Latest / Something Extra / The Power of Value Journalism and Radical Helpfulness w/ John Hall

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The Power of Value Journalism and Radical Helpfulness w/ John Hall · Something Extra

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John Hall: The number one thing to build trust is if you feel like somebody genuinely
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John Hall: cares about you, that is by far.
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John Hall: You know?
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John Hall: And when you look at the most trusted people, who are they?
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John Hall: Their teachers, their coaches, their advisors, their parents,
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John Hall: you know, those are the highest trusted relationships that we have, and it's because
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John Hall: they genuinely care about us.
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John Hall: And I call it value journalism, is identify what is truly
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John Hall: valuable to people.
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John Hall: Because if you understand what's valuable to them, you can care about their futures.
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Lisa Nichols: It takes something a little more to lead with impact.
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Lisa Nichols: I'm Lisa Nichols, author of Something Extra, and this podcast
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Lisa Nichols: was inspired by our daughter, Allie, whose additional chromosome has shaped
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Lisa Nichols: how I see people in leadership.
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Lisa Nichols: Each episode features conversations with inspiring leaders from around the world
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Lisa Nichols: about what truly defines how they lead and serve others.
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Lisa Nichols: If you enjoyed today's conversation, please consider leaving a five star
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Lisa Nichols: review.
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Lisa Nichols: It helps more people discover the show.
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Lisa Nichols: And if you'd like to go deeper, my book, Something Extra, is available on
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Lisa Nichols: Amazon and through other major book retailers.
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Lisa Nichols: Our guest this week is John Hall, speaker, author, and the strategic advisor
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Lisa Nichols: at Relevance, who is currently reshaping how brands dominate the new
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Lisa Nichols: era of AI search and answer engine optimization.
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Lisa Nichols: A renowned growth investor and the author of Top of Mind, John
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Lisa Nichols: specializes in helping leaders build radical trust and master their
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Lisa Nichols: most precious assets, their time and their relationships.
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Lisa Nichols: Well, John Hall, welcome to the something extra podcast.
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Lisa Nichols: I am so excited about our conversation today.
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Lisa Nichols: We have already been talking for about twenty minutes, and I have
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Lisa Nichols: laughed more.
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Lisa Nichols: My jaws are hurting.
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John Hall: I have laughed so much.
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Lisa Nichols: So I just know we're just gonna we're gonna have fun, and we're hopefully
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Lisa Nichols: gonna give some good stuff away to our listeners.
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Lisa Nichols: But, you know, I just have to laugh because you you you and Jenny
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Lisa Nichols: had hopped on before I got on here.
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Lisa Nichols: She said, how do you want us to introduce you?
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Lisa Nichols: Tell tell Jenny what you said.
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John Hall: Well, yeah.
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John Hall: I I just, like, it rolls off the tongue really easy.
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John Hall: I said, hey.
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John Hall: So just in introduce me.
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John Hall: I'm the captain of Lisa's Scrapbooking Club.
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John Hall: And so you just say with a straight face and serious, and she was
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John Hall: like, what?
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John Hall: What?
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John Hall: And so yeah.
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John Hall: So I I always just like the reason why I joke around on things
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John Hall: like that is I always think that whether you're and I've I've given people
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John Hall: permission to do that when I speak too, because in any situation, if you
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John Hall: can break down a barrier and create some level of comfortableness at the very
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John Hall: beginning, you have so much more progress you can make in that conversation as
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John Hall: silly as it is.
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John Hall: So
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Lisa Nichols: It's so true.
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Lisa Nichols: But what our listeners are gonna find out, I mean, about John is
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Lisa Nichols: he is incredibly brilliant.
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Lisa Nichols: You're brilliant, John.
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Lisa Nichols: But you are also funny, and you've got a great sense of humor.
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Lisa Nichols: And I just I love the authenticity of you.
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Lisa Nichols: So I cannot wait to jump into this.
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Lisa Nichols: But you and I met.
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Lisa Nichols: We were at the Realign conference together.
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Lisa Nichols: You spoke and I spoke, and we have our dear friends, Matt
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Lisa Nichols: and Maria Granados, to thank for connecting us.
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Lisa Nichols: Right?
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John Hall: Yeah.
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John Hall: They had talked very highly of you for, a a long period of time,
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John Hall: actually, and and it was kinda one of the reasons why I went to
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John Hall: the event because they were just like, hey.
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John Hall: We're bringing together these really good people, and you were one of the top
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John Hall: names on the list.
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John Hall: So I'm glad we we made the trip.
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Lisa Nichols: I'm glad we did too.
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Lisa Nichols: I'm glad we did too.
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Lisa Nichols: Well, we're gonna have fun.
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Lisa Nichols: Well, I know that you're originally from Peoria, Illinois, but you live in
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Lisa Nichols: Columbia now.
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Lisa Nichols: I think you went to Mizzou.
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Lisa Nichols: Right?
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John Hall: Yep.
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John Hall: Yeah.
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John Hall: Went to Mizzou and ended up staying there.
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Lisa Nichols: Yeah.
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Lisa Nichols: Well, here's what I really wanna talk about.
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Lisa Nichols: John, I was looking at your bio, and I mean,
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Lisa Nichols: you're not that old, really.
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Lisa Nichols: All the things you've done, I counted up twenty, and I'm just gonna name
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Lisa Nichols: a few of these.
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Lisa Nichols: Okay?
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Lisa Nichols: I mean, you started out with the affordable equity partners.
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Lisa Nichols: You've been a teacher at, University of Missouri at Mizzou.
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Lisa Nichols: You were the cofounder of influence, American program bureau,
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Lisa Nichols: advisor for code base.
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Lisa Nichols: I mean, it goes on and on and on and on.
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Lisa Nichols: I know that you were, you know, a calendar dot com.
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Lisa Nichols: Right?
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Lisa Nichols: You were a founder there and advisor, investor.
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Lisa Nichols: Now you're with Relevance.
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Lisa Nichols: I mean, John, you have done a lot, but it didn't start then.
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Lisa Nichols: I mean, you started, like, this entrepreneurial journey when you were in third grade.
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John Hall: Yeah.
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John Hall: Yeah.
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John Hall: It's I'd started a lunch lunch brokerage business when I was in third grade,
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John Hall: and I would basically find out what, kids valued.
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John Hall: Then I'd talk other kids into talking their parents into packing that in the
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John Hall: lunch because then I knew that, you know, like Gushers, you could get this
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John Hall: for.
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John Hall: Twinkies, you could get this for.
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John Hall: And so then I would, you know, find out what was valuable, identify the
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John Hall: supply, get them to change the supply so that it was the highest valued.
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John Hall: And then I'd, you know, sell to different grades.
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John Hall: And I actually got in trouble for it where the principal called me in
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John Hall: because I was disrupting the, the lunch because there was a lot less hot
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John Hall: lunch going on, because I was able to kinda disrupt that.
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John Hall: So, yeah, that was my first,
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John Hall: kind of, entry into entrepreneurship or or at least, like and also just
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John Hall: understanding what people value.
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John Hall: The more you understand what people value, the more you can build real relationships
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John Hall: and also, you know, build, success.
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John Hall: Mhmm.
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Lisa Nichols: Yeah.
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Lisa Nichols: And I think that's probably been one of the secrets of your success with
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Lisa Nichols: all of your different companies and what you're doing now with relevance.
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Lisa Nichols: But, you know, this is this was remarkable to me too.
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Lisa Nichols: But by the time you graduated college, I think I
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Lisa Nichols: think you were a millionaire by the time you graduated college because
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Lisa Nichols: you started you bought a home and you flipped it, right, and started your
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Lisa Nichols: own real estate company, John?
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John Hall: Yeah.
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John Hall: So what I what I did there is same thing.
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John Hall: It's, you identified at a young age.
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John Hall: I mean, it's kind of a crazy situation because my freshman year,
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John Hall: I was supposed to actually go to Miami of Ohio.
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John Hall: I ended up going to Mizzou, because I I read a bunch of Nicholas
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John Hall: Sparks novels.
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John Hall: I thought I was in love and meet this, you know, girl on a
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John Hall: trip and, ended up, she ended end up coming there.
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John Hall: And so I was, like, actually lonely because I was like, what the heck
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John Hall: am I doing?
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John Hall: So I didn't know anybody.
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John Hall: Ended up making friends with, people in the dorm.
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John Hall: One I'm still friends with to the day to this day, but then another
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John Hall: one, was a new friend that is, that I ended up,
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John Hall: going into, or we went to a party together.
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John Hall: I left.
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John Hall: He ended up staying.
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John Hall: He tried to break up a fight and was murdered.
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John Hall: I know that's a crazy situation, but, but afterwards,
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John Hall: I was in depression.
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John Hall: And so when I was in depressed on kinda how the world was going,
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John Hall: I got out of depression by, kinda working hard, and I got multiple
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John Hall: jobs.
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John Hall: I saved money and just kinda tried to not focus on it.
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John Hall: Well, the business that was created from that, kind of sadness and and,
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John Hall: motivation to kinda take my mind off, it was a real estate business where
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John Hall: I'd identify what people needed, in housing, and I'd meet students
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John Hall: at, events, and they'd say, hey.
