Latest / What the Flux / TikTok's Australian naming rights | Aussie tech founders get a $5 billion payday | Daily Mail acquires British royalty

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TikTok's Australian naming rights | Aussie tech founders get a $5 billion payday | Daily Mail acquires British royalty · What the Flux

• 0:05
  Speaker 1: This is what the Flux.
• 0:06
  Speaker 2: I'm Brett and I'm Justin and it's Wednesday, the twenty
• 0:09
  Speaker 2: sixth of November.
• 0:10
  Speaker 1: What it feels like. Black Friday has been going on
• 0:12
  Speaker 1: for a whole month now, but it's officially kicking off
• 0:15
  Speaker 1: this Friday. This week, I was expected to spend a
• 0:17
  Speaker 1: record six point eight billion dollars on Black Friday and
• 0:20
  Speaker 1: Cyber Monday sales. And get this one, my friends, men
• 0:23
  Speaker 1: are expected to outspend their female counterparts. So stay responsible
• 0:27
  Speaker 1: out there, Flux family, I repeat, stay.
• 0:29
  Speaker 2: Respond responsible, Sam As we get to the end of
• 0:32
  Speaker 2: the month and you may be spending a little bit
• 0:34
  Speaker 2: more this month because of Black Friday. Now is the
• 0:36
  Speaker 2: perfect time to take stock of all of your spending
• 0:39
  Speaker 2: and saving. In the Flux Budgeting Tool, we check all
• 0:41
  Speaker 2: your expenses, all your savings in the one spot and
• 0:43
  Speaker 2: categorize it so you know where all that Black Friday
• 0:45
  Speaker 2: money's gone. Make sure to download the Flux app and
• 0:48
  Speaker 2: check out the budgeting tool.
• 0:49
  Speaker 1: Three revolutionary stories today, Juzzy Boy, let's do it for
• 0:52
  Speaker 1: our first. TikTok has bought the naming rights to rebrand
• 0:55
  Speaker 1: a major Sydney venue as TikTok entertainment center to ktok
• 1:00
  Speaker 1: is everywhere. What's going on here? All right? So TikTok
• 1:03
  Speaker 1: has grown into one of the biggest social media platforms
• 1:06
  Speaker 1: in the world.
• 1:07
  Speaker 2: Right now, there's almost one point six billion monthly global users.
• 1:11
  Speaker 1: And that's more than the entire population of China. Juzzy
• 1:13
  Speaker 1: boy learning how to dance to the fate of Ophelia.
• 1:16
  Speaker 2: Learning how to swallow their child through TikTok.
• 1:18
  Speaker 1: Oh, they're learning how to lip sync yep.
• 1:20
  Speaker 2: And the man It's likely the total active us in
• 1:22
  Speaker 2: Australia might take a hit on TikTok when the social
• 1:24
  Speaker 2: media ban for under sixteens takes effect in a few weeks.
• 1:27
  Speaker 1: But the talk isn't letting this get to them because
• 1:29
  Speaker 1: they found a new way to stay relevant in Australia.
• 1:32
  Speaker 2: Yep. Just this week, TikTok has bought the naming rights
• 1:34
  Speaker 2: to a major Sydney venue on the Darling Harbor yeap.
• 1:37
  Speaker 1: The Sydney Entertainment Center will now be formerly known as
• 1:41
  Speaker 1: the TikTok Entertainment Center.
• 1:43
  Speaker 2: And TikTok have kicked up this new partnership by hosting
• 1:46
  Speaker 2: their awards night there this week.
• 1:47
  Speaker 1: Yep, TikTok is officially venturing from the online entertainment territory
• 1:51
  Speaker 1: to the live entertainment territory.
• 1:53
  Speaker 2: Or part of their plan to get in front of
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  Speaker 2: gen Z and millennials wherever they are.
• 1:57
  Speaker 1: M So, what's the key learning hit?
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  Speaker 2: Well, gen Z's always online, it's their shift to offline
• 2:01
  Speaker 2: culture that's also shaping brand strategies.
• 2:04
  Speaker 1: TikTok's massive success brought a new way of consuming media.
• 2:07
  Speaker 2: Think short form videos, but this also led to brain
• 2:10
  Speaker 2: WRT and scroll fatigue as well.
• 2:11
  Speaker 1: That's why young people are consciously replacing screen time with
• 2:14
  Speaker 1: offline activities YEP.
