#51 - How to personalize your outbound email at scale (Kyle Coleman, VP Revenue @ Clari)

30 Minutes to President's Club | No-Nonsense Sales · Apr 14, 2021 · 32m

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Four Actionable Takeaways:

Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask

Ask for interest instead of time in your CTA paragraph

Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers

Personalize at scale with problem-based bucket tailoring for your C tier accounts

Kyle’s Path to President’s Club

VP, Revenue Growth & Enablement @ Clari

Sr Director, Sales Development & Optimization @ Looker

A massive LinkedIn following with killer content

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