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John Hall: I want this.
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John Hall: And I'd say, okay.
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John Hall: Great.
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John Hall: If I can find that for you, will you sign a lease?
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John Hall: And so I get it prelease, go to the bank, and even though I
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John Hall: only had, like I think I saved seven thousand dollars to when we did
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John Hall: our first home, it it allowed me to find value, identify it
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John Hall: before, go to a bank, and kinda talk them into it and say, hey.
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John Hall: You know?
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John Hall: And so I started doing that.
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John Hall: And by the time I was a senior, I had done it, I think,
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John Hall: eight or nine times and maybe even more than that.
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John Hall: And, yeah, I had a real estate portfolio around student housing in in Mizzou,
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John Hall: which ended up being pretty valuable.
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John Hall: So, yeah, it it ended up, you know, I the reason why I explained
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John Hall: it is that a lot of people just focus on, like, the, oh, yeah.
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John Hall: I was I was a millionaire or this.
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John Hall: And I I instead of saying that, I I like saying the real story
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John Hall: of, like, hey.
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John Hall: Like, there was strategy.
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John Hall: There was reaction to strategy.
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John Hall: There was people that supported me throughout that, and then there was getting on
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John Hall: a page where you could add value for others, and then it resulted in
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John Hall: success.
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John Hall: And that's kind of a, you know, formula rather than just being like, yep.
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John Hall: I've made a bunch of money in college.
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John Hall: So So Yeah.
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Lisa Nichols: Your motivation behind it.
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Lisa Nichols: You know?
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Lisa Nichols: And and, like you said, finding out what was important to people.
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Lisa Nichols: I mean, you still carry on that mindset today, and there is a a
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Lisa Nichols: mindset with a with an entrepreneurial, kinda mindset.
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Lisa Nichols: You know?
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Lisa Nichols: I mean, a lot of people don't even develop that mindset maybe
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Lisa Nichols: ever, John, but certainly later in life.
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Lisa Nichols: I mean, nineteen eighteen, nineteen years old, that was a pretty, amazing
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Lisa Nichols: that you had that mindset of, you know, finding out what meant
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Lisa Nichols: what what was meaningful to other people and, the risk
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Lisa Nichols: too.
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Lisa Nichols: I mean, the taking the risk.
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Lisa Nichols: I mean, did that did that ever come into your mind, like, thinking about
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Lisa Nichols: risk reward or, you know I mean, what gave you the courage, you think,
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Lisa Nichols: to just try something that you've never done before?
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John Hall: Yeah.
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John Hall: I'm actually a fairly risk averse, entrepreneur as as funny as that is.
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John Hall: Like, I didn't make that jump until we knew, the numbers worked that even
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John Hall: if it wasn't going well, that I was still not gonna be kind of,
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John Hall: like, in a in a bad place.
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John Hall: Even to this day, out of our entrepreneurial friends, I would be consider myself
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John Hall: risk averse, because some of them like, even my one of my business partners
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John Hall: now is like he's like, oh, yeah.
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John Hall: Let's double down on this.
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John Hall: Let's do this.
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John Hall: And I'm just not wired that way.
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John Hall: I'm wired in a way where, like, I'm okay with hitting singles, and I'm
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John Hall: okay.
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John Hall: I don't need to go for a grand slam.
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John Hall: So a lot of times when you go for the grand slam, you hit
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John Hall: it and you hear those stories of the grand slam.
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John Hall: So you wanna hit that grand slam.
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John Hall: I'm a fan, whether it's like a Buffett, Warren Buffett style or others, I'm
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John Hall: a fan of, you know, identify value,
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John Hall: for others, surround yourself with good people and be okay with just compounding
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John Hall: and building.
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John Hall: And sometimes as funny as it is, I've I've been able to hit some,
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John Hall: you know, big I I hit some things at some unique times, which
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John Hall: have been great.
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John Hall: But at the same time is that that my mindset is still, like, hitting
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John Hall: a single, being calculated, actually being thoughtful.
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John Hall: And so I'm just a different type of entrepreneur where I'm not like, hey.
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John Hall: Let's put it all.
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John Hall: I've never put everything on the line.
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John Hall: Even when that's that seven thousand dollars, I that first deal, I had a
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John Hall: business partner partner we had preleased.
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John Hall: We had, these things going for us.
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John Hall: I was one of the tenants too.
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John Hall: There there was such limited risk there, so I don't wanna I think a
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John Hall: lot of leaders act like they're just, like, such a brilliant,
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John Hall: entrepreneur in a way where it's like, yeah.
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John Hall: I put it on the line, and I was right.
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John Hall: And mine was just, like, simple.
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John Hall: Like, oh, this kinda makes sense, and I set this up in a structure
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John Hall: that is, risk averse, and then I've built on it for twenty years.
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John Hall: So
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Lisa Nichols: Yeah.
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Lisa Nichols: I mean, we're very much the same way.
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Lisa Nichols: I mean, I just say slow and steady wins the race.
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Lisa Nichols: You know, there could have been times probably where we would have taken on
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Lisa Nichols: more risk, but just, slowly.
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Lisa Nichols: So I think that's a really good word for our listeners.
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Lisa Nichols: You know?
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Lisa Nichols: I mean, that, hitting that grand slam, yeah, it might happen, but, you know,
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Lisa Nichols: it's the things that you do day in, day out with consistency, I think,
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Lisa Nichols: that really make the difference.
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Lisa Nichols: Now this is funny to me because you have really built your
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Lisa Nichols: businesses, everything around relationships.
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Lisa Nichols: Relationships are, like, the most important to you, John.
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Lisa Nichols: But you have a master's in accounting.
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John Hall: Yeah.
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John Hall: Mhmm.
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Lisa Nichols: Tell me about those two worlds because I have an accounting degree
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Lisa Nichols: as well, and I'm like, I just tell young people all the time.
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Lisa Nichols: Listen.
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Lisa Nichols: There were not assessments out there when I went through school.
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Lisa Nichols: Grateful that I've got it, but, yeah, I'm very much more of a
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Lisa Nichols: relationship person.
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Lisa Nichols: Tell me about those worlds and how they collided for you.
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John Hall: Yeah.
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John Hall: As funny as it is, I don't like accounting, and I got my master's
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John Hall: in.
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John Hall: But part of it was because I wanted I knew I wanted to be
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John Hall: good at business and at that age, and, and I'm a fan
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John Hall: of, like, working on your weaknesses.
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John Hall: So because a lot of times, your weaknesses are something that will just kill
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John Hall: you, but you don't need to, like, like, I I want people to focus
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John Hall: on their strengths in a way, but also it's kinda like sometimes if you
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John Hall: don't work on your weaknesses, even though you have a great strength, that weakness
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John Hall: will bring you down.
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John Hall: So I looked at it as I was I always valued and I enjoyed
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John Hall: relationship.
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John Hall: I love like, we're wired in that same way.
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John Hall: We we when we get on the phone together, we're just so happy to
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John Hall: see each other because we, you know, value the relationship there.
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John Hall: What I don't enjoy is is finance and accounting and those things where I
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John Hall: kinda told myself is that if I go to school and finish out this
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John Hall: way and I'm made to do this, then it's going to make me know
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John Hall: this, understand this more, be able to make better decisions.
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John Hall: So my advice there is, like, I know it seems, like, counterproductive, but
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John Hall: but if you do have an area that you know is gonna be important
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John Hall: to your future and you don't enjoy it, still try and be good at
12:22
John Hall: it because it's important to your future.
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John Hall: And now, like, my director of finance who's in the office next to me,
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John Hall: I can speak her language.
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John Hall: Like, I can understand where she's coming from when she's like, hey.
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John Hall: Like this.
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John Hall: And I'm like, okay.
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John Hall: You're right.
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John Hall: This makes sense.
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John Hall: And as funny as this, like, my business partner on on a lot of
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John Hall: deals does not understand that.
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John Hall: And then I can translate it to him.
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John Hall: It's like, hey.
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John Hall: Like, I was just on a call where I was like, hey.
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John Hall: Like, these numbers affected because of this.
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John Hall: And he's like, well, why don't we do this?
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John Hall: And I'm just like you know?
12:46
John Hall: So, I think that a lot of times education and learning
12:51
John Hall: is about how can you make yourself the best version of yourself and not
12:55
John Hall: necessarily what you want or like to do.
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John Hall: And so I do want people to like what they're doing and play to
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John Hall: their strengths, but I also think a part of education is making sure you
13:03
John Hall: are well rounded, can under and that's a part of relationships.
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John Hall: I have a strong relationship with her because I can speak her language and
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John Hall: relate to her, and that's where, like, I really try to educate myself to
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John Hall: support relationships.
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John Hall: So, like, even if I don't like something, like, I didn't like plays.
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John Hall: And but at the same time, I run into a lot of people who
13:20
John Hall: like plays and this, so I I made myself understand, and I actually started
13:24
John Hall: understanding the the beauty in them after I educated myself.
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John Hall: Yeah.
13:27
John Hall: So I think that I it's funny as it is.
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John Hall: Relationships is still number one for me, but I try and learn so that
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John Hall: I can support those and relate to people better.
