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Canadians Choose Ethical Sourcing | Toronto News
Canadians are seriously backing ethical sourcing, with Fairtrade Canada’s 2025 report revealing a record $10 million in Fairtrade Premiums—extra cash flowing directly to farmers and workers for climate resilience, education, and business growth. Even as overall coffee sales shrink, Fairtrade-certified coffee saw a 17% volume and 32% value surge, proving consumers are prioritizing ethics over price. With 80% trusting the Fairtrade Mark and 60% willing to pay more, this isn’t just a trend—it’s a powerful shift reshaping how Canadians spend and what brands must deliver. Listen in comfort:Get a…
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