• 16:15
  a
• 16:15
  scope
• 16:15
  that
• 16:16
  you
• 16:16
  can
• 16:16
  handle
• 16:17
  if
• 16:17
  you
• 16:17
  need
• 16:17
  to
• 16:18
  launch
• 16:18
  it
• 16:18
  in
• 16:18
  the
• 16:19
  next
• 16:19
  two
• 16:19
  months?
• 16:19
  Because
• 16:19
  you
• 16:20
  have
• 16:20
  to
• 16:20
  make
• 16:20
  the
• 16:20
  revenue.
• 16:21
  Because
• 16:21
  if
• 16:22
  you
• 16:22
  don't
• 16:22
  and
• 16:22
  you
• 16:22
  underestimate
• 16:23
  that
• 16:23
  part,
• 16:23
  you're
• 16:24
  gonna.
• 16:24
  That's
• 16:24
  where
• 16:24
  you're
• 16:24
  gonna,
• 16:24
  like,
• 16:25
  veer
• 16:25
  off
• 16:25
  into
• 16:26
  burnout.
• 16:27
  The
• 16:27
  app
• 16:28
  part's
• 16:28
  very
• 16:28
  important
• 16:29
  to.
• 16:31
  There's
• 16:31
  no
• 16:31
  shame
• 16:32
  in
• 16:32
  scaling
• 16:33
  back
• 16:33
  a
• 16:33
  plan
• 16:34
  in
• 16:34
  order
• 16:34
  to
• 16:35
  profit.
• 16:36
  So
• 16:37
  if
• 16:37
  you
• 16:37
  are
• 16:37
  at
• 16:37
  a
• 16:37
  point
• 16:38
  where
• 16:39
  you're
• 16:40
  essentially
• 16:41
  saying,
• 16:41
  I'm
• 16:41
  making
• 16:41
  no
• 16:42
  money
• 16:42
  on
• 16:42
  this
• 16:42
  because
• 16:43
  I'm
• 16:43
  putting
• 16:44
  two
• 16:44
  months
• 16:44
  of
• 16:45
  my
• 16:45
  life
• 16:45
  into
• 16:46
  it,
• 16:46
  and
• 16:47
  it's
• 16:47
  only
• 16:47
  gonna
• 16:47
  generate
• 16:48
  this
• 16:49
  and
• 16:50
  stress
• 16:50
  energy
• 16:51
  like
• 16:52
  non
• 16:53
  currency.
• 16:53
  So,
• 16:54
  like
• 16:54
  non
• 16:54
  monetary
• 16:55
  currency,
• 16:55
  like,
• 16:56
  if
• 16:56
  it's
• 16:56
  not
• 16:57
  worth
• 16:57
  it,
• 16:57
  Scale
• 16:58
  it
• 16:58
  back.
• 16:58
  Because
• 16:59
  we're
• 16:59
  here
• 16:59
  to
• 16:59
  profit,
• 17:01
  like
• 17:01
  ethically,
• 17:02
  but
• 17:03
  we're
• 17:03
  also
• 17:03
  here
• 17:04
  to
• 17:04
  run
• 17:04
  a
• 17:04
  business
• 17:05
  intentionally.
• 17:06
  And
• 17:07
  I
• 17:07
  think
• 17:07
  so
• 17:07
  many
• 17:08
  people
• 17:08
  get
• 17:08
  pressured
• 17:09
  into
• 17:09
  these
• 17:10
  epic
• 17:10
  launch
• 17:11
  plans
• 17:11
  that
• 17:11
  are
• 17:11
  being
• 17:12
  sold
• 17:12
  by
• 17:13
  all
• 17:14
  of
• 17:14
  these
• 17:14
  million
• 17:15
  dollar
• 17:15
  businesses
• 17:16
  that
• 17:16
  have
• 17:17
  teams
• 17:17
  of
• 17:18
  10
• 17:18
  and
• 17:18
  have
• 17:19
  like
• 17:20
  out
• 17:20
  like
• 17:20
  it's
• 17:21
  nuts.
• 17:21
  And
• 17:21
  so
• 17:22
  I
• 17:22
  think
• 17:22
  there's
• 17:22
  just,
• 17:23
  it
• 17:23
  needs
• 17:23
  to
• 17:23
  be
• 17:23
  said,
• 17:23
  there's
• 17:24
  no
• 17:24
  shame
• 17:24
  in
• 17:24
  scaling
• 17:24
  back
• 17:25
  your
• 17:25
  plan.
• 17:26
  Yeah,
• 17:26
  yeah.
• 17:27
  And
• 17:27
  especially
• 17:27
  like
• 17:27
  we
• 17:28
  had
• 17:28
  talked
• 17:28
  in
• 17:28
  another
• 17:28
  episode
• 17:29
  about
• 17:29
  being
• 17:29
  realistic
• 17:30
  about
• 17:30
  like
• 17:30
  your
• 17:31
  numbers
• 17:31
  and
• 17:31
  the
• 17:32
  ROI
• 17:32
  that
• 17:33
  you're
• 17:33
  going
• 17:33
  to
• 17:33
  produce
• 17:34
  right
• 17:34
  now.
• 17:34
  And
• 17:34
  like
• 17:35
  understanding
• 17:36
  that
• 17:36
  most
• 17:36
  of
• 17:36
  the
• 17:36
  celebrity
• 17:37
  entrepreneurs
• 17:38
  that
• 17:39
  we're
• 17:39
  following,
• 17:40
  like
• 17:40
  they
• 17:40
  have
• 17:41
  tens
• 17:41
  of
• 17:41
  thousands
• 17:42
  of
• 17:42
  dollars
• 17:42
  to
• 17:42
  invest
• 17:43
  in
• 17:43
  ads
• 17:43
  or
• 17:43
  they
• 17:44
  have
• 17:44
  hundreds
• 17:44
  of
• 17:44
  thousands
• 17:45
  of
• 17:45
  followers
• 17:45
  or
• 17:46
  they
• 17:46
  have
• 17:46
  gigantic
• 17:47
  email
• 17:47
  lists.
