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Podcast SEO & AI Search Are Delicious w/ Ande Lyons · The Delicious Culture with Jon Francois

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  I didn't oppose that one viral on LinkedIn where
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  I held up when I turned 66. When I was 66, Simon
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  took a picture. Wow. And the look on my face
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  is like, will you still love me? You respect
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  me now that you know I'm this old? Hey, delicious
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  East German plate and taste the delicious culture.
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  I'm your host John Francois. We are on location
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  as they say in the industry. I am coming to you
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  from New York City for the podcast movement conference.
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  It's a great conference talking about the latest
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  that's going on at the podcasting industry, what
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  we can do with downloads, audience field, et
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  cetera. And joining me from her hotel lobby,
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  our lovely hotel lobby here in the greatest city
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  in the world. Andy Lyons, who is coming from
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  a New England podcasters group and the don't
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  be caged by your age podcast. This was like a
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  long time in the making. I've been trying to
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  get you on my podcast. And I have to say, uh,
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  what really wanted meets or what really led me
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  to having on my podcast. If that makes sense.
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  Uh, you were on, um, my good friend, Laurie,
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  podcasts, uh, podcast, podcaster nation. That's
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  right. And that's what got me to want. both him
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  and you on my podcast. So I already have Rory
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  on a previous episode and now here you are. And
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  shout out to Podmatch, right? Yeah, Podmatch.
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  Yes, yeah. I sound like an advertising spokesman,
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  but yeah, great service if you are a podcaster
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  and want to release interviews and get paid for
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  it. Well, and the best thing is to be able to
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  do a podcast in real life like this where I can
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  look into John's eyes, he can look into my eyes
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  if we're having a real conversation, but also
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  I need to meet one with you. The beauty of podcasting
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  is our human voice to your human ear. Yes. There's
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  no AI, there's no filter, it's an intimate experience.
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  So while we're having the internet conversation,
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  we're including you, the listener with us, which
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  just makes the journey so wonderful. I'm curious,
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  what is like the percentage or ratio of podcasts
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  that you do in person versus remotely? For me,
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  like all of my podcasts are being done remote.
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  Always. I just have like a home office in Vermont,
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  so I don't think anybody's gonna come off. Since
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  2012, it's been remote for me too. Okay, gotcha,
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  gotcha. All right, so let's talk about podcast
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  movement and our thoughts. And I'm interested
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  in, thoughts. This is my very first podcast conference
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  so I have nothing else to relate it to. I know
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  that the other big podcast conference in the
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  space is PotFest Expo in Orlando. So how has
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  podcast movement been for you? What are the key
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  takeaways and how would you compare it to conferences
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  of years past? It is such a good question. So
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  I went to podcast movement the first time in
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  2024 when I was in DC and it was in a nice big
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  resort and we could see each other and it was
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  really well attended and I met some wonderful
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  people and had great conversations with exhibitors
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  as well as attendees and speakers and lots of
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  cough to the side moments because you'd be running
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  to your hotel room, do your thing, come back,
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  meet people for coffee, grab a bite at the location,
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  right? And the same thing the next year in Dallas,
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  where we had at another resort, very easy to
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  do. I didn't notice a lot less attendees last
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  year. If we're going through a tough time in
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  America, the attendance to things would definitely
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  be going down anyway. But I was very excited
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  to come back to Podcast Movement in New York
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  City, because it's right down the road from Boston.
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  And they held it in a place where you go to concerts,
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  like where you might want to see your favorite
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  musicians. Yeah, Terminal 5. Yeah, Terminal 5.
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  It was dark, it was loud, it was crowded. We
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  were all fouled in. The lighting was terrible
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  for pictures. Very terrible for pictures. What
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  do you expect from a nightclub? Yeah, exactly.
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  And if there's someone, you know, I'm 70. And
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  so for me, fortunately, I dress in bright colors
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  so people who knew me were able to call me. Look
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  at our history in that, the delicious culture.
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  And he has a wonderful, colorful outfit that
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  we took a picture. Yeah, he did delicious culture.
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  My van since 2012 has been Andy -blicious. Just
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  saying. I have to, I have to say it. I'm sorry
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  for a second. but this is why I wanted to have
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  a conversation like this. I was listening to
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  a recent episode of yours and the amount of times
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  you said delicious, I was like, I think I just
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  met my podcast sister. Because like my podcast
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  is called The Delicious Sculpture, everything
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  is muckle word delicious. So before we get back
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  to podcast movement, tell me what the word delicious
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  means to you and how you've been incorporated
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  so much into your podcast. Thank you. Well, it
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  came on Twitter. It was on some Twitter chat
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  that was happening. And someone said to me, if
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  you're not just delicious, you're and delicious.
