Latest / Top Ranked | Podcast Business & Marketing Strategies for Women Entrepreneurs
64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You
A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job.
We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalogue, or eventually moving further into your world.
That’s why I want you looking underneath the podcast download instead of asking one metric to tell you the whole story. We’re talking about the…
The skinny
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