Why Marketing Leaders Should Question the Loyalty They Expect Of Customers
If your team can produce content faster, what keeps it distinctly yours?
Dawn Rowlands, CEO of dentsu Africa, discusses the importance of data quality and adaptable design systems with Mongezi Mtati on The Lead Creative, recorded at the Nedbank IMC Conference.
She describes using conversational signals to inform campaigns and explains why the foundations behind the output deserve attention as production accelerates.
In this conversation
How the quality of the underlying data affects creative output.
Why design systems need to support adaptation as well as recognition.
The risk of producing…
The skinny
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