• 2:16
  Speaker 2: In fact, be Man forty four percent of Australian gen
• 2:18
  Speaker 2: zs so that they've intentionally cut screen time in the
• 2:20
  Speaker 2: past six months, according to the Consumer Digital Media Study.
• 2:23
  Speaker 1: So TikTok doesn't only want to have your mind share online,
• 2:26
  Speaker 1: it wants to be at concerts with you as well.
• 2:29
  Speaker 2: Yeah, and TikTok isn't the only tech brand shifting to
• 2:31
  Speaker 2: in person experiences. Be Man.
• 2:33
  Speaker 1: Earlier this month, Netflix announced the launch of their amusement
• 2:36
  Speaker 1: park called Netflix House in the US not quite Disneyland.
• 2:39
  Speaker 2: The fans get to experience their favorite shows in person,
• 2:42
  Speaker 2: like Bridget and minigal for squid Game virtual reality. So
• 2:46
  Speaker 2: b Man, it seems like TikTok is betting on the
• 2:48
  Speaker 2: launch of TikTok Entertainment center and live events to keep
• 2:51
  Speaker 2: them in front of mind.
• 2:52
  Speaker 1: Even if users are reducing their screen time.
• 2:56
  Speaker 2: For our second story, two Oussie tech founders have just
• 2:59
  Speaker 2: sold their software monitoring startup more than five billion dollars.
• 3:03
  Speaker 1: Out of nowhere. Jussie boy, this is huge. What's the
• 3:05
  Speaker 1: latest with this one? Okay?
• 3:06
  Speaker 2: So the two founders are Aussies who moved to the
• 3:08
  Speaker 2: US after university.
• 3:10
  Speaker 1: Because they just weren't enough high paying tech gigs in Australia.
• 3:13
  Speaker 1: Back in twenty ten and be Man.
• 3:14
  Speaker 2: While working at Uber, they built a system that could
• 3:16
  Speaker 2: track ubers millions of riders and drivers in at real time.
• 3:20
  Speaker 1: Basically the world's most sophisticated stalker tool.
• 3:23
  Speaker 2: Then in twenty nineteen they left the tech gigs and
• 3:25
  Speaker 2: started Kronosphere, which is a real time software monitoring company.
• 3:29
  Speaker 1: Or as they like to call it, an observability platform
• 3:32
  Speaker 1: for big companies.
• 3:33
  Speaker 2: And b Man, Cronisphere has grown to have clients like
• 3:35
  Speaker 2: Snap and Walmart, door Dash, even Coombank.
• 3:38
  Speaker 1: And earlier this year they reported one hundred and sixty
• 3:40
  Speaker 1: million US dollars in annualized revenue.
• 3:42
  Speaker 2: Next minute, Palo Alto Networks has acquired Cronosphere for three
• 3:45
  Speaker 2: point three billion US dollars or five billion Australian dollars.
• 3:49
  Speaker 1: Yep, It's official. The nerdiest tools on the Internet are
• 3:51
  Speaker 1: the most valuable.
• 3:53
  Speaker 2: And with the outages at Amazon Web Services and cloud
• 3:55
  Speaker 2: Flare recently, observability platforms are becoming even more valuable.
• 4:00
  Speaker 1: Cloud platforms can spot these outages even sooner.
• 4:02
  Speaker 2: So what is the key learning here?
• 4:04
  Speaker 1: In the cloud and the AI gold rush? The real
• 4:07
  Speaker 1: winners often are the picks and the shovels.
• 4:09
  Speaker 2: And cloud monitoring software is the pick that keeps the
• 4:11
  Speaker 2: digital world running through all hours of the.
• 4:14
  Speaker 1: Day because juzy Boy, even short outages can cost billions
• 4:16
  Speaker 1: of dollars for some companies as well as create massive
• 4:19
  Speaker 1: inconveniences for customers. And recently we've seen exactly what happens
• 4:22
  Speaker 1: when those outages happen.
• 4:23
  Speaker 2: Cloud Flair went down recently and suddenly chucked, Ebt, Spotify
• 4:27
  Speaker 2: x all disappear from the face of the Internet.
• 4:30
  Speaker 1: In fact, this belief that twenty percent of the Internet
• 4:32
  Speaker 1: went down because it relies on cloud Flare for security.
• 4:34
  Speaker 2: And b man Aus also had an outage recently and
• 4:37
  Speaker 2: nearly half the digital economy stalled for hours.