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  I was like, here we go. That's it. And it's because
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  I'm warm, I'm empathetic, I'm fun, I'm playful,
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  I'm high energy and I tend to light people's
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  lives up. And that's what delicious is. It's
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  a delicious taste, it's a delicious experience.
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  And I've been coined, that brand has been my
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  brand ever since, so for 14 years. Yeah, I love
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  it. I mean, yes, you could describe food as delicious,
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  but there's something when there's just something
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  about when somebody says like, Oh God, did you
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  see that concert or did you see that fit out
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  of that thing that I saw on the street? It was
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  so delicious. It just takes on a much more. Double
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  chefs. All right. So go back to trash. You always,
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  always benefit when you suit up and show up.
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  That's what I used to say in the eighties and
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  nineties. And so. I think any magic can happen
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  at any time when you show up personally and in
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  real life to connect with people. But this is
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  where the people having the event need to be
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  really thinking about who their audience is and
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  what is the experience they want their users
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  to have. I would say this is not a good experience
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  across the board. I talk to people who I would
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  see at these events regularly. They weren't happy
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  either. First timers realize, say what? The other
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  great event that happens for podcasters every
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  year is called PodFest. 14 years, I think it
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  was 11, 11 years. And I think it's always in
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  Orlando, isn't it? It's always in Orlando. They
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  are attendee focused and centric. They want you,
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  the attendee, to have the best experience and
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  speakers, et cetera. And as someone who loves
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  a buttoned up event, and if you're watching this,
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  you know, you've been to an event that was sloppy,
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  they didn't start on time, they made that. What
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  I love about podcasts is they have a room monitor.
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  So they have someone who makes sure that their
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  speaker is set up, has everything they need,
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  audio visuals working for them, that it starts
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  on time and ends on time, and that anybody wants
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  to continue the conversation, can move out of
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  the room and continue it in the hallway. They
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  also make sure that you're having a really great
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  connection with someone and something's about
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  to start. They say, stay with that conversation.
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  You can get the recording later. Do you see what
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  I'm saying? Yeah, absolutely. And make the experience
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  about you having really good experience. So,
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  my opinion. And I will say to bounce off of that,
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  there were many times when I was connecting with
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  people here at Podcasts Movement, and in the
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  back of my mind, I was like, oh God, maybe I
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  should be going to this session or maybe I'm
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  missing out something. But I challenged myself
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  and I succeeded with like, no, stay in the moment,
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  stay in the present. You're having a wonderful
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  conversation, networking opportunity with this
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  person. And just say that. And even though I'm
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  like, ooh, about podcast movement this year,
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  I'm ah, as well, because there were people that
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  I wanted to meet here. People who, and this is
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  what everybody should do before they go to any
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  event, is you scope out the speakers. If you
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  can, scope out the attendees and start building
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  your relationship with them ahead of time. And
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  that way, that means commenting on their content,
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  reposting it, people never left. And just, and
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  that, when the conference's art comes out, connect
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  to them saying, I'm so excited for your site.
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  Yeah. Yeah. So that when you show up, they're
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  like, oh, hi, I recognize you. Absolutely. Because
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  they're a vulnerable person coming to speak.
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  They're not a super blotty job. They like that
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  they've got a fan ahead of time. Yeah. Yeah.
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  And for me, there were specific people that I
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  wanted to hug in real life. I call it Carl. I
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  want to hurl with you. And so. I had benefited,
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  absolutely. And even though I've been podcasting
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  since 2012 and going to podcast events for years,
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  there's always something that you hear that one
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  more time you don't know. We can see how it would
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  help you, help someone else. So for me with my
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  New England podcasters community, it was a way
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  for me to not know how New England podcasters
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  would offer free tickets to our events, but...
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  Also, to find ways to bring back information
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  to my community of some new trend. You stick
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  to the art for most important numbers. And the
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  biggest takeaway from this podcast movement,
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  in fact, is audio still rules. Even if you're
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  watching a guitar, if you've got a premium account,
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  you know who this is. Listening is where it's
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  at, and it goes back to what I said earlier,
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  human voice to human ear. It's the audio experience
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  that they cannot get anywhere else. You know,
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  that is such a great point, and I definitely
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  want to talk about how Ewing and Pongas group
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  started in just a second. first to bounce off
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  your point about making those connections before
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  you're sending out a message. Celebrity might
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  be a podcast who doesn't say, yeah, we'll support
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  you so that you're happy about it. It's our full
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  like we can do it. I did that and it was wonderful.
