149 : Celina Velez, Head Roaster at Merit Coffee

Keys To The Shop : Equipping Coffee Shop Leaders · Apr 22, 2019 · 40m

Celina is about to celebrate her 2 year anniversary of joining the specialty coffee community having started with no knowledge of coffee as a roasting assistant at the great Merit Coffee in Austin, TX. Through hard work, curiosity, and integrity she has worked her way to head roaster and leads a team of people producing some of the best coffee you can find.

Today we sit down and explore her story as a newcomer to coffee and what she has experienced in her first, very busy, 2 years as a coffee professional.

In this episode you will learn:

How to approach learning as a newbie

How we put un…