13:36
Lisa Nichols: Yeah.
13:36
Lisa Nichols: Oh, gosh.
13:37
Lisa Nichols: There's so much that you just said that's so good, because those
13:41
Lisa Nichols: weaknesses I have a friend,
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Lisa Nichols: John, Renee Vidal, that NCAA, seven time
13:48
Lisa Nichols: champion.
13:49
Lisa Nichols: He's now a collegiate tennis coach.
13:51
Lisa Nichols: You know, I was just talking to him last week, and he goes, listen.
13:54
Lisa Nichols: He goes, you may hate doing the backhand, but he said that's your blind
13:58
Lisa Nichols: spot.
13:58
Lisa Nichols: That's your weakness.
13:59
Lisa Nichols: Mhmm.
13:59
Lisa Nichols: Because the blind the backhand the fact that you did not practice that backhand
14:04
Lisa Nichols: will be the thing that your downfall, you know, in a tournament.
14:07
Lisa Nichols: And so, I I do think I'm a very much of a strength finders
14:11
Lisa Nichols: kind of person, but you do have to be aware and you have to
14:13
Lisa Nichols: continue to work on those things.
14:15
Lisa Nichols: So well, I do believe, and I wanna talk about this a lot, but,
14:20
Lisa Nichols: you know, because you've you've had a mutual we've had a mutual friend that,
14:24
Lisa Nichols: you know, really made a a big impression on and a big impact on
14:28
Lisa Nichols: a lot of people.
14:28
Lisa Nichols: So I know, like, you know, I do believe that relationships and your
14:32
Lisa Nichols: ability to relate to other people and be caring and,
14:37
Lisa Nichols: truly love people and help people, I think is a differentiator for
14:41
Lisa Nichols: you, John.
14:41
Lisa Nichols: I really do.
14:42
Lisa Nichols: But you talk a lot about, being top of mind.
14:46
Lisa Nichols: And in fact, I'm gonna show our listeners.
14:48
Lisa Nichols: I've got John's book here, top of mind, and it is so good.
14:53
Lisa Nichols: Here's what it says.
14:54
Lisa Nichols: Use content to unleash your influence and engage those who matter to you.
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Lisa Nichols: You talk a lot about being top of mind.
15:00
Lisa Nichols: What does that really mean, like, when it comes to branding and marketing?
15:04
John Hall: Yeah.
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John Hall: And for anybody who like, if you recommend that book, it's like I wrote
15:08
John Hall: it eight years ago, maybe even nine with the initial ideas.
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John Hall: And something I would say is that, like, some of it is very dated.
15:13
John Hall: That was before AI.
15:14
John Hall: It was before different things that you can scale some of the some of
15:18
John Hall: the strategies with.
15:19
John Hall: So, but still the idea of it will never change.
15:23
John Hall: Because the way that humans connect and the way that our memories work is
15:26
John Hall: that the more we're connected to someone and that we show up in their
15:29
John Hall: long term memory, the more opportunity can happen.
15:32
John Hall: So when you think about that is that, the first idea coming out of
15:35
John Hall: the top of mind is like building trust, like actually having an element where
15:39
John Hall: someone feels like you genuine the number one thing to build trust is if
15:43
John Hall: you feel like somebody genuinely cares about you, that is by far.
15:46
John Hall: And when you look at the most trusted people, who are they?
15:49
John Hall: Their teachers, their coaches, their advisors, their parents,
15:53
John Hall: you know, those are the highest trusted relationships that we have and it's because
15:57
John Hall: they genuinely care about us and we know even if we, like my daughter
16:01
John Hall: this morning, she's not happy with me about advising her about something.
16:05
John Hall: She still knows that I can't genuinely care about her, and that's why there's
16:09
John Hall: a level of trust with us that just is super strong.
16:11
John Hall: So you've gotta first form that, and that's where, you know, genuinely actually keep
16:15
John Hall: an eye out for people.
16:16
John Hall: So I always try to end relation like, even before we got on here,
16:20
John Hall: I was like, hey.
16:21
John Hall: Is there anything I can do to be helpful?
16:23
John Hall: And I call it value journalism, is identify what is truly
16:27
John Hall: valuable to people.
16:28
John Hall: Because if you understand what's valuable to them, you can care about their future.
16:31
John Hall: So if, a connection, if Taylor Swift tickets are valuable because their kid,
16:36
John Hall: you know, really wanna do them, you and we have a connection there, that's
16:39
John Hall: valuable, and I care about them.
16:41
John Hall: And I'm like, hey.
16:42
John Hall: I, you know, I I can do do this or and by the way,
16:45
John Hall: I don't have Taylor Swift hookups there, but I was just giving an example.
16:48
John Hall: But, like, but that can be, like, kind of a personal one, but there
16:51
John Hall: can also be a, hey.
16:53
John Hall: Like, you know, we were just talking and we're you're talking about Nick
16:57
John Hall: Vee, and and I was like, you know what?
16:58
John Hall: I have a nice connection in film financing.
17:00
John Hall: You know, maybe I can connect the dots there, and I'm not doing it.
17:03
John Hall: I'm I'm not gonna be like, hey.
17:04
John Hall: By the way, man, I want a a twenty percent referral fee on if
17:07
John Hall: anything happen.
17:08
John Hall: No.
17:08
John Hall: It's like No.
17:09
John Hall: It's not legitimately that.
17:10
John Hall: Now we do have structures of, it is good to align incentives
17:14
John Hall: sometimes, but I think genuinely the vibe that you can if you behind
17:18
John Hall: top of mind is form that trust, care about others, get do value journalism
17:22
John Hall: is where you identify.
17:23
John Hall: And the reason why I call it journalism is because it's beyond just one
17:26
John Hall: question.
17:26
John Hall: If you say, hey.
17:27
John Hall: What's value?
17:28
John Hall: Oh, send me a client.
17:29
John Hall: Okay.
17:29
John Hall: Well, what about your clients?
17:30
John Hall: Because you just say send me clients.
17:31
John Hall: I'm not gonna send you clients because I'm not gonna send people unless I
17:34
John Hall: know that they're the right fit.
17:36
John Hall: It's gonna be mutually beneficial.
17:37
John Hall: So you have to ask more questions.
17:39
John Hall: So once you get that, then it is understanding how you can
17:43
John Hall: consistent what we call trust touch points, where even if it's, like, on someone's
17:47
John Hall: birthday, hey.
17:48
John Hall: Checking in.
17:48
John Hall: Just I sent three birthday messages this morning.
17:52
John Hall: I have another friend that has health issues.
17:53
John Hall: I am on my calendar to check-in with them.
17:56
John Hall: You start creating these processes to stay top of mind.
18:00
John Hall: And it's not just for business value.
18:01
John Hall: It's also just for relationship value because the more you kind of do these
18:05
John Hall: trust touchpoints, the more you have a real connection.
18:08
John Hall: And the real, and you, I'm not saying it has to be once a
18:11
John Hall: month, but, like, even if you're touching base, like I have a friend, I
18:13
John Hall: have coffee with him once a year.
18:14
John Hall: We have a real deep conversation.
18:16
John Hall: And if we run into each other, great.
18:19
John Hall: But he knows that if I can help him, he'll, you know, come in.
18:22
John Hall: I know vice versa.
18:24
John Hall: So so, yeah, that's what the idea behind top of mind is that the
18:27
John Hall: more you kind of build trust and have consistent trust touchpoints, and then I
18:30
John Hall: give examples of that, then you can actually have a a relationship where when
18:34
John Hall: something comes up or there's an opportunity, typically, there will be the connection
18:39
John Hall: that happens that is mutually beneficial for everyone.
18:41
John Hall: Mhmm.
18:42
Lisa Nichols: Yeah.
18:43
Lisa Nichols: And I know I mean, John, with Relevance, you guys are using AI and
18:48
Lisa Nichols: you're optimizing with AI, all that.
18:50
Lisa Nichols: But I will tell you this for our listeners, this is an awesome, awesome
18:54
Lisa Nichols: book.
18:55
Lisa Nichols: I mean, there's so many different practical practices in here.
18:58
Lisa Nichols: It's one of these that, you know, I've been reading it, and I've just
19:02
Lisa Nichols: been thinking, gosh.
19:03
Lisa Nichols: I just really want to slow down and really dig
19:07
Lisa Nichols: in and dig deep, you know, and go over it again and again.
19:10
Lisa Nichols: Sometimes I have to read things a couple of times, you know, I'm just
19:13
Lisa Nichols: telling you, you know, to really get it into my DNA, but I just
19:16
Lisa Nichols: it I highly, highly, highly recommend John.
19:19
Lisa Nichols: I highly recommend his book.
19:21
Lisa Nichols: So and we just kinda talked about this, but this this is your philosophy,
19:26
Lisa Nichols: is really radical helpfulness Radical helpfulness.
19:31
Lisa Nichols: And I love this, John.
19:32
Lisa Nichols: You say that you do not keep score when you're helping people.
19:36
Lisa Nichols: In a world that feels transactional, you know, I mean,
19:40
Lisa Nichols: you wanna be genuine.