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  If you go Jordan Blair. Okay, that's right. Yeah,
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  one of the wonderful people from Russ Browder.
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  We love Bunz fan. Probably one of the most popular
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  podcasts hosting providers out there. And, um,
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  I am a fan because Jordan is one of the co -hosts
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  of the Buscast podcast, which I, for my money,
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  it is the best podcast by podcasting. And it
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  just said that genuine excitement, like, Oh my
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  God, I'm getting to meet a friend or who I feel
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  is just by listening to the podcast all the time
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  and just being able to come after, come to her
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  after the session that she did about like, Oh,
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  how did. Get listeners to doing grass and just
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  be like I such a fan of bus cast and and how
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  are you nice to meet you? And I was so insecure.
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  I was like, oh crap I have to like be very concise
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  with time because she's a big person and it but
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  no she was had all the time in a lot of certain
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  first Yeah, and then also to invite me to the
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  bus drop meetup afterwards at Morty's farm here
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  in New York City, which was fun and then you
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  know me and Jordan and a few other bus drop people
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  went out to flame diner for a nice dinner late
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  at night. So it was, you never know what's, uh,
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  just, you know, when, when you just go from starting
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  with like, Hey, how are you doing a message?
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  Where did that complete? And yeah, just, uh,
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  that many opportunities for that podcast movement
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  and podcasts are just. And listen, for those
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  of us who work in this industry, you often will
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  tell family and friends about your podcast. Well,
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  that's nice. Yeah, yeah, the polite smile. You
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  know, you know, they're not really good. But
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  you get with other people and you can put this
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  to any industry, right? Yeah. People like, oh
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  my God, so how do you do that? How do you get
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  through that? Yeah. What happened when the guest
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  tanked on you and ghosted? Oh, yeah. What happened
• 10:59
  when you're recording busted on an important
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  interview? Yeah. All these things, these people
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  are like, oh my gosh, so that you've had a big
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  pot crawl. They're like, oh no, it could be you.
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  Now, if you had a big win, it's like. Oh, right.
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  Yeah. Yeah. Yeah. Um, and I mean, I literally
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  connected with, uh, some of the, uh, pretty similar
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  to quad gas who, you know, was getting into a
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  background of, uh, family and fresh clouding.
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  And it's, it's a really great background. Um,
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  I forgot her, her name is Becca. So I'll, I'll
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  need to get ready to that's when she comes to
• 11:28
  black gas. But, um, yeah, I mean, Just seeing
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  like the entertaining, wonderful, beautiful visuals
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  that she does with her social media, how she
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  strategizes it, markets it. I'm literally like,
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  Oh my God, this is so great. Like we have to
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  talk and maybe find a way to like work together
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  so we can improve my social media. Cause that's
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  my weakness is figuring out how to like, you
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  know, beautifully visualize my social media.
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  So just, yeah, so many, so many opportunities
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  and um, I want to get into like what specific
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  key takeaways that you get from a podcast movement
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  that you'll invite to your own podcast because
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  I will say personally for me, two things. One,
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  there was a session on AI and Google search rankings
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  because For a while, we've been living in SEO,
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  search engine optimization. You know, the idea
• 12:15
  of like, Oh, help me get your podcast on the
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  tongue like Google search results. But now with
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  AI baby player, it's like, no, how do you get
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  your podcast come up on the top of like the search
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  rankings? Or people are looking at us like your
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  son AI, and then Reddit searches, Reddit being
• 12:30
  a tool for communication. But no, how do you
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  hug like, you know, if, if you go to ask what
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  questions subreddit like, Oh, maybe using the
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  title of those questions as your episode title
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  to like it. So that so like that stuff was my
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  favorite. And then the keynote speaker that we
• 12:49
  were just talking about on the wall. What was
• 12:51
  his name? The one that almost. Yeah, Tom. Tom
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  Webster. he really got to me with his speech
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  about Netflix being the third most popular podcast
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  platform. They only have 70 podcasts. I'm sorry.