• 17:48
  So
• 17:48
  being
• 17:48
  realistic
• 17:49
  about
• 17:49
  what
• 17:50
  we
• 17:50
  can
• 17:51
  expect
• 17:51
  and
• 17:51
  how
• 17:52
  much
• 17:52
  time
• 17:52
  and
• 17:52
  effort
• 17:52
  and
• 17:53
  energy
• 17:53
  is
• 17:53
  going
• 17:53
  to
• 17:53
  be
• 17:53
  worth
• 17:54
  for
• 17:54
  us
• 17:54
  to
• 17:55
  put
• 17:55
  that
• 17:55
  out
• 17:56
  there.
• 17:57
  Yeah.
• 17:57
  Cool
• 17:58
  once.
• 17:58
  So
• 17:58
  at
• 17:58
  that
• 17:59
  point
• 17:59
  you
• 17:59
  can
• 17:59
  toss
• 18:00
  away
• 18:00
  your
• 18:00
  project
• 18:00
  or
• 18:01
  push
• 18:01
  it
• 18:01
  away
• 18:01
  to
• 18:02
  another
• 18:02
  time
• 18:03
  if
• 18:03
  you
• 18:03
  think
• 18:04
  it's
• 18:04
  not
• 18:04
  worth
• 18:04
  the
• 18:04
  roi.
• 18:05
  Maybe
• 18:05
  it's
• 18:05
  an
• 18:06
  put
• 18:06
  it
• 18:06
  in
• 18:06
  the
• 18:06
  parking
• 18:07
  lot.
• 18:07
  I
• 18:07
  have
• 18:07
  a
• 18:07
  notion
• 18:08
  in
• 18:08
  my
• 18:08
  project
• 18:09
  database
• 18:09
  there
• 18:09
  is
• 18:10
  a
• 18:10
  parking
• 18:10
  lot
• 18:10
  or
• 18:11
  ideas
• 18:11
  category
• 18:12
  that
• 18:12
  everything
• 18:13
  just
• 18:13
  gets
• 18:14
  perk
• 18:14
  there.
• 18:14
  Because
• 18:15
  as
• 18:15
  a
• 18:16
  solopreneur,
• 18:17
  as
• 18:17
  a
• 18:17
  small
• 18:17
  business
• 18:18
  owner,
• 18:19
  you
• 18:19
  should
• 18:19
  really
• 18:19
  only
• 18:20
  have
• 18:20
  one
• 18:20
  to
• 18:20
  two
• 18:20
  projects
• 18:22
  in
• 18:22
  the
• 18:22
  air
• 18:22
  at
• 18:22
  one
• 18:22
  time.
• 18:23
  If
• 18:23
  you're
• 18:23
  working
• 18:23
  by
• 18:23
  yourself
• 18:24
  and
• 18:24
  you
• 18:24
  have
• 18:24
  no
• 18:24
  team
• 18:24
  like
• 18:25
  one
• 18:25
  project.
• 18:26
  Right.
• 18:28
  You
• 18:28
  laughing
• 18:29
  because
• 18:30
  you.
• 18:32
  Yeah.
• 18:33
  Oh
• 18:33
  my
• 18:34
  gosh.
• 18:34
  Don't
• 18:34
  let.
• 18:35
  Note
• 18:35
  to
• 18:35
  self,
• 18:36
  don't
• 18:36
  let
• 18:36
  Jess
• 18:36
  in
• 18:37
  my
• 18:37
  own
• 18:37
  notion
• 18:37
  because
• 18:38
  she
• 18:38
  will
• 18:38
  kill
• 18:38
  me.
• 18:39
  Put
• 18:40
  that
• 18:40
  on
• 18:40
  the
• 18:40
  back
• 18:40
  burner
• 18:41
  where's
• 18:41
  no
• 18:41
  shame.
• 18:42
  And
• 18:42
  like
• 18:42
  when
• 18:42
  I
• 18:42
  create
• 18:43
  like
• 18:43
  those
• 18:43
  like
• 18:44
  back
• 18:44
  burner
• 18:44
  like
• 18:45
  statuses
• 18:46
  for
• 18:46
  projects,
• 18:47
  my
• 18:47
  clients
• 18:48
  are
• 18:48
  like,
• 18:49
  I
• 18:49
  can
• 18:49
  have
• 18:49
  an
• 18:50
  idea
• 18:50
  and
• 18:50
  not
• 18:51
  execute.
• 18:52
  I'm
• 18:52
  like,
• 18:52
  yeah,
• 18:53
  like
• 18:53
  you
• 18:53
  can
• 18:53
  come.
• 18:54
  Back
• 18:54
  to
• 18:54
  it
• 18:54
  later.
• 18:55
  We
• 18:55
  can
• 18:55
  look
• 18:55
  to
• 18:56
  look
• 18:56
  at
• 18:56
  it
• 18:56
  in
• 18:56
  our
• 18:56
  quarterly
• 18:57
  reset
• 18:57
  and
• 18:57
  like
• 18:58
  figure
• 18:58
  out
• 18:58
  which
• 18:58
  projects
• 18:59
  we
• 18:59
  want
• 18:59
  to
• 18:59
  like
• 19:00
  tee
• 19:00
  up
• 19:00
  next.