19:41
Lisa Nichols: You really do, you know, want to to let people know that you genuinely
19:45
Lisa Nichols: care about them.
19:47
Lisa Nichols: And I just I love that.
19:48
Lisa Nichols: But you have a friendship with, a a friend of mine,
19:53
Lisa Nichols: the late John Ruhlin.
19:54
Lisa Nichols: And I know John clearly impacted you deeply,
19:59
Lisa Nichols: John.
20:00
Lisa Nichols: But what are the some of the greatest lessons?
20:02
Lisa Nichols: And a lot of people knew John Ruhlin.
20:04
Lisa Nichols: He wrote the book Giftology and, just this radical,
20:09
Lisa Nichols: generous, giving and, you know, thoughtfulness
20:13
Lisa Nichols: around gifting.
20:14
Lisa Nichols: Right?
20:15
Lisa Nichols: But what are some of the greatest lessons that John taught you about relationships
20:19
Lisa Nichols: in life, John?
20:21
John Hall: Yeah.
20:21
John Hall: I think a couple of them, like, the first one was, like, curating good
20:25
John Hall: people and getting behind them and support them.
20:26
John Hall: So, like, what I mean by, like, we're not it's not our position to
20:29
John Hall: judge others, but when we identify someone as someone who is serving others and
20:34
John Hall: it's kind of like why I was connected with you where
20:38
John Hall: I'm like, oh, like genuinely, I think she's trying to serve others and do
20:41
John Hall: good, like yes, is she gonna make money on the way?
20:43
John Hall: Does she have a business?
20:44
John Hall: Yeah, That's perfectly fine, but I like getting behind those
20:48
John Hall: types of people.
20:48
John Hall: And he did it for so long.
20:50
John Hall: When we started kinda combining circles, there was all these, like, genuine
20:54
John Hall: good human beings that we were like, wow.
20:57
John Hall: Like, you can have real conversations.
20:58
John Hall: You can identify how to serve others more.
21:01
John Hall: You can build companies where the people are treated well and the clients are
21:04
John Hall: served better.
21:05
John Hall: And so, like, that was really cool because when we kinda combined our our,
21:09
John Hall: networks together and we both had aligned values, I'd be like, oh, like, it
21:12
John Hall: was never like a, hey.
21:13
John Hall: Introduce me to somebody who has this much money or this or whatever.
21:16
John Hall: It was like, hey.
21:17
John Hall: Good humans that, and it's funny because, like, I could get a
21:21
John Hall: connection to a billionaire and then nothing happens.
21:23
John Hall: Then I get a connection to somebody new from Ruling and you genuinely look
21:27
John Hall: out for each other.
21:27
John Hall: Like, I mentioned Justin Donald on the call.
21:29
John Hall: Like, that was an intro where Donald, like, is super successful now.
21:33
John Hall: But back when I met him, he was kinda leading Cutco and starting his
21:36
John Hall: own kinda brand and lifestyle investor.
21:38
John Hall: And it's funny just because, like, I didn't even barely know him, and Roland
21:42
John Hall: was just like, look out for him.
21:44
John Hall: So he had a situation where he needed to be in Columbia, Missouri where
21:47
John Hall: I barely knew him, but I had an extra rental or, basically, a property
21:51
John Hall: that was really nice that, I had some flexibility.
21:54
John Hall: And I said, hey, you gotta be in here because of this challenge that
21:57
John Hall: you have.
21:58
John Hall: Just stay there, don't worry about it.
21:59
John Hall: I'll take care of it.
22:00
John Hall: And I go, I will even watch your kids personally because you have to
22:03
John Hall: take care of this stuff.
22:04
John Hall: And he's like, what, well, it's kid.
22:06
John Hall: And I was like, and so he's like, you're really willing to do that?
22:09
John Hall: And I was like, yeah.
22:10
John Hall: And he was like, and that was coming from Rulon where he's like, when
22:13
John Hall: you have this curation and these, like, kinda networks, like, and this, you know,
22:17
John Hall: that was a situation where, you know, it put our friendship on a track
22:21
John Hall: where, like, we I mean, I just texted him the other day.
22:23
John Hall: It's like, hope things are going well in this, and we're just in such
22:25
John Hall: a comfortable, mode, but, like, I've helped his business.
22:29
John Hall: He's helped me out.
22:30
John Hall: And so I think that that's the first thing with Rulon is that, like,
22:32
John Hall: you know, when you kind of identify
22:35
John Hall: someone that's on a track that they can, you know, really do a lot
22:38
John Hall: of good in the world, then, you know, support them.
22:39
John Hall: And I'm not saying if somebody comes up and they're like, like, because I
22:42
John Hall: do think, I also have the side of me that when people are struggling,
22:45
John Hall: you need to serve them as well.
22:47
John Hall: But I think that that's one of the things.
22:48
John Hall: And then the other thing is, with Ruan is that, like, just
22:53
John Hall: when you kind of identify, like, I had this thing programmed in me from
22:56
John Hall: him when someone, like, needs something,
23:00
John Hall: or like they're in a vulnerable state where it's like, hey, like, just be
23:03
John Hall: there and serve them because it's like, no matter what, like that is a
23:06
John Hall: way to connect with someone when there's, like,
23:10
John Hall: let's just say somebody, oh, somebody recently was having health issues.
23:14
John Hall: So it was like, hey,
23:16
John Hall: do what you can, identify what would serve them better.
23:19
John Hall: And like a lot of times he would do these thoughtful gifts for, like,
23:22
John Hall: celebrations, but he would also do thoughtful gifts when someone needed it at the
23:25
John Hall: right time to kind of get them on track.
23:27
John Hall: So I think that, I had it ingrained in me that when you,
23:32
John Hall: a, you get behind, you know, people that and you kinda create a network
23:35
John Hall: of not people just because of money or their status, but just because the
23:39
John Hall: the type of person there and the path you can support them on.
23:42
John Hall: And then in addition to when you identify moments, and the these
23:46
John Hall: moments are ones where it could be like they have a business accomplishment and
23:50
John Hall: you're doing something, or it could just be, hey.
23:52
John Hall: There's a like, the one that I did two weeks ago was, there's a
23:55
John Hall: very wealthy person in town that he serves other all the time.
23:59
John Hall: So I said, hey.
24:00
John Hall: Like and for his birthday, it was a big one for him, and I
24:03
John Hall: said, hey.
24:04
John Hall: Let's spend time doing the mug that which I you know, you kind of
24:07
John Hall: showed, but this is the mug that Ruan did that is super customized.
24:11
John Hall: But we did that for him, and, you know, it probably took fifteen of
24:14
John Hall: my hours, but at the same time is that that's someone who serves others
24:19
John Hall: all the time, and he never asked for anything in return.
24:21
John Hall: And so I you know, you just gotta step up for people at the
24:23
John Hall: right time because then that recharges them.
24:26
Lisa Nichols: Yeah.
24:26
Lisa Nichols: That's so good.
24:27
Lisa Nichols: That is so good.
24:28
Lisa Nichols: Yeah.
24:28
Lisa Nichols: So, yeah, I've done a few of those mugs myself.
24:32
Lisa Nichols: So if you need a purse I mean, this is a really cool mug,
24:35
Lisa Nichols: people.
24:35
Lisa Nichols: So if you want a gift like that, reach out to John, and he
24:39
Lisa Nichols: can he can help you, navigate.
24:42
Lisa Nichols: Oh, goodness.
24:44
Lisa Nichols: Yeah.
24:45
Lisa Nichols: What do you think that leaders often misunderstand,
24:49
Lisa Nichols: John, about influence?
24:52
John Hall: Well, one of the biggest, like, big like, this is one that I could
24:55
John Hall: even see in in you is that, like, a lot of the times, with
24:59
John Hall: building influence comes the battle between ego and influence.
25:02
John Hall: And and what I mean by that is, like, you're a really good human.
25:06
John Hall: And, a lot of times branding and influence comes with this,
25:10
John Hall: like, oh, I would say this challenge of, well, if I do these
25:14
John Hall: things, then it could come off like Egotistical, and you're a very humble
25:18
John Hall: person.
25:19
John Hall: And, like, I think that's one of the biggest things with people that I
25:22
John Hall: see constantly, especially honestly with women.
25:24
John Hall: Women, men have less of a problem with getting their their brand out there,
25:28
John Hall: and trust me, I could there's data that supports us.
25:30
John Hall: I'm not just being like that.
25:32
John Hall: But, I think that with influence, you gotta look at, like, why are you
25:36
John Hall: building in?
25:37
John Hall: You're building it for the right reason.
25:38
John Hall: What I like, I've talked to you is, like, you're a vehicle for trust
25:41
John Hall: in this for your company.
25:42
John Hall: And I think a lot of times people are, have imposter syndrome
25:46
John Hall: or they have this, like, oh, if I I come off wrong and I
25:50
John Hall: think and what I try to tell people is, like, look.
25:52
John Hall: Like, actually, one, we need more people that are humble and
25:56
John Hall: are, out there.
25:58
John Hall: Like, Like, the friend I was just telling you about, it's a very successful
26:00
John Hall: company.
26:01
John Hall: I have to, like, fight him to you like, to accept an award, and
26:04
John Hall: I have to do this.