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  Yeah. And it's so interesting because it's like,
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  oh, it's the third most popular platform for
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  YouTube and Spotify. But you got to be like a
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  big podcast. You mean Polar? That's great. Yeah,
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  right. Exactly. And I thought he was going to
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  say like, oh, Netflix is the future. We could
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  like relate to that. But he pivoted it in a way
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  that was interesting, which was Oh, like, I don't
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  know where the podcasting industry is going to
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  go. It's like the top five forms people were
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  finding to search podcasts are places where podcasts
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  are star. And he was using the analogy of like
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  title records, like where's the title records
• 13:38
  for podcasting? Where's the platform where podcasting
• 13:41
  is the star? Because when you think of YouTube,
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  Spotify, and Netflix, you think of TV, film,
• 13:46
  music, and podcasts just happen to live. Right.
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  So I, so, so I got this like a rambling. way
• 13:52
  to get to my question. My takeaway? Yeah, so
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  your takeaway from both that specific one and
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  also just open it up to your favorite takeaways
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  from the conference that you'll take with you
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  to maybe an interview or podcast. Well, for me
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  personally, yeah, these stats, these numbers,
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  these are a lot of theoretical questions because
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  we don't know where these major players, they're
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  all about their platforms and earning money.
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  YouTube, Spotify, getting eyeballs lined to them.
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  They really don't hear about you, the indie podcaster.
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  So I'm still focused on the indie podcaster and
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  how do we amplify, amplify the voice and help
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  you connect with people who hear about what you're
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  talking about. And sure it's been done before,
• 14:38
  but not by you and not for your listeners. So
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  think about going down the brand wild. You see
• 14:43
  all those different brands, you can be the same
• 14:45
  thing in there. What I learned to me specifically
• 14:49
  from my podcast, which is called Don't Be Caged
• 14:51
  by Your Age, which I've been building over the
• 14:53
  last, it's my sixth podcast, but I've been building
• 14:55
  it over the last two, sorry, two and a half years,
• 15:00
  is that my voice matters to sponsors and that
• 15:06
  my total reach isn't about my downloads. My total
• 15:09
  reach is Who knows that I do this live. Am I
• 15:13
  meeting the psycho graphics, not just the demographics,
• 15:16
  the psycho graphics of listeners that the brands
• 15:20
  will want to meet. And that my tool will be just
• 15:23
  in just my downloads. How did that short do?
• 15:27
  You know, TikTok or YouTube or IG. How did the
• 15:31
  posts that I do on pro -aging, how, what's that
• 15:34
  reach? I'm pulling all those numbers together.
• 15:37
  That is what's valuable because so often. We
• 15:40
  end up talking about the downloads and you can
• 15:43
  feel just so much shame. Yeah. A hundred downloads
• 15:46
  and a 50 downloads. They only have too many downloads
• 15:48
  because they're always talking about, yeah, 10
• 15:51
  ,000 downloads. I had never met anyone who has
• 15:54
  ever had 10 ,000 downloads on one note. So, okay,
• 15:57
  sorry. I'm going to say that analogy. Right.
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  But it's your voice. It's who you are. And you
• 16:14
  make that centric. then you are sharing your
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  voice on Instagram or on LinkedIn or on YouTube
• 16:21
  in a different way. You have a total reach in
• 16:23
  who you're reaching. Because at the end of the
• 16:25
  day, a lot of us are doing our podcast since
• 16:27
  we're passionate about the topic. But yes, we
• 16:30
  sure as heck would love to monetize it. And to
• 16:33
  do that, you have to have confidence in your
• 16:35
  content and know that a brand will love to reach
• 16:40
  people who are tuning into you because people
• 16:42
  have to press play. To tune into you, but let's
• 16:46
  play on that short video reel or on the time
• 16:49
  of ramp or on the actual podcast So that's a
• 16:52
  real commitment. It's a real action step that
• 16:55
  they can't often get I am so curious about these
• 17:01
  two key brands that you have social with you
• 17:03
  doing with podcaster to move and don't be changed
• 17:06
  finer and age. One, I'm so glad to be a part
• 17:09
  of the Lancaster's group and to finally got a
• 17:13
  chance to go to two wonderful monthly meetings.
• 17:15
  That was great. You guys have - Okay, we can
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  come back. Oh, yes. Perfect. Yeah. Like I was
• 17:21
  literally on Zoom driving, you know, on my way
• 17:24
  to a car service appointment up in Vermont. And
• 17:26
  I know you guys are based in Massachusetts and
• 17:28
  it was just so great to meet everybody and get
• 17:30
  to know people like me. And you felt welcome.
