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The Costco Gas Station Experience You've Always Wanted Is Finally Here · Omni Talk Retail

• 0:00
  Costco
• 0:00
  is
• 0:00
  building
• 0:01
  its
• 0:01
  first
• 0:02
  standalone
• 0:03
  gas
• 0:03
  station.
• 0:04
  According
• 0:04
  to
• 0:04
  USA
• 0:05
  Today,
• 0:05
  Costco
• 0:05
  plans
• 0:06
  to
• 0:06
  open
• 0:06
  a
• 0:06
  standalone
• 0:07
  gas
• 0:07
  station
• 0:07
  in
• 0:08
  Mission
• 0:08
  Viejo,
• 0:09
  California
• 0:09
  in
• 0:09
  the
• 0:09
  spring
• 0:10
  of
• 0:10
  2026
• 0:11
  in
• 0:11
  a
• 0:11
  bid
• 0:12
  to
• 0:12
  drive
• 0:13
  sales.
• 0:13
  The
• 0:14
  new
• 0:14
  site
• 0:14
  comes
• 0:15
  as
• 0:15
  Costco
• 0:15
  works
• 0:15
  to
• 0:16
  expand
• 0:16
  its
• 0:16
  gas
• 0:16
  station
• 0:17
  offerings
• 0:17
  to
• 0:17
  members
• 0:17
  who
• 0:18
  pay
• 0:18
  $65
• 0:19
  to
• 0:19
  $130
• 0:20
  per
• 0:21
  year
• 0:21
  to
• 0:21
  shop
• 0:21
  at
• 0:22
  the
• 0:22
  warehouse.
• 0:22
  Giant
• 0:23
  cheaper
• 0:24
  gas
• 0:24
  on
• 0:24
  top
• 0:25
  of
• 0:25
  the
• 0:25
  5%
• 0:25
  rewards
• 0:26
  that
• 0:26
  Costco
• 0:26
  gives
• 0:27
  credit
• 0:27
  card
• 0:27
  holders
• 0:28
  and
• 0:28
  is
• 0:28
  one
• 0:28
  of
• 0:28
  the
• 0:28
  top
• 0:29
  membership
• 0:29
  draws
• 0:30
  for
• 0:30
  Costco.
• 0:30
  And
• 0:30
  standalone
• 0:31
  stations
• 0:31
  could
• 0:32
  help
• 0:32
  alleviate
• 0:32
  traffic
• 0:33
  at
• 0:33
  existing
• 0:34
  warehouses,
• 0:34
  which
• 0:35
  often
• 0:35
  face,
• 0:36
  and
• 0:36
  I
• 0:36
  can
• 0:36
  attest
• 0:37
  to
• 0:37
  this,
• 0:37
  snarled
• 0:38
  parking
• 0:38
  lots
• 0:39
  and
• 0:39
  long
• 0:39
  lines
• 0:40
  at
• 0:40
  the
• 0:40
  pump.
• 0:41
  Brooks,
• 0:42
  are
• 0:42
  you
• 0:42
  pro
• 0:43
  or
• 0:43
  con?
• 0:44
  The
• 0:44
  idea
• 0:44
  of
• 0:45
  Costco
• 0:45
  building
• 0:46
  standalone
• 0:46
  gas
• 0:47
  stations,
• 0:47
  both
• 0:47
  for
• 0:47
  the
• 0:48
  consumer
• 0:48
  and
• 0:49
  for
• 0:49
  Costco?
• 0:50
  Both
• 0:50
  points
• 0:50
  of
• 0:50
  view,
• 0:51
  please.
• 0:52
  Oh,
• 0:53
  this
• 0:53
  feels
• 0:54
  like
• 0:54
  the
• 0:54
  biggest
• 0:54
  no
• 0:55
  brainer
• 0:55
  today.
• 0:55
  I
• 0:56
  mean,
• 0:56
  I'm
• 0:56
  a
• 0:56
  big.
• 0:56
  Really
• 0:57
  Costco?