26:05
John Hall: And so I would say that, a, reduce your barriers to get
26:09
John Hall: your brand out there is but, genuinely, try and do it for the right
26:12
John Hall: reasons.
26:13
John Hall: Like, when I talk to you about your brand, you're doing it for the
26:15
John Hall: right reason.
26:15
John Hall: You're not like, hey.
26:16
John Hall: I like, doing this stuff because I want the personal attention.
26:18
John Hall: You're doing it because you have a good company, you have a good brand
26:21
John Hall: that you can actually create opportunities for people.
26:23
John Hall: So I think the first thing is, like, get past those those self imposed
26:27
John Hall: barriers, and that happens it's it's actually it's a strength and a weakness.
26:31
John Hall: Your strength is that a lot of times you're humble, thoughtful, and look out
26:34
John Hall: for others.
26:35
John Hall: The weaknesses, that gets in the way of of becoming the vehicle.
26:39
John Hall: And and I'm not saying you have I'm just using an example because it's
26:42
John Hall: more of a compliment because this is how your personality is is is that,
26:45
John Hall: you know, when when there's good, humble people out there that are meant to
26:49
John Hall: be out there, don't let that distract because there's a lot of super humble
26:52
John Hall: people that are out there that, like, I love seeing where,
26:57
John Hall: where I'm, like, encouraging them.
26:59
John Hall: I'm just like, look.
26:59
John Hall: Like, do that more because the egotistical people, I guarantee they're going to.
27:03
John Hall: We don't want this next generation to see that.
27:05
John Hall: So first, reduce the barriers there.
27:07
John Hall: And then also it's like you're a vehicle for not just your company but
27:10
John Hall: for other opportunities.
27:12
John Hall: And so that's where it's like when you think of influence as this
27:16
John Hall: vehicle for good for your company, for others, for then it becomes this
27:20
John Hall: sense of doing this for the right reasons, and now I can push forward.
27:25
John Hall: And just don't put self imposed barriers in the way because then if you
27:28
John Hall: do that, then you're almost you're hurting yourself, but then also
27:33
John Hall: you're the people out in the industry, they need people like that to be
27:37
John Hall: out there.
27:37
John Hall: So, you know, that's gonna be good for everyone because it filters down.
27:40
John Hall: And and that's why with relevance, a lot of the companies we're working with
27:44
John Hall: are ones that we feel like should be at the top.
27:46
John Hall: They should be the leading the industry leader.
27:49
John Hall: If somebody comes to us, like, there was I don't wanna bash any companies,
27:51
John Hall: but there was a company that came to us and huge budget, and they're
27:54
John Hall: like, hey.
27:55
John Hall: Want you to work work with us and make us the most relevant company
27:57
John Hall: in the space.
27:58
John Hall: And we're like, no.
28:00
John Hall: And and I don't I don't say because you suck.
28:02
John Hall: I say just not a fit.
28:04
John Hall: And Right.
28:05
John Hall: Because I don't wanna see them as industry leaders, because honestly, it's like the
28:09
John Hall: way that they treat people, the way that their agenda is, it's just
28:13
John Hall: it's definitely not coming from a good spot.
28:15
John Hall: So I think that I try to gravitate towards the people that should be
28:18
John Hall: the industry leaders.
28:18
John Hall: And if we all do that, it's a spread effect because it's kinda like
28:22
John Hall: a company if a company leader is good, the employees typically are, you know,
28:26
John Hall: in a better place.
28:27
John Hall: Same thing with company industry leaders in in a sector.
28:31
John Hall: If the sector leader is good, it filters in the other companies tend to
28:35
John Hall: follow suit.
28:36
Lisa Nichols: Yeah.
28:36
Lisa Nichols: That's so good, John.
28:37
Lisa Nichols: That's so good.
28:38
Lisa Nichols: My brain was going, you know, two hundred miles an hour thinking, yeah, it
28:42
Lisa Nichols: was so good.
28:43
Lisa Nichols: I love that.
28:44
Lisa Nichols: But we do need to take a quick break, and we'll be right back
28:46
Lisa Nichols: with John Hall on the Something Extra podcast.
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29:19
Lisa Nichols: So welcome back, everyone, to the Something Extra podcast with my friend,
29:23
Lisa Nichols: John Hall.
29:24
Lisa Nichols: Boy, have we been having fun.
29:26
Lisa Nichols: I just boy, you are just a wealth of wisdom and insights and
29:30
Lisa Nichols: just fun.
29:31
Lisa Nichols: You're just fun, John.
29:32
Lisa Nichols: I just love being around you.
29:34
Lisa Nichols: But I want you really to talk now about, relevance and
29:38
Lisa Nichols: what you're doing today.
29:39
Lisa Nichols: And like I said, you know, I mean, John has been part of so
29:42
Lisa Nichols: many different companies.
29:43
Lisa Nichols: It's it's really incredible, and he's not that old.
29:46
Lisa Nichols: So it's just really incredible all the things that he's been allowed to do.
29:50
Lisa Nichols: But I want you to talk a little bit about relevance.
29:53
Lisa Nichols: Tell us what relevance is.
29:55
Lisa Nichols: And I love this mindset of you, you know, John.
29:58
Lisa Nichols: And I just think you're talking about humility in our segment before.
30:02
Lisa Nichols: You're a humble very humble person too.
30:04
Lisa Nichols: In fact, today, you've got on a hat that says be humble and kind,
30:08
Lisa Nichols: and I love it.
30:09
Lisa Nichols: You know?
30:10
Lisa Nichols: And and so one of the things I know that you do at Relevance,
30:13
Lisa Nichols: there's no job that's beneath you.
30:15
Lisa Nichols: You know?
30:15
Lisa Nichols: Whether it's fixing an air conditioner or taking out the trash, you know, that
30:19
Lisa Nichols: mindset's really important to you.
30:21
Lisa Nichols: But tell us about Relevance, and then tell us about that mindset, if you
30:25
Lisa Nichols: would.
30:27
John Hall: Yeah.
30:27
John Hall: Well, actually, I'll start with the mindset because it started, when I was doing
30:31
John Hall: the real estate company, I worked for a a larger company while I was
30:34
John Hall: building that.
30:35
John Hall: And the the the boss there was, very, I first,
30:39
John Hall: then once I'm done with kind of my servings, then you can as a
30:44
John Hall: entry level employee, or here's parking spots for the executives and then
30:48
John Hall: the the entry level people you park in the back type thing.
30:51
John Hall: And I remember how it made me feel, doing that, and I and I
30:54
John Hall: remember and there's modeling, role modeling, and there's modeling.
30:58
John Hall: And what I love about opposite modeling is that I looked at that, and
31:01
John Hall: I said, I never want people to work under me and feel the same
31:04
John Hall: way I did as, you know, this person who was working my butt off,
31:07
John Hall: but then this p like, kind of, like, cog in the wheel or just
31:10
John Hall: not valued.
31:11
John Hall: And because that's how it made me feel.
31:13
John Hall: So I think that, you know, I try to eat last when there's, you
31:16
John Hall: know, a company meal or, I think, like, a lot of times, like, I'm
31:20
John Hall: out there pulling weeds or doing things because I think that it it looks
31:25
John Hall: the more you say, like, hey, like, I'm here, it's kinda like the Ted
31:28
John Hall: Lasso, like, I love that show because it's like the the more that you
31:31
John Hall: can say, hey, like, I'm not above you.
31:33
John Hall: I'm not, like, like, I'm certainly not smarter than some people in the building.
31:37
John Hall: I've just had some experiences, and I've been blessed in a certain way that
31:41
John Hall: it's like timing lined up.
31:42
John Hall: God has given me gifts at certain times, and there's certain reasons.
31:45
John Hall: So I think that the way to kind of, you know, support others a
31:49
John Hall: lot of times is just to say, hey.
31:50
John Hall: I'm not above you, and and I'm here to support you.
31:53
John Hall: And I think that's a little different.
31:55
John Hall: It was something that I changed in leadership over the years because I I
31:58
John Hall: wanted them to feel like they were very valued and and, you know, I
32:02
John Hall: appreciate them.
32:03
John Hall: So and then with relevance, relevance was just following value.
32:07
John Hall: Again, I I when we sold influence, which was the
32:11
John Hall: the company was started in twenty eleven and ended up being one of the
32:13
John Hall: larger, creator and distributors of expert content and media, sold that in,
32:18
John Hall: I think, twenty eighteen.
32:19
John Hall: I had no intentions on being involved with an agent a service company again.
32:23
John Hall: Like, no interest.
32:24
John Hall: We started investing in we bought, we acquired calendar dot com.
32:28
John Hall: We invested in Gabb Wireless.
32:30
John Hall: We, and that was purpose investing.
32:32
John Hall: It was like, hey.
32:33
John Hall: And, like, it was funny because I was like, you know, Safe
32:37
John Hall: Kids technology was a very important part of what I thought our next generation
32:41
John Hall: needed.
32:42
John Hall: So we invested in it very early on, and now it's like a several
32:45
John Hall: hundred million dollar company.
32:47
John Hall: And it's it's really cool to to see that because that's where, like, hey.
