
Kiwi businesses shift gears: Optimism, innovation, and ambitions for growth
This week on The Business of Tech podcast, we unpack the sixth annual 2degrees Shaping Business Study, a barometer for the mood and ambitions of Kiwi business leaders as we hit the midpoint of 2025.
The headline? Optimism is back, at its highest level since the research began, with more New Zealand companies describing themselves as thriving rather than just surviving.
Optimism on the rise
After years of economic turbulence, the study finds that over half of businesses anticipate revenue growth in the coming year. As Mark Callander, CEO of 2degrees, told me on the podcast, given the…
The skinny
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