• 0:58
  Yeah,
• 0:58
  this
• 0:58
  is
• 0:58
  a,
• 0:58
  this
• 0:59
  is
• 0:59
  a
• 0:59
  big
• 0:59
  no
• 0:59
  brainer.
• 1:00
  I
• 1:00
  mean,
• 1:01
  look,
• 1:02
  add
• 1:02
  more
• 1:02
  hours,
• 1:03
  extend
• 1:03
  the
• 1:03
  hours,
• 1:04
  expand
• 1:05
  the
• 1:05
  footprint
• 1:06
  that
• 1:06
  you
• 1:06
  have.
• 1:07
  But
• 1:07
  look,
• 1:07
  I
• 1:07
  think
• 1:07
  the
• 1:08
  next
• 1:08
  step
• 1:08
  here
• 1:08
  has
• 1:09
  to
• 1:09
  be
• 1:09
  standalone
• 1:10
  stations.
• 1:10
  These
• 1:11
  are
• 1:11
  so
• 1:11
  popular
• 1:12
  today.
• 1:12
  It's
• 1:13
  just
• 1:13
  a
• 1:13
  matter
• 1:13
  of
• 1:13
  simple
• 1:14
  economics.
• 1:14
  This
• 1:14
  is
• 1:15
  supply
• 1:15
  and
• 1:15
  demand.
• 1:15
  This
• 1:16
  is
• 1:16
  economics
• 1:17
  101.
• 1:18
  You've
• 1:18
  got
• 1:18
  all
• 1:18
  kinds
• 1:19
  of
• 1:19
  demand
• 1:19
  given
• 1:19
  the
• 1:20
  member
• 1:20
  pricing,
• 1:21
  the
• 1:21
  benefits
• 1:22
  that
• 1:22
  you
• 1:22
  described,
• 1:22
  Ann,
• 1:23
  but
• 1:23
  just
• 1:24
  not
• 1:24
  nearly
• 1:24
  enough
• 1:25
  supply.
• 1:26
  I
• 1:26
  mean,
• 1:26
  this
• 1:27
  is,
• 1:27
  I
• 1:27
  can't
• 1:27
  think
• 1:27
  of
• 1:28
  a
• 1:28
  more
• 1:28
  loyal
• 1:29
  customer
• 1:29
  base
• 1:30
  for
• 1:30
  gas
• 1:31
  than
• 1:31
  what
• 1:31
  Costco
• 1:31
  has
• 1:32
  built.
• 1:32
  Love
• 1:33
  the
• 1:33
  idea.
• 1:34
  I
• 1:34
  also
• 1:35
  love
• 1:35
  the
• 1:35
  buck
• 1:35
  50
• 1:36
  hot
• 1:36
  dogs
• 1:36
  too.
• 1:37
  So
• 1:38
  don't
• 1:38
  give
• 1:38
  that
• 1:39
  up.
• 1:39
  We
• 1:40
  might
• 1:40
  have
• 1:40
  a
• 1:40
  lightning
• 1:40
  round
• 1:41
  question
• 1:41
  that
• 1:41
  you're
• 1:41
  going
• 1:41
  to
• 1:41
  have
• 1:42
  to
• 1:42
  answer
• 1:42
  to
• 1:42
  Brooks.
• 1:43
  Bryson.
• 1:44
  Bryson,
• 1:45
  what
• 1:45
  about
• 1:45
  you?
• 1:47
  No,
• 1:47
  so
• 1:47
  I
• 1:47
  agree.
• 1:47
  I
• 1:48
  think,
• 1:48
  I
• 1:48
  think
• 1:48
  this
• 1:48
  really
• 1:49
  does
• 1:49
  fall
• 1:49
  into
• 1:49
  no
• 1:49
  regret
• 1:50
  and
• 1:50
  I
• 1:50
  think,
• 1:50
  you
• 1:51
  know,
• 1:51
  it
• 1:51
  is
• 1:51
  a
• 1:51
  smart
• 1:51
  play.