32:51
John Hall: Like, let's do some good.
32:52
John Hall: But then what happened was as we were working, investing in Gab, as we
32:56
John Hall: were doing some of these things, the need for growth marketing and organic marketing
33:00
John Hall: in particular, like trust building and stuff came into place.
33:02
John Hall: So we basically had a side kind of, company that started out with
33:06
John Hall: like five people where it was like, hey.
33:08
John Hall: Like, we wanna use this on our our investments because we, one,
33:12
John Hall: had not had a lot of great experiences with other agencies, and so we
33:15
John Hall: were like, well, we'll just have, like, a team that does this.
33:17
John Hall: So then we had friends that were like, well, can they do it for
33:19
John Hall: us?
33:19
John Hall: We're like, sure.
33:20
John Hall: Then we had other, like, large companies that were like, well, can you do
33:22
John Hall: it for this?
33:23
John Hall: Then it was, like, ten people.
33:24
John Hall: Then it was fifteen.
33:25
John Hall: And then what happened was we made an investment in AI technology and a
33:29
John Hall: company called Adigi where we, actually, one of my best friends who was two
33:33
John Hall: doors down from me, was like, hey.
33:34
John Hall: You know, there's an opportunity here.
33:36
John Hall: He ended up leading, those efforts.
33:38
John Hall: So then we had a sister company that started from there and was investing
33:41
John Hall: heavily in AI technology and tech and, kinda the tech side of things.
33:45
John Hall: Well, then what happened was we had kinda two parts of relevance.
33:48
John Hall: One that had a lot of media connections and,
33:52
John Hall: one that was really good at content and SEO and things like that.
33:55
John Hall: Well, so what happened in the last, like, year or two where we've had
33:58
John Hall: a significant amount of growth because the demand for our services has gone up
34:01
John Hall: significantly is because these three areas, where we had a
34:06
John Hall: separate company, we had, two parts of relevance, they all became
34:10
John Hall: the biggest parts of AI visibility.
34:11
John Hall: So when you look at how you show up in Chad GBT, how you
34:14
John Hall: show up in Gemini, how you show up in, this new world of marketing,
34:19
John Hall: The three components that are very important are technology and AI so that you're
34:23
John Hall: actually your data on your site is consumable, that you're actually set up structure
34:28
John Hall: wise for AI to understand your brand, what's being talked about, and we
34:32
John Hall: had a company dedicated towards that.
34:34
John Hall: Then also with content and actually thought leadership and SEO tech, like,
34:38
John Hall: expertise, which that's the next kind of phase where just think about it.
34:41
John Hall: If you're an if you're an AI crawler, you want it to be consumable
34:44
John Hall: set up the right way.
34:45
John Hall: You want to actually trust the company and and actually that they have
34:49
John Hall: a good source of information and it's set up the right way, so they
34:53
John Hall: understand SEO and and the thought leadership aspect.
34:55
John Hall: Then the next element is the PR media, which a lot of companies just
34:59
John Hall: don't have because either there's PR agencies over here or there's a content agency
35:03
John Hall: here or there's an AI tech.
35:04
John Hall: We just happen, like and I'm just telling you, honestly, Lisa, we did not
35:07
John Hall: plan it.
35:08
John Hall: We weren't like, hey.
35:09
John Hall: In the future, we're going to be ahead of AI visibility and this, this.
35:13
John Hall: It legitimately like, last year, we were like, let's combine these.
35:15
John Hall: And part of it was because it would just naturally happened.
35:19
John Hall: And then all of a sudden, we got this we hit the ground running.
35:21
John Hall: And then on top of that, we had invested in a company that owned
35:25
John Hall: media properties where we could test these strategies.
35:28
John Hall: So just imagine a publication is starting to struggle.
35:31
John Hall: We'll buy them, fix it up, and get it running again well.
35:34
John Hall: Well, we have these media places where we can test these strategies out too.
35:39
John Hall: So we have these synergies with these three three areas.
35:42
John Hall: Then you have a playground to play at because everybody can say best practices
35:45
John Hall: and, oh, yeah.
35:46
John Hall: I learned this on, you know, from some big company getting content.
35:49
John Hall: We actually had a playground to play in.
35:51
John Hall: So that's where it evolved into.
35:53
John Hall: Now we're really known as this AI visibility leader that understands,
35:57
John Hall: you know, a, how to fill gaps with your current marketing strategy so that
36:01
John Hall: you can be set up for the future.
36:02
John Hall: Because that's the key thing right now is that everybody's excited about AI visibility,
36:06
John Hall: but you still need to kind of naturally translate where you're filling gaps
36:10
John Hall: in your current kind of, strategies that you're doing and setting it up where
36:14
John Hall: there's some short term, you know, results, but you're moving towards these
36:19
John Hall: long term because this is where in the next year or two, everybody's moving
36:23
John Hall: towards this kind of AI is helping me make decisions.
36:26
John Hall: So if if that's where relevance has kind of gone on this really great
36:29
John Hall: growth path where we're helping people fill those gaps, set up for the long
36:32
John Hall: term, get the short term kind of, systems going where you're set up to
36:36
John Hall: basically this next phase.
36:38
John Hall: Because this next phase is the biggest change in sales and marketing that's happened
36:41
John Hall: in twenty years, which was when Google came out.
36:44
John Hall: When Google came out and they started doing ads and things like that, that's
36:47
John Hall: where the most category leaders were starting to be created.
36:49
John Hall: When you look at, like, Adobe, HubSpot, a lot of those types of companies,
36:52
John Hall: Salesforce, they really gotta jump on Google advertising and Google organic,
36:57
John Hall: and that's what kind of had them scale.
36:59
John Hall: We're in that same twenty year cycle where something is coming up that is
37:02
John Hall: so major that we have to kinda get on the track, be positioned.
37:06
John Hall: And if you're good in about a year, then you can kinda scale from
37:09
John Hall: there.
37:09
John Hall: So that's kind of the excitement of relevance right now.
37:11
Lisa Nichols: It it's so exciting.
37:13
Lisa Nichols: And I'm just John, I mean, I've had multiple conversations with you.
37:16
Lisa Nichols: I think everybody needs you.
37:18
Lisa Nichols: I I think you I think the the beautiful thing about you guys is
37:22
Lisa Nichols: you've got all the pieces.
37:23
Lisa Nichols: Right?
37:24
Lisa Nichols: You've got the content.
37:25
Lisa Nichols: You've got the PR, the media connections, then you've got this AI
37:30
Lisa Nichols: piece that, you know, we all need to be paying attention to, and it
37:33
Lisa Nichols: is gonna change.
37:33
Lisa Nichols: It's gonna change, every industry, but certainly,
37:38
Lisa Nichols: when it comes to marketing and sales, I think it's gonna be, just,
37:42
Lisa Nichols: you know if you don't if you don't prepare for the future, you're probably
37:45
Lisa Nichols: not going to continue to be relevant.
37:48
Lisa Nichols: No.
37:48
Lisa Nichols: No pun intended.
37:50
Lisa Nichols: You know?
37:50
John Hall: Yeah.
37:51
John Hall: Especially b two b right now, it is so important.
37:54
John Hall: Like, b two c, you got a little runway because we're seeing conversion rates,
37:57
John Hall: like, a little little lower, but it's still important with especially with some companies.
38:01
John Hall: But, like, b two b, it's vital right now because it's funny is that,
38:05
John Hall: like, we're seeing conversion rates fifty percent or higher from a GPT or Gemini
38:09
John Hall: or or lead like that because it's like, hey.
38:11
John Hall: I'm looking for a tech company with awesome leadership that's this, that's this,
38:15
John Hall: that's this.
38:16
John Hall: It's like fourteen different things, and then it's like your company comes up.
38:19
John Hall: And so and it's like this one, and then there's these four other ones
38:22
John Hall: that could be, well, if you get that lead, they're like, oh, same thing
38:25
John Hall: with us.
38:26
John Hall: When people are typing in AI visibility and specifically one with media
38:30
John Hall: context and this and that can do this, then it's like it serves you
38:33
John Hall: on kind of this, like, like, it's it's, kind of
38:37
John Hall: like, the first time where, like, Google Ade is never really, like, I trust
38:41
John Hall: this result.
38:41
John Hall: It's like, here are the options.
38:43
John Hall: Now chat knows me more than a lot of my friends do.
38:46
John Hall: So, like, it's like, by the way, you should deal with this company because
38:49
John Hall: I know you you you don't wanna work with anybody who's unethical or this.
38:52
John Hall: This company has these reviews where it said they, like, fired twenty people at
38:56
John Hall: once and treated them like crap.
38:57
John Hall: Why don't you pick this one?
38:58
John Hall: And I'm just like, you're right.
39:00
John Hall: I should pick that one.
39:01
John Hall: Great.
39:01
John Hall: Sign it up.
39:02
John Hall: You know?
39:02
John Hall: So that's where we're going, and it's just changed a lot.
39:05
Lisa Nichols: Yeah.
39:05
Lisa Nichols: I agree.
39:06
Lisa Nichols: Well, I wanna hey.
39:07
Lisa Nichols: There's a few more things I wanna talk about, and then we're gonna talk
39:09
Lisa Nichols: about something extra.