• 4:40
  Speaker 1: So observability platforms like Chronosphere have become mission critical because
• 4:44
  Speaker 1: they help cloud providers spot these issues early.
• 4:47
  Speaker 2: So they can resolve them before half the Internet gets
• 4:49
  Speaker 2: wiped out.
• 4:50
  Speaker 1: For our third and final story, the owner of the
• 4:52
  Speaker 1: Daily Mail is dropping five hundred million pounds to buy
• 4:56
  Speaker 1: the Daily Telegraph and bring it into its media empire.
• 4:59
  Speaker 2: Nothing like a tablet foid buying a very serious broadsheet, Pepan,
• 5:02
  Speaker 2: So tell me what's going on here?
• 5:03
  Speaker 1: Okay? So the Daily Telegraph is one of the UK's
• 5:05
  Speaker 1: most prestigious newspapers. Founded Juzzy Boy if you will believe
• 5:08
  Speaker 1: it in eighteen fifty five.
• 5:10
  Speaker 2: And be Man at one hundred and seventy years old,
• 5:12
  Speaker 2: The Daily Telegraph is Britain's largest broadsheet by circulation, and.
• 5:16
  Speaker 1: The Daily Mail well, it's known for being the gossip
• 5:19
  Speaker 1: center of the world.
• 5:21
  Speaker 2: But b Man back to the Daily Telegraph. It's been
• 5:23
  Speaker 2: in a bit of an uncertain state for the past
• 5:25
  Speaker 2: few years.
• 5:25
  Speaker 1: Well, is there a new owner? Is there no new owner?
• 5:28
  Speaker 1: Is it shutting down?
• 5:29
  Speaker 2: And last week a US private equity group looking to
• 5:31
  Speaker 2: buy The Daily Telegraph in the UK suddenly bail.
• 5:34
  Speaker 1: And now the owner of the Daily Mail, DMgt, has
• 5:37
  Speaker 1: swipped in with a five hundred million pound deal to
• 5:39
  Speaker 1: buy the Daily Telegraph.
• 5:40
  Speaker 2: And yes, b Man, despite being adopted by tabloid, the
• 5:43
  Speaker 2: Telegraph will supposedly stay editorially independent.
• 5:46
  Speaker 1: But Josie Boy. For many media companies in a digital age,
• 5:49
  Speaker 1: consolidation is necessary for survival.
• 5:51
  Speaker 2: So what is the key learning here?
• 5:53
  Speaker 1: In a world where Google or Meta TikTok dominate global attention,
• 5:58
  Speaker 1: individual news outlets just can't compete at the same scale.
• 6:01
  Speaker 2: That's why consolidation has become such a common survival strategy
• 6:04
  Speaker 2: for big media companies.
• 6:05
  Speaker 1: We've even seen it play out here in Australia. Yep.
• 6:07
  Speaker 2: Remember when nine, the TV broadcaster, merge with Fairfax back
• 6:10
  Speaker 2: in twenty eighteen in a four point two billion dollar deal.
• 6:13
  Speaker 1: Yep. Fairfax was the publisher of The Sydney Morning Herald
• 6:16
  Speaker 1: and The Age and The Australian Financial Review and a
• 6:18
  Speaker 1: whole lot more.
• 6:19
  Speaker 2: And now that merge company controls a much larger chunk
• 6:22
  Speaker 2: of the Australian media industry.
• 6:23
  Speaker 1: And this scale also helps publishers spread their financial risk
• 6:26
  Speaker 1: across multiple brands.
• 6:28
  Speaker 2: Think about it, b man, If one newspaper or magazine
• 6:30
  Speaker 2: struggles and other might just be thriving, and.
• 6:33
  Speaker 1: That helps offset the pain Floxam.
• 6:34
  Speaker 2: As we get closer to Black Friday and Cyber Monday sales,
• 6:37
  Speaker 2: make sure you are staying.
• 6:39
  Speaker 1: Responsible out there.
• 6:39
  Speaker 2: The best way to do that is by tracking your
• 6:41
  Speaker 2: spending and you're saving in the Flux budgeting tool, including
• 6:44
  Speaker 2: where you spend, how much you spend, and categorizing your
• 6:46
  Speaker 2: spending as well. To make sure to download the Flux
• 6:48
  Speaker 2: out and check out the budgeting tool before you make
• 6:51
  Speaker 2: your big splurges.
• 6:51
  Speaker 1: Thanks for listening and we'll see you on Friday