• 1:52
  I
• 1:52
  think
• 1:52
  the
• 1:52
  one
• 1:52
  element
• 1:52
  that
• 1:53
  I
• 1:53
  would
• 1:53
  add
• 1:53
  to
• 1:53
  it,
• 1:53
  and
• 1:53
  I
• 1:53
  think
• 1:54
  there's
• 1:54
  two
• 1:54
  kind
• 1:54
  of,
• 1:54
  you
• 1:54
  know,
• 1:54
  points
• 1:55
  of
• 1:55
  concern
• 1:55
  consideration
• 1:55
  here
• 1:56
  is
• 1:56
  one
• 1:56
  kind
• 1:57
  of
• 1:57
  the
• 1:57
  role
• 1:57
  of
• 1:58
  the,
• 1:58
  the
• 1:58
  fuel
• 1:59
  centers.
• 1:59
  Right.
• 1:59
  I
• 2:00
  think
• 2:00
  it
• 2:00
  is
• 2:00
  one
• 2:00
  that
• 2:00
  does
• 2:01
  drive
• 2:01
  traffic
• 2:02
  into
• 2:02
  the
• 2:02
  warehouse.
• 2:03
  So,
• 2:03
  you
• 2:03
  know,
• 2:03
  they're
• 2:03
  going
• 2:03
  to
• 2:03
  have
• 2:04
  to
• 2:04
  compete
• 2:04
  with
• 2:04
  that
• 2:04
  in
• 2:04
  the
• 2:04
  sense
• 2:05
  of
• 2:05
  knowing
• 2:05
  that,
• 2:05
  you
• 2:05
  know,
• 2:06
  customers
• 2:06
  in
• 2:06
  this
• 2:06
  aspect
• 2:07
  are
• 2:07
  just
• 2:07
  coming
• 2:07
  in
• 2:07
  for
• 2:07
  the
• 2:07
  fuel.
• 2:08
  We're
• 2:08
  not
• 2:08
  going
• 2:08
  to
• 2:08
  get
• 2:08
  the
• 2:08
  added
• 2:09
  benefit
• 2:09
  of
• 2:09
  the
• 2:09
  high
• 2:09
  margin
• 2:10
  basket
• 2:10
  items
• 2:10
  as
• 2:11
  they're
• 2:11
  going
• 2:11
  through
• 2:12
  the
• 2:12
  warehouse.
• 2:12
  But
• 2:13
  conversely,
• 2:13
  I
• 2:13
  think
• 2:13
  too,
• 2:14
  you
• 2:14
  know,
• 2:14
  understanding
• 2:14
  the
• 2:14
  dynamics
• 2:15
  of
• 2:15
  the
• 2:15
  Costco
• 2:16
  shopper,
• 2:16
  they
• 2:16
  really
• 2:16
  engage
• 2:17
  with
• 2:17
  the
• 2:17
  warehouses
• 2:18
  1.6
• 2:19
  to
• 2:19
  2
• 2:19
  times
• 2:19
  in
• 2:20
  a
• 2:20
  given
• 2:20
  month.
• 2:21
  So
• 2:21
  this
• 2:21
  now
• 2:21
  presents
• 2:22
  an
• 2:22
  opportunity
• 2:23
  to
• 2:23
  increase
• 2:23
  that
• 2:24
  traffic
• 2:24
  and
• 2:24
  engagement
• 2:25
  with
• 2:25
  the
• 2:25
  customers.
• 2:26
  Improving
• 2:27
  enhancing
• 2:27
  Costco's,
• 2:28
  you
• 2:28
  know,
• 2:28
  top
• 2:28
  of
• 2:28
  mind
• 2:28
  mentality
• 2:29
  with
• 2:30
  those
• 2:30
  consumers.
• 2:31
  So
• 2:31
  the
• 2:31
  frequency
• 2:31
  of
• 2:31
  engagement
• 2:32
  with
• 2:32
  the
• 2:32
  customer
• 2:32
  I
• 2:33
  think
• 2:33
  is
• 2:33
  also
• 2:33
  an
• 2:33
  incremental
• 2:34
  benefit
• 2:34
  that's
• 2:34
  going
• 2:34
  to
• 2:34
  be
• 2:34
  important
• 2:35
  for
• 2:35
  the
• 2:35
  members.