39:10
Lisa Nichols: You are so incredibly intentional, John, with time management.
39:16
Lisa Nichols: The only thing that we can't make more of, you know, we can make
39:20
Lisa Nichols: more money.
39:21
Lisa Nichols: We can, you know, hopefully make more energy, you know, by getting proper
39:25
Lisa Nichols: rest and stuff.
39:26
Lisa Nichols: We cannot make more time.
39:29
Lisa Nichols: You track your days in fifteen minute increments.
39:34
John Hall: Yeah.
39:35
John Hall: In, fifteen to thirty minute, yeah, it just depends on the day and how
39:38
John Hall: busy it is.
39:39
John Hall: But, yeah, they call it time blocking, so that's an actual, like, really effective
39:42
John Hall: strategy.
39:44
John Hall: And, yeah, like, I do it both digitally and written, so that's also a
39:47
John Hall: memory kinda exercise where it it people joke around, they're like, wait a minute,
39:51
John Hall: you own and I'm still an owner in calendar dot com.
39:54
John Hall: And they're like, so you own that software and you still keep it daily.
39:56
John Hall: And then actually it's Granados' planner that I showed you.
39:58
John Hall: This is from Matt Granados with LifePulse.
40:00
John Hall: Right.
40:01
John Hall: But every,
40:03
John Hall: the day before, I always plan out my day for the next day, and
40:06
John Hall: I and it's these increments.
40:07
John Hall: And then I actually can only kind of hijack that if something becomes a
40:11
John Hall: priority over those to do lists.
40:13
John Hall: So I think that, like, I I I'm a very big fan of being
40:17
John Hall: very deliberate on your time,
40:20
John Hall: blocking it off and and prioritizing, and it's not like rocket science.
40:24
John Hall: It's planning out the day before, understanding what's important, and it's not just, like,
40:28
John Hall: with your business.
40:29
John Hall: Like, I go on a white walk with my wife every morning now.
40:31
John Hall: If if it's gonna be reasonably and it's not stormy, we go on that
40:35
John Hall: walk.
40:35
John Hall: And, people that can't be, like, the we did
40:39
John Hall: there's one priority last week that that Trump did, but it was also, like,
40:42
John Hall: it's not more important.
40:43
John Hall: My wife my I was just like, hey.
40:45
John Hall: I have to do this board meeting or something at this time, and she's
40:47
John Hall: like, no no big deal.
40:49
John Hall: But I think that, like, that's the way you gotta think about time.
40:53
John Hall: And it as funny as it is, like, I went through the stage where
40:57
John Hall: I just felt busy, and that's where I felt valued.
40:59
John Hall: It's like, I'm on twenty calls a day.
41:01
John Hall: I'm this, this.
41:02
John Hall: And what's funny now, it's like, I can just, like, really be deliberate about
41:06
John Hall: time and have one conversation and just sit back and chill out the
41:10
John Hall: rest of the day, and that's more effective than my twenty calls that I
41:13
John Hall: was on because it's a pride issue.
41:15
John Hall: It's a I feel valuable the more harder I work.
41:19
John Hall: But now it's like, hey.
41:21
John Hall: Work smarter, and the start of that is is being value or valuing your
41:24
John Hall: time and also just happiness.
41:26
John Hall: You know, we want a a balance with people you care about, so you
41:29
John Hall: gotta be deliberate about it.
41:30
Lisa Nichols: Yeah.
41:31
Lisa Nichols: That's so good.
41:32
Lisa Nichols: I think I read somewhere where you, like, the night before,
41:36
Lisa Nichols: you even, like, put five just five priorities, five or less
41:40
Lisa Nichols: priorities on sticky notes.
41:42
John Hall: Yeah.
41:43
Lisa Nichols: And and, you know, I mean, we can't really and, I mean so,
41:47
Lisa Nichols: like, give me give me an example of,
41:51
Lisa Nichols: like, what that would be.
41:52
Lisa Nichols: Your walk with your wife is gonna be a priority.
41:55
Lisa Nichols: Right?
41:56
Lisa Nichols: Maybe Yep.
41:56
Lisa Nichols: Time with your children.
41:59
Lisa Nichols: You know, this podcast with me was
42:02
John Hall: a Yeah.
42:02
John Hall: So I I'm I'm looking at this.
42:04
John Hall: So this is the the coffee stains as you can tell, but, I just
42:07
John Hall: pulled this.
42:07
John Hall: But, like so this was one where, this is a combination of to do.
42:11
John Hall: So I have priorities and to dos and, same thing digitally, but I
42:15
John Hall: can just show you the, the the the, like, in this case, the to
42:19
John Hall: to dos where I needed a client report done, there was one of our
42:22
John Hall: companies was looking at a, potential acquisition.
42:26
John Hall: So it was like this, this, and it's listed in rank, but then it's
42:29
John Hall: like, a lot and then it's,
42:32
John Hall: priority one would be pay kid kids because my kids did this work for
42:36
John Hall: me.
42:36
John Hall: So I I, you know, treat like, they have their own money and they
42:39
John Hall: have their own accounts, and that took priority.
42:41
John Hall: So, like, the first thing I did to start the day was make sure
42:43
John Hall: my kids was aligned because if I forget that, that's huge.
42:47
John Hall: And then, then it actually has a self care.
42:50
John Hall: What can I, also improve today?
42:52
John Hall: And so, yeah.
42:53
John Hall: So the night before, the to dos, you prioritize them.
42:57
John Hall: And then, and then, yeah, the way that I I go is, so
43:01
John Hall: this this is maybe not the healthiest thing, but if it is a super
43:04
John Hall: important thing, I typically will not either leave the office or whatever
43:08
John Hall: until I get it done.
43:09
John Hall: And what's funny as it is is that I made that rule, because I
43:13
John Hall: didn't wanna be a procrastinator at all, and I didn't wanna leave.
43:15
John Hall: And so now I rarely have to stay later because,
43:20
John Hall: if it's super important, I prioritize it early on the day, and I make
43:23
John Hall: sure because I don't wanna be in a time where it's five o'clock, and
43:25
John Hall: I wanna see my kids.
43:26
John Hall: And I'm like, well, you failed.
43:28
John Hall: You didn't get your three things you needed done.
43:31
John Hall: And so you you just gotta make sure of that.
43:33
John Hall: So
43:33
Lisa Nichols: Yeah.
43:34
Lisa Nichols: Eat the frog.
43:35
Lisa Nichols: Right?
43:35
Lisa Nichols: Or as my grandson says, eat the green peas.
43:38
Lisa Nichols: You know?
43:38
Lisa Nichols: You do that thing that you've got to do, and maybe you don't even
43:41
Lisa Nichols: want to do, but you do that first.
43:43
Lisa Nichols: So good.
43:43
Lisa Nichols: I just love the intentionality,
43:46
Lisa Nichols: John.
43:46
Lisa Nichols: I love the intentionality because if you don't if you don't plan it, then
43:50
Lisa Nichols: somebody will.
43:51
Lisa Nichols: Right?
43:52
Lisa Nichols: And, so good.
43:54
Lisa Nichols: Oh my gosh.
43:55
Lisa Nichols: There's just, you know, in in the distractions, I feel like
43:59
Lisa Nichols: the noise of the world is so much greater than
44:03
Lisa Nichols: than it's ever been before.
44:05
Lisa Nichols: So I just I I love that you do that.
44:08
Lisa Nichols: There is so much.
44:10
Lisa Nichols: I know that you you prioritize your family.
44:12
Lisa Nichols: I think I read something where you play chess with your daughter every night,
44:16
Lisa Nichols: which is so awesome.
44:17
Lisa Nichols: I bet she's getting really good, John.
44:19
John Hall: Well, that that evolves.
44:20
John Hall: Now we're playing volleyball every night with that specific daughter.
44:23
John Hall: So it's that changes.
44:24
John Hall: I don't want you to think that my daughter plays chess for her whole
44:27
John Hall: life, but, yeah, she knows how to play it well.
44:29
Lisa Nichols: Yeah.
44:29
John Hall: But I I I think that for for that, it's,
44:34
John Hall: it's being intentional about what a relationship means to you.
44:36
John Hall: Like, and the example that I give when I'm speaking is I always wear
44:39
John Hall: a pink shirt.
44:39
John Hall: Nobody has, I don't think, has ever seen me speak in the last seven
44:42
John Hall: years without a pink shirt.
44:44
John Hall: And even when I went to the New York Stock Exchange and was on
44:47
John Hall: TV, like, I would not get on unless I had a pink shirt, which
44:50
John Hall: was against her dress code.
44:51
John Hall: They didn't like it.
44:52
John Hall: And, you know, I guess I haven't been back there, so maybe that sends
44:55
John Hall: me a signal.
44:55
John Hall: But but but for me, that's important.
44:57
John Hall: And the reason why I wear Pink Shirt is because my daughter, when she
45:00
John Hall: was, she's almost thirteen now.
45:03
John Hall: It was, like, when she was six or seven or something like that.
45:05
John Hall: She, commented on she's like, hey.
45:07
John Hall: You're traveling a lot, and, you know, I love when you're home.