• 19:01
  But
• 19:01
  really,
• 19:01
  if
• 19:02
  you
• 19:02
  have
• 19:02
  a
• 19:02
  small
• 19:02
  team,
• 19:03
  like
• 19:04
  1,
• 19:04
  3
• 19:05
  is
• 19:05
  like
• 19:05
  the
• 19:05
  maximum
• 19:06
  that
• 19:06
  I
• 19:06
  let
• 19:06
  my
• 19:06
  clients
• 19:07
  pick.
• 19:07
  And
• 19:07
  it
• 19:07
  just
• 19:08
  depends
• 19:08
  on
• 19:08
  their
• 19:08
  team
• 19:09
  size.
• 19:09
  And
• 19:09
  most
• 19:10
  of
• 19:10
  them
• 19:10
  I
• 19:10
  have
• 19:10
  discovered
• 19:12
  the
• 19:12
  longer
• 19:12
  we
• 19:12
  work
• 19:13
  together,
• 19:13
  it's
• 19:13
  like
• 19:13
  I
• 19:14
  can
• 19:14
  handle
• 19:14
  one
• 19:14
  project
• 19:14
  at
• 19:15
  a
• 19:15
  time
• 19:15
  because
• 19:15
  we're
• 19:15
  serving
• 19:16
  all
• 19:16
  these
• 19:16
  clients
• 19:16
  as
• 19:17
  well.
• 19:17
  I
• 19:17
  feel
• 19:17
  like
• 19:18
  project
• 19:18
  sprints
• 19:19
  are
• 19:19
  the
• 19:19
  way
• 19:19
  to
• 19:19
  go
• 19:19
  because
• 19:20
  we
• 19:20
  have
• 19:20
  multiple
• 19:20
  things
• 19:20
  in
• 19:21
  the
• 19:21
  air.
• 19:21
  It's
• 19:21
  hard
• 19:21
  to
• 19:22
  balance
• 19:22
  your
• 19:23
  time
• 19:23
  and
• 19:23
  that
• 19:23
  context
• 19:24
  switching.
• 19:24
  Like
• 19:25
  you
• 19:25
  said,
• 19:26
  elaborate.
• 19:27
  Wait,
• 19:27
  I
• 19:27
  need
• 19:27
  to
• 19:29
  moment
• 19:29
  of
• 19:29
  learning
• 19:30
  for
• 19:30
  me,
• 19:31
  elaborate
• 19:31
  on
• 19:31
  the
• 19:31
  difference
• 19:32
  between
• 19:32
  full
• 19:33
  blown
• 19:33
  out,
• 19:33
  like
• 19:34
  project
• 19:35
  plan
• 19:35
  and
• 19:35
  then
• 19:36
  project
• 19:36
  Sprint.
• 19:38
  So
• 19:38
  I
• 19:38
  think
• 19:39
  what
• 19:39
  I
• 19:40
  the
• 19:40
  way
• 19:40
  I'm
• 19:41
  using
• 19:41
  it
• 19:41
  is
• 19:42
  a
• 19:42
  project
• 19:42
  Sprint
• 19:43
  is
• 19:43
  like
• 19:43
  you're
• 19:43
  only
• 19:43
  focusing
• 19:44
  on
• 19:45
  one
• 19:45
  thing
• 19:46
  at
• 19:46
  that
• 19:47
  time.
• 19:47
  Whereas
• 19:48
  when
• 19:48
  I'm
• 19:49
  working
• 19:49
  with
• 19:49
  a
• 19:49
  client
• 19:50
  who's
• 19:50
  got
• 19:50
  eight
• 19:50
  to
• 19:51
  10
• 19:51
  team
• 19:51
  members
• 19:51
  and
• 19:51
  we're
• 19:52
  having
• 19:52
  to
• 19:53
  bop
• 19:53
  things
• 19:54
  back
• 19:54
  and
• 19:54
  forth
• 19:54
  to
• 19:55
  each
• 19:55
  other.
• 19:56
  So
• 19:56
  we
• 19:56
  may
• 19:56
  have
• 19:56
  a
• 19:57
  lull
• 19:57
  in
• 19:57
  the
• 19:57
  work
• 19:58
  that
• 19:58
  the
• 19:58
  copywriter
• 19:59
  may
• 19:59
  have
• 19:59
  a
• 19:59
  lull
• 19:59
  in
• 19:59
  her
• 20:00
  work,
• 20:00
  but
• 20:00
  may
• 20:00
  be
• 20:00
  able
• 20:01
  to
• 20:01
  like
• 20:01
  hop
• 20:01
  onto
• 20:01
  another
• 20:02
  project.
• 20:02
  Then
• 20:02
  we
• 20:02
  may
• 20:03
  have
• 20:03
  like
• 20:03
  multiple
• 20:04
  projects
• 20:04
  going
• 20:04
  at
• 20:05
  one
• 20:05
  time.
• 20:06
  But
• 20:06
  if
• 20:06
  you're
• 20:06
  a
• 20:06
  solopreneur,
• 20:08
  it's
• 20:08
  just
• 20:10
  lay
• 20:10
  out
• 20:10
  one
• 20:10
  project.
• 20:11
  I'm
• 20:11
  going
• 20:11
  to
• 20:11
  finish
• 20:11
  this
• 20:12
  and
• 20:12
  do
• 20:12
  it
• 20:12
  in
• 20:13
  the
• 20:13
  way
• 20:13
  that
• 20:13
  like
• 20:14
  knocks
• 20:14
  down
• 20:14
  the
• 20:15
  first
• 20:15
  Dominic.
• 20:15
  If
• 20:16
  you
• 20:16
  can't
• 20:16
  figure
• 20:16
  out
• 20:16
  what's
• 20:17
  going
• 20:17
  to
• 20:17
  prioritize
• 20:18
  what
• 20:18
  to
• 20:18
  prioritize
• 20:19
  first,
• 20:19
  figure
• 20:19
  out
• 20:20
  how
• 20:20
  to
• 20:21
  knock
• 20:21
  down
• 20:21
  the
• 20:22
  first
• 20:22
  Dominic.