• 2:36
  Absolutely.
• 2:36
  Bryson.
• 2:37
  I
• 2:37
  mean
• 2:37
  you
• 2:37
  think
• 2:37
  about
• 2:38
  just
• 2:38
  how
• 2:38
  many
• 2:38
  more
• 2:38
  people
• 2:39
  are
• 2:39
  more
• 2:39
  inclined
• 2:40
  to
• 2:40
  get
• 2:40
  a
• 2:40
  membership
• 2:41
  when
• 2:41
  gas,
• 2:41
  you
• 2:41
  know,
• 2:42
  which
• 2:42
  is
• 2:42
  for,
• 2:43
  for
• 2:43
  most
• 2:43
  people
• 2:43
  is
• 2:44
  even
• 2:44
  a
• 2:44
  weekly
• 2:45
  type
• 2:45
  thing
• 2:45
  that
• 2:45
  they
• 2:46
  need
• 2:46
  to
• 2:46
  do
• 2:46
  to
• 2:46
  be
• 2:46
  able
• 2:47
  to
• 2:47
  get
• 2:47
  these
• 2:47
  savings
• 2:48
  and
• 2:48
  then
• 2:48
  to
• 2:49
  have
• 2:49
  that
• 2:49
  in
• 2:49
  addition
• 2:50
  to,
• 2:50
  you
• 2:50
  know,
• 2:51
  their,
• 2:51
  their
• 2:51
  Costco
• 2:52
  club
• 2:52
  experience.
• 2:53
  I
• 2:53
  think
• 2:53
  especially
• 2:53
  when
• 2:54
  you
• 2:54
  look
• 2:54
  at
• 2:54
  Sam's
• 2:54
  Club
• 2:55
  and
• 2:55
  Walmart
• 2:55
  who
• 2:55
  are
• 2:56
  also
• 2:56
  making
• 2:56
  a
• 2:56
  play
• 2:56
  in
• 2:57
  fuel
• 2:57
  here
• 2:57
  too
• 2:57
  and
• 2:58
  they're
• 2:58
  going
• 2:58
  to
• 2:58
  start
• 2:58
  having
• 2:59
  their,
• 2:59
  more
• 2:59
  of
• 2:59
  their
• 2:59
  independent
• 3:00
  stations.
• 3:01
  You
• 3:01
  have
• 3:01
  to
• 3:02
  as
• 3:02
  Costco
• 3:02
  I
• 3:02
  think
• 3:03
  be,
• 3:03
  be
• 3:04
  going
• 3:04
  up
• 3:04
  against
• 3:05
  them
• 3:05
  and
• 3:05
  being
• 3:06
  prepared
• 3:06
  especially
• 3:06
  with
• 3:07
  a
• 3:07
  fuel
• 3:07
  strategy.
• 3:08
  But
• 3:08
  Chris,
• 3:08
  close
• 3:08
  this
• 3:09
  out.
• 3:09
  What
• 3:09
  are
• 3:09
  your
• 3:09
  thoughts
• 3:09
  here?
• 3:10
  Yeah,
• 3:10
  I
• 3:10
  mean
• 3:11
  my
• 3:11
  thought,
• 3:11
  I
• 3:11
  100%
• 3:12
  agree
• 3:12
  with
• 3:12
  everyone.
• 3:12
  I
• 3:12
  think
• 3:12
  my
• 3:13
  thoughts
• 3:13
  are
• 3:13
  I
• 3:13
  wish
• 3:13
  I
• 3:13
  had
• 3:13
  Costco's
• 3:14
  problems,
• 3:14
  you
• 3:14
  know,
• 3:15
  at
• 3:15
  the
• 3:15
  end
• 3:15
  of
• 3:15
  the
• 3:15
  day
• 3:15
  like
• 3:16
  because
• 3:16
  I
• 3:16
  think
• 3:16
  when
• 3:16
  you
• 3:16
  layer
• 3:17
  this
• 3:17
  in,
• 3:17
  like
• 3:17
  Brooks
• 3:18
  said,
• 3:18
  with
• 3:18
  also
• 3:18
  the
• 3:19
  extension
• 3:19
  extending
• 3:19
  hours
• 3:20
  for,
• 3:20
  for
• 3:21
  their,
• 3:21
  you
• 3:21
  know,
• 3:21
  their
• 3:21
  most
• 3:22
  exact.