45:10
John Hall: And I and I'm like, you know, do you like, do you ever think
45:12
John Hall: about us when or me when you're, you know, traveling?
45:15
John Hall: And I was like, oh, that hurts me that, you know, one, you want
45:18
John Hall: me to be home.
45:19
John Hall: Two, you you are thinking that, like, oh, I want a day Dan's probably
45:23
John Hall: busy with work.
45:23
John Hall: And I was like, you know, we need to I and that's like a
45:26
John Hall: setback where it's like, hey.
45:27
John Hall: I need to be intentional about this relationship.
45:29
John Hall: And so I said, hey.
45:29
John Hall: I'll always wear a pink shirt moving forward so you know that, you know,
45:33
John Hall: that that is that I'm thinking of you and that you guys are always
45:36
John Hall: my priority.
45:37
John Hall: So I think that that, like, those,
45:40
John Hall: those things are you like, we get caught up, and we're tempted to not
45:44
John Hall: show what we value.
45:45
John Hall: So I'll give you an example.
45:46
John Hall: If I'm on a call with an important, you know, business deal, you know,
45:50
John Hall: me ten years ago would have been like and my kid walks up to
45:53
John Hall: me.
45:53
John Hall: I walk, hey.
45:53
John Hall: Hold on.
45:54
John Hall: Like, I'll I'll get you like, I'll it's important.
45:57
John Hall: So, you know, whatever.
45:58
John Hall: Now it's, excuse me.
45:59
John Hall: Sorry.
46:00
John Hall: I've gotta take a break for a second.
46:01
John Hall: Hey.
46:02
John Hall: And I sit down.
46:03
John Hall: I'm like, make sure I send the signal that, you you know, you're the
46:06
John Hall: priority.
46:07
John Hall: And, you know, and basically okay.
46:09
John Hall: It's some is it okay if I give like, I'm gonna end this call
46:12
John Hall: this.
46:12
John Hall: Okay.
46:12
John Hall: Great.
46:13
John Hall: Doesn't matter who it is because that's showing to me is, like, my kids
46:16
John Hall: know that they are a priority over anything to do with business.
46:20
John Hall: And and it's okay.
46:21
John Hall: If it screws up the call, then is that somebody I do wanna do
46:23
John Hall: business with that doesn't you know, that wants to judge me for me being
46:26
John Hall: there for my kids?
46:26
John Hall: Yeah.
46:27
John Hall: And so I think that that's been an above evolution where I used to
46:30
John Hall: say, hey.
46:30
John Hall: I'm doing this for you, so you you you let me be, and that's
46:34
John Hall: a priority because I'm making money so you can have that's the shift in
46:37
John Hall: psychology where you have to be like, well well, it it's kind of a
46:40
John Hall: a the the BS thing to think of is, like, I'm working really hard
46:44
John Hall: to provide money for my kid, and I'm feeling this value where if my
46:47
John Hall: kid if I don't prioritize them, they don't feel that value.
46:50
John Hall: So it's like it's kind of a conundrum there where you're like and now
46:54
John Hall: I've kind of taken and the reason why is because pride and ego come
46:56
John Hall: into play there is that I want to feel like I'm providing, so my
47:00
John Hall: ego makes me feel like it's but the truth is is that most most
47:04
John Hall: kids in relationships want that quality time and that you care and you're gonna
47:07
John Hall: drop.
47:08
John Hall: So and what you're what you're doing for them.
47:09
John Hall: So
47:10
Lisa Nichols: Yeah.
47:10
Lisa Nichols: They want your presence more than a present.
47:13
Lisa Nichols: Yep.
47:14
Lisa Nichols: They want your presence the most.
47:15
Lisa Nichols: I just I love it.
47:16
Lisa Nichols: Gosh, Sean, we could get going, but I have to ask you.
47:18
Lisa Nichols: This is called something extra.
47:20
Lisa Nichols: And I ask every guest this question.
47:22
Lisa Nichols: What do you believe?
47:23
Lisa Nichols: Is this something extra that every leader needs?
47:28
John Hall: I mean, I would say that the the the biggest thing that's extra in
47:31
John Hall: my life is all has been faith and, and so it's like as
47:35
John Hall: crazy as I don't think that it's faith for everyone.
47:37
John Hall: I mean, for me, it is, and I don't push it on others.
47:39
John Hall: I try to to communicate, but, the value the more that I've seen people
47:43
John Hall: become more value driven and doing the right thing and this and even in
47:47
John Hall: situations where you're like, it seems stupid at the time, I've just seen that
47:50
John Hall: make the biggest difference over time as it had that guiding light.
47:53
John Hall: For me, it's it's faith now.
47:55
John Hall: And and the more that I've been around people is that, no matter what,
47:59
John Hall: they end up in a better place, the more that they just kinda use
48:02
John Hall: that as a guiding principle.
48:03
John Hall: And I have atheist friends who they kind of changed and evolved into
48:07
John Hall: that value driven mindset, and and better things have to inform them too.
48:11
John Hall: So, I mean, that's cheesy and it's very simple, but I think that the
48:14
John Hall: more we hone in on that and make decisions based on that, it's
48:18
John Hall: it's unbelievable how things work itself out.
48:22
John Hall: The one of the examples that I I just gave with added with, the
48:25
John Hall: company Adigi that ended up merging the tech side.
48:28
John Hall: One reason why that company existed is because I was a landlord for a
48:32
John Hall: a tenant that just signed a seven year lease, and they were two entrepreneurs
48:36
John Hall: starting out, and they they business wasn't working out as well, and they had
48:39
John Hall: another opportunity.
48:40
John Hall: Well, Well, I could've said, nope.
48:41
John Hall: I'm not letting you out and screw you over, and, and you're gonna I'm
48:44
John Hall: just gonna keep collecting money until you get out of business.
48:46
John Hall: Instead, I was like, hey.
48:47
John Hall: Let's work this out.
48:48
John Hall: I want what's best, you know, for you as well.
48:50
John Hall: Let's you know?
48:51
John Hall: And I ended up supporting them as not just a mentor, but as a
48:54
John Hall: as, hey.
48:55
John Hall: Like, let's get you guys on a good track.
48:56
John Hall: Now they're extremely successful.
48:58
John Hall: It's it's, like, laughable.
48:59
John Hall: They're so successful, but the gap that was filled was Adagie.
49:03
John Hall: And we kind of made that jump because of the opening.
49:06
John Hall: I was like, hey.
49:06
John Hall: I have space, Tim.
49:07
John Hall: Why don't, you know, why don't you do this?
49:09
John Hall: And then Adity became this, like, force of nature that now it's put us
49:12
John Hall: on this track where now our company is on this momentum.
49:15
John Hall: So it's like like, at the time, that was stupid.
49:17
John Hall: Who lets somebody out of a seven year lease in year one?
49:21
John Hall: And so so I think that, the the more that you do that
49:25
John Hall: and, the more that I believe it's faith, but if it's I don't want
49:28
John Hall: to push that on someone.
49:29
John Hall: I just would say in my experience, it is.
49:31
John Hall: In other's experiences, sometimes it's just value driven,
49:35
John Hall: decisions and, you know, surround yourself with good people, value driven, and
49:39
John Hall: that's what makes the difference.
49:40
John Hall: So
49:40
Lisa Nichols: Yeah.
49:41
Lisa Nichols: I, you know, I, I I concur.
49:45
Lisa Nichols: Yeah.
49:46
Lisa Nichols: I concur.
49:46
Lisa Nichols: Yeah.
49:46
John Hall: I know that's not anything new, but for me, it's, like, it's the big
49:49
John Hall: difference the last ten years or five years in my life that's made a
49:52
Lisa Nichols: bigger difference.
49:53
Lisa Nichols: Made all the difference for me.
49:54
Lisa Nichols: It's been made all the difference.
49:56
Lisa Nichols: So this has been so much fun.
49:58
Lisa Nichols: Thank you so much, my friend.
49:59
Lisa Nichols: This was a lot of fun, and I just know that it's gonna help
50:02
Lisa Nichols: our listeners.
50:03
Lisa Nichols: I hope that people reach out to you.
50:05
Lisa Nichols: Follow John.
50:05
Lisa Nichols: He writes, we didn't even get into that.
50:09
Lisa Nichols: But you write for Forbes.
50:10
Lisa Nichols: You write for, like, lots of different publications and
50:14
Lisa Nichols: stuff, John.
50:15
Lisa Nichols: So, you know, just follow follow John CNBC, Fast Company,
50:20
Lisa Nichols: many, many others.
50:21
Lisa Nichols: He's got a lot of thought leadership out there, and I know that it's
50:23
Lisa Nichols: gonna help you.
50:24
Lisa Nichols: So follow John, and, yeah, thanks again for making the
50:28
Lisa Nichols: time.
50:29
John Hall: Yeah.
50:29
John Hall: Always happy to be here for you.
50:31
Announcer: Something extra with Lisa Nichols is a Technology Partners production.
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Announcer: Copyright Technology Partners Inc.
50:37
Announcer: Twenty nineteen.
50:38
Announcer: To learn more about this week's guest, check out the show notes at tpi
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