• 20:22
  If
• 20:22
  your
• 20:23
  offers
• 20:23
  aren't
• 20:24
  set
• 20:24
  up
• 20:24
  yet,
• 20:24
  you
• 20:24
  shouldn't
• 20:25
  be
• 20:25
  creating
• 20:25
  content
• 20:26
  plans,
• 20:26
  right?
• 20:27
  Or
• 20:27
  if
• 20:27
  your
• 20:28
  funnels,
• 20:29
  if
• 20:29
  your
• 20:29
  funnels
• 20:30
  are
• 20:30
  not
• 20:31
  set
• 20:31
  up,
• 20:31
  then
• 20:31
  condo.
• 20:32
  It's
• 20:32
  got
• 20:32
  to
• 20:32
  make
• 20:33
  sense
• 20:34
  in,
• 20:34
  in
• 20:34
  the
• 20:34
  grand
• 20:35
  scheme
• 20:35
  of
• 20:35
  things
• 20:36
  when
• 20:37
  you're
• 20:37
  picking
• 20:37
  out
• 20:37
  your
• 20:37
  projects.
• 20:39
  So
• 20:40
  once
• 20:40
  you've
• 20:40
  decided
• 20:41
  to
• 20:41
  move
• 20:41
  forward
• 20:41
  with
• 20:41
  your
• 20:42
  projects,
• 20:42
  here's
• 20:43
  another
• 20:43
  one
• 20:43
  that
• 20:43
  everyone
• 20:43
  hates,
• 20:44
  especially
• 20:44
  creative,
• 20:45
  intuitive,
• 20:46
  flowy
• 20:46
  people
• 20:47
  is
• 20:47
  your
• 20:47
  best
• 20:48
  one.
• 20:48
  You're
• 20:49
  gonna
• 20:49
  sign
• 20:49
  it,
• 20:50
  you're
• 20:50
  gonna
• 20:50
  give
• 20:50
  it
• 20:50
  a
• 20:51
  deadline
• 20:52
  and
• 20:52
  a
• 20:52
  due
• 20:52
  date
• 20:53
  hard
• 20:53
  pass.
• 20:55
  And
• 20:56
  I
• 20:56
  think.
• 20:58
  Biggest
• 20:58
  weakness
• 20:59
  is
• 20:59
  deadlines.
• 21:01
  And
• 21:01
  I
• 21:01
  think
• 21:01
  it's
• 21:02
  like,
• 21:02
  oh,
• 21:02
  I
• 21:02
  don't
• 21:02
  want
• 21:02
  to
• 21:02
  be
• 21:02
  rigid
• 21:03
  or
• 21:03
  it's
• 21:03
  going
• 21:03
  to
• 21:03
  like,
• 21:03
  would
• 21:04
  it
• 21:04
  mess
• 21:04
  up
• 21:04
  my
• 21:04
  creativity
• 21:05
  and
• 21:05
  my
• 21:05
  flow
• 21:06
  and
• 21:06
  all
• 21:06
  of
• 21:06
  this
• 21:06
  stuff?
• 21:06
  And
• 21:07
  it's
• 21:07
  like,
• 21:07
  you
• 21:07
  can
• 21:07
  be
• 21:08
  flexible.
• 21:08
  You
• 21:08
  are
• 21:08
  the
• 21:09
  boss,
• 21:09
  right?
• 21:09
  But
• 21:10
  all
• 21:10
  this
• 21:10
  is
• 21:11
  doing
• 21:11
  I.
• 21:11
  You
• 21:11
  talked
• 21:12
  about
• 21:12
  sitting
• 21:13
  in
• 21:13
  your
• 21:13
  like
• 21:13
  different
• 21:13
  seats
• 21:14
  that
• 21:14
  you
• 21:14
  have
• 21:14
  to
• 21:14
  sit
• 21:14
  in.
• 21:15
  Like
• 21:15
  when
• 21:15
  you're
• 21:15
  project
• 21:16
  planning,
• 21:16
  you're
• 21:16
  sitting
• 21:16
  in
• 21:17
  your
• 21:17
  like
• 21:17
  CEO
• 21:18
  boss
• 21:18
  seat.
• 21:18
  You're
• 21:18
  planning
• 21:19
  everything.
• 21:20
  So
• 21:20
  if
• 21:21
  employee
• 21:21
  Rachel
• 21:22
  gets
• 21:22
  to
• 21:22
  the
• 21:22
  product
• 21:23
  plan
• 21:23
  day
• 21:23
  and
• 21:23
  today
• 21:24
  it
• 21:24
  says
• 21:24
  rate
• 21:24
  the
• 21:24
  sales
• 21:25
  page
• 21:25
  and
• 21:25
  your
• 21:25
  energy
• 21:26
  is
• 21:26
  not
• 21:27
  feeling
• 21:28
  like
• 21:28
  you
• 21:29
  can
• 21:29
  write
• 21:29
  the
• 21:29
  sales
• 21:29
  page.
• 21:30
  Then
• 21:30
  talk
• 21:30
  to
• 21:31
  your
• 21:31
  boss
• 21:31
  self
• 21:32
  and
• 21:32
  ask
• 21:32
  if
• 21:32
  you
• 21:33
  can
• 21:33
  push
• 21:33
  it
• 21:33
  back.
• 21:33
  Your
• 21:34
  deadline
• 21:34
  a
• 21:34
  little
• 21:34
  bit.
• 21:35
  Like
• 21:35
  you
• 21:35
  can't
• 21:37
  scoot
• 21:37
  it
• 21:37
  around.