• 3:22
  For
• 3:22
  their
• 3:22
  executive
• 3:23
  members.
• 3:23
  I
• 3:23
  mean,
• 3:24
  yeah,
• 3:24
  this
• 3:24
  is
• 3:24
  also,
• 3:24
  this
• 3:25
  is
• 3:25
  also
• 3:25
  an
• 3:25
  operational,
• 3:26
  you
• 3:26
  know,
• 3:27
  idea.
• 3:27
  You
• 3:27
  know,
• 3:28
  it
• 3:28
  goes
• 3:28
  back
• 3:28
  to
• 3:28
  my
• 3:29
  first
• 3:29
  year
• 3:29
  at
• 3:29
  business
• 3:29
  school
• 3:29
  with
• 3:30
  the
• 3:30
  technology
• 3:31
  and
• 3:31
  operations
• 3:31
  management
• 3:32
  class.
• 3:32
  You
• 3:32
  want
• 3:32
  to
• 3:32
  smooth
• 3:33
  out
• 3:33
  your
• 3:33
  traffic
• 3:34
  flow
• 3:34
  and
• 3:34
  so
• 3:35
  that's
• 3:35
  why
• 3:35
  we're
• 3:35
  doing
• 3:35
  this.
• 3:35
  This
• 3:36
  isn't
• 3:36
  the
• 3:36
  standard
• 3:37
  playbook
• 3:37
  from
• 3:37
  a
• 3:37
  retailer
• 3:38
  to
• 3:38
  build
• 3:38
  a
• 3:39
  standalone
• 3:39
  site
• 3:39
  that
• 3:40
  keeps
• 3:40
  people
• 3:40
  out
• 3:40
  of
• 3:40
  the
• 3:40
  store.
• 3:41
  But
• 3:41
  what
• 3:42
  it
• 3:42
  does
• 3:42
  is
• 3:42
  it
• 3:42
  gets
• 3:42
  back
• 3:42
  to
• 3:43
  the
• 3:43
  subscription
• 3:43
  of
• 3:44
  why
• 3:44
  do
• 3:44
  people
• 3:44
  want
• 3:44
  to
• 3:45
  come
• 3:45
  to
• 3:45
  Costco?
• 3:45
  And,
• 3:46
  and
• 3:46
  the
• 3:46
  one
• 3:46
  thing
• 3:46
  they
• 3:47
  want
• 3:47
  is
• 3:47
  gas
• 3:48
  discounts.
• 3:48
  But
• 3:48
  the
• 3:49
  one
• 3:49
  thing
• 3:49
  they
• 3:49
  also
• 3:49
  don't
• 3:50
  want
• 3:50
  that
• 3:50
  they
• 3:50
  don't
• 3:51
  want,
• 3:51
  which
• 3:51
  is
• 3:51
  a
• 3:52
  reason
• 3:52
  not
• 3:52
  to
• 3:52
  buy
• 3:52
  the
• 3:53
  Costco
• 3:53
  membership
• 3:54
  is
• 3:55
  not
• 3:55
  being
• 3:55
  able
• 3:55
  to
• 3:56
  find
• 3:56
  a
• 3:56
  parking
• 3:56
  space
• 3:57
  when
• 3:57
  you
• 3:57
  go
• 3:58
  there
• 3:58
  and
• 3:58
  being
• 3:58
  just
• 3:59
  burdened
• 3:59
  by
• 4:00
  how
• 4:01
  many
• 4:01
  people
• 4:01
  are
• 4:01
  there.
• 4:02
  So
• 4:02
  Yeah,
• 4:02
  I
• 4:02
  think
• 4:03
  NetNet
• 4:03
  is
• 4:03
  a
• 4:03
  great
• 4:03
  idea.