• 17:32
  Yeah, I made some social media connections. I'm
• 17:34
  actually going to be on a Zoom meeting with the
• 17:37
  show. Oh, my gosh. She's the best. Isn't she
• 17:39
  the best? Yeah, I want to on my part. That's
• 17:40
  one of the best interviewers. We're going to
• 17:43
  talk more about it. So, yeah, so talk to me how.
• 17:47
  the genesis of both doing a podcast or screw
• 17:51
  and it'll be caged by our age. Right. Like how
• 17:54
  you started and what it's about. It all started
• 17:56
  in January of 2024. I was 67 at the time. And
• 18:00
  I knew from a post that I had on LinkedIn that
• 18:03
  where I, when I turned 66 and came out about
• 18:06
  my age, which is something women do not do. Right.
• 18:09
  And I said, this has to happen. You have to be
• 18:10
  about co -aging. You have to run down an age
• 18:12
  out loud and have the best way to end. ageism.
• 18:16
  I didn't oppose that went viral on LinkedIn where
• 18:17
  I held up when I turned 66 and went to 66 sign
• 18:20
  and took a picture. Wow. And the look on my face
• 18:23
  is like, will you still love me? You respect
• 18:25
  me now? You think I'm this old? Wow. Well, it
• 18:28
  went viral. The comments were amazing. There's
• 18:30
  a lot of pain and suffering going on for folks
• 18:33
  thinking that we were done at 65. There were
• 18:35
  generations of talent being wasted. because people
• 18:39
  thought you're definitely 65. So I wanted to
• 18:41
  be part of that throw -aging conversation. And
• 18:44
  I was a good fit for it, right? I'm at the right
• 18:46
  age. So I launched that in March, but at the
• 18:49
  same time in March, I was also thinking, because
• 18:52
  as you age, it's harder to find community. And
• 18:55
  you get, you know, there's so much time left,
• 18:57
  so you want to make sure you're spending time
• 18:58
  with people you don't care about, you want to
• 19:00
  be with. And I couldn't find anything. If I'd
• 19:02
  launched my own life, I'm a four or five times
• 19:04
  founder of diseases. And so I said, okay, why
• 19:08
  if I were to start a monthly meetup? And I had
• 19:11
  done monthly meetups before and then I started
• 19:14
  a call and I thought, I'm going to do it the
• 19:16
  least second Saturday of the month at 12 noon.
• 19:20
  And I had about 14 people I knew in the New England
• 19:23
  area that got on a Zoom call with me in March
• 19:26
  of 2020. And I said, what do you think the goal
• 19:28
  is? And he said, God, yes. We prayed in person
• 19:31
  and they'd be willing to drive. And one of the
• 19:34
  people on on our Zoom call said I got the perfect
• 19:38
  place to post it. Westford Hat in Westford, Massachusetts.
• 19:42
  So I initially thought that already like worked
• 19:45
  when we got to South Indian Station, but now
• 19:47
  you were able to just... Yeah, so this is a cable
• 19:49
  access TV and you know cable access folks are
• 19:52
  suffering if they don't have it. Yeah, yeah.
• 19:54
  I used to be in that space as a volunteer producer.
• 19:56
  Yeah, you know. So we thought this fancy strumanzi
• 19:59
  TV studio has a fancy strumanzi podcast studio.
• 20:02
  Oh my God. Plenty of clock in, as you say here
• 20:05
  in Boston. And it's right up a major highway,
• 20:08
  so you can zoom up from Rhode Island, Connecticut,
• 20:11
  Massachusetts, Maine, but you know, Vermont is
• 20:13
  always going to be a challenge. I know. I know.
• 20:16
  I shouldn't have lived there. I'm sorry. No,
• 20:19
  you should go down to 93 and get off down to
• 20:21
  35. I'll find one. Yeah. But anyway, very easy
• 20:24
  to access and kids can be competing there every
• 20:27
  month since May 2024. And it's been one of the
• 20:31
  best things I've done. people will drive outwards
• 20:33
  to come because they want this. They want to
• 20:35
  eat in person, open their eyes, talk, share.
• 20:38
  You get special guests coming in to help our
• 20:41
  game, talking about all different topics that
• 20:43
  are more important than podcasters. Or sometimes
• 20:46
  we huddle and brainstorm ourselves. It's wonderful.