• 21:38
  So
• 21:38
  you
• 21:38
  want
• 21:38
  to
• 21:39
  assign
• 21:39
  it
• 21:39
  a
• 21:39
  due
• 21:40
  date
• 21:40
  and
• 21:40
  a
• 21:40
  person.
• 21:41
  If
• 21:41
  you
• 21:41
  have
• 21:41
  multiple
• 21:41
  people
• 21:42
  on
• 21:42
  the
• 21:42
  team
• 21:42
  so
• 21:42
  that
• 21:43
  everybody
• 21:43
  knows
• 21:43
  you
• 21:43
  know
• 21:44
  who
• 21:44
  is
• 21:44
  responsible
• 21:45
  for
• 21:45
  what,
• 21:46
  that
• 21:46
  sort
• 21:46
  of
• 21:46
  thing.
• 21:47
  And
• 21:47
  then
• 21:48
  put
• 21:48
  it
• 21:48
  into
• 21:49
  a
• 21:49
  project
• 21:49
  management
• 21:50
  tool.
• 21:50
  Not
• 21:51
  a
• 21:51
  sticky
• 21:51
  note,
• 21:51
  not
• 21:51
  a
• 21:52
  piece
• 21:52
  of
• 21:52
  paper
• 21:52
  that
• 21:52
  you're
• 21:52
  going
• 21:52
  to
• 21:53
  lose,
• 21:54
  pop
• 21:54
  it
• 21:54
  into
• 21:54
  Your
• 21:54
  project
• 21:55
  management
• 21:55
  tool.
• 21:55
  Because
• 21:56
  a
• 21:56
  lot
• 21:56
  of
• 21:56
  times
• 21:56
  as
• 21:57
  solopreneurs,
• 21:58
  when
• 21:58
  we're
• 21:58
  working
• 21:59
  on
• 21:59
  our
• 21:59
  projects,
• 22:00
  like,
• 22:00
  it's
• 22:00
  like
• 22:01
  we're
• 22:01
  doing
• 22:01
  a
• 22:01
  client
• 22:01
  work
• 22:02
  or
• 22:02
  we
• 22:02
  have
• 22:02
  two
• 22:02
  hours
• 22:02
  of
• 22:03
  time
• 22:03
  in
• 22:03
  like,
• 22:03
  two
• 22:04
  calls.
• 22:04
  So
• 22:05
  you
• 22:05
  want
• 22:05
  to
• 22:05
  be
• 22:05
  able
• 22:05
  to
• 22:05
  open
• 22:06
  your
• 22:06
  project
• 22:07
  plan
• 22:07
  and
• 22:07
  have
• 22:08
  everything
• 22:08
  that
• 22:09
  you
• 22:09
  need
• 22:09
  to
• 22:09
  complete
• 22:10
  whatever
• 22:10
  task
• 22:10
  is
• 22:11
  teed
• 22:11
  up
• 22:11
  next
• 22:12
  in
• 22:13
  your
• 22:13
  project
• 22:13
  management.
• 22:14
  And
• 22:14
  this
• 22:14
  is
• 22:14
  why
• 22:15
  I
• 22:15
  love
• 22:15
  Notion
• 22:15
  so
• 22:16
  much,
• 22:16
  because
• 22:16
  it
• 22:16
  can,
• 22:17
  for
• 22:17
  me,
• 22:17
  it's
• 22:17
  replaced
• 22:18
  like
• 22:18
  Google
• 22:19
  Docs,
• 22:19
  it's
• 22:19
  replaced
• 22:21
  like,
• 22:21
  things
• 22:21
  like
• 22:21
  Airtable.
• 22:22
  Like,
• 22:22
  I
• 22:22
  put
• 22:22
  everything
• 22:24
  related
• 22:24
  to
• 22:24
  that
• 22:24
  project
• 22:25
  into
• 22:26
  that
• 22:26
  my,
• 22:27
  like,
• 22:27
  project
• 22:28
  folder
• 22:29
  in
• 22:29
  my
• 22:29
  project
• 22:29
  database.
• 22:30
  And
• 22:30
  then
• 22:30
  it
• 22:31
  like,
• 22:31
  relates
• 22:31
  all
• 22:32
  together.
• 22:32
  And
• 22:32
  then
• 22:32
  I
• 22:33
  have
• 22:33
  historical
• 22:33
  data
• 22:33
  if
• 22:34
  I'm
• 22:34
  doing
• 22:34
  multiple
• 22:34
  launches,
• 22:35
  that
• 22:35
  sort
• 22:35
  of
• 22:35
  thing
• 22:36
  where
• 22:36
  I
• 22:36
  can
• 22:36
  refer
• 22:37
  back
• 22:37
  to.
• 22:37
  But
• 22:37
  all
• 22:37
  the
• 22:37
  resources
• 22:38
  are
• 22:38
  there
• 22:38
  and
• 22:39
  all
• 22:39
  I
• 22:39
  need
• 22:39
  to
• 22:39
  do
• 22:39
  is
• 22:39
  pop
• 22:40
  it
• 22:40
  open
• 22:40
  and
• 22:41
  work
• 22:41
  on
• 22:41
  the
• 22:41
  next
• 22:41
  thing.
• 22:42
  So
• 22:43
  that
• 22:44
  is.
• 22:44
  And
• 22:44
  then
• 22:45
  final
• 22:45
  step
• 22:45
  is
• 22:45
  you
• 22:46
  just
• 22:46
  want
• 22:46
  to
• 22:46
  check
• 22:46
  in
• 22:46
  weekly,
• 22:47
  like,
• 22:47
  so
• 22:47
  you
• 22:47
  should
• 22:48
  be
• 22:48
  doing
• 22:48
  some
• 22:48
  sort
• 22:49
  of,
• 22:49
  like,
• 22:49
  weekly
• 22:49
  planning
• 22:50
  and
• 22:50
  like,
• 22:50
  looking
• 22:51
  at
• 22:51
  what
• 22:52
  task
• 22:52
  you
• 22:52
  have
• 22:52
  laid
• 22:53
  out
• 22:53
  for
• 22:53
  that
• 22:53
  week
• 22:53
  and
• 22:54
  shift
• 22:54
  things
• 22:54
  around
• 22:55
  if
• 22:55
  they're
• 22:55
  needed.
