Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Mid-Career Marketers Use the Career Side Project for Strategic Impact
In this episode of The Marketing Career Podcast, Lucas and Luna dive into how mid-career marketers can leverage a strategic side project — not as a hobby, but as a deliberate career move. They unpack the story of a senior brand manager at a CPG company who launched a niche newsletter that directly led to a VP role in digital strategy. The hosts break down the specific steps: choosing a project that fills a skill gap, setting measurable milestones (like growing to 5,000 subscribers in six months), and framing the project on a resume. They also discuss pitfalls: side projects that burn out…
The skinny
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