• 20:49
  Can you tell us, can you just give the audience
• 20:51
  out there some of the wonderful topics that have
• 20:54
  been brought about in recent meetings? Oh my
• 20:55
  gosh. Let's see. Well, we had the whole talk
• 20:58
  about how to get discovered by AI and recommended
• 21:01
  by devised. And before that was about SEO in
• 21:04
  your titles, which was very important. We've
• 21:07
  had people who, how do you talk to the camera
• 21:08
  because video, but also how do you talk to the
• 21:11
  mic? You know, you really need to get some speaker
• 21:15
  chops when you're a podcaster. Yeah, like you
• 21:18
  mean like don't talk too loudly or like... Well,
• 21:20
  it also feels confident. Yeah. Yeah, you're the
• 21:23
  host. How to interview guests, how to monetize.
• 21:26
  So, you can do businesses, you know, how do you
• 21:28
  get that five -figure payday, right? Because
• 21:30
  you land a client, somebody you interview or
• 21:32
  somebody who listens. We have a wonderful woman
• 21:36
  who does the production of some major big podcasts.
• 21:52
  So these are the kind of people we have coming
• 21:55
  in. We have a Hall of Fame podcast, Hall of Famer
• 21:57
  coming on October 10th. That's Rob Greenlee.
• 22:00
  He lives in Connecticut. He's been in podcasting
• 22:03
  for 20 years. He's one of the top consultants.
• 22:06
  So big companies bring him in. So he's going
• 22:09
  to give us a barometer check. and help us, you
• 22:11
  know, do better as Dark Masters and solve problems.
• 22:15
  We have Shelly Wolf from Cambridge Cable Access
• 22:18
  TV coming in and how they're pivoting. She's
• 22:21
  doing tiny desk versions for her place, but she
• 22:25
  also has been a content creator for 20 years.
• 22:28
  So we're always looking for ways to up our game.
• 22:31
  And for anybody who wants to come join us, I
• 22:34
  have a free ticket for you. John or myself, no,
• 22:38
  you can come in virtually. We have people from
• 22:40
  Canada, California. You can't turn down free.
• 22:43
  Yeah. And then you get to see what it's like
• 22:45
  and the experience. Of course, we'd love to see
• 22:46
  you in person. We offer yummy food and delicious
• 22:49
  treats while you're there. But the friendships
• 22:52
  and connections that I've watched evolve over
• 22:54
  the last two and a half years have been profound.
• 22:56
  People never knew each other until they came
• 22:58
  here. And now they're more than best friends.
• 23:01
  You know, they're collaborating. is really supporting
• 23:04
  each other. I also have an online community called
• 23:07
  the Community Podgarden. When you become a member
• 23:10
  of New England podcasters group, it's $150 a
• 23:13
  year or 12 bucks a month. And you get to join
• 23:16
  the virtual space as well. And then I bring you
• 23:19
  featured guests to the greenhouse at Paula's,
• 23:22
  the building of Podgarden. And people can post.
• 23:25
  So it's like, our platform is the circle SL platform.
• 23:28
  So it's like Facebook meets Slack. So people
• 23:31
  can just call us and share and do all sorts of
• 23:33
  fun things. And we have huge discounts from BuzzFeed,
• 23:35
  Riverside. Huge discount to the PodFest event
• 23:39
  every year. HUB badge. I'm sure, can you say
• 23:44
  Riverside already? You can say Riverside, which
• 23:46
  of course is the big recording and editing feature
• 23:48
  that we use to produce this podcast. Connections
• 23:51
  are what's important. You get a free ticket every
• 23:53
  month and you can bring a friend every month.
• 23:55
  God is that great. So you and your friend. A
• 24:07
  lot of people bring their prizes with them. It's
• 24:09
  fascinating. There you go. And I've been long
• 24:11
  curious about Podcasts in Orlando. I've heard
• 24:13
  it's like the biggest thing out there. And the
• 24:15
  fact that Rich talked about how he offered discounts
• 24:17
  through doing a podcast with us. It's like, oh
• 24:19
  my God, I have to take on that because now having
• 24:22
  podcast movement this year in New York City be
• 24:24
  my first experience. And hearing so many people
• 24:26
  talk on Podcasts, it's like, oh, okay, now I
• 24:29
  have to maybe kind of extend the credit card
• 24:31
  a little bit because it's worth it to go and
• 24:33
  see the experience that you're all talking about.