• 22:56
  Decide,
• 22:56
  like,
• 22:56
  what
• 22:56
  blocks
• 22:57
  of
• 22:57
  time
• 22:57
  that
• 22:57
  you
• 22:58
  have
• 22:58
  open
• 22:58
  and
• 22:58
  where
• 22:58
  your
• 22:59
  project
• 22:59
  can
• 22:59
  pop
• 22:59
  in
• 23:00
  and
• 23:00
  then
• 23:01
  make
• 23:01
  decisions
• 23:02
  to
• 23:02
  shift
• 23:02
  if
• 23:02
  necessary.
• 23:03
  And
• 23:03
  then
• 23:04
  daily,
• 23:04
  like,
• 23:04
  employee
• 23:05
  Rachel
• 23:05
  is
• 23:06
  just
• 23:06
  going
• 23:06
  to
• 23:06
  be
• 23:06
  checking
• 23:06
  in
• 23:07
  with
• 23:07
  herself
• 23:07
  to
• 23:07
  make
• 23:07
  sure
• 23:08
  she
• 23:08
  has
• 23:08
  the
• 23:08
  energy
• 23:08
  and
• 23:09
  the
• 23:09
  brain
• 23:09
  space
• 23:09
  to
• 23:09
  do
• 23:10
  it.
• 23:10
  And
• 23:10
  it's
• 23:11
  going
• 23:11
  to
• 23:11
  be
• 23:11
  one
• 23:11
  of
• 23:11
  those
• 23:11
  things
• 23:12
  that
• 23:12
  the
• 23:12
  more
• 23:12
  you
• 23:13
  do
• 23:13
  it,
• 23:14
  the
• 23:14
  better
• 23:15
  you're
• 23:15
  going
• 23:15
  to
• 23:15
  get
• 23:15
  at
• 23:15
  it.
• 23:16
  The
• 23:17
  projects,
• 23:18
  like,
• 23:18
  you're
• 23:18
  going
• 23:18
  to
• 23:18
  get
• 23:18
  a
• 23:18
  better
• 23:19
  understanding
• 23:19
  and
• 23:19
  learning
• 23:20
  of,
• 23:20
  oh,
• 23:20
  I
• 23:20
  can
• 23:21
  only
• 23:21
  do
• 23:21
  two
• 23:21
  projects
• 23:22
  one
• 23:22
  time.
• 23:22
  Jessica
• 23:23
  was
• 23:23
  right.
• 23:24
  I
• 23:24
  can
• 23:24
  only
• 23:24
  do
• 23:25
  one.
• 23:25
  Doing
• 23:26
  one
• 23:26
  project
• 23:26
  at
• 23:26
  one
• 23:27
  time
• 23:27
  is
• 23:27
  great
• 23:27
  because
• 23:28
  I
• 23:28
  knock
• 23:28
  it
• 23:28
  out
• 23:28
  so
• 23:29
  much
• 23:29
  more
• 23:29
  quickly.
• 23:30
  So,
• 23:30
  yeah,
• 23:31
  that
• 23:31
  is
• 23:32
  my
• 23:32
  spiel
• 23:32
  on
• 23:33
  project
• 23:33
  planning.
• 23:34
  Any
• 23:34
  more
• 23:34
  thoughts?
• 23:35
  I
• 23:36
  know
• 23:36
  there
• 23:36
  obviously
• 23:37
  are
• 23:37
  pain
• 23:37
  points
• 23:38
  to
• 23:39
  planning,
• 23:40
  but
• 23:40
  the
• 23:40
  alternative,
• 23:41
  and
• 23:41
  this
• 23:42
  is
• 23:42
  where
• 23:42
  I
• 23:42
  do
• 23:42
  the
• 23:43
  planning,
• 23:44
  maybe
• 23:44
  not
• 23:44
  as
• 23:44
  clean
• 23:45
  as
• 23:45
  it
• 23:45
  should
• 23:45
  be
• 23:46
  or
• 23:46
  on
• 23:47
  top
• 23:47
  of
• 23:47
  it
• 23:47
  as
• 23:47
  it
• 23:47
  should
• 23:47
  be,
• 23:48
  but
• 23:48
  the
• 23:49
  alternative
• 23:49
  is
• 23:50
  literally
• 23:50
  like
• 23:51
  flooring
• 23:51
  by
• 23:51
  the
• 23:52
  seat
• 23:52
  of
• 23:52
  your
• 23:52
  pants
• 23:52
  and
• 23:53
  like
• 23:53
  stressing
• 23:54
  out,
• 23:54
  forgetting
• 23:55
  things,
• 23:56
  missing
• 23:57
  deadlines,
• 23:58
  like,
• 23:58
  very
• 23:58
  poor
• 23:59
  quality,
• 23:59
  like,
• 23:59
  of
• 24:00
  a
• 24:00
  client
• 24:00
  experience.
• 24:01
  And
• 24:02
  really
• 24:02
  that
• 24:03
  leads
• 24:03
  to
• 24:03
  burnout
• 24:04
  and
• 24:04
  that
• 24:05
  leads
• 24:05
  to
• 24:06
  unmanageable
• 24:07
  processes
• 24:08
  in
• 24:08
  your
• 24:08
  business
• 24:09
  compared
• 24:10
  to,
• 24:10
  okay,
• 24:10
  yes,
• 24:11
  maybe
• 24:12
  10
• 24:12
  of
• 24:13
  my
• 24:13
  debt
• 24:13
  or
• 24:13
  10
• 24:13
  of
• 24:13
  my
• 24:14
  tasks
• 24:14
  have
• 24:14
  no
• 24:14
  deadline
• 24:15
  on
• 24:15
  them.