• 24:35
  Because I know that I mean, they usually put
• 24:38
  it, have it in like a big hotel. It's a wonderful
• 24:41
  Radisson hotel. Yeah. Blank places to eat right
• 24:44
  there. Yeah. And everything is happening right
• 24:46
  there. Sure. You can go up to Disneyland. Sure,
• 24:51
  sure. Everything is right there. So you can run
• 24:53
  up to your hotel and it's an intro art. You can
• 24:55
  go fix your social. Yeah. I don't have too much
• 24:58
  social. Yeah. Whereas here we were talking about
• 24:59
  Strumbo 5. It's a music venue and it's a small
• 25:02
  space where you're only. day or four sessions,
• 25:05
  and then you have to leave by like three or four
• 25:07
  o 'clock, and it's up to you to figure out where
• 25:09
  to like connect with people. But with PotFest,
• 25:12
  sure, you could go to this and like, you don't
• 25:13
  get to do that. So you can just stay in that
• 25:15
  Madison Bassett Radisson Hotel. eat, sleep, connect
• 25:19
  with people, like it just doesn't stop after
• 25:21
  a session. And football, can I ask, you know,
• 25:22
  that time of year, it's always in January, and
• 25:24
  you know, there's these games that happen so
• 25:25
  they can go up and down the big screen, and people
• 25:28
  will convene over a beer in the corner, or have
• 25:30
  a cup of tea, or in another corner. I feel like
• 25:33
  pot -fest. I feel like pot -fest. I have to ask,
• 25:39
  because was there a New England podcasters meet
• 25:41
  up about Substance? Because I've been curious
• 25:47
  about it. To be honest, I'm getting more exhausted
• 25:50
  about all these new forms coming up. Explain
• 25:54
  Substack to me, because I thought at first it
• 25:56
  was just a newsletter, but then somebody told
• 25:57
  me that it also is a place where you can post
• 25:59
  your podcast. What's Substack and why is it important?
• 26:04
  You always have to see if you're in alignment
• 26:06
  with a particular class. Substack is where the
• 26:09
  readers go. newspapers or New Yorker, they're
• 26:14
  looking for quality content. And so there, I
• 26:19
  use HotPage with my website. And so they are
• 26:22
  automatically connected to Substack. So any newsletter
• 26:25
  I have, it's going out to a Substack view. Substack
• 26:29
  is now giving you the opportunity to even host
• 26:33
  your podcast, to host your video. They'll give
• 26:36
  you an RSS view. So you can have that all there
• 26:39
  if you wanted to. I don't suggest that, but it's
• 26:42
  slow up because I think BuzzFrog was better for
• 26:45
  shooting it out to call the broadcast. There
• 26:47
  you go. BuzzFrog probably has to. But any kind
• 26:52
  of hosting, you want the podcast to be out to
• 26:54
  everyone. Also, you can make money on Substack.
• 26:59
  So you can have free content. Absolutely. But
• 27:02
  then you can go, this content is for paid subscribers.
• 27:06
  And that could be five bucks a month. Or it could
• 27:08
  be anything, more money, whatever. What I learned
• 27:13
  from Lou Bortel, and we actually get this great
• 27:15
  information, we put it into our pipeline, it's
• 27:17
  also available for a community at large, that
• 27:21
  substat is actually, I think, number one where
• 27:25
  AI goes to scrape information. Because it's so
• 27:29
  in depth. So for AI purposes, you should be up
• 27:35
  there. But the conversations, once you learn
• 27:38
  how to use Substance, you know, how to re -stag,
• 27:41
  use notes. For me, I guess it was a way to handle.
• 27:45
  Okay, my own strategy on Substance is not to
• 27:49
  be the writer. I mean, once a month, maybe I'll
• 27:52
  send out something to my community about aging,
• 27:55
  birthday cards and all that stuff. I'd like to
• 27:59
  take other people's content, find a really outstanding
• 28:02
  comment when I resume it and I know my follow
• 28:04
  -up to a resume is, you highlight it and you
• 28:08
  click a button that says restack with a note.
• 28:10
  So then I put a note, I tag the person who wrote
• 28:13
  it, and they'll tell me, I get a ton of engagement,
• 28:17
  and I don't have the right to make it. Well,
• 28:19
  you're true. Smart as a whipwad subset. Tracks
• 28:22
  and everything, but I highly recommend. Wow.