• 24:16
  I'll
• 24:16
  get
• 24:16
  to
• 24:16
  those.
• 24:17
  But
• 24:18
  I
• 24:18
  visibly
• 24:19
  see
• 24:19
  them.
• 24:19
  They're
• 24:20
  on
• 24:20
  the
• 24:21
  docket,
• 24:21
  essentially.
• 24:23
  So
• 24:23
  even
• 24:24
  if
• 24:24
  you
• 24:24
  are
• 24:24
  resistant
• 24:25
  and
• 24:25
  like,
• 24:25
  this
• 24:26
  is
• 24:26
  for
• 24:26
  all
• 24:26
  business
• 24:27
  owners
• 24:27
  who
• 24:27
  are
• 24:27
  probably
• 24:28
  like
• 24:28
  me.
• 24:28
  If
• 24:29
  you're
• 24:29
  resistant
• 24:29
  to
• 24:30
  planning,
• 24:31
  the
• 24:31
  flip
• 24:32
  side
• 24:32
  of
• 24:32
  it
• 24:32
  is
• 24:33
  significantly
• 24:34
  worse
• 24:35
  and
• 24:35
  growth
• 24:36
  is
• 24:36
  drastically
• 24:37
  limited
• 24:38
  without
• 24:38
  the
• 24:39
  planning
• 24:40
  aspect
• 24:41
  backing.
• 24:41
  Your
• 24:42
  scalability
• 24:43
  in
• 24:43
  business,
• 24:44
  your
• 24:44
  manageability
• 24:45
  of
• 24:45
  tasks
• 24:45
  and
• 24:46
  energy.
• 24:47
  Final
• 24:47
  thoughts
• 24:48
  on
• 24:48
  it
• 24:48
  is
• 24:48
  that
• 24:49
  it's
• 24:49
  such
• 24:49
  a
• 24:49
  necessary
• 24:50
  evil.
• 24:51
  And
• 24:51
  don't
• 24:52
  get
• 24:52
  into
• 24:53
  that,
• 24:53
  like,
• 24:54
  trap
• 24:54
  of
• 24:54
  being.
• 24:54
  I
• 24:55
  don't
• 24:55
  need
• 24:55
  to
• 24:55
  do
• 24:55
  that
• 24:56
  because
• 24:56
  it's
• 24:56
  going
• 24:56
  to
• 24:57
  limit
• 24:57
  you
• 24:57
  in
• 24:57
  business
• 24:58
  significantly.
• 25:00
  Yeah,
• 25:00
  I
• 25:00
  can
• 25:00
  say
• 25:01
  probably
• 25:01
  a
• 25:01
  hundred
• 25:01
  percent
• 25:02
  of
• 25:02
  the
• 25:02
  time
• 25:02
  when
• 25:02
  my
• 25:02
  clients
• 25:03
  come
• 25:03
  to
• 25:03
  me
• 25:03
  and
• 25:03
  they're
• 25:03
  like,
• 25:03
  oh,
• 25:03
  I've
• 25:04
  had
• 25:04
  this
• 25:04
  idea
• 25:05
  or
• 25:05
  this
• 25:05
  goal
• 25:05
  that
• 25:05
  I
• 25:06
  can't
• 25:06
  seem
• 25:06
  to
• 25:06
  hit.
• 25:06
  And
• 25:07
  I'm
• 25:07
  like,
• 25:07
  okay,
• 25:07
  do
• 25:07
  you
• 25:08
  have
• 25:08
  a
• 25:08
  project
• 25:09
  plan
• 25:09
  supporting
• 25:09
  it,
• 25:10
  or
• 25:10
  do
• 25:10
  you
• 25:10
  have
• 25:10
  a
• 25:10
  process
• 25:11
  supporting
• 25:11
  it?
• 25:12
  And
• 25:12
  100%
• 25:13
  of
• 25:14
  the
• 25:14
  time
• 25:14
  the
• 25:14
  answer
• 25:14
  is
• 25:14
  no.
• 25:15
  And
• 25:15
  then
• 25:15
  once
• 25:15
  you
• 25:15
  get
• 25:15
  a
• 25:16
  process
• 25:16
  to
• 25:16
  support
• 25:17
  it,
• 25:17
  it
• 25:17
  becomes
• 25:18
  easy.
• 25:18
  And
• 25:18
  maybe
• 25:19
  it
• 25:19
  does.
• 25:19
  You
• 25:19
  know,
• 25:19
  it's
• 25:19
  baby
• 25:20
  steps.
• 25:20
  And
• 25:20
  maybe
• 25:20
  you're
• 25:21
  not
• 25:21
  hitting
• 25:21
  it
• 25:21
  every
• 25:22
  time,
• 25:22
  but
• 25:23
  if
• 25:23
  it's
• 25:23
  in
• 25:23
  your
• 25:23
  tool.
• 25:24
  And
• 25:24
  this
• 25:24
  is
• 25:25
  why
• 25:25
  I
• 25:25
  love
• 25:25
  digital
• 25:25
  tools
• 25:26
  and
• 25:26
  they
• 25:26
  have
• 25:26
  paper
• 25:26
  tools.
• 25:27
  We're
• 25:27
  not
• 25:27
  in
• 25:28
  the
• 25:28
  Stone
• 25:28
  Age
• 25:28
  anymore.
• 25:29
  You
• 25:29
  can
• 25:30
  be
• 25:30
  flexible
• 25:30
  and
• 25:31
  those
• 25:31
  goals
• 25:32
  do
• 25:32
  not
• 25:32
  go
• 25:32
  away.
• 25:33
  Like,
• 25:33
  my
• 25:34
  today's
• 25:34
  task
• 25:35
  list
• 25:35
  is
• 25:35
  set
• 25:35
  up
• 25:36
  to
• 25:36
  where
• 25:36
  it
• 25:36
  filters
• 25:37
  out
• 25:37
  anything
• 25:37
  that
• 25:37
  is
• 25:38
  due
• 25:38
  on
• 25:38
  or
• 25:38
  before
• 25:39
  today.
• 25:40
  So
• 25:40
  that
• 25:40
  if
• 25:40
  I
• 25:40
  don't
• 25:41
  do
• 25:41
  what
• 25:41
  I
• 25:41
  was
• 25:41
  supposed
• 25:41
  to
• 25:41
  do
• 25:42
  on
• 25:42
  Wednesday,
• 25:42
  it
• 25:43
  still
• 25:43
  shows
• 25:43
  up
• 25:43
  here
• 25:44
  and
• 25:44
  it's
• 25:44
  going
• 25:44
  to
• 25:44
  stay
• 25:44
  there.
• 25:45
  Sign
• 25:45
  at
• 25:46
  another
• 25:46
  date
• 25:47
  or
• 25:47
  I
• 25:48
  complete.
• 25:48
  It
• 25:49
  and
• 25:49
  then
• 25:49
  you
• 25:49
  see
• 25:49
  it
• 25:49
  in
• 25:50
  red.
• 25:51
  Due
• 25:51
  three
• 25:52
  days
• 25:52
  ago.
• 25:54
  I
• 25:54
  know,
• 25:55
  I
• 25:56
  know.
• 25:57
  Favorite
• 25:57
  color.
• 25:58
  I
• 25:58
  love
• 25:58
  that.
• 25:59
  I
• 25:59
  think
• 25:59
  it's
• 25:59
  just.
• 26:01
  No,
• 26:02
  I
• 26:02
  think
• 26:02
  it's
• 26:03
  just
• 26:03
  about.
• 26:03
  I
• 26:03
  think
• 26:03
  it's
• 26:03
  just.
• 26:04
  And
• 26:04
  that's
• 26:04
  the
• 26:04
  part
• 26:04
  where
• 26:04
  you
• 26:05
  just
• 26:05
  have
• 26:05
  to
• 26:05
  be
• 26:05
  compassionate
• 26:06
  with
• 26:06
  yourself
• 26:06
  and,
• 26:06
  like,
• 26:06
  balance
• 26:07
  that,
• 26:07
  like,
• 26:07
  masculine
• 26:09
  planning
• 26:09
  energy,
• 26:10
  grounding
• 26:11
  energy
• 26:11
  with
• 26:11
  the
• 26:12
  feminine.
• 26:12
  I'm
• 26:13
  allowed
• 26:13
  to
• 26:13
  be
• 26:13
  flexible,
• 26:14
  but
• 26:14
  it's.
• 26:15
  Your
• 26:15
  tasks
• 26:15
  aren't
• 26:15
  getting
• 26:16
  lost.
• 26:16
  They're
• 26:16
  not,
• 26:16
  like,
• 26:16
  falling
• 26:17
  off
• 26:17
  into
• 26:17
  a
• 26:17
  sticky
• 26:18
  note
• 26:19
  ocean.
• 26:20
  Because
• 26:20
  that.
• 26:21
  That
• 26:21
  has
• 26:21
  definitely
• 26:21
  happened
• 26:22
  the
• 26:22
  week
• 26:22
  before.
• 26:23
  Yeah,
• 26:23
  same.
• 26:25
  Yeah.
• 26:26
  That
• 26:26
  was
• 26:27
  such
• 26:27
  a
• 26:27
  great
• 26:27
  episode.
• 26:27
  Or
• 26:28
  such
• 26:28
  great
• 26:28
  feedback
• 26:29
  and,
• 26:29
  like,
• 26:30
  knowledge.
• 26:31
  I'm
• 26:31
  going
• 26:31
  to
• 26:31
  go
• 26:31
  into
• 26:32
  my
• 26:32
  notion
• 26:32
  after
• 26:32
  this
• 26:33
  and
• 26:33
  clean
• 26:33
  it
• 26:33
  up.
• 26:36
  I
• 26:36
  know.
• 26:36
  Maybe
• 26:37
  I'll
• 26:37
  even
• 26:37
  attach
• 26:38
  my
• 26:38
  project
• 26:38
  planning
• 26:39
  notion
• 26:40
  template.
• 26:40
  Yeah,
• 26:41
  let
• 26:41
  me
• 26:41
  buy
• 26:41
  that,
• 26:41
  please,
• 26:42
  people.
• 26:43
  When
• 26:43
  I.
• 26:44
  If
• 26:44
  people
• 26:44
  want
• 26:45
  to
• 26:45
  get
• 26:45
  their
• 26:45
  hands.
• 26:45
  On
• 26:45
  it,
• 26:46
  that'll
• 26:46
  be
• 26:46
  linked
• 26:46
  in
• 26:47
  the
• 26:47
  show
• 26:47
  notes.
• 26:48
  Everybody
• 26:48
  go
• 26:49
  by
• 26:49
  Jess's
• 26:50
  brain.
• 26:50
  It's
• 26:50
  essential
• 26:51
  to
• 26:52
  business
• 26:52
  success.
• 26:55
  All
• 26:55
  right,
• 26:56
  until
• 26:56
  next
• 26:57
  week.
• 26:58
  We're
• 26:59
  rooting
• 26:59
  for
• 26:59
  you.
• 27:00
  We're
• 27:01
  rooting
• 27:01
  for
• 27:01
  you.