• 28:35
  Now the idea of having a newsletter associated
• 28:38
  with your podcast is something that's valued
• 28:40
  quite some time. Can you invite me or so that
• 28:47
  I can actually do it? Because here's what I think
• 28:50
  of as news. I'm like, no, like Does it have to
• 28:54
  be a blog post? Does it have to be like, uh,
• 28:56
  just my episode? Like, how do I, how do I move
• 28:59
  this connected to it? How do you answer all that?
• 29:04
  Sorry. You know, we have Adam Barney talk about
• 29:07
  this. We have a great guy in our podcasting community,
• 29:10
  Adam Barney. He has like his phone. Is this real?
• 29:15
  Yeah. It's about business. Like he sends out
• 29:19
  a newsletter last week and it's just someone
• 29:22
  like. that is just so wonderful. It's just like
• 29:26
  he's going, oh, hey, it's true, maybe information.
• 29:30
  And it's just a way for him to stay in touch.
• 29:32
  Here's the reality. TikTok could get shut down
• 29:35
  in a month. Instagram could kick you off. YouTube
• 29:40
  could kick you off. LinkedIn could kick you off.
• 29:43
  Everybody could kick you off. Their platform
• 29:45
  and blog can do all the things. And they do it
• 29:48
  alphabetically if they want to. They will suppress
• 29:50
  your content. We like to have a little bit connecting
• 29:55
  and that is why you need to make it work for
• 29:59
  you, make it easy for you. And sometimes just
• 30:01
  moderating it. Hey, I am the best on Curie. Here's
• 30:05
  this fun video here. Here's what so and so said
• 30:08
  there. Oh, I'd like this every day, but get up.
• 30:11
  That's so much easier than coming up with original
• 30:13
  content even. Because everybody recognizes AI
• 30:16
  content now. You can ask AI to do something,
• 30:19
  but it took enough time to do that. But if you
• 30:23
  can curate some things that you don't like people
• 30:25
  with, entertain people with, that would be an
• 30:29
  easy way to get those email subscribers. I love
• 30:33
  that. Well, Andy, I know we're in the middle
• 30:35
  of the final day of podcast movement. You're
• 30:37
  done. You're done with all your sessions for
• 30:38
  the day. So I have a few more sessions. I have
• 30:41
  to go to what I'm actually get back up to. This
• 30:43
  was a wonderful, wonderful conversation. Do you
• 30:46
  mind plugging all the watch book? We're going
• 30:49
  to the podcasters group. Go ahead. New England
• 30:52
  podcasters dot group. Please just follow us on
• 30:56
  Instagram and add a page on LinkedIn and you'll
• 30:59
  make sure you get connected. and you'll feel
• 31:02
  a sense of belonging and unity. It's amazing.
• 31:05
  And then, Don't Be Caged By Your Age, where I
• 31:08
  taught to folks who have found ways to feel their
• 31:10
  passion, purpose, and pocketful after the age
• 31:12
  of 65. Representation always matters. And once
• 31:17
  you can step up and be okay being the oldest
• 31:20
  person in the room, and now that your life is
• 31:23
  not done until you take your last breath. So
• 31:25
  visit dumpacagebyyourage .com. You can follow
• 31:28
  me everywhere. Andy Lyons, A -N -D -L -Y -O -N
• 31:33
  -S. And as always follow us on Instagram and
• 31:37
  tick -tock at the delicious culture on YouTube
• 31:39
  at the delicious culture job, right? So, uh,
• 31:41
  right it would be us on Apple and Spotify Mail
• 31:44
  with any questions comments and service feedback
• 31:46
  delicious culture actually mail .com and I think
• 31:50
  that's it's and as I'm saying that I have to
• 31:53
  take Jordan's advice because Jordan did a great
• 31:55
  session on how to get listeners to do actually
• 31:57
  we were asked and he think is don't ask us to
• 32:00
  do like 50 ,000 things out once at the end of
• 32:03
  on gas because we're just gonna tune out of that.
• 32:05
  So my mission is to ask people to do one thing
• 32:09
  at a time per episode. So I'll Well, I asked
• 32:15
  them to do everything Challenge let's scrap all
• 32:20
  of that. Just follow us on Instagram at the delicious
• 32:22
  culture. That's the only simple thing you have
• 32:25
  to do I'm gonna apply Jordan's teaching to But
• 32:28
  if you can show up and real like the people yeah
• 32:31
  people so you can do this. I know. Oh my god
• 32:34
  Yes a podcast podcast with a podcast about and
• 32:37
  this was so beautiful You have to do this again
• 32:40
  and until next time everybody let deliciousness
• 32:44
  